Cold Email Isn't Dead — It's Just Hyperlocal (Land Your First 10 Clients) (Part 1/2)

Millionaire University · Apr 22, 2026 · 29m

#873 What if you could land your first 10 clients without spending a single dollar on ads? In Part 1 of this two-part episode, cold email expert Benny Rubin breaks down exactly how to use cold email to start or grow a business from scratch — no big budget required. To make it actionable, Benny and host Brien Gearin walk through building a real business concept live: a local corporate baseball league. From identifying your targets using free tools like Apollo.io, to crafting emails that don't feel cold at all, to segmenting your audience by job title, Benny reveals why hyper-local outreach is…