98 - How to Price Your Program When You've Always Undercharged

The Program Design Podcast · Jun 25, 2026 · 26m

If you're anything like me, one challenge you may come up against a lot:

Undercharging.

Friends and coaches might often tell you to raise your prices... But it feels uncomfortable. Or unfair. Or exclusive.

Or maybe... You feel good about your price point, but you're not at point yet where your program or service is actually profitable.

If that's you, you need to hear this episode.

In this episode, we'll dive into...

How one product I was charging $30 for 8 years ago eventually went on to make me over $40,000

How to know if you're undercharging, and why you're doing it

How to price your…