Latest / Too Young To Be Old with Diane Gilman, The Queen of Jeans
How TikTok Shop Became The Modern QVC
Diane Gilman spent decades selling jeans on QVC and HSN, building a loyal following as the Queen of Jeans. Now she's looking at TikTok Shop—and she has some thoughts.
In this episode, Diane compares the world of televised shopping with today's fast-moving social commerce platforms. She talks about what made DG2 successful, why she believed in testing every product before selling it, and how years of live television created a real connection between hosts and their customers.
TikTok Shop has its advantages. It's fast, exciting, and full of new things to discover. But what happens when your…
The skinny
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