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Scholars Corner: 10 Hacks to Grow Your Business in 2023! · Earn Your Leisure

• 0:00
  Speaker 1: An illegal alien from Guatemala charged with raping a child
• 0:03
  Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador
• 0:07
  Speaker 1: accused of murdering a Texas man of Venezuelan charged with
• 0:11
  Speaker 1: filming and selling child pornography in Michigan. These are just
• 0:15
  Speaker 1: some of the heinous migrant criminals caught because of President
• 0:19
  Speaker 1: Donald J. Trump's leadership. I'm Christy nom the United States
• 0:23
  Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border
• 0:28
  Speaker 1: crossings are at the lowest levels ever recorded, and over
• 0:31
  Speaker 1: one hundred thousand illegal aliens have been arrested. If you
• 0:35
  Speaker 1: are here illegally, your next you will be fined nearly
• 0:39
  Speaker 1: one thousand dollars a day, imprisoned, and deported. You will
• 0:43
  Speaker 1: never return. But if you register using our CBP home
• 0:46
  Speaker 1: app and leave now, you could be allowed to return legally.
• 0:50
  Speaker 1: Do what's right. Leave now. Under President Trump, America's laws,
• 0:55
  Speaker 1: border and families will be protected.
• 0:57
  Speaker 2: Sponsored by the United States Department of Homeland Security.
• 1:00
  Speaker 3: Welcome to Acanunjum's hackathon too. If you were here for
• 1:04
  Speaker 3: the first hackathon, you know basically what I did is
• 1:07
  Speaker 3: I went through and about approximately thirty minutes gave you
• 1:11
  Speaker 3: guys ten amazing hacks that you could utilize for your
• 1:15
  Speaker 3: business today now, which were pretty much no costs and
• 1:19
  Speaker 3: low cost ways that you could make money, save money,
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  Speaker 3: grow your business, reach your target audience. We want to
• 1:24
  Speaker 3: our few things, so we're going to just dive right
• 1:26
  Speaker 3: back into that. So the hacks in the areas that
• 1:30
  Speaker 3: I actually focused on last time was target marketing, content creation,
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  Speaker 3: passive income, helping you to make your first sale time
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  Speaker 3: savers getting help creating digital products, and ways for you
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  Speaker 3: to enhance your business and add value to your business
• 1:44
  Speaker 3: so you can get a bigger ticket price. Now I'm
• 1:46
  Speaker 3: going to dive really into target marketing and content creation
• 1:52
  Speaker 3: with the tab bit of passive income. That's what we're
• 1:56
  Speaker 3: really going to focus on today. So now, if you
• 1:59
  Speaker 3: were in the one before, I noticed that you guys
• 2:02
  Speaker 3: really liked the bank system, this because I love the
• 2:05
  Speaker 3: bank system. The bank system is basically a personality science
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  Speaker 3: that pretty much categorizes people into four dominant personality traits.
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  Speaker 3: And what this allows you to do is really get
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  Speaker 3: to know who your customer is so that you can
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  Speaker 3: tailor your pitch to your customer to their values, to
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  Speaker 3: their likes. So the things that they care about. Now
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  Speaker 3: most of you guys who may be kind of familiar
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  Speaker 3: with something like this, maybe like disc or Myers brig as.
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  Speaker 3: You know, they teach us how to identify our personality.
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  Speaker 3: But the truth is our customer does not give it
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  Speaker 3: damn about our personality. We need to know about our customer.
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  Speaker 3: So that is what the bank system teaches you. So
• 2:45
  Speaker 3: I'm going to run through this really really quickly for
• 2:47
  Speaker 3: you guys if you were not here. And the reason
• 2:49
  Speaker 3: why we're going to run through it is because I
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  Speaker 3: want to teach you a new concept today which is
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  Speaker 3: called brand archetype. And these are going to help you
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  Speaker 3: create and understand your brand's persona now, to connect you
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  Speaker 3: with your customer and to build your tribe because as
• 3:05
  Speaker 3: you know now, it's not simply about products. It's about
• 3:07
  Speaker 3: telling a story. It's about connecting and building community. So
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  Speaker 3: that is what these things are going to help you with.
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  Speaker 3: So really quickly review of the customer's personality. For the
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  Speaker 3: bank system, we have blueprint, Action, Nurturer Knowledge blueprint. If
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  Speaker 3: there is a box, the blueprint likes to stay within
• 3:25
  Speaker 3: the box. They are rule followers. Their values are things
• 3:28
  Speaker 3: like stability, structure systems, planning, process, predictability, responsibility, due to rules,
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  Speaker 3: predentious titles, and tradition. Likes. These are things that they like.
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  Speaker 3: They like accountabilities, budgets, commitment, discipline, guarantees. They're really risk adverse.
• 3:43
  Speaker 3: They like loyalty, track records, perfection, references, right, proven plans, organization.
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  Speaker 3: This is where you find people who are typically like
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  Speaker 3: in uniform, people who are like architects, people who have
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  Speaker 3: to follow the rule to the letter, and we need
• 4:00
  Speaker 3: blueprints in our life. When you think about it, there
• 4:02
  Speaker 3: are some things that you really want to make sure
• 4:04
  Speaker 3: are great and quality controlled. So once you really understand
• 4:08
  Speaker 3: who your target audience is, it helps you to know
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  Speaker 3: how to speak to them and the things that are
• 4:13
  Speaker 3: important to them. Blueprints are risk adverse. So some of
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  Speaker 3: the things that are going to attract blueprints are when
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  Speaker 3: you have a money back guarantee or insurance and things
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  Speaker 3: like that. The next is action. If there's a box,
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  Speaker 3: actions are outside of the box. These are your human
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  Speaker 3: red bulls. Okay, these are your entrepreneurs, your athletes, you
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  Speaker 3: go get it like, jump up, We're ready to do
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  Speaker 3: it now. These are your you know, your hot movers
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  Speaker 3: and shakers. These are the people who are like your
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  Speaker 3: social media influencers that are everywhere. They like freedom, flexibility, spontaneity, action, opportunity, excitement, attention, stimulation, competition, winning,
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  Speaker 3: fun and image Those.
• 4:57
  Speaker 4: Earners what's up? You ever walk into a small business
• 4:59
  Speaker 4: and everything just works like the checkout is fast, the
• 5:02
  Speaker 4: receipts are digital, tipping is a breeze, and you're out
• 5:06
  Speaker 4: the door before the line even builds. Odds are they're
• 5:10
  Speaker 4: using Square. We love supporting businesses that run on Square
• 5:13
  Speaker 4: because it just feels seamless. Whether it's a local coffee shop,
• 5:16
  Speaker 4: a vendor at a pop up market, or even one
• 5:19
  Speaker 4: of our merch partners, Square makes it easy for them
• 5:22
  Speaker 4: to take payments, manage inventory, and run their business with confidence,
• 5:26
  Speaker 4: all from one simple system. If you're a business owner
• 5:30
  Speaker 4: or even just thinking about launching something soon, Square is
• 5:33
  Speaker 4: hands down one of the best tools out there to
• 5:36
  Speaker 4: help you start, run, and grow. It's not just about payments,
• 5:40
  Speaker 4: it's about giving you time back so you can focus
• 5:43
  Speaker 4: on what matters most ready. To see how Square can
• 5:45
  Speaker 4: transform your business, visit Square dot com, backslash, go backslash
• 5:50
  Speaker 4: eyl to learn more that Square dot com, backslash, go
• 5:55
  Speaker 4: backslash eyl, don't wait, don't hesitate. Let Square handle the
• 5:59
  Speaker 4: back end so you can keep pushing your vision forward.
• 6:05
  Speaker 4: This episode is brought to you by P and C Bank.
• 6:08
  Speaker 4: A lot of people think podcasts about work are boring,
• 6:11
  Speaker 4: and sure they definitely can be, but understanding a professionals
• 6:15
  Speaker 4: routine shows us how they achieve their success little by little,
• 6:18
  Speaker 4: day after day. It's like banking with P and C Bank.
• 6:22
  Speaker 4: It might seem boring to save, plan and make calculated
• 6:25
  Speaker 4: decisions with your bank, but keeping your money boring is
• 6:28
  Speaker 4: what helps you live a more happily fulfilled life. P
• 6:32
  Speaker 4: and C Bank Brilliantly Boring since eighteen sixty five. Brilliantly
• 6:37
  Speaker 4: Boring since eighteen sixty five is a service mark of
• 6:39
  Speaker 4: the PNC Financial Service Group, Inc. P and C Bank
• 6:43
  Speaker 4: National Association Member FDIC.
• 6:47
  Speaker 1: An illegal alien from Guatemala charged with raping a child
• 6:51
  Speaker 1: in Massachusetts. An MS thirteen gang member from El Salvador
• 6:55
  Speaker 1: accused of murdering a Texas man of Venezuelan charged with
• 6:59
  Speaker 1: filming and selling child pornography in Michigan. These are just
• 7:03
  Speaker 1: some of the heinous migrant criminals caught because of President
• 7:07
  Speaker 1: Donald J. Trump's leadership I'm Christy Noman, the United States
• 7:10
  Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border
• 7:15
  Speaker 1: crossings are at the lowest levels ever recorded, and over
• 7:19
  Speaker 1: one hundred thousand illegal aliens.
• 7:21
  Speaker 2: Have been arrested.
• 7:22
  Speaker 1: If you are here illegally, your next you will be
• 7:25
  Speaker 1: fined nearly one thousand dollars a day, imprisoned, and deported.
• 7:30
  Speaker 1: You will never return. But if you register using our
• 7:33
  Speaker 1: CBP home app and leave now, you could be allowed
• 7:36
  Speaker 1: to return legally. Do what's right. Leave now. Under President Trump,
• 7:41
  Speaker 1: America's laws, border and families will.
• 7:44
  Speaker 2: Be protected sponsored by the United States Department of Homeland Security.
• 7:47
  Speaker 3: Things that are key and they like beauty. They also
• 7:51
  Speaker 3: like the bottom line. They want you to get right
• 7:53
  Speaker 3: to and they want to know what's in it for them.
• 7:55
  Speaker 3: They like to live endorsement's confidence, entertainment and send US
• 7:58
  Speaker 3: power prizes, recognition results parties, and of course that BIP treatment. Okay,
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  Speaker 3: so these are your like non traditional folks. They're able
• 8:08
  Speaker 3: to jump up on a whim. They're going to change
• 8:10
  Speaker 3: their their the ideas in mid flight. But they are
• 8:13
  Speaker 3: definitely the movers and the shakers. Then you have your nurturers.
• 8:18
  Speaker 3: If you think about the box. Again, nurturers are going
• 8:21
  Speaker 3: to recycle the box or I even like to say
• 8:24
  Speaker 3: gift wrap the box. Your nurtures are your nonprofit, community driven,
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  Speaker 3: your teachers, your caregivers, right, the people who you know
• 8:33
  Speaker 3: to be like that nurturing spirit. They value relationships. They
• 8:38
  Speaker 3: want to know how you treat the people on your team.
• 8:40
  Speaker 3: They want to know how you value your relationships. They
• 8:43
  Speaker 3: like authenticity, personal growth, significance, teamwork, involvement, community charity, ethics, harmony, morality,
• 8:51
  Speaker 3: and contribution. That's really what they care about. They're not
• 8:55
  Speaker 3: profit driven, they're not driven by status and the status quo.
• 8:59
  Speaker 3: And of course they like a good cause, authenticity, you know, approval, family, empathy, faith, inspiration,
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  Speaker 3: supporting as team building, nurturing, encouragement, and diplomacy. So if
• 9:09
  Speaker 3: you have something that speaks to you know, a nonprofit
• 9:13
  Speaker 3: or a percentage of your proceeds goes to a charity,
• 9:17
  Speaker 3: or you have a sustainable business, those are the kind
• 9:20
  Speaker 3: of conversations and the messaging that you would push out
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  Speaker 3: for your nurturers. And the last is knowledge. If there's
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  Speaker 3: a box, they build it, okay, So your knowledges are
• 9:31
  Speaker 3: exactly that. They are into knowledge, information, tech, things like that,
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  Speaker 3: definitely not centered in emotion. They like the facts and
• 9:41
  Speaker 3: they like the stats. So they value learning, intelligence, logic,
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  Speaker 3: self mastery, technology, research and development, science, universal truths, expertise, competence, accuracy,
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  Speaker 3: and the big picture. That's really what they care about.
• 9:55
  Speaker 3: When you have a product or a service, they want
• 9:58
  Speaker 3: to know that you know what you're doing doing so
• 10:01
  Speaker 3: they really load like ignorance or if you don't know
• 10:04
  Speaker 3: about your product or your ideas are just rooted in
• 10:07
  Speaker 3: emotion and you don't have any facts or stats to
• 10:10
  Speaker 3: back them up. They like analysis, charts, graphs, data experts, innovation,
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  Speaker 3: proof with information studies, technology, strategy, and higher education. Now
• 10:20
  Speaker 3: this gets really really deep. I mean, this gets really
• 10:22
  Speaker 3: deep because we can go into a lot of other
• 10:24
  Speaker 3: areas about the bank system, but this has just given
• 10:27
  Speaker 3: you an overall idea of who your customer is and
• 10:30
  Speaker 3: what they value most important, because that's going to tailor
• 10:34
  Speaker 3: how you talk to them, how you present what you
• 10:36
  Speaker 3: have to them. You can have one product and actually
• 10:39
  Speaker 3: tailor your pitch to make sure you're resonating with these
• 10:43
  Speaker 3: four different personality types. Now as you go forth and
• 10:46
  Speaker 3: you're like, Okay, I got it, I got it. I
• 10:48
  Speaker 3: understand my product, I understand my service, and now I
• 10:51
  Speaker 3: understand how to pitch it. You also have to focus
• 10:54
  Speaker 3: on how to attract that customer to you, and that
• 10:58
  Speaker 3: is what the brand archetype. So there are twelve brand archetypes, okay,
• 11:03
  Speaker 3: and these are really largely rooted in psychology. You're going
• 11:06
  Speaker 3: to see these characters in movies a lot, you know,
• 11:09
  Speaker 3: so you'll be able to identify with them. And it's
• 11:11
  Speaker 3: really really simple. So the outlaw, that's the person who
• 11:14
  Speaker 3: definitely is like disruptive, rebellious, combative. Right, that's the guy
• 11:19
  Speaker 3: who's like rules are meant to be broken. And we
• 11:21
  Speaker 3: know this, we know this character, we've seen him in movies,
• 11:25
  Speaker 3: but you've also seen them in brand So a perfect
• 11:28
  Speaker 3: example to me of an outlaw brand is Harley Davison. Like,
• 11:32
  Speaker 3: Harley Davison definitely attracts that spirit of that rebel and
• 11:36
  Speaker 3: that outlaw. And if you look at their messaging, if
• 11:39
  Speaker 3: you look at their advertising, everything speaks to that rebel nature. Right.
• 11:43
  Speaker 1: An illegal alien from Guatemala charged with raping a child
• 11:47
  Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador
• 11:51
  Speaker 1: accused of murdering a Texas man of Venezuelan charged with
• 11:55
  Speaker 1: filming and selling child pornography in Michigan. These are just
• 11:59
  Speaker 1: some of the heinous migrant criminals caught because of President
• 12:03
  Speaker 1: Donald J. Trump's leadership. I'm Christy Noman, the United States
• 12:06
  Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border
• 12:11
  Speaker 1: crossings are at the lowest levels ever recorded, and over
• 12:15
  Speaker 1: one hundred thousand illegal aliens have been arrested. If you
• 12:18
  Speaker 1: are here illegally, your next you will be fine nearly
• 12:22
  Speaker 1: one thousand dollars a day, imprisoned and deported, you will
• 12:26
  Speaker 1: never return. But if you register using our CBP home
• 12:30
  Speaker 1: app and leave now, you could be allowed to return legally.
• 12:33
  Speaker 1: Do what's right. Leave now. Under President Trump, America's laws,
• 12:38
  Speaker 1: border and families will be protected.
• 12:41
  Speaker 2: Sponsored by the United States Department of Homeland Security.