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The Customer Success Branding Gap Most SaaS Companies Miss (Arne Hurty)
Most SaaS companies spend heavily to win the deal — then go silent the moment the contract is signed. Arne Hurty has spent three decades watching that gap widen, and building a firm to help close it.In this episode, I'm joined by Arne Hurty, founder of BayCreative, a strategic branding and marketing firm that has supported Silicon Valley tech companies since 1997. Arne walks me through three decades of building a deliberately small strategy shop — peak headcount of about 10 — that has worked with roughly 200 customers, 90% of them right here in the Valley. He shares the desktop publishing…
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