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INTERVIEW: Charlie Mack & Shoaib Rasheed On ‘Bernard Callebaut’ Chocolate Brand Launch + More · The Breakfast Club

• 0:00
  Speaker 1: Don't every day a week ago up the breakfast club.
• 0:05
  Speaker 2: You'll finished for y'all done.
• 0:07
  Speaker 1: It's the world most dangerous morning to show to breakfast club.
• 0:09
  Speaker 1: Charlamagne to god NV and jets on here. But Laura
• 0:11
  Speaker 1: Lero says, here, our guy Charlie Mac pulled up right.
• 0:15
  Speaker 1: You know Charlie Mac, he keeps, he keeps something going on.
• 0:18
  Speaker 1: And Charlie Max that he wanted to bring us some chocolate.
• 0:21
  Speaker 3: We talked to us. Charlie Max, what is this great
• 0:22
  Speaker 3: premium chocolate, fine chocolate? Got my man sheet here? Sheet
• 0:26
  Speaker 3: is the CEO. What's up? She of BNAR Chocolate family,
• 0:29
  Speaker 3: very historical family called the Calabu family. Okay, talk to him,
• 0:33
  Speaker 3: talk to him. She Yeah, we came from Canada.
• 0:36
  Speaker 2: We're about to launch our our products here here in
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  Speaker 2: the United States.
• 0:39
  Speaker 3: Uh.
• 0:40
  Speaker 2: We do fine chocolates. We bought a company meet another
• 0:43
  Speaker 2: person back in two thousand and eighteen. But it's a
• 0:46
  Speaker 2: fifth generation chocolate here. His family has been doing chocolate
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  Speaker 2: since nineteen eleven. Everything that we do is organic, natural,
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  Speaker 2: premium products, premium ingredients. We do a lot of community
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  Speaker 2: work out and back in Canada in terms of not
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  Speaker 2: just like you know, being a company that is profit driven,
• 1:00
  Speaker 2: but we also focus on a lot of you know,
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  Speaker 2: giving back to the community and making and making sure
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  Speaker 2: that we're being impactful and what we do as a
• 1:08
  Speaker 2: as a cultural in our organization, like second third generation,
• 1:12
  Speaker 2: this is fifth generation. So yeah, yeah, So our guy
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  Speaker 2: here is Bernard Calibo. He's a he's a so. So
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  Speaker 2: the brand here is so we're launching a new brands
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  Speaker 2: we do. It's called it's gonna be called Bernard. Just
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  Speaker 2: like you know, we're you know, building off his legacy.
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  Speaker 2: But you know, so we we bought an existing company
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  Speaker 2: with him. He's been doing chocolates for forty years himself.
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  Speaker 2: He's in Canada. But but like I said, he's a
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  Speaker 2: craftsman and everything that we do is uh premium.
• 1:36
  Speaker 3: How did you connect with Charlie Meck Charlie, I want
• 1:39
  Speaker 3: to get into.
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  Speaker 1: Chocolate, Charlie.
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  Speaker 3: You know what, I'm gonna be honest with you. I
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  Speaker 3: always like I hear about I've always been a candy guy,
• 1:45
  Speaker 3: but I'm not a lot. I'm not always like chocolate.
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  Speaker 3: And then sugar, you know again, diabetes is big enough.
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  Speaker 3: So for me when he told me it was no
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  Speaker 3: like refined sugar, and I was like wow, and then
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  Speaker 3: he talked about the community aspect of it. So for me,
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  Speaker 3: that hit my heart, you know what I mean, I
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  Speaker 3: kind of pulled the mardstring, like, okay, so we got
• 2:01
  Speaker 3: a healthy dessert. Yes, I'm saying, if you will, premium
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  Speaker 3: dessert because when you taste it right like that that
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  Speaker 3: you haven't tried it yet. But the gummy, the gummy
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  Speaker 3: and chocolate gummy, it's a really rich kind of I.
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  Speaker 1: Don't even like gummies and I've been tyrannies.
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  Speaker 3: You want, now you want? Like So for me, I
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  Speaker 3: think the thing that really hit me was the community aspect.
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  Speaker 3: Anything that's going to kind of give back, and that's
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  Speaker 3: the thing he came to me with. At first, I
• 2:25
  Speaker 3: was like, okay, let's talk about it. And then like
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  Speaker 3: I said, the sugar, we don't know in the community
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  Speaker 3: because we use sugar and salt so much, it's like
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  Speaker 3: it's killing on community. So for me, it was like, no,
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  Speaker 3: there's no sugar, there's no there's no sugar.
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  Speaker 2: Correct, Yeah, well no, no, no processed sugar.
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  Speaker 3: We don't use processed sugar. Healthy options. And then there's
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  Speaker 3: so many benefits in terms of people having cancer and
• 2:43
  Speaker 3: things like that. In terms of what we're provided. So
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  Speaker 3: it's not just I'm saying we give you chocolate, it's
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  Speaker 3: benefits from the infused situation and so.
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  Speaker 2: And the reasons I guess, I guess with Charlie the
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  Speaker 2: nice thing. So it was it was through someone from
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  Speaker 2: from will Smith's temk. A friend of mine introduced me
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  Speaker 2: to Charlie.
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  Speaker 3: Couple of years ago.
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  Speaker 2: Yeah, we've we've you know, been connected now for a
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  Speaker 2: couple of years. But you know, now he's part of
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  Speaker 2: our team and even our management team. Like we're we're
• 3:09
  Speaker 2: out there trying to you know, connect with people, different
• 3:11
  Speaker 2: people and you know, from different spaces. So as we
• 3:15
  Speaker 2: you know, do things in the United States, both with
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  Speaker 2: our two companies, like the Infused Company and the regular
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  Speaker 2: Chocolate company, that we're connecting with the right people and
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  Speaker 2: we're finding ways to like being like I said, be impactful,
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  Speaker 2: like you know, working with marginalized communities, inner city youth.
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  Speaker 2: I did, like before I bought this company, I worked
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  Speaker 2: for the Prime Minister of Canada for three years as
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  Speaker 2: his main advisor for my province, which was Alberta. And so,
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  Speaker 2: but I have have had different businesses in my whole life.
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  Speaker 2: This is one that we bought eight years ago. I
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  Speaker 2: left that job when I bought this company just because
• 3:43
  Speaker 2: it was a thing. But I guess when when whatever
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  Speaker 2: we do, like we're trying to do, you know, you know,
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  Speaker 2: I feel like even in the United States, like we're
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  Speaker 2: doing we're doing cannabis, but I feel like, you know,
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  Speaker 2: the you know, economic empowerment, trying to work with communities
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  Speaker 2: that don't get the opportunities others do, others do, and
• 4:00
  Speaker 2: starts try to be and so we don't have like
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  Speaker 2: all the answers on how we're gonna do it. So
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  Speaker 2: we came with Charlie and even that was part of
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  Speaker 2: the reason. We wanted to meet with someone like yourself
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  Speaker 2: and talk about ways that we could you know, be
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  Speaker 2: involved and actually be impactful, not just say, hey, we
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  Speaker 2: do this just because it sounds good for marketing purposes,
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  Speaker 2: but actually focus on the impact and let the the
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  Speaker 2: you know, the money and the revenue will drive and
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  Speaker 2: itself and will come and you know, everyone can can
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  Speaker 2: make some profit. But I feel like there's there's more
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  Speaker 2: to to to business and to to doing things in
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  Speaker 2: life than that.
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  Speaker 3: And it's not cannabis. In is because Loauren then had
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  Speaker 3: about eight ab thems.
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  Speaker 2: There's no cannabis in this so no wet we h
• 4:33
  Speaker 2: you're not even just one.
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  Speaker 1: Would have stuck.
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  Speaker 2: Yeah, So so we we brought this over from Cannadis.
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  Speaker 3: We don't.
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  Speaker 2: We don't because of the federal legalization rules. We don't
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  Speaker 2: bring them over the border like that. But but we
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  Speaker 2: we do make them in New York. We have a
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  Speaker 2: facility in Warwick where we make cannabis edibles and we're
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  Speaker 2: gonna be launching next month under so this Our chocolatear's
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  Speaker 2: name is Bernard Calibo. The regular chocolate's going to be
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  Speaker 2: called Bernard, and then the cannabis edibles will be called Bernie.
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  Speaker 2: It's more of a playful It will be a play
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  Speaker 2: a playful brand and impactful brand. So we look for
• 5:00
  Speaker 2: to that next month, to launching that.
• 5:02
  Speaker 1: You want to try to press I want to try
• 5:03
  Speaker 1: to chocolate Charlie Charli about to have his own chocolate factory.
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  Speaker 3: I'm gonna say, you know, about diversifying, we have to
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  Speaker 3: do that right absolutely, And at this stage of the life,
• 5:13
  Speaker 3: I'm saying, we got to understand that everybody's not gonna
• 5:16
  Speaker 3: be well jay Z, right, so we gotta look at
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  Speaker 3: business and a different degree and we got to perform same.
• 5:20
  Speaker 3: Think about us, A lot of things are kept from us,
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  Speaker 3: you know, in terms of business, but there's a lot
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  Speaker 3: of different opportunities. So for me seeing a person like yourself,
• 5:27
  Speaker 3: like Lauren, like myself to do something in the space
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  Speaker 3: of chocolate, like something that we used every day all day, right,
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  Speaker 3: but we never thought about ownership and never thought about
• 5:35
  Speaker 3: again from the space of Okay, you make money, but
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  Speaker 3: then when you make the money, do you give back?
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  Speaker 3: For me? Every time I'm saying, whatever is I do
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  Speaker 3: in life, what's to give back? That's just what it
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  Speaker 3: is for me, you know what I mean. If I
• 5:44
  Speaker 3: don't see a road back to giving back to my community,
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  Speaker 3: then I really don't want to do that because it
• 5:48
  Speaker 3: doesn't matter to me that you're able to go ahead
• 5:50
  Speaker 3: and in the mask you know, great wealth and okay,
• 5:53
  Speaker 3: so now what are you doing with it? That's real,
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  Speaker 3: you know what I mean. So and again we're gonna
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  Speaker 3: do it. I'm talking about in terms of uh financial
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  Speaker 3: but then at the same time helping people out just
• 6:01
  Speaker 3: going through anxiety, like you said, in terms of sleeping, right,
• 6:04
  Speaker 3: So when she she says it stabilizes them, you know,
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  Speaker 3: what I mean. So he finds ways for him and
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  Speaker 3: a lot of creative people. I'm saying they're dealing with
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  Speaker 3: things anxiety and things like this is a situation where
• 6:13
  Speaker 3: it's still I don't go I don't go through it
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  Speaker 3: per se, but I work in a space where a
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  Speaker 3: lot of creatives and so to me, I'm like, it's
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  Speaker 3: another way for us to kind of help them out
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  Speaker 3: them And it says we're gonna go talk with a
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  Speaker 3: couple of people. So we came together. It's kind of
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  Speaker 3: bare gifts and and interact with people and see what
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  Speaker 3: you think about them. Thank you?
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  Speaker 2: You know what I mean.
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  Speaker 3: I'm trying to sell it, but more so like what
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  Speaker 3: do you think about it? Honestly, it's good.
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  Speaker 1: I don't do gummy bears, but these milk chocolate cover
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  Speaker 1: gummy bears, I would eat these. I would actually buy these.
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  Speaker 2: And I love chocolate covered pretzels to pass.
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  Speaker 1: It's my favorite.
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  Speaker 2: Is so good?
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  Speaker 3: Okay, well you got another background, so well are we
• 6:44
  Speaker 3: gonna give you a whole camera? So what you do?
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  Speaker 3: You bring a sample in? Because you don't know because
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  Speaker 3: I look down the lobby and I'm like, okay, so
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  Speaker 3: is this community out here with the books and things
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  Speaker 3: like that, or is it like I'm saying, you could
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  Speaker 3: kind of like, is it job books out there? Because
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  Speaker 3: a lot of times people come here. I'm sure they
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  Speaker 3: bring you a lot of stuff and you come here
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  Speaker 3: you be like, wow, okay, over there is that these
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  Speaker 3: gummies won't be sitting here, you know, it won't be
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  Speaker 3: sitting there for Eddie. Yes, Grabb, well we got some
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  Speaker 3: for Eddie too. But I'm just saying a lot of
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  Speaker 3: some people are bring you products and they've been sitting
• 7:13
  Speaker 3: over the corner. You're like, okay, hear the last time, Cane.
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  Speaker 3: So I don't want that, you know, one of some
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  Speaker 3: I'm saying that people will Actually I'm saying this is
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  Speaker 3: what I would actually utilize. I would pay she said,
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  Speaker 3: I will pay for it if you haven't tried it yet.
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  Speaker 3: But no, we want to bring some in the community
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  Speaker 3: in the space that utilize it but helps people out
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  Speaker 3: as well.
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  Speaker 1: Is it in grocery stores or online or well so.
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  Speaker 2: In Canada, work across Canada. Here, we're going to be
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  Speaker 2: doing it online through Amazon, so we'll be We'll be
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  Speaker 2: launching our regular chocolates in the United States in about
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  Speaker 2: about four months and the cannabis will be available and
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  Speaker 2: dispensers across New York State.
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  Speaker 3: So they can't go order this now.
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  Speaker 2: You could from our Canadian site. You could, we could
• 7:49
  Speaker 2: from the Arcadian site. But we'll be doing it, you know,
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  Speaker 2: with with with you know, just all the challenges and
• 7:54
  Speaker 2: shipping across the border, with with the tariffs and everything,
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  Speaker 2: so where where you know. In about three months will
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  Speaker 2: be the regular chocolates will be fully operative in the
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  Speaker 2: United States.
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  Speaker 3: We thank you for bringing us. Appreciate you chocolate. Appreciate you.
• 8:06
  Speaker 3: I appreciate you, appreciate it. Thank you man.
• 8:11
  Speaker 2: Every day a week ago.
• 8:12
  Speaker 1: Pack your ass up the breakfast club.
• 8:14
  Speaker 2: You're finish that.
• 8:15
  Speaker 3: Y'all done.