E303. How to Price Yourself if People Pleaser

April Garcia's PivotMe · Mar 27, 2025 · 13m

Fair to Others But Not Yourself? Why You Need That +10%

Are you charging what's "fair" but forgetting to be fair to yourself? In this episode, April exposes the dangerous habit of undercharging that's sinking businesses and nonprofits – and why you need to add that critical +10% to protect your legacy.

🔥 Key Takeaways

✅ The Left-Lean Compensation Principle – If you naturally lean toward "fair" pricing (like 100K), you must add +10%) to avoid self-sabotage

✅ Giving Away the Farm – How well-meaning leaders bankrupt their businesses/nonprofits by over-giving

✅ The Legacy Threat – Why…