Latest / The Efficient Advisor: Tactical Business Advice for Financial Planners
290: Niche, Please! Ryan’s Story on How Narrowing Down Helped Him Level Up
In this episode, Libby sits down with Ryan Townsley of Town Capital to talk all things niching down, building systems, and doing it before you're ready. 🎯
Ryan shares how he carved out a unique niche working with nuclear power plant employees — and why going deep instead of wide helped him streamline his messaging, attract the right clients, and confidently scale.
You’ll learn:
How Ryan identified and leaned into a niche that wasn’t obvious at first
Why serving one type of client helped him build a more efficient, repeatable process 🛠️
The tools he uses to delegate, document, and stop being…
The skinny
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