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S2 E23 - The Fragrance Factor:Decoding Consumer Emotions with Ayesha Lulla | TCCP
In this episode of The Collaborative Canvas Podcast, host Ankesh Saxena sits down with Ayesha Lulla, Senior Lead at Quantum Consumer Solutions, to explore the fascinating world of fragrance-driven consumer insights. From subconscious scent associations to cultural nuances across Southeast Asia, Ayesha shares her groundbreaking Fragrance Language Framework and how brands can harness scent as a distinctive brand asset. Discover how the Sensory model dives deep into three levels of fragrance perception — from top-of-mind reactions to emotional and cultural meanings — and why what people say they…
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