Why Automating Your Existing Processes Could Be a Mistake

That Real Estate Tech Guy · Sep 17, 2026 · 18m

This week I want to challenge one of the biggest promises being made about AI right now: automation. It sounds great, take an existing process and make it faster with AI, but I think there's a question that gets skipped way too often. Should this process exist in the first place? When you automate a process without asking that, you're quietly assuming every step, every handoff, and every approval is actually necessary.

I walk through a detailed example: a sales discount approval process, where a salesperson has to escalate a discount request to a manager because the manager holds the judgment…