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The new online threat
This week we’re tackling one of the oldest frustrations in independent KBB retail - the battle between the physical showroom and online.
For years, retailers have had to deal with customers finding products cheaper online after using the showroom for inspiration, advice and reassurance. But has that problem changed? Have selective distribution agreements helped level the playing field? And are bathrooms now facing the same pain kitchens had with appliances a decade ago?
Trevor, Steph, Nick and Liz get into the realities of online price comparisons, direct-selling suppliers, DIY Kitchens…
The skinny
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