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“If Tony Soprano were alive today, he’d be in ad tech” - Understanding Ad Tech w/ Check My Ads
Ad tech, the backbone of digital advertising, is a lucrative business. But why? Who is profiting from it? And at what cost? Claire and James are joined this week by Claire Atkin, Co-founder and CEO of the Check My Ads Institute. They discuss ad tech: what it is, how it works, why it makes money, for whom it makes money - and what the consequences are.
More about Check My Ads:
Check My Ads - Public Policy Platform: https://checkmyads.org/policy/
Real-Time Bidding explained: https://checkmyads.org/rtb-explained/
Advertising Role in the Southport Riots: https://bit.ly/46ncAkJ
National security…
The skinny
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