Latest / The DEX Show: A Show for IT Change Makers
Reality Bytes #33: Navigating DEX Hype (w/ Christian Ponce)
In this episode, Christian Ponce (Nexthink's Senior Director for Technology Alliances and Field Marketing) joins Tim, Tom, Dina and Megan to explore the complicated relationship between vendors, customers, technology and need.
Christian emphasizes the importance of understanding an audience, especially in the tech space, and shares insights on bridging the gap between marketing and IT. The discussion extends to the evolving role of IT marketers, the challenges of vendor marketing bombardment, and the changing dynamics in technology and innovation.
A great guest and an interesting…
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