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Voices of Self Funding: Trey Hinson, Founder of Goliath Sales Strategies
In this episode of "Voices of Self-Funding," host Ramesh Kumar sits down with Trey Hinson, Founder of Goliath Sales Strategies and a seasoned marketing and sales leader with over 24 years in the healthcare benefits space. Trey unpacks what authentic, research-driven sales and marketing look like in today’s self-funded ecosystem. You’ll learn: - Why modern brokers are demanding measurable outcomes, value-aligned proof, and a disciplined ICP strategy—and how carriers and TPAs can better meet those expectations. - The shift from feature-centric pitching to case-study-backed storytelling. - The…
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