Aidan Bartlett: Designer Wardrobe CEO on the company moving operations online due to Covid uncertainty
Pre-loved clothing business Designer Wardrobe has had to revamp their strategy to renting and selling clothes to Kiwis.
Designer Wardrobe was forced to close all their physical locations by the end of 2021 due to Covid uncertainty, and the business has been operating completely online for over a year.
The Covid-19 pandemic presented a fair amount of challenges for the company, but consumers are still interested in buying and renting pre-used designer wear at a reduced prices, so the business was able to thrive.
Designer Wardrobe CEO Aidan Bartlett says the company had to make a lot of…
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