Episode 3: Reverse Marketing: Does It Really Work?

Live Well, Earn Well | Coaching Business Growth · Oct 7, 2021 · 2m

Let's talk about Reverse Marketing.

Reverse marketing is where you do not need to hunt for prospects at all.

You don't have to cold call...

You don't have to bombard people with emails or texts...

Instead, people come to you because you pique their interest.

While traditional marketing focuses on finding the right set of customers and targeting them, reverse marketing focuses on the customer approaching the potential sellers who may be able to offer them a product.

It revolves around building relationships and it's based on the conversion equation.

In other words, you show off your product or…