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Latest / Getting Heard: The Daily Pod Shot

How Many Listeners Does A Podcast Really Need?

You’ve got a number in your head, haven’t you. The number of listeners that would finally make your podcast feel worth doing. Have a think about what it is before you carry on reading.

Wherever it came from, I’d put money on it being borrowed from shows with big budgets, big teams and a ten year head start, and it’s almost certainly far bigger than it needs to be. This episode is about where that number really came from, why it’s talking you out of starting before you’ve recorded a single word, and what a normal podcast audience actually looks like once you take away the show-off numbers you…

The skinny

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