Latest / Success Story with Scott Clary / Lessons - Knowing Your "Zone of Genius" | Mike Zeller - Entrepreneur, Mentor & Author

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Lessons - Knowing Your "Zone of Genius" | Mike Zeller - Entrepreneur, Mentor & Author · Success Story with Scott Clary

• 0:00
  I just want to take a second and thank Cornbread Ham for supporting today's episode.
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  That's cornbreadhemp.com slash success code success for 30% off your first order of these
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  amazing gummies. In this lessons episode, discover the transformative power of aligning your values,
• 1:13
  passions and genius to build a fulfilling life and career. Learn how values act as filters for
• 1:17
  decision making, why passions fuel curiosity and energy and the importance of strategic positioning
• 1:23
  for extraordinary results. That sort of dovetails quite nicely into the fourth point,
• 1:38
  which is values and passions. So as values and passions, just being self-aware enough to
• 1:43
  understand how your talents and relationships, your life experiences all have such an impact
• 1:50
  on who you are and then living those and championing those and evangelizing those values and
• 1:58
  passions and literally every interaction you have and everything you do and every business you
• 2:02
  start. What is values and passions? Yeah, so it's a couple things. The value side, if you look
• 2:10
  at what do I stain for? What do I stain against? I've made the mistake before of having
• 2:18
  potential partners, business partners that I was exploring that were a little more ego-driven.
• 2:24
  And you know, I have a healthy ego, but I'm not ego is in dominate, Mike is, you know,
• 2:31
  my poop doesn't stink type deal. And I want humility, I want devotion to the greater
• 2:38
  good, I want contribution, innovation, the ably business exists first to serve the world and
• 2:47
  make it a better place, but profit is necessary, but secondary for sustainability. So that's one of
• 2:53
  our values. It also culturally customer client experience, we want to thoughtfully anticipate
• 3:01
  our client's potential challenges. And so then I will stain against things that are like selfish,
• 3:11
  ego, just purely ego-driven. And I'll stain for some of these things of human potential, like one
• 3:20
  of our core elements of our mission is unleash human potential. And so everything I do is oriented
• 3:27
  towards that in some way. So that becomes a filter. Your values become a filter of like,
• 3:32
  who do you let in? Who do you let out? Who do you protect yourself from? And then the passions
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  are like, hey, what am I insatially curious about? What could I study all day long? Who could I
• 3:45
  spend time with? More and more? Like, who am I not going to get bored being around? Like,
• 3:51
  I used to think, I don't want to be around bankers. I don't want to be, for the most part,
• 3:56
  I don't want to be around lawyers and real estate investors. I like real estate. If you're a real
• 4:02
  estate investor, but you have something else, then 100% I'm game. But I have four or five friends
• 4:07
  that have a hundred million dollar real estate portfolios. I'd rather go spend time with a best-selling
• 4:13
  author friend. Interesting. Yeah. So that's all about again, it comes back to also what gives you
• 4:18
  energy. So all these all these areas, they like, these are not mutually exclusive. They all
• 4:24
  basically create just a really healthy, strong persona, but you are self-aware of the you can
• 4:29
  sort of take into and not sort of brings me to my next question. How do you, how do you build a
• 4:33
  business knowing your zone of genius that is built on these four key areas? Because that must be
• 4:39
  the best. That's, that's all I hire you, right? There it is. That is. You're right. And, and, but
• 4:46
  also, look, look at people who do extraordinary things. What's in common with them? They put
• 4:53
  themselves in extraordinarily right positions. Are you a sports fan? Yeah, yeah. The pants are
• 5:00
  sports though. Like I'm more hockey than football, but I don't mind the Steelers. They're okay.
• 5:05
  They haven't won my hockey team. Well, none of my hockey teams have won the long time because I'm
• 5:09
  Canadian, so it doesn't. Sure. Yeah. You guys have had a suffering. You're out, but, but the Toronto
• 5:17
  Raptors, you mentioned earlier from Toronto, right? Well, a few years ago, they won the NBA championship.
• 5:23
  So how did they win the NBA championship? Quite Leonard. He was in the right position, right time.
• 5:30
  Warriors get injured. Clay Thompson and Kevin Durant go down there, hobbled.
• 5:36
  Extraordinary results come from people putting themselves in extraordinary right opportunities with
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  so if you look in business, Richard Branson, it's the timing right Amazon. It's the timing right
• 5:50
  with right in the wave of the internet. They were the, you know, they want to be, they just want
• 5:54
  to sell books initially. Now, Bezos had a bigger vision, but we've at the time, people were afraid
• 6:01
  of buying things online when Amazon started. Now we're like, no big deal, buy whatever you want
• 6:07
  online. So you have to think, am I writing the right wave? Some of us have been right. I realized
• 6:15
  I was writing some waves that were dying. Like I was in a socially minded car dealership. That was
• 6:21
  a dinosaur industry. If you look at the diffusion of innovations, what is it a laggard business?
• 6:27
  Is it a late majority? Is it about to go out of business? Or the industry is about to be
• 6:32
  majorly disrupted? Do I want to be disrupted? Or do I want to be the disruptor? So now,
• 6:40
  brothers, I'm in the thought later space. Hey, that's an early stage venture still. And there's
• 6:49
  a lot of innovation, a lot of opportunities within that. Biohacking, I'm launching new biohacking
• 6:56
  venture because that industry is going to go from a $12 billion industry to a $54 billion
• 7:02
  industry from 2019 to 2027. So I'm jumping into that space and I'm doing it in a way that I'm
• 7:09
  aligned with my genius. I get to create, I get to architect the business and I get to put people
• 7:15
  in their zones of genius and attract people that I'm attracting a dream team. I know I'm not a
• 7:21
  great operating partner. So this time I'm not freaking starting the business without a great
• 7:26
  operating partner. I just want to take a second and thank Cornbread Ham for supporting today's
• 7:29
  episode. Now Cornbread Ham CBD gummies have been this really nice addition to my wellness toolkit.
• 7:36
  I don't use them every day just when I want to win wine after those extra busy weeks. But they're
• 7:41
  perfect for those moments when you want to take the edge off and just find your balance really
• 7:46
  just shut off from work. Now what makes them special is how Cornbread Ham crafts them. They only
• 7:51
  use a flower of USDA organic hand plants. That's the best part for the purest most potent
• 7:57
  experience. No fillers, no artificial fluff, just clean full spectrum goodness and delicious
• 8:03
  watermelon berry and peach flavor. I keep them in my nightstand for those moments when I just need
• 8:08
  extra help relaxing and I love how transparent they are too. Every batch is third party lab tested
• 8:13
  so you know exactly what you're getting and they put together a special offer for all success
• 8:17
  story podcast listeners. All listeners can save 30% off their first order. Just head to cornbread
• 8:23
  ham.com slash success and use code success at checkout. That's cornbread ham.com slash success
• 8:31
  code success for 30% off your first order of these amazing dummies.
• 8:35
  No you so I love this so what the last time I wanted to touch on and I think it's just
• 8:43
  interesting because you mentioned you mentioned a good point like so you know what your zone of
• 8:46
  genius is you you want to be you know like you have certain industries that you can disrupt
• 8:52
  so that you're you're not you don't want you want to be disrupt or not disrupted and that's sort
• 8:56
  of where you position yourself. One thing that you've spoke about before is a $10,000 per hour
• 9:01
  activity. So my question I think that's an interesting point because just even like just saying
• 9:06
  it just sounds like funny just like a funny sentence so it's somebody who wants to somebody who wants
• 9:14
  to start a non-service based business like I can understand as a coach if you want to be a coach
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  this makes a lot of sense you're trying to up your billables and you have to create more value
• 9:27
  and these are and there's things you can do to up your value when you position yourself to your
• 9:31
  customers but this is more like a mindset I find than just like a truly $10,000 per hour
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  activity. So what does that actually mean for somebody who is somebody who wants to start a
• 9:43
  dog walking business somebody wants to start a software or a SaaS business what does that actually
• 9:47
  mean and how do you find that. So most of us come from a middle class mindset what's a middle class
• 9:55
  mindset. Hey if you want a job done right do it yourself right that's that's no class mindset
• 10:03
  billing their mindset. If you want a job done right what do you what's a billionaire do Scott
• 10:08
  pay someone else to do it and find the best person to do it for you yeah exactly find the best
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  person to do it for you because the billionaire knows that what the biggest amount of value that
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  he creates is smart decisions strategic decisions. Bezos Jeff Bezos are listening to this great
• 10:29
  podcast series about Amazon versus Walmart and on it is said that Bezos has one goal every day
• 10:37
  to make two smart strategic decisions so that's his goal he's not trying to do things he's trying
• 10:43
  to decide things so $10,000 per hour activities they are not the doing of things even the very
• 10:51
  best attorneys in the world maybe get $500 to $1,000 an hour for billable hours so your your income
• 11:00
  has kept there it made when I was in real estate I calculated that my average hour if I was setting
• 11:07
  up the deal and would spend one hour with a potential client get them on board as a client hand them
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  off to one of my junior agents to to work with them and close the deal it was a $5,000 an hour
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  activity is what I would average that's still limited right $10,000 an hour activities are massive
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  strategic positioning offer decisions leadership decisions sometimes as who you hire who you bring
• 11:32
  on as a partner it's your offer if you craft an ears this will offer that goes to gangbusters
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  cool thing about business you know if I hit in in baseball I played college baseball if I
• 11:44
  hit a grand slam the most runs I can score is four in business if I hit a grand slam I can score a
• 11:52
  thousand runs from that right now I might you know craft an offer this is where maturity comes
• 12:00
  in and play two I got to know that nine out of ten offers are probably going to strike out or
• 12:05
  not do that great but if I get to that 10th offer and I keep learning and kicking butt man I could do
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  I could hit a massive home run and get that $10,000 an hour activity so $10,000 an hour activities are
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  usually longer term strategic elements than the this short term ones so I'm glad that I clarified
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  that so it's it's nothing to do with how you of course it's great to increase your own value if
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  you're you want to bring you know value to the world but it is I love that baseless analogy make
• 12:41
  make one two whatever however many super strategic decisions they'll move the needle and then the
• 12:48
  aggregate of that over five years ten years well it could be a hundred thousand dollar per hour
• 12:55
  yeah at that point doesn't there's no limit there's no limit on that yeah and so let's let's
• 13:01
  think about it like this too I have friends that charge you know 25 $50,000 for speech so what is
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  you know they they step on stage for an hour that's $25,000 an hour but how did they get to
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  that $25,000 an hour activity oh they had to write a book or they had to do these other business
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  now we're writing a book do they have to write every single word and design the cover and
• 13:27
  prove free to know that no they can also force that to $20 or $50 or $100 an hour type team members
• 13:33
  but then that book positions them to get a $25,000 an hour activity thanks for tuning in if you
• 13:39
  found this valuable don't forget to hit that subscribe button so you never miss an episode and
• 13:43
  if you want to dive deeper into this conversation check out the links in the description to watch
• 13:48
  the full episode see you in the next one