Latest / The Demographics Podcast with Fexingo: Aging Populations, Birth Rates, and Economic Impact
How Falling Birth Rates Are Reshaping the Wine Industry
Global wine consumption is declining, and the culprit isn't just changing tastes—it's demographics. In Episode 135, Lucas and Luna examine how falling birth rates and an aging population are reshaping vineyards from Bordeaux to Napa. They dive into the numbers: per-capita consumption in traditional markets is dropping as older wine drinkers age out, and younger generations drink less or differently. The hosts explore the economic ripple effects—vineyard closures, premiumization, and shifts in export markets—and how producers are adapting to a future with fewer drinkers. A specific…
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