Factors Affecting the Adoption of Generative AI Tools Among Information Technology Employees: A UTAUT3, TTF, and SOR Perspective — Prasad et al. (2026)
This empirical study examined the components that affect the adoption and actual use of generative AI tools among information technology (IT) employees in Hyderabad. This study also attempted to unravel the SOR, UTAUT3, and TTF models by integrating them for practical application in industry and by IT sector employees. Data were gathered from 470 employees working in several IT industries in Hyderabad by adopting a quantitative method for this investigation. IBM-AMOS was used to test the hypotheses. Thirty-six variables were used to measure the following 10 reflective constructs: optimism…
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