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Why Most Alumni Communities Fail · Build With Becky: Smart Strategies To Grow Your Community-Driven Business

• 0:00
  I
• 0:00
  was
• 0:00
  talking
• 0:01
  to
• 0:01
  somebody
• 0:01
  that's
• 0:02
  in
• 0:02
  one
• 0:02
  of
• 0:02
  our
• 0:02
  clients
• 0:03
  programs
• 0:03
  today,
• 0:04
  and
• 0:04
  she
• 0:05
  shared
• 0:05
  with
• 0:05
  me
• 0:06
  like,
• 0:06
  how
• 0:06
  thoughtfully
• 0:07
  designed
• 0:08
  the
• 0:08
  program
• 0:08
  is
• 0:09
  that
• 0:09
  we
• 0:09
  run.
• 0:09
  And
• 0:10
  she
• 0:10
  shared
• 0:10
  that
• 0:11
  she
• 0:11
  didn't
• 0:11
  realize
• 0:12
  that
• 0:12
  she
• 0:12
  was
• 0:12
  in
• 0:13
  two
• 0:13
  other
• 0:13
  communities
• 0:14
  on
• 0:14
  Circle
• 0:15
  until
• 0:16
  she
• 0:16
  joined.
• 0:16
  And
• 0:16
  then
• 0:16
  she
• 0:17
  saw
• 0:17
  them
• 0:17
  like
• 0:17
  on
• 0:17
  the
• 0:17
  sidebar
• 0:18
  and
• 0:18
  she's
• 0:18
  like,
• 0:19
  you
• 0:19
  know,
• 0:19
  it's
• 0:19
  funny,
• 0:19
  I
• 0:19
  went
• 0:19
  through
• 0:20
  those
• 0:20
  programs,
• 0:21
  but
• 0:21
  like,
• 0:22
  I
• 0:22
  never
• 0:22
  logged
• 0:22
  into
• 0:23
  it
• 0:23
  again.
• 0:24
  And
• 0:24
  this
• 0:24
  is
• 0:25
  really
• 0:25
  common
• 0:26
  a
• 0:26
  lot
• 0:26
  of.
• 0:27
  And
• 0:27
  it's
• 0:28
  a
• 0:28
  problem
• 0:28
  because
• 0:28
  a
• 0:28
  lot
• 0:28
  of
• 0:29
  people
• 0:29
  that
• 0:29
  go
• 0:29
  through
• 0:30
  programs
• 0:30
  that
• 0:31
  are
• 0:31
  6
• 0:32
  weeks,
• 0:32
  8
• 0:32
  weeks,
• 0:32
  12
• 0:33
  weeks,
• 0:33
  they
• 0:34
  go
• 0:34
  through
• 0:34
  it
• 0:34
  and
• 0:34
  then
• 0:35
  they
• 0:35
  kind
• 0:35
  of
• 0:35
  forget
• 0:35
  about
• 0:35
  it.
• 0:36
  They
• 0:36
  just,
• 0:36
  you
• 0:36
  know,
• 0:37
  move
• 0:37
  on.
• 0:38
  And
• 0:38
  that
• 0:39
  means
• 0:39
  you're
• 0:39
  kind
• 0:39
  of
• 0:40
  like
• 0:40
  leaving
• 0:40
  a
• 0:40
  lot
• 0:40
  of
• 0:41
  opportunity
• 0:41
  on
• 0:41
  the
• 0:41
  table.
• 0:42
  What
• 0:42
  I've
• 0:43
  come
• 0:43
  to
• 0:43
  learn
• 0:43
  is
• 0:44
  that
• 0:44
  most
• 0:44
  alumni
• 0:45
  communities,
• 0:46
  meaning
• 0:46
  people
• 0:46
  communities
• 0:47
  that
• 0:47
  exist
• 0:48
  for
• 0:48
  people
• 0:49
  that
• 0:49
  have
• 0:49
  graduated
• 0:50
  a
• 0:50
  program,
• 0:51
  fail
• 0:51
  because
• 0:52
  they
• 0:52
  remove
• 0:53
  structure.
• 0:53
  And
• 0:54
  after
• 0:54
  the
• 0:54
  program
• 0:54
  ends.
• 0:55
  And
• 0:55
  this
• 0:55
  doesn't
• 0:56
  mean
• 0:56
  that
• 0:56
  you
• 0:56
  need
• 0:57
  to
• 0:57
  necessarily
• 0:57
  charge
• 0:58
  for
• 0:58
  it.
• 0:58
  If
• 0:58
  you're
• 0:58
  charging
• 0:59
  a
• 0:59
  really
• 0:59
  high
• 0:59
  ticket
• 1:00
  price
• 1:00
  for
• 1:01
  your
• 1:01
  program
• 1:01
  and
• 1:02
  you
• 1:02
  don't
• 1:02
  want
• 1:03
  like,
• 1:03
  you
• 1:03
  want
• 1:03
  your
• 1:04
  community
• 1:04
  to
• 1:04
  be
• 1:04
  able
• 1:05
  to
• 1:05
  continue
• 1:05
  to
• 1:05
  have
• 1:06
  access
• 1:06
  to
• 1:06
  other
• 1:07
  community
• 1:07
  members
• 1:08
  and
• 1:08
  things
• 1:08
  that
• 1:08
  are
• 1:08
  going
• 1:09
  on,
• 1:09
  you
• 1:09
  don't
• 1:10
  necessarily
• 1:10
  have
• 1:10
  to
• 1:10
  charge
• 1:11
  more
• 1:11
  for
• 1:11
  it.
• 1:11
  In
• 1:11
  fact,
• 1:12
  in
• 1:12
  the
• 1:12
  community
• 1:12
  that
• 1:13
  I'll
• 1:13
  talk
• 1:14
  about,
• 1:14
  like,
• 1:14
  we
• 1:14
  don't
• 1:15
  charge
• 1:15
  for
• 1:15
  it,
• 1:15
  but
• 1:15
  we
• 1:16
  have
• 1:16
  other
• 1:16
  ways
• 1:17
  that
• 1:17
  they
• 1:17
  can
• 1:18
  buy
• 1:18
  products
• 1:19
  and
• 1:19
  offers
• 1:19
  and
• 1:20
  we
• 1:20
  can
• 1:20
  upsell
• 1:20
  them.
• 1:21
  You're
• 1:21
  able
• 1:21
  to
• 1:22
  increase
• 1:22
  your
• 1:22
  customer
• 1:23
  lifetime
• 1:23
  value
• 1:24
  if
• 1:24
  you're
• 1:24
  able
• 1:25
  to
• 1:25
  tap
• 1:25
  into
• 1:25
  people
• 1:26
  that
• 1:26
  have
• 1:26
  graduated
• 1:26
  your
• 1:27
  programs.
• 1:27
  But
• 1:28
  if
• 1:28
  you're
• 1:28
  not
• 1:28
  supporting
• 1:28
  them
• 1:28
  or
• 1:29
  nurturing
• 1:29
  them,
• 1:29
  you're
• 1:29
  just
• 1:30
  kind
• 1:30
  of
• 1:30
  like
• 1:30
  missing
• 1:31
  out
• 1:31
  on
• 1:31
  an
• 1:31
  opportunity.
• 1:32
  Instead
• 1:33
  of
• 1:33
  constantly
• 1:33
  finding
• 1:34
  new
• 1:34
  cohorts
• 1:35
  and
• 1:35
  bringing
• 1:35
  in
• 1:36
  new
• 1:36
  people,
• 1:36
  you
• 1:36
  could
• 1:37
  be
• 1:37
  fostering
• 1:37
  a
• 1:37
  more
• 1:38
  global
• 1:38
  community
• 1:39
  of
• 1:40
  graduates
• 1:40
  and
• 1:40
  alumni.
• 1:41
  And
• 1:41
  I
• 1:41
  think
• 1:41
  that
• 1:42
  there's
• 1:42
  a
• 1:42
  lot
• 1:42
  of
• 1:42
  opportunity
• 1:43
  there
• 1:43
  that
• 1:43
  people
• 1:44
  just
• 1:44
  miss
• 1:44
  out
• 1:44
  on.
• 1:45
  So
• 1:46
  for
• 1:46
  the
• 1:46
  program
• 1:46
  that
• 1:47
  we
• 1:47
  run
• 1:47
  for
• 1:47
  Keith
• 1:47
  Ferrazi,
• 1:48
  it's
• 1:48
  called
• 1:48
  Beyond
• 1:49
  Connection
• 1:49
  and
• 1:50
  it's
• 1:50
  an
• 1:50
  eight
• 1:50
  week
• 1:50
  program,
• 1:51
  we
• 1:51
  have
• 1:52
  an
• 1:52
  alumni
• 1:52
  community.
• 1:53
  So
• 1:53
  after
• 1:53
  they
• 1:54
  complete
• 1:54
  their
• 1:54
  program,
• 1:54
  they
• 1:55
  still
• 1:55
  get
• 1:55
  access
• 1:55
  to
• 1:56
  the
• 1:56
  community
• 1:56
  aspect,
• 1:57
  but
• 1:57
  we
• 1:58
  still
• 1:58
  have
• 1:59
  some
• 1:59
  structure.
• 2:00
  So
• 2:00
  we
• 2:00
  have
• 2:00
  community
• 2:01
  events.
• 2:02
  A
• 2:02
  lot
• 2:02
  of
• 2:02
  them
• 2:02
  are
• 2:03
  member
• 2:03
  led.
• 2:03
  And
• 2:04
  so
• 2:04
  a
• 2:04
  member
• 2:05
  facilitated
• 2:05
  or
• 2:06
  coach
• 2:06
  facilitated
• 2:07
  because
• 2:07
  we
• 2:07
  have
• 2:07
  a
• 2:07
  coaching
• 2:08
  team.
• 2:08
  So
• 2:09
  we
• 2:09
  bring
• 2:09
  people
• 2:09
  in
• 2:10
  to
• 2:11
  lead
• 2:11
  these
• 2:12
  calls
• 2:12
  and
• 2:12
  we
• 2:12
  do
• 2:13
  facilitate
• 2:13
  the
• 2:14
  programming
• 2:14
  and
• 2:14
  there's
• 2:14
  definitely
• 2:15
  some
• 2:15
  overhead
• 2:15
  in
• 2:16
  that
• 2:16
  for
• 2:16
  like
• 2:16
  from
• 2:17
  a
• 2:17
  scheduling
• 2:17
  standpoint,
• 2:18
  but.
• 2:18
  But
• 2:18
  we're
• 2:19
  curating
• 2:19
  and
• 2:19
  programming
• 2:20
  the
• 2:20
  programs,
• 2:21
  so
• 2:21
  we're
• 2:21
  just
• 2:22
  adding
• 2:22
  a
• 2:22
  little
• 2:22
  bit
• 2:22
  more
• 2:23
  on.
• 2:23
  So
• 2:23
  like
• 2:23
  the
• 2:23
  people
• 2:24
  in
• 2:24
  the
• 2:24
  current
• 2:24
  program,
• 2:25
  the
• 2:25
  current
• 2:25
  cohort
• 2:26
  have
• 2:26
  access
• 2:27
  to
• 2:27
  their
• 2:27
  calls
• 2:27
  and
• 2:28
  then
• 2:28
  there's
• 2:28
  additional
• 2:28
  community
• 2:30
  wide
• 2:30
  calls.
• 2:31
  And
• 2:31
  because
• 2:31
  we
• 2:31
  have
• 2:32
  this
• 2:32
  ongoing
• 2:32
  programming
• 2:33
  and
• 2:33
  we
• 2:34
  have
• 2:35
  the
• 2:36
  forum,
• 2:36
  people
• 2:36
  stay
• 2:37
  engaged
• 2:37
  and
• 2:37
  they
• 2:38
  continue
• 2:38
  connecting.
• 2:39
  We
• 2:39
  also
• 2:40
  have
• 2:40
  these
• 2:41
  connection
• 2:42
  rituals.
• 2:42
  Like
• 2:42
  for
• 2:43
  example,
• 2:43
  we
• 2:44
  have,
• 2:44
  we
• 2:44
  allow
• 2:44
  people
• 2:45
  to
• 2:45
  share
• 2:45
  local
• 2:45
  meetups.
• 2:46
  So
• 2:46
  they're
• 2:46
  sharing
• 2:47
  when
• 2:47
  they're
• 2:47
  like
• 2:48
  traveling
• 2:48
  and
• 2:48
  they're
• 2:48
  going
• 2:48
  to
• 2:49
  different
• 2:49
  parts
• 2:49
  of
• 2:50
  the
• 2:50
  world
• 2:50
  and
• 2:50
  they
• 2:50
  can
• 2:50
  actually
• 2:51
  like
• 2:51
  say
• 2:51
  like,
• 2:51
  hey,
• 2:52
  I'm
• 2:52
  going
• 2:52
  to
• 2:52
  be
• 2:52
  in
• 2:52
  New
• 2:52
  York.
• 2:52
  Does
• 2:52
  anybody
• 2:53
  want
• 2:53
  to
• 2:53
  meet
• 2:53
  up
• 2:53
  from
• 2:53
  New
• 2:53
  York?
• 2:54
  We
• 2:54
  have
• 2:55
  bonding
• 2:55
  dinners
• 2:55
  that
• 2:56
  are
• 2:56
  all
• 2:56
  over
• 2:57
  the
• 2:57
  country
• 2:58
  or
• 2:58
  sorry,
• 2:58
  the
• 2:59
  world
• 2:59
  actually.
• 3:00
  And
• 3:00
  so
• 3:00
  people
• 3:00
  are
• 3:01
  able
• 3:01
  to
• 3:02
  meet
• 3:02
  up
• 3:02
  in
• 3:03
  person,
• 3:03
  they're
• 3:03
  able
• 3:03
  to
• 3:04
  connect
• 3:04
  in
• 3:04
  person,
• 3:04
  and
• 3:04
  then
• 3:05
  they're
• 3:05
  able
• 3:05
  to
• 3:05
  participate
• 3:06
  in
• 3:06
  some
• 3:06
  lightweight
• 3:06
  programming.
• 3:07
  Nothing
• 3:07
  crazy.
• 3:08
  And
• 3:09
  recently
• 3:09
  we
• 3:09
  actually
• 3:09
  ran
• 3:10
  a
• 3:10
  10
• 3:10
  day
• 3:11
  challenge
• 3:11
  for
• 3:12
  all
• 3:12
  alumni
• 3:13
  to
• 3:14
  be
• 3:14
  able
• 3:14
  to
• 3:14
  participate
• 3:15
  in.
• 3:15
  And
• 3:16
  it
• 3:16
  was
• 3:16
  just
• 3:16
  like
• 3:16
  really
• 3:17
  an
• 3:17
  opportunity
• 3:17
  for
• 3:18
  us
• 3:18
  to
• 3:18
  give
• 3:18
  back
• 3:18
  to
• 3:18
  the
• 3:19
  community
• 3:19
  and
• 3:19
  say
• 3:20
  like,
• 3:20
  hey,
• 3:20
  we
• 3:20
  want
• 3:20
  to
• 3:20
  like
• 3:21
  just.
• 3:21
  Of
• 3:21
  course
• 3:22
  we,
• 3:22
  our
• 3:22
  business
• 3:23
  goal
• 3:23
  is
• 3:23
  like
• 3:23
  re
• 3:23
  engage
• 3:24
  people,
• 3:24
  get
• 3:24
  them
• 3:25
  talking
• 3:25
  about
• 3:25
  the
• 3:25
  program.
• 3:25
  Of
• 3:26
  course,
• 3:26
  like
• 3:26
  having
• 3:26
  them
• 3:27
  talk
• 3:27
  about
• 3:27
  the
• 3:27
  community
• 3:28
  online.
• 3:28
  But
• 3:29
  it
• 3:29
  was
• 3:29
  also
• 3:29
  like,
• 3:30
  let's
• 3:30
  support
• 3:30
  them
• 3:31
  and
• 3:31
  serve
• 3:31
  them
• 3:31
  and
• 3:31
  have
• 3:31
  them
• 3:32
  connect
• 3:32
  with
• 3:32
  one
• 3:32
  another
• 3:33
  and,
• 3:34
  and
• 3:34
  like
• 3:34
  re
• 3:35
  engage
• 3:35
  in
• 3:36
  this
• 3:36
  community.
• 3:36
  That
• 3:36
  has
• 3:37
  become
• 3:37
  like
• 3:37
  really
• 3:38
  meaningful
• 3:38
  and
• 3:39
  it's
• 3:39
  really
• 3:39
  wild.
• 3:40
  Like
• 3:40
  scrolling
• 3:40
  through
• 3:41
  the
• 3:41
  community,
• 3:41
  you
• 3:41
  see
• 3:42
  people
• 3:42
  from
• 3:42
  Cohorts
• 3:42
  1,
• 3:43
  2
• 3:43
  and
• 3:43
  3
• 3:43
  still
• 3:44
  posting.
• 3:44
  We're
• 3:45
  talking
• 3:45
  about
• 3:45
  over
• 3:46
  60%
• 3:46
  monthly
• 3:47
  active
• 3:47
  users
• 3:47
  in
• 3:48
  an
• 3:48
  alumni
• 3:48
  community.
• 3:49
  That's
• 3:49
  pretty
• 3:50
  amazing.
• 3:51
  One
• 3:51
  thing
• 3:51
  we
• 3:51
  haven't
• 3:52
  done
• 3:52
  is
• 3:52
  added
• 3:53
  more
• 3:53
  content.
• 3:53
  And
• 3:54
  so
• 3:54
  I
• 3:54
  just
• 3:54
  wanted
• 3:55
  to
• 3:55
  share
• 3:55
  this
• 3:55
  because
• 3:55
  this
• 3:56
  is
• 3:56
  something
• 3:56
  I
• 3:56
  preach
• 3:56
  a
• 3:57
  lot
• 3:57
  and
• 3:57
  I
• 3:58
  know
• 3:58
  that
• 3:58
  there's
• 3:58
  other,
• 3:59
  there
• 3:59
  are
• 3:59
  other
• 3:59
  episodes
• 4:00
  where
• 4:00
  I'm
• 4:00
  talking
• 4:00
  about
• 4:01
  how
• 4:01
  we
• 4:01
  don't
• 4:02
  need
• 4:02
  more
• 4:02
  content.
• 4:03
  And
• 4:03
  this
• 4:03
  is
• 4:03
  an
• 4:03
  example
• 4:04
  where
• 4:04
  we
• 4:04
  have
• 4:04
  a
• 4:04
  very
• 4:05
  engaged
• 4:05
  alumni
• 4:06
  community
• 4:06
  and
• 4:06
  we're
• 4:06
  not
• 4:07
  giving
• 4:07
  them
• 4:07
  any
• 4:07
  more
• 4:07
  content.
• 4:08
  We're
• 4:09
  just
• 4:09
  saying,
• 4:10
  hey,
• 4:10
  come
• 4:10
  hang
• 4:11
  out
• 4:11
  here.
• 4:11
  Like
• 4:12
  we're,
• 4:12
  we're
• 4:12
  facilitating
• 4:13
  and
• 4:13
  curating
• 4:14
  experiences
• 4:15
  for
• 4:15
  them.
• 4:15
  There's
• 4:15
  a
• 4:16
  challenge,
• 4:16
  there's
• 4:17
  live
• 4:17
  calls
• 4:18
  occasionally.
• 4:18
  We
• 4:19
  do
• 4:19
  ask
• 4:19
  me
• 4:20
  any
• 4:20
  things
• 4:20
  with
• 4:20
  Keith
• 4:20
  that,
• 4:21
  you
• 4:21
  know,
• 4:21
  people
• 4:22
  participate
• 4:22
  in,
• 4:23
  but
• 4:23
  they're
• 4:23
  connecting
• 4:24
  with
• 4:24
  each
• 4:24
  other
• 4:24
  in
• 4:24
  the
• 4:24
  forum
• 4:25
  and
• 4:25
  it's
• 4:25
  all
• 4:25
  about
• 4:26
  curating
• 4:26
  an
• 4:26
  ongoing
• 4:27
  experience
• 4:27
  and
• 4:28
  making
• 4:28
  them
• 4:28
  feel
• 4:28
  like
• 4:28
  they're
• 4:28
  part
• 4:29
  of
• 4:29
  something.
• 4:30
  Engagement
• 4:30
  comes
• 4:30
  from
• 4:31
  this
• 4:31
  like
• 4:31
  identity
• 4:32
  piece
• 4:32
  and
• 4:32
  from
• 4:32
  having
• 4:33
  momentum.
• 4:33
  It
• 4:33
  does
• 4:34
  not
• 4:34
  come
• 4:34
  from
• 4:35
  content
• 4:35
  or
• 4:35
  content
• 4:35
  drops.
• 4:36
  You
• 4:36
  don't
• 4:36
  need
• 4:37
  more
• 4:37
  content
• 4:38
  to
• 4:39
  build
• 4:40
  like
• 4:40
  an
• 4:40
  alumni
• 4:41
  community
• 4:41
  or
• 4:41
  have
• 4:41
  your
• 4:41
  people
• 4:42
  continue
• 4:42
  to
• 4:43
  use
• 4:43
  it
• 4:43
  or
• 4:43
  be
• 4:43
  supportive
• 4:44
  of
• 4:44
  one
• 4:44
  another.
• 4:45
  So
• 4:45
  I
• 4:45
  think
• 4:46
  one
• 4:46
  of
• 4:46
  the
• 4:46
  places
• 4:46
  people
• 4:47
  get
• 4:47
  hung
• 4:47
  up
• 4:47
  is
• 4:47
  like,
• 4:49
  number
• 4:49
  one,
• 4:49
  I
• 4:49
  don't
• 4:50
  want
• 4:50
  to
• 4:51
  continue
• 4:52
  serving
• 4:52
  people
• 4:52
  that
• 4:52
  are
• 4:52
  no
• 4:53
  longer
• 4:53
  paying
• 4:53
  me
• 4:54
  and
• 4:54
  number
• 4:55
  two,
• 4:55
  I
• 4:55
  don't
• 4:55
  want
• 4:56
  to
• 4:56
  have
• 4:56
  to
• 4:56
  do
• 4:56
  a
• 4:56
  whole
• 4:56
  bunch
• 4:56
  of
• 4:56
  extra
• 4:57
  work.
• 4:57
  So
• 4:58
  yes,
• 4:58
  like
• 4:59
  planning
• 4:59
  some
• 4:59
  programming
• 5:00
  is
• 5:00
  definitely
• 5:01
  extra
• 5:01
  work.
• 5:02
  It's
• 5:02
  not
• 5:02
  a
• 5:02
  ton
• 5:02
  of
• 5:02
  extra
• 5:03
  work
• 5:03
  if
• 5:03
  you're
• 5:03
  already
• 5:03
  running
• 5:04
  live
• 5:04
  programs
• 5:05
  and
• 5:05
  you're
• 5:05
  just
• 5:05
  adding
• 5:05
  a
• 5:06
  few
• 5:06
  community
• 5:06
  experiences.
• 5:08
  So
• 5:08
  I
• 5:08
  would
• 5:08
  consider
• 5:08
  that.
• 5:09
  And
• 5:09
  as
• 5:09
  far
• 5:09
  as
• 5:10
  like
• 5:10
  paying,
• 5:10
  not
• 5:11
  paying
• 5:11
  you,
• 5:11
  like
• 5:11
  you
• 5:12
  could
• 5:12
  make
• 5:12
  it
• 5:12
  a
• 5:12
  paid
• 5:12
  membership
• 5:13
  experience
• 5:13
  and
• 5:13
  then
• 5:14
  keep
• 5:14
  it
• 5:14
  lightweight.
• 5:16
  Like
• 5:16
  exactly
• 5:16
  what
• 5:17
  I'm
• 5:17
  describing.
• 5:17
  We
• 5:18
  could
• 5:18
  charge
• 5:18
  for
• 5:18
  that.
• 5:19
  We
• 5:19
  just
• 5:19
  don't
• 5:20
  because
• 5:20
  the
• 5:20
  program
• 5:21
  experience
• 5:21
  itself
• 5:22
  is
• 5:22
  high
• 5:22
  ticket.
• 5:23
  So
• 5:24
  I
• 5:24
  don't
• 5:24
  know.
• 5:24
  I
• 5:24
  would
• 5:24
  consider
• 5:25
  what
• 5:26
  does
• 5:26
  it
• 5:26
  look
• 5:26
  like
• 5:27
  for
• 5:27
  this
• 5:27
  to
• 5:27
  be
• 5:28
  easy?
• 5:28
  How
• 5:28
  can
• 5:28
  I
• 5:28
  make
• 5:29
  this
• 5:29
  easy
• 5:29
  for
• 5:30
  myself?
• 5:30
  Because
• 5:31
  when
• 5:31
  you
• 5:31
  have
• 5:32
  an
• 5:32
  alumni
• 5:32
  community
• 5:33
  of
• 5:33
  all
• 5:33
  the
• 5:33
  people
• 5:33
  that
• 5:34
  have
• 5:34
  ever
• 5:34
  gone
• 5:34
  through
• 5:34
  your
• 5:34
  program,
• 5:35
  you
• 5:35
  have
• 5:36
  an
• 5:36
  incredible
• 5:37
  nurture
• 5:38
  opportunity
• 5:39
  of
• 5:39
  these
• 5:39
  people
• 5:40
  to
• 5:40
  continue
• 5:40
  serving
• 5:41
  them
• 5:41
  and
• 5:41
  sell
• 5:41
  them
• 5:41
  more
• 5:42
  stuff.
• 5:42
  You
• 5:42
  could
• 5:42
  sell
• 5:43
  high
• 5:43
  ticket
• 5:43
  experiences,
• 5:44
  you
• 5:44
  could
• 5:44
  sell
• 5:44
  one
• 5:44
  to
• 5:45
  one
• 5:45
  coaching,
• 5:45
  you
• 5:45
  could
• 5:46
  sell
• 5:46
  retreats,
• 5:47
  you
• 5:47
  could
• 5:47
  sell
• 5:49
  a
• 5:49
  higher
• 5:49
  ticket
• 5:50
  like
• 5:50
  membership
• 5:50
  VIP
• 5:51
  tier.
• 5:52
  You
• 5:52
  could
• 5:52
  sell
• 5:53
  a
• 5:53
  mastermind
• 5:54
  experience
• 5:54
  on
• 5:54
  the
• 5:54
  back
• 5:54
  of
• 5:55
  something
• 5:55
  like
• 5:55
  this.
• 5:55
  Like
• 5:55
  there's
• 5:56
  so
• 5:56
  much
• 5:56
  opportunity.
• 5:57
  But
• 5:57
  you're
• 5:58
  not
• 5:58
  saying
• 5:58
  like,
• 5:58
  okay,
• 5:59
  you're
• 5:59
  done
• 5:59
  with
• 5:59
  this
• 6:00
  six
• 6:00
  to
• 6:00
  eight
• 6:00
  week
• 6:00
  experience,
• 6:01
  goodbye.
• 6:01
  You're
• 6:02
  saying
• 6:02
  like,
• 6:02
  hey,
• 6:03
  you're
• 6:03
  a
• 6:03
  part
• 6:03
  of
• 6:03
  this
• 6:03
  community
• 6:04
  now
• 6:04
  and
• 6:04
  we
• 6:04
  want
• 6:05
  to
• 6:05
  support
• 6:05
  you.
• 6:06
  If
• 6:06
  you
• 6:06
  have
• 6:06
  past
• 6:07
  clients
• 6:07
  sitting
• 6:07
  dormant,
• 6:08
  you're
• 6:08
  sitting
• 6:09
  on
• 6:09
  one
• 6:09
  of
• 6:09
  your
• 6:09
  biggest
• 6:10
  growth
• 6:10
  opportunities.
• 6:11
  We
• 6:11
  can
• 6:12
  help
• 6:12
  you
• 6:12
  design
• 6:12
  an
• 6:12
  alumni
• 6:13
  experience
• 6:13
  that
• 6:14
  actually
• 6:14
  helps
• 6:14
  you
• 6:14
  drive
• 6:14
  engagement
• 6:15
  and
• 6:16
  nurture
• 6:16
  your
• 6:16
  community.
• 6:17
  Build
• 6:17
  community
• 6:17
  and
• 6:18
  think
• 6:18
  about.
• 6:18
  About
• 6:18
  what?
• 6:19
  What's
• 6:19
  next?
• 6:20
  What
• 6:20
  did
• 6:20
  your
• 6:20
  offer
• 6:21
  structure
• 6:21
  look
• 6:21
  like?
• 6:22
  What
• 6:22
  are
• 6:22
  your
• 6:22
  higher
• 6:22
  tiers
• 6:23
  look
• 6:23
  like?
• 6:24
  How
• 6:24
  can
• 6:24
  you
• 6:24
  increase
• 6:25
  customer
• 6:25
  lifetime
• 6:25
  value?
• 6:26
  If
• 6:26
  you're
• 6:26
  interested
• 6:27
  in
• 6:27
  support
• 6:27
  with
• 6:28
  that,
• 6:28
  please
• 6:28
  book
• 6:29
  a
• 6:29
  free
• 6:29
  discovery
• 6:30
  call.
• 6:30
  Link
• 6:31
  is
• 6:31
  in
• 6:31
  the
• 6:31
  show
• 6:31
  Notes.
• 6:31
  Would
• 6:32
  love
• 6:32
  to
• 6:32
  help
• 6:32
  you
• 6:33
  iron
• 6:33
  this
• 6:33
  out.
• 6:34
  We've
• 6:35
  been
• 6:35
  testing
• 6:35
  this
• 6:36
  since
• 6:36
  January
• 6:36
  of
• 6:37
  2025
• 6:37
  with
• 6:38
  this
• 6:38
  particular
• 6:38
  community
• 6:39
  and
• 6:39
  we've
• 6:40
  experimented
• 6:40
  with
• 6:41
  others
• 6:41
  as
• 6:41
  well
• 6:41
  for
• 6:42
  engaging
• 6:42
  alumni
• 6:43
  communities.
• 6:43
  So
• 6:44
  we
• 6:44
  would
• 6:44
  love
• 6:44
  to
• 6:45
  help
• 6:45
  you
• 6:45
  create
• 6:45
  a
• 6:45
  strategy
• 6:46
  for
• 6:46
  yours
• 6:46
  so
• 6:47
  you
• 6:47
  can
• 6:47
  increase
• 6:47
  that
• 6:47
  customer
• 6:48
  lifetime
• 6:48
  value
• 6:48
  and
• 6:49
  really
• 6:50
  just
• 6:51
  build
• 6:51
  a
• 6:51
  supportive
• 6:52
  community
• 6:52
  of
• 6:53
  people
• 6:53
  that
• 6:54
  have
• 6:54
  been
• 6:55
  through
• 6:55
  your
• 6:55
  programs
• 6:56
  and
• 6:56
  your
• 6:56
  offers.
• 6:57
  Okay,
• 6:57
  if
• 6:57
  you're
• 6:58
  not
• 6:58
  already,
• 6:58
  please
• 6:58
  make
• 6:59
  sure
• 6:59
  you
• 6:59
  followed
• 6:59
  and
• 6:59
  subscribed
• 7:00
  the
• 7:00
  show.
• 7:00
  I
• 7:00
  would
• 7:01
  love
• 7:01
  to
• 7:01
  hear
• 7:01
  from
• 7:01
  you.
• 7:01
  DM
• 7:02
  me
• 7:02
  on
• 7:02
  LinkedIn
• 7:02
  or
• 7:03
  Instagram
• 7:03
  and
• 7:04
  I'll
• 7:04
  talk
• 7:04
  to
• 7:04
  you
• 7:04
  in
• 7:04
  the
• 7:05
  next
• 7:05
  one.