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EYL #61 Straight Outta Cashville · Earn Your Leisure

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  Speaker 2: All right, Welcome back, e y L Hometown Heroes Edition.
• 1:03
  Speaker 2: This is special for sure. For sure, Nashville, Tennessee a
• 1:08
  Speaker 2: lot of people. It's surprisingly a lot of people having
• 1:11
  Speaker 2: acced us to come to Nashville, and so it was ironic,
• 1:16
  Speaker 2: It's crazy, Yeah, it was ironic when when Troy hit
• 1:18
  Speaker 2: me up, he told me about these good brothers and
• 1:21
  Speaker 2: they got an adult adult business going. Then we looked
• 1:24
  Speaker 2: into it, we realized that they were serial entrepreneurs, even
• 1:27
  Speaker 2: better than that the childhood friends. So we got E. J.
• 1:31
  Speaker 2: Clinton and Derek from Slim and Huskies and they're Pizza
• 1:35
  Speaker 2: Empire and they have artists and pizza artist. I like that.
• 1:42
  Speaker 2: They have three locations in Nashville, one location in at L,
• 1:47
  Speaker 2: one location in Memphis on the Way, and another location
• 1:50
  Speaker 2: in Ato on the Way as well.
• 1:51
  Speaker 3: Sacramental tools they ain't playing they had in the Venture West.
• 1:55
  Speaker 2: Yeah, Kelly, So these guys are dope once again. If
• 1:59
  Speaker 2: they're from that fill, Tennessee and they have businesses in
• 2:03
  Speaker 2: the community, they're employing the community, and it was really
• 2:07
  Speaker 2: inspiring story when we looked into it. So first and foremost,
• 2:10
  Speaker 2: thank you guys rocking on us. Thank you. Welcome to
• 2:13
  Speaker 2: the table, man, Welcome to the table.
• 2:14
  Speaker 4: It's crazy. We were at Atlanta event and after we spoke,
• 2:18
  Speaker 4: it was like everybody was from Tennessee.
• 2:21
  Speaker 2: It was like, Yo, I'm from Tennessee, y'all need to come.
• 2:23
  Speaker 2: I'm like, oh, y'all know these guys they're like, oh yeah, yeah, yeah,
• 2:25
  Speaker 2: we don't. I'm like, oh, man, stay tuned, shout out
• 2:31
  Speaker 2: to Tennessee's all right, so how does this shall start?
• 2:33
  Speaker 2: As far because I want to talk about the first
• 2:34
  Speaker 2: business that you guys had, but before we even talk
• 2:37
  Speaker 2: about the business, So you guys grew up together, right,
• 2:39
  Speaker 2: so you know, especially coming from working class neighborhoods and
• 2:43
  Speaker 2: things of that nature, we're not always trained to be entrepreneurs.
• 2:46
  Speaker 2: We're trained to like get a quote unquote good job,
• 2:49
  Speaker 2: right like a lot of times. So as three young men,
• 2:53
  Speaker 2: what made you have that entrepreneurial bug and want to
• 2:57
  Speaker 2: actually looking to go into business? Uh?
• 3:01
  Speaker 5: For myself, I think, you know, it was again like
• 3:05
  Speaker 5: everybody else, you know, working class, Like you said, we're
• 3:08
  Speaker 5: trained to, you know, finish high school, go to college,
• 3:11
  Speaker 5: get a good job, and you know that's that's where
• 3:14
  Speaker 5: it ends with the big offense. But but for me, man,
• 3:19
  Speaker 5: I I just never felt good with that even when
• 3:23
  Speaker 5: I was in when I got into you know, Corporate
• 3:26
  Speaker 5: America or whatever, the federal government whatever that I was
• 3:28
  Speaker 5: working for. It's like I never felt good about it,
• 3:31
  Speaker 5: you know what I mean. I was thinking myself like why,
• 3:34
  Speaker 5: like like this can't be like life, you know what
• 3:37
  Speaker 5: I'm saying, Like, it ain't nothing wrong with having a job.
• 3:40
  Speaker 5: You know what I'm saying.
• 3:42
  Speaker 6: I'm waking up, going to work, come home, go work out, eat,
• 3:48
  Speaker 6: go to sleep, the same fun, you know what I'm saying.
• 3:53
  Speaker 7: So, and I always had the entrepreneurs spirit in me.
• 3:55
  Speaker 5: You know, we would talk about it in the dorm
• 3:57
  Speaker 5: room all the time about starting on business stuff. So
• 4:01
  Speaker 5: you know, for me, it was just like it just
• 4:03
  Speaker 5: didn't feel it didn't feel like it was my purpose.
• 4:07
  Speaker 2: Y'all went to school together, right, Yeah, Tennessee State, University State.
• 4:11
  Speaker 4: Yeah, so you two went to elementary school, got all
• 4:14
  Speaker 4: met at high school. Then I all went to football.
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  Speaker 4: So I'm thinking he was a quarterback.
• 4:23
  Speaker 2: After after the games, he was the quarterback. He was
• 4:25
  Speaker 2: setting up all the parties and I know my running
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  Speaker 2: the route all right. So all right, so in college,
• 4:38
  Speaker 2: when is the first business start? Because the first business
• 4:40
  Speaker 2: you have a trucking company, Eco Friendly Moving trucking trucking company. Right,
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  Speaker 2: So what's the what's the play for that? Because that
• 4:47
  Speaker 2: actually becomes very successful, but you start that with one
• 4:49
  Speaker 2: thousand dollars, right, is that correct?
• 4:51
  Speaker 8: So so what happened was So we graduated Tennessee State
• 4:54
  Speaker 8: two thousand and seven.
• 4:56
  Speaker 9: We stayed in contact with each other.
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  Speaker 8: You know, we all three went our separate ways working
• 4:59
  Speaker 8: on I worked in finance, sales, and more.
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  Speaker 9: Kind of did a little bit of everything.
• 5:05
  Speaker 8: And man, we graduated, kind of went our separate wates
• 5:08
  Speaker 8: for a while and just stayed in contact with each
• 5:11
  Speaker 8: other about being entrepreneurs and starting a business together. So
• 5:15
  Speaker 8: in twenty ten, well two thousand, take it back a
• 5:17
  Speaker 8: little bit. Two thousand and nine, Mo had was working
• 5:19
  Speaker 8: as an air traffic controller. They moved my boy up
• 5:22
  Speaker 8: to saging off Michigan. My boy up, there's stressing. So
• 5:30
  Speaker 8: he's like, bro, we got to expedite these man, let's
• 5:33
  Speaker 8: figure this out, he said. Man, he came with the
• 5:35
  Speaker 8: idea to do a moving company. Had worked for a
• 5:37
  Speaker 8: moving company while while we were in college. And I'm like,
• 5:41
  Speaker 8: I'm against it. Initially, I'm like, man, that seemed like
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  Speaker 8: hard words, hot and heavy stuff.
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  Speaker 9: I'm like, nah.
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  Speaker 8: Then I thought about it for about a week and
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  Speaker 8: I said, let's do it. So we all each people
• 5:52
  Speaker 8: put a thousand dollars a piece into an account. You know,
• 5:55
  Speaker 8: maybe somebody had a little less a little bit more,
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  Speaker 8: roughly one thousand dollars a piece in the camp. That
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  Speaker 8: was January twenty ten, and by April twenty teen we
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  Speaker 8: was in business.
• 6:06
  Speaker 10: While you're on that topic, I want to clarify we
• 6:08
  Speaker 10: did an interview with CBS World News and chopped it up.
• 6:13
  Speaker 10: It made it sound like we started Slimmer Huskies with
• 6:15
  Speaker 10: three thousand dollars.
• 6:17
  Speaker 2: I just want to clarify that on here.
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  Speaker 10: We started to move a company with three thousand dollars,
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  Speaker 10: not slim on hospital.
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  Speaker 4: Okay, so when you start the moving company, it's you
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  Speaker 4: three and y'all. How do y'all attracting business?
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  Speaker 2: Right?
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  Speaker 10: So the crazy thing about it, this is twenty ten,
• 6:33
  Speaker 10: so it's back when groupon was hot. So you know,
• 6:36
  Speaker 10: we all we had we spent the money on flyers,
• 6:40
  Speaker 10: a bootleg website, you know, something customers to go at
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  Speaker 10: least read our mission statement, and we put a groupon
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  Speaker 10: out there that we would do two hours of moving
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  Speaker 10: for like eighty dollars and.
• 6:51
  Speaker 2: Fell asleep over Most Moms house.
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  Speaker 10: We we actually were parked the U House outside Most
• 6:58
  Speaker 10: Moms House because we didn't have any trucks, so we
• 6:59
  Speaker 10: were rent know you house, and so woke up the
• 7:02
  Speaker 10: next morning and we had this little cell phone that
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  Speaker 10: was attached to the business and I woke up and
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  Speaker 10: it was like sixty missed.
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  Speaker 2: Calls and I was like whoa. I was like, I
• 7:13
  Speaker 2: gotta I gotta hop on this.
• 7:14
  Speaker 10: So end up actually calling out of my side job
• 7:18
  Speaker 10: that day and was just filling calls and we book
• 7:20
  Speaker 10: at the end of the day, we boked.
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  Speaker 2: Like one hundred and fifty moves first day. First day,
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  Speaker 2: you got a hundred, So all right, how do you
• 7:26
  Speaker 2: facilitate that though, So basically we made a commitment.
• 7:30
  Speaker 10: We were like, you know what, we can make a
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  Speaker 10: lot of money with this, but the number one goal
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  Speaker 10: is to walk out of this thing with a great reputation.
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  Speaker 10: And so we basically, you know, made the schedule to
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  Speaker 10: where at least two of us could always be on
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  Speaker 10: the truck.
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  Speaker 2: You know, we all worked side jobs. It's just the
• 7:45
  Speaker 2: thing we were building.
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  Speaker 10: So you know, we would make this schedule so that,
• 7:50
  Speaker 10: you know, we could always do the move.
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  Speaker 2: And every now and.
• 7:52
  Speaker 10: It was a big move, somebody had to, you know,
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  Speaker 10: get called hey man, you gotta leave work.
• 7:55
  Speaker 2: Man, you gotta call out today somebody I don't know, And.
• 7:59
  Speaker 10: So we scared is that like within like three months
• 8:01
  Speaker 10: over the summertime. You know, we broke a lot of stuff.
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  Speaker 10: You know, we were amateurs, but we you know made
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  Speaker 10: a lot of people smile that were typically stretched out
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  Speaker 10: about you know, moving, and so we turned that, you know,
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  Speaker 10: just into you know, four or five star reviews.
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  Speaker 2: All over the internet.
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  Speaker 10: And now we had a business that we could market
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  Speaker 10: and push, you know, in the industry that people just hated.
• 8:21
  Speaker 2: To work with. Yeah, yeah, Move.
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  Speaker 4: I mean it was very strategic how y'all went about business.
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  Speaker 4: Y'all changed the typical experience like when I hired a
• 8:27
  Speaker 4: move a company, it's like whatever. But y'all were very
• 8:30
  Speaker 4: intentional about how y'all were going to change the industry.
• 8:32
  Speaker 2: You want to talk about some of the things y'all
• 8:34
  Speaker 2: did that were different. Yeah, So.
• 8:36
  Speaker 5: We just wanted to be We studied the movie industry
• 8:39
  Speaker 5: before we jumped in the game, Like we we did
• 8:42
  Speaker 5: our research. So it was like, man, what what are
• 8:44
  Speaker 5: the things people hate about moving? And it was like
• 8:47
  Speaker 5: customer service was one and they felt like, you know
• 8:50
  Speaker 5: that moving comes in, didn't pay attention to details, just
• 8:53
  Speaker 5: all about booking the move and that was it. So
• 8:56
  Speaker 5: we went in on that end, it's like, yo, we
• 8:58
  Speaker 5: gotta make sure the customer service on points.
• 9:02
  Speaker 2: How do we do that?
• 9:03
  Speaker 5: We made sure that, you know, we picked up the
• 9:04
  Speaker 5: phone when they called, paid attention to the details. We
• 9:09
  Speaker 5: booked the jobs with friendliness so to speak, because of
• 9:12
  Speaker 5: Eco Friendly Moving company. So it's all about you know,
• 9:15
  Speaker 5: big smiles, being friendly, being professional. We uh put the
• 9:18
  Speaker 5: movers in even ourselves in collar shirts and khaki so
• 9:22
  Speaker 5: we all were uniformed and when we walked up, we
• 9:24
  Speaker 5: looked like we were professional, you know what I mean.
• 9:26
  Speaker 5: And the trucks, we wrapped them and made them like nice, bright,
• 9:31
  Speaker 5: you know what I mean, Like this was our promotion,
• 9:33
  Speaker 5: you know what I mean. And then uh and then
• 9:35
  Speaker 5: we ran the trucks on biow diesel fuel so B
• 9:37
  Speaker 5: twinty so there was an eco friendly play on it.
• 9:40
  Speaker 5: And then recycled all the moving materials for our customers
• 9:43
  Speaker 5: so we would come back pick up the moving boxes,
• 9:45
  Speaker 5: the plastic, recycle the form and then uh planting the
• 9:50
  Speaker 5: two trees after every moved through a nonprofit.
• 9:52
  Speaker 7: So we just.
• 9:55
  Speaker 5: Try to flip it to make to make us more
• 9:57
  Speaker 5: attractive than the next ordinary movie.
• 10:00
  Speaker 2: That's just start because you got to separate yourself in it.
• 10:02
  Speaker 2: And it's always in any line of business, you gott
• 10:04
  Speaker 2: to see how you can separate yourself, right, So like
• 10:07
  Speaker 2: for you to do the eco friendly play, and it's like,
• 10:10
  Speaker 2: I mean, it's a good thing to do, but it
• 10:13
  Speaker 2: also separates you from the million other companies that's just
• 10:17
  Speaker 2: doing the same thing, but it's like they're not eco friendly,
• 10:21
  Speaker 2: like you know what I'm saying. So it's like it's
• 10:23
  Speaker 2: sometimes the slightest edge can make a big difference.
• 10:25
  Speaker 9: In another thing we did too, we focused on scale.
• 10:28
  Speaker 8: We focused on so we said, we want to have
• 10:30
  Speaker 8: the appearance of a much larger business, right. So one
• 10:33
  Speaker 8: of the biggest compliments always it sticks with me a
• 10:36
  Speaker 8: lot of.
• 10:36
  Speaker 9: Times we're going on these jobs and someone would be.
• 10:39
  Speaker 8: Like, y'all a franchise, like if we are out of
• 10:42
  Speaker 8: like you know what I mean.
• 10:43
  Speaker 9: And for me that was like, Okay, we're doing this
• 10:44
  Speaker 9: thing right because.
• 10:45
  Speaker 8: People, you know, we would send out emails before the move,
• 10:49
  Speaker 8: we had these confirmation calls. We would you know, call
• 10:51
  Speaker 8: you and we on the way, we did the small
• 10:53
  Speaker 8: details that made it seem like we were a larger
• 10:57
  Speaker 8: company than what we were, you know at the time.
• 10:59
  Speaker 9: We might have one or two trucks.
• 11:00
  Speaker 3: So I'm thinking in my mind, right, I went, at
• 11:03
  Speaker 3: what point did y'all go from U haul to get
• 11:05
  Speaker 3: your own trucks?
• 11:05
  Speaker 8: So we were about so we started April, had our
• 11:10
  Speaker 8: first truck.
• 11:10
  Speaker 9: In September.
• 11:11
  Speaker 10: We made a nice little trip down to Atlanta, Georgia
• 11:13
  Speaker 10: from Nashville, and we purchased a vehicle also known as
• 11:16
  Speaker 10: a little Soldiers.
• 11:18
  Speaker 4: It was.
• 11:22
  Speaker 10: Had, you know, nine hundred thousand miles.
• 11:28
  Speaker 2: So the first three thousand you pretty much that I
• 11:30
  Speaker 2: was just like startup courts and he was actually using
• 11:33
  Speaker 2: U haul trucks like renting trucks. You was working yourself,
• 11:36
  Speaker 2: y'all three was working. Did you have any other workers?
• 11:39
  Speaker 9: And not initially like family?
• 11:40
  Speaker 2: I think you just sporadically pay somebody like one hundred
• 11:44
  Speaker 2: dollars whatever. Bro, it's all money, and you keep all
• 11:48
  Speaker 2: the money. And then as you get enough money now
• 11:50
  Speaker 2: you actually purchase your first truck. Yeah. Absolutely.
• 11:53
  Speaker 8: Another important fact too is at the time, so twenty teens,
• 11:56
  Speaker 8: Clinton and I ended up going back to school. So
• 11:58
  Speaker 8: I'm in grad school at Clinton grad school, y'all working
• 12:02
  Speaker 8: full time?
• 12:02
  Speaker 7: What was in the first year in law school? So
• 12:05
  Speaker 7: you know, want it to be what man, I don't know.
• 12:09
  Speaker 7: I was just doing something.
• 12:11
  Speaker 2: Keep the wolves off my back. You're leaving this good job.
• 12:16
  Speaker 5: You know, you're leaving this good job and the tr
• 12:18
  Speaker 5: control of the start a moving company to school.
• 12:22
  Speaker 2: I'm doing that to.
• 12:26
  Speaker 8: Working man, like crazy man, we were going we were
• 12:29
  Speaker 8: going full time, full time jobs, full time.
• 12:32
  Speaker 2: I like what you said too. Also as far as
• 12:34
  Speaker 2: like creating the appearance that you you always have to
• 12:38
  Speaker 2: you can't let people know that you're not as big
• 12:41
  Speaker 2: as you are because perception is extremely important. So it's
• 12:44
  Speaker 2: like people will judge you what they think of you, right.
• 12:47
  Speaker 2: And it's like even like it's like a lot of times,
• 12:49
  Speaker 2: like I've heard stories of like people have their their
• 12:51
  Speaker 2: wives or their partner as like answering their phone for them,
• 12:55
  Speaker 2: like acting like they're their receptionists, just to kind of
• 12:58
  Speaker 2: create the illusion that have a receptionist, right. And it's
• 13:01
  Speaker 2: like little stuff like that is like it goes a
• 13:03
  Speaker 2: long way, because it's like if you go to the doctor, right,
• 13:06
  Speaker 2: and the doctor is the one check, you're gonna be scared,
• 13:09
  Speaker 2: Like if the dentist is the one that's behind the.
• 13:11
  Speaker 3: Deck doing all right, I got my license, just got about.
• 13:16
  Speaker 2: I'm nervous, Like if I just call my business on
• 13:17
  Speaker 2: the cell phone, go there, they're waiting for me. That's
• 13:21
  Speaker 2: a red flag. Like you got to be able to
• 13:23
  Speaker 2: book an appointment. And I say this all the time,
• 13:25
  Speaker 2: even like I like to talk to barbers a lot
• 13:28
  Speaker 2: because I feel like that's a business that is becoming
• 13:30
  Speaker 2: more of a business. But for a long time they
• 13:32
  Speaker 2: missed that. And it's like you can just walk in
• 13:34
  Speaker 2: whenever you want, got to wait eight hours, Like now
• 13:36
  Speaker 2: you got schedule appointment. So for you to have that
• 13:40
  Speaker 2: early on, I think that that was brilliant. So at
• 13:43
  Speaker 2: what point do you guys like really start to take
• 13:45
  Speaker 2: off because I know at some point that the business
• 13:47
  Speaker 2: starts to really scale scale up.
• 13:49
  Speaker 10: Well, I wonder I want to touch on that point
• 13:51
  Speaker 10: that you just made about, you know, appearing like you're bigger.
• 13:55
  Speaker 10: So what we were able to do was the departmentalized
• 13:58
  Speaker 10: you know ourselves is business part. So you know, Moe
• 14:01
  Speaker 10: was great in operations, so he was cheap operations.
• 14:03
  Speaker 2: EJ was cheaper finance. He was good with numbers.
• 14:06
  Speaker 10: He was a financial analyst at his old job. I
• 14:08
  Speaker 10: was marketing, and so we would you know, we became
• 14:11
  Speaker 10: you know, COO, CFO and CMO and so instead of
• 14:14
  Speaker 10: us all you know, going out on the jobs and hey, yeah,
• 14:17
  Speaker 10: this is just my business partner whatever. Like no, like
• 14:19
  Speaker 10: we all have three lanes that we're working on at
• 14:21
  Speaker 10: the same time. So you know, if you call the business,
• 14:24
  Speaker 10: you know, and you ask for the CFO, you know,
• 14:26
  Speaker 10: I'm gonna forward you the EJ.
• 14:28
  Speaker 2: You know.
• 14:28
  Speaker 10: So, so we appeared bigger, but there was always a
• 14:31
  Speaker 10: bigger vision there because we started off that way, you know,
• 14:33
  Speaker 10: versus trying to work towards it.
• 14:35
  Speaker 2: So yeah, so the scaling when do you take off
• 14:39
  Speaker 2: when you get your first truck? Is that like what
• 14:41
  Speaker 2: really starts taking this to the next level.
• 14:43
  Speaker 8: And at the time, we were pretty steady at that time, okay,
• 14:46
  Speaker 8: and we you know, man, it's crazy like our man,
• 14:50
  Speaker 8: we were like really marketing like we would. It's so
• 14:53
  Speaker 8: I'm not sure what would be comparable, but imagine like Linux,
• 14:56
  Speaker 8: Like the Linux Mall area in nash was an area
• 14:58
  Speaker 8: called Green Hills. So we're literally like have our truck
• 15:01
  Speaker 8: park behind us with some signs. Our slogan at the
• 15:04
  Speaker 8: time was why not move green? So you know, you
• 15:06
  Speaker 8: see this this shock value. Three young black dudes with
• 15:09
  Speaker 8: a moving truck behind them with these signs like why.
• 15:11
  Speaker 9: Not move green?
• 15:12
  Speaker 8: So we were just like really marketing, like really out
• 15:16
  Speaker 8: there making calls, you know, utilizing technology.
• 15:19
  Speaker 9: The group on helped a lot.
• 15:20
  Speaker 2: So shout out to your CMO. Yeah.
• 15:25
  Speaker 8: So so probably around the time we got our first truck.
• 15:28
  Speaker 9: So after being in business a year, we were really
• 15:30
  Speaker 9: like pretty consistent. We're consistent with business.
• 15:33
  Speaker 10: Okay, And we bootstrapped for what about three years, so
• 15:37
  Speaker 10: we didn't we didn't spend a dollar personally for almost,
• 15:41
  Speaker 10: you know, thirty six months.
• 15:43
  Speaker 2: All the money just went back into the business.
• 15:45
  Speaker 10: Money back in the marketing. We found and research you
• 15:47
  Speaker 10: know areas where we could you know, foster our business. Uh,
• 15:50
  Speaker 10: the Natural Business Incubation Center we moved into there had
• 15:52
  Speaker 10: like a five hundred square foot office space you know,
• 15:56
  Speaker 10: for for very cheap you know rent, and then we
• 15:59
  Speaker 10: moved from there to a thousand foot square foot, than
• 16:01
  Speaker 10: from there to an eighteen hundred square foot and eventually.
• 16:04
  Speaker 4: They were like, hey, y'all gotta go, how many trucks
• 16:07
  Speaker 4: do you have at that point when you get to
• 16:08
  Speaker 4: the eighteen.
• 16:08
  Speaker 10: Thousand specially, I think we were right like eight trucks
• 16:11
  Speaker 10: we filled up the whole parking lot.
• 16:13
  Speaker 2: And then you're about that. It was a eight program
• 16:15
  Speaker 2: eight eight.
• 16:16
  Speaker 8: Program, so sba AA program, which is basically a federal
• 16:20
  Speaker 8: contracting program. In twenty fourteen, so kind of wind back
• 16:25
  Speaker 8: a little bit, we made a decision to say, man,
• 16:28
  Speaker 8: this isn't moving company. It's cool, but we have to
• 16:32
  Speaker 8: figure something else out because it's a rough industry, you
• 16:34
  Speaker 8: know what I mean, just a dealing with employees, dealing
• 16:36
  Speaker 8: with customers. It's not an easy industry to operate in.
• 16:39
  Speaker 8: So molded a lot of research and it was like, man,
• 16:41
  Speaker 8: it's this program called a A list, you know, submit
• 16:45
  Speaker 8: the paperwork to get in and that'll kind of put
• 16:47
  Speaker 8: us in a different bracket of customers.
• 16:50
  Speaker 2: Right.
• 16:50
  Speaker 8: So twenty fourteen we were fortunate enough to get a
• 16:53
  Speaker 8: a certified it's about it. It took us about a year.
• 16:56
  Speaker 8: You go through a ton of paperwork, a ton of
• 16:59
  Speaker 8: like background chicks, created checks, all kinds of stuff to
• 17:02
  Speaker 8: be able to do being this federal contracting program.
• 17:06
  Speaker 9: And so from there, you.
• 17:07
  Speaker 8: Know, we we were awarded our first So we were
• 17:10
  Speaker 8: in the program for about thirty days and were awarded
• 17:12
  Speaker 8: a half a million dollar contract to do some moving
• 17:14
  Speaker 8: in Fort Campbell's. So we were doing a lot of
• 17:16
  Speaker 8: Department of Defense moving. You know, we just kind of
• 17:19
  Speaker 8: found our sweet spot with the moving company and then
• 17:22
  Speaker 8: we said, okay, moving is cool, but that's like a
• 17:25
  Speaker 8: one time type of thing, like once we moved somebody,
• 17:27
  Speaker 8: it's over. So we started kind of branching out a
• 17:31
  Speaker 8: little bit. So we got into some truck and some
• 17:33
  Speaker 8: some over the road truck and some hot shot deliveries,
• 17:36
  Speaker 8: got into some staffing on the federal federal contract level.
• 17:39
  Speaker 8: Man just really from there, it just kind of took
• 17:41
  Speaker 8: off with the AA program.
• 17:42
  Speaker 5: So it's it's eight eight or eight, so the number
• 17:47
  Speaker 5: eight and then so oh it's be a problem and
• 17:51
  Speaker 5: it's a.
• 17:51
  Speaker 2: It's a government programs for contract.
• 17:54
  Speaker 5: So so it's a it's a federal contract, well federal
• 17:59
  Speaker 5: government program for minority businesses, minority owned businesses. But they
• 18:04
  Speaker 5: call it but they have to be what they quote
• 18:06
  Speaker 5: unquote disadvantaged, so whether that be disadvantaged by race, disadvantaged
• 18:12
  Speaker 5: by gender, disadvantaged by the resources. So you know, banks
• 18:16
  Speaker 5: not really messing with you, you know what I mean. So
• 18:19
  Speaker 5: so but it's a long, lengthy process, but it's basically
• 18:23
  Speaker 5: a set aside. So the federal government has these set aside.
• 18:26
  Speaker 5: They got Ada set a size, they got woman own
• 18:29
  Speaker 5: set a size, they got a veteran set size disable seticize.
• 18:35
  Speaker 2: Right.
• 18:36
  Speaker 5: So, so with the a A program you get four
• 18:40
  Speaker 5: million dollars under you can get a four million dollars
• 18:42
  Speaker 5: and under contract without.
• 18:45
  Speaker 7: Having to be so to speak.
• 18:48
  Speaker 5: So basically, the federal government if you meet the criteria,
• 18:51
  Speaker 5: you did your research, and you have the resources to
• 18:55
  Speaker 5: complete the job, or they'll essentially give you so sources
• 19:00
  Speaker 5: what they call the contract.
• 19:02
  Speaker 7: If it's under four million dollars. If it's over four.
• 19:04
  Speaker 4: Million, you got to be So you're obviously your background
• 19:07
  Speaker 4: working for the government doing your research. That helped you, right, No, No,
• 19:12
  Speaker 4: I'm thinking like yo, that is the pieces so it
• 19:14
  Speaker 4: didn't help you. I know it's a long list, but
• 19:16
  Speaker 4: what are some of the criteria that you'll had to meet.
• 19:19
  Speaker 7: For to get in the program? Should be broke for.
• 19:24
  Speaker 2: That's easy, you know what I mean.
• 19:27
  Speaker 5: And then you had to be in business for two years,
• 19:31
  Speaker 5: so you had to show a track record at the
• 19:33
  Speaker 5: very least that you know how to run a business.
• 19:35
  Speaker 5: Successful to running a business you can't have at that time.
• 19:40
  Speaker 5: You couldn't have your network couldn't be more than like
• 19:43
  Speaker 5: what fifty combined or individually individually to get into the program.
• 19:52
  Speaker 8: What else an underrated thing that you need is patience
• 19:55
  Speaker 8: because it just takes.
• 19:56
  Speaker 9: Man so long.
• 19:57
  Speaker 8: Like you you have someone to sign to your case,
• 20:01
  Speaker 8: and you know they may or may not look at
• 20:03
  Speaker 8: your paperwork fully, and it's it's literally like we're submitting
• 20:06
  Speaker 8: like one hundred and fifty to two hundred pages worth
• 20:08
  Speaker 8: of documents, you know what I mean, applications, credit chicks,
• 20:12
  Speaker 8: I mean all kinds of.
• 20:13
  Speaker 9: Stuff, background chicks.
• 20:15
  Speaker 8: So it was just it's a very linky process. So
• 20:17
  Speaker 8: if you have patients, like a lot of times in business,
• 20:21
  Speaker 8: they can get you places.
• 20:22
  Speaker 9: So we just had patients.
• 20:23
  Speaker 2: Just like online, just go online and just do it.
• 20:26
  Speaker 8: At the time, it was it wasn't really what's online.
• 20:29
  Speaker 5: So you some was online and a lot of it's
• 20:31
  Speaker 5: just like, yo, you gotta pack it, you got you
• 20:34
  Speaker 5: gotta bind it, and we set it in and wait
• 20:38
  Speaker 5: and wait, and then we'll get a little email saying
• 20:42
  Speaker 5: that okay, your package was reviewed. And then they will
• 20:45
  Speaker 5: send back a letter saying you get this, this, this, this,
• 20:50
  Speaker 5: you gotta change this. So we did this for a
• 20:52
  Speaker 5: year wow, you know what I mean before we got
• 20:54
  Speaker 5: the certification. But I mean, it's an awesome program, man,
• 20:57
  Speaker 5: It's just I don't think enough of us know about it.
• 20:59
  Speaker 2: Yeah, because I didn't know about it until. I mean,
• 21:02
  Speaker 2: I know there's there's a lot of different types of
• 21:04
  Speaker 2: programs like that, but that specific program I haven't heard about,
• 21:07
  Speaker 2: and I think a lot of people aren't aware of that.
• 21:10
  Speaker 2: There are resources are available that it should be utilized
• 21:14
  Speaker 2: if you can. But knowledge is power. If you don't
• 21:18
  Speaker 2: know about it, then you can't take advantage of it.
• 21:19
  Speaker 8: And this is one of those things like you think
• 21:21
  Speaker 8: about the federal government buyas everything everything from construction to
• 21:25
  Speaker 8: pharmaceuticals to moving services to fool everything uniform. So if
• 21:31
  Speaker 8: you have a viable business or product that seeing you
• 21:34
  Speaker 8: have patients, you have you meet those criterias, it's something
• 21:37
  Speaker 8: worth looking into, you.
• 21:39
  Speaker 9: Know what I mean?
• 21:39
  Speaker 2: So all right, so what you sell a business? Right?
• 21:43
  Speaker 2: So you build a business is doing, it's going well,
• 21:46
  Speaker 2: and you sell it for how much did you sell
• 21:48
  Speaker 2: for a little over? Meanig? So how did that process
• 21:51
  Speaker 2: work as far as like how did they come to you?
• 21:54
  Speaker 2: Why did you decide to sell? Like, what's what's what's
• 21:57
  Speaker 2: the in the workings of that.
• 21:58
  Speaker 10: Well, we you know, honestly, we were working super hard
• 22:02
  Speaker 10: to build this business, and like each j said, you know,
• 22:04
  Speaker 10: the return business just wasn't as great because once you.
• 22:06
  Speaker 2: Move, yeah, that's it.
• 22:08
  Speaker 10: And so we felt like we were just so knowledgeable
• 22:10
  Speaker 10: from all these lessons we had learned from this the
• 22:12
  Speaker 10: first business and something like moving that was so tough.
• 22:15
  Speaker 2: We were just ready to move into something different that
• 22:16
  Speaker 2: people loved. You know.
• 22:17
  Speaker 10: We were tired of, you know, trying to work out
• 22:21
  Speaker 10: kinks every day and keep our customers, you know happy
• 22:24
  Speaker 10: if you know, we might have chipped something or you know,
• 22:26
  Speaker 10: any type of customer service issues because it's moving was
• 22:29
  Speaker 10: ranked like number three most stressful industries, you know, and
• 22:32
  Speaker 10: so we were ready to you know, really test our.
• 22:34
  Speaker 2: Talents in something other than that.
• 22:37
  Speaker 10: And Nashville was becoming this huge hospitality hub at the
• 22:41
  Speaker 10: same time, so we were seeing a lot of our
• 22:42
  Speaker 10: peers open enough restaurants, bars, and it was just a
• 22:47
  Speaker 10: good time to get in something else where we're from.
• 22:49
  Speaker 10: And so we were at the time traveling around America
• 22:53
  Speaker 10: and there are places we would go, like Harlem where
• 22:55
  Speaker 10: we would see you know, blacks just opening dope businesses,
• 23:00
  Speaker 10: crazy concepts and crab cocktail bars, and you know, it
• 23:04
  Speaker 10: just seemed like something that we could do in our
• 23:07
  Speaker 10: own neighborhood because in the South, you know, it was
• 23:10
  Speaker 10: it's a little different. You know, Atlanta might be an
• 23:12
  Speaker 10: exception because it's like a mini Wa Kandu.
• 23:15
  Speaker 2: You know what I mean, but not even many it
• 23:18
  Speaker 2: might be Wa kinda.
• 23:19
  Speaker 10: But but you know, Nashville, we're from where blacks are
• 23:22
  Speaker 10: a huge minority. You just don't see you know, a
• 23:25
  Speaker 10: lot of great ideas, you know, flourish in our neighborhoods.
• 23:28
  Speaker 10: And so we were like, man, let's let's find something
• 23:30
  Speaker 10: that everybody loves and let's drop it in the hood.
• 23:34
  Speaker 2: So like when when you how was that? Because I'm interested, Like,
• 23:38
  Speaker 2: when you sell a company, do you negotiate that or
• 23:43
  Speaker 2: do they just coming like all right, look we want
• 23:44
  Speaker 2: to buy it. All right, this is a good idea?
• 23:46
  Speaker 2: Was that hard?
• 23:47
  Speaker 3: Like I'm thinking, I'm singing the same thing, like are
• 23:50
  Speaker 3: you creating evaluation for the company or so what's that process?
• 23:52
  Speaker 8: We made a real intentional decision to sell the business, right.
• 23:56
  Speaker 2: You pushed it like we pushed it so.
• 23:59
  Speaker 8: Mold it was mold was like, man, look it's time out.
• 24:04
  Speaker 2: I counsels on my fact.
• 24:07
  Speaker 9: So he was he pushed his getting in, pushes.
• 24:09
  Speaker 2: Getting out, get out.
• 24:11
  Speaker 8: Yeah, so classic right, twenty sixteen, And we just made
• 24:16
  Speaker 8: a twenty fifteen twenty sixteen. We just made a conscious
• 24:19
  Speaker 8: choice of like, man, let's figure out how.
• 24:21
  Speaker 9: To sell a business. Like we, you know, didn't know
• 24:23
  Speaker 9: what to do.
• 24:24
  Speaker 8: So we found a company that kind of helped us,
• 24:27
  Speaker 8: you know, put together our valuation, put together like a
• 24:29
  Speaker 8: presentation of who we were, the type of business we
• 24:33
  Speaker 8: type of business we were doing, my customer base. So
• 24:37
  Speaker 8: so we had a little bit of help. Not you know,
• 24:39
  Speaker 8: it was not that everything was perfectly, but it would
• 24:43
  Speaker 8: have been hard to do what had we not done it,
• 24:44
  Speaker 8: you know what I mean, because we just didn't have
• 24:46
  Speaker 8: the resource of the network of qualified buyers. So it
• 24:51
  Speaker 8: was about an eight or nine month process. We had
• 24:54
  Speaker 8: a lot of different meetings, we had our number and
• 24:56
  Speaker 8: of course.
• 24:56
  Speaker 2: You know it's all so that's interesting because we haven't
• 24:59
  Speaker 2: even spoke about that podcast before. How does that work?
• 25:02
  Speaker 2: Like what company do you like? The company find goes
• 25:05
  Speaker 2: out and finds buyers for you. Yeah.
• 25:07
  Speaker 5: Yeah, so it's like a like a broker, Yeah, like
• 25:10
  Speaker 5: a broker, and they they went out and after you know,
• 25:14
  Speaker 5: we got the whole packet done and evaluation and everything
• 25:17
  Speaker 5: like that. Like they have the database to have these
• 25:21
  Speaker 5: you know, these people.
• 25:23
  Speaker 7: That whether it be Hot Network, you know what I mean, or.
• 25:26
  Speaker 2: Whatever other corporation could be like a competitor.
• 25:28
  Speaker 5: It's like, yeah, they have they had this database to
• 25:31
  Speaker 5: what they find, you know, interesting, and.
• 25:33
  Speaker 2: Then they take a percentage off of itself. Yeah, yeah,
• 25:36
  Speaker 2: they take a percentage of what was what was that day?
• 25:38
  Speaker 4: Like, man, y'all, y'all started with eight hundred to one
• 25:40
  Speaker 4: thousand dollars and now seventh figure contract being signed?
• 25:45
  Speaker 2: What was that day?
• 25:46
  Speaker 5: Like for the least, but only for a short moment
• 25:50
  Speaker 5: because we was already on the move to the next thing,
• 25:52
  Speaker 5: Like we had already started we saw the bits twenty seventeen,
• 25:56
  Speaker 5: we'd already started working on the piece and the piece
• 25:58
  Speaker 5: of business twenty fifth team.
• 26:00
  Speaker 8: So in perspective, we sold the January twenty seventeen, open
• 26:03
  Speaker 8: the restaurant with mar.
• 26:04
  Speaker 2: So you're aready, you already had the next player already
• 26:06
  Speaker 2: in So when you sell it, when you are so
• 26:09
  Speaker 2: you go to these companies, you say, I want to
• 26:11
  Speaker 2: sell my business. Is it like a certain criteria that
• 26:13
  Speaker 2: you got to meet, Like you got to be hitting
• 26:14
  Speaker 2: at least two fifty a year for them to even
• 26:16
  Speaker 2: look at you.
• 26:17
  Speaker 5: No, I mean it wasn't necessarily like a I mean,
• 26:21
  Speaker 5: I guess I would say like if it was a criteria,
• 26:23
  Speaker 5: so it speakers like you got to say what.
• 26:27
  Speaker 7: You you got.
• 26:27
  Speaker 5: You have to be what you are what you say
• 26:29
  Speaker 5: you are, and you have to meet have these numbers.
• 26:31
  Speaker 5: That's attractive, you know for people to want to buy,
• 26:35
  Speaker 5: you know what I mean, Like, I'm sure there's business.
• 26:38
  Speaker 5: I hear that they wasn't hitting the numbers that we had,
• 26:42
  Speaker 5: but they still sold.
• 26:44
  Speaker 7: It's just about the resources, you know.
• 26:45
  Speaker 5: It was like, man, it's maybe something out there that's
• 26:49
  Speaker 5: got a business that they only making five hundred thousand
• 26:52
  Speaker 5: dollars a year, right, but you know they may have
• 26:56
  Speaker 5: turned that over six six seven times if they know
• 26:59
  Speaker 5: the process, they know what people want to buy, you
• 27:01
  Speaker 5: know what I mean, how to sell it. It's just,
• 27:04
  Speaker 5: you know, it's just about resources and to know how honestly,
• 27:07
  Speaker 5: I think two things on top of that is we
• 27:09
  Speaker 5: put we spent a lot of time like putting together
• 27:11
  Speaker 5: processes and proceed.
• 27:12
  Speaker 9: So we went in and said, we're gonna show our guys.
• 27:16
  Speaker 8: We want this to be easy, right, so our guys
• 27:19
  Speaker 8: knew how to you know, everything from when they got there,
• 27:21
  Speaker 8: what to do throughout the day. So that first confirmation called,
• 27:25
  Speaker 8: they had their directions, they would get there, they would
• 27:27
  Speaker 8: know what to say, they would know what to do
• 27:29
  Speaker 8: to how they would know how to put paths down
• 27:31
  Speaker 8: on the house, how to refurns. So we literally documented
• 27:34
  Speaker 8: the procedures, right, So that's first thing. The second thing
• 27:37
  Speaker 8: was we showed profitability, so we were you know, we
• 27:40
  Speaker 8: were making sure.
• 27:41
  Speaker 9: That we were profitable. So for me, in my opinion,
• 27:44
  Speaker 9: I think those were the two biggest things. So we were.
• 27:46
  Speaker 8: Presenting this business to somebody they could basically have a
• 27:49
  Speaker 8: manum so it's easy action.
• 27:52
  Speaker 2: When you sold it, you sold it to like the
• 27:54
  Speaker 2: blueprint with like you have like your instruction booklet everything,
• 27:57
  Speaker 2: and it's like these are the trucks is instruction booklet.
• 27:59
  Speaker 2: This is now you just take it like just pass
• 28:01
  Speaker 2: up a time from operational to financial to marketing. Did
• 28:06
  Speaker 2: they did they keep the business open or it's still
• 28:10
  Speaker 2: operating different names name or the same name. Yeah.
• 28:14
  Speaker 7: Another but the people that purchased from us they.
• 28:18
  Speaker 2: Saw to somebody else. That's an important conversation. Like I said,
• 28:22
  Speaker 2: I wasn't even planning on having that, but we haven't
• 28:24
  Speaker 2: spoken about that in the podcast yet. And that's business
• 28:26
  Speaker 2: and it's all about learning, and that's the whole point
• 28:30
  Speaker 2: of the podcast is to educate people. And it's like
• 28:33
  Speaker 2: we don't really see that side of like people talk
• 28:36
  Speaker 2: on till you start a business, you sell a business,
• 28:38
  Speaker 2: they talk about it, but how does that working? We're
• 28:43
  Speaker 2: not doing it, you know what I mean.
• 28:45
  Speaker 5: It's like it's some it's you know, we've been we've
• 28:47
  Speaker 5: been blessed to be in contact and have have mentorship
• 28:52
  Speaker 5: with with you know, a couple of.
• 28:53
  Speaker 2: Guys in Nashville.
• 28:54
  Speaker 5: It's like done it over and over again, you know
• 28:57
  Speaker 5: what I mean. But and they're black, you know what
• 29:00
  Speaker 5: I'm saying. But we find out that man, you know,
• 29:03
  Speaker 5: we were a commodity being, you know, twenty nine years
• 29:07
  Speaker 5: old selling business and in the black community, that's a commodity.
• 29:11
  Speaker 7: But it's like, yo, it don't have.
• 29:13
  Speaker 5: To be you know what I'm saying, right right, right,
• 29:15
  Speaker 5: But it's just again it's about knowledge is power.
• 29:17
  Speaker 7: Like people do this all the time.
• 29:21
  Speaker 4: Exposed is important. Yeah, that's what I said. The first
• 29:24
  Speaker 4: one you don't want to sell.
• 29:25
  Speaker 2: You don't want to sell it one.
• 29:26
  Speaker 8: Yeah, nothing, People like, especially like black black entrepreneurs, we
• 29:36
  Speaker 8: don't know when to let go, you know what I mean.
• 29:38
  Speaker 8: For us, it was like, not only did we have
• 29:41
  Speaker 8: another venture that we had already, it's already in most
• 29:44
  Speaker 8: This thing was opening in March of twenty seventeen, but
• 29:47
  Speaker 8: it was lots of just time, you know what I mean.
• 29:49
  Speaker 9: It was time to sell it.
• 29:50
  Speaker 8: It was time to you know, move on and let
• 29:53
  Speaker 8: our talents be better utilized in another industry.
• 29:56
  Speaker 2: It's like it's like Elon Elon Musk. So Elon Musk
• 30:00
  Speaker 2: starts PayPal and sells PayPal for two hundred million, and
• 30:05
  Speaker 2: then he buys SpaceX and then rolls that into Tesla.
• 30:12
  Speaker 2: So it's like, when he could have just been happy
• 30:16
  Speaker 2: with PayPal, he would have it would have been a
• 30:18
  Speaker 2: multi millionaires of us would have been happy now that
• 30:21
  Speaker 2: he's a multi billionaire.
• 30:23
  Speaker 9: Right.
• 30:23
  Speaker 2: And I think, like you said, a lot of times,
• 30:25
  Speaker 2: especially in our communities, like the problem with small businesses
• 30:29
  Speaker 2: that stayed small because you can't scale it. And the
• 30:33
  Speaker 2: mind is, mindset is everything. So if you it's like,
• 30:36
  Speaker 2: it's nothing wrong with having just a small business. But
• 30:39
  Speaker 2: like you said, I mean, the lifespan of a business
• 30:42
  Speaker 2: has a lifespan, and there's nothing wrong with flipping it
• 30:46
  Speaker 2: into doing something else. And we kept the portion of
• 30:50
  Speaker 2: it too, So we kept the federal contract it. Oh yeah,
• 30:53
  Speaker 2: we still have you still you still do so you
• 30:57
  Speaker 2: can create two or three more businesses in the same
• 31:00
  Speaker 2: Uh no, they still do.
• 31:01
  Speaker 5: Truck still do that moving No, so well, we have
• 31:04
  Speaker 5: some moving contracts still, but we do staffing with the.
• 31:09
  Speaker 2: Aspect.
• 31:09
  Speaker 5: So we kept that portion of the business. We told
• 31:14
  Speaker 5: the buyers that we're going to keep the portion. Y'all
• 31:18
  Speaker 5: just get the moving. See what I'm saying. You announced
• 31:21
  Speaker 5: looking at one smart black boy.
• 31:25
  Speaker 2: No, that's dope, man. I'm glad you had that conversation because,
• 31:28
  Speaker 2: like I said, that's something that I even learned from
• 31:30
  Speaker 2: some things. I didn't even know that there was like
• 31:32
  Speaker 2: private companies that you can go to. I just thought
• 31:35
  Speaker 2: it was like people just approaching you, or you just
• 31:37
  Speaker 2: approach an individual person. But it makes sense. A broken
• 31:39
  Speaker 2: take this, take their feet middleman stuff like that. Little
• 31:42
  Speaker 2: stuff like that could just change somebody's life.
• 31:46
  Speaker 5: I tell people all the time. It's more alis than
• 31:48
  Speaker 5: one to make a meal out here. Man, you can
• 31:50
  Speaker 5: make some money doing selling business like you selling real estate.
• 31:55
  Speaker 2: You know what I'm saying. The middle man strikes again. Yeah,
• 31:57
  Speaker 2: at the same time.
• 31:58
  Speaker 10: You're taking the scroll on Instagram, you can help on
• 32:00
  Speaker 10: brokeer sites and just scroll it people selling businesses.
• 32:02
  Speaker 2: You know, you never know what you might come up on.
• 32:05
  Speaker 2: That's a fact, all right. So on the next second,
• 32:06
  Speaker 2: we're going to talk about the flip into what you
• 32:09
  Speaker 2: guys are doing now slim and huskies and how that
• 32:11
  Speaker 2: came about. All right. So now we're going to go
• 32:14
  Speaker 2: into what you guys doing now slim and husky. So
• 32:16
  Speaker 2: all right, so you got the play already in motion
• 32:18
  Speaker 2: where you start the one business and you sell it,
• 32:21
  Speaker 2: but right after you sell it, you already you got
• 32:23
  Speaker 2: the playing in motion for the for the pizza. But
• 32:26
  Speaker 2: why why pizza? Is it a pizza rea? Is that
• 32:31
  Speaker 2: a pizza experience? I don't want I don't want to
• 32:34
  Speaker 2: experience experience. It's a pizza art gallery? Okay? So why
• 32:39
  Speaker 2: all right? So three African American young young men. Everybody
• 32:43
  Speaker 2: like pizza is universal, but traditionally, you know more arrested.
• 32:50
  Speaker 2: Soul food things that nature fish things. Yeah, yeah, so
• 33:02
  Speaker 2: it's good thing you're black. When you said that, So,
• 33:07
  Speaker 2: how what made you want to do a pizza shop? Like,
• 33:10
  Speaker 2: how did that come about?
• 33:13
  Speaker 10: Well, I would say, we'll all we all like to
• 33:20
  Speaker 10: we like to build our businesses with systems. And we
• 33:23
  Speaker 10: felt like, you know, let me say this, when we
• 33:25
  Speaker 10: were operating a moving company. We were riding around the
• 33:27
  Speaker 10: country all the time, and pizza was like that common
• 33:30
  Speaker 10: thing we would eat and every time we were on the road.
• 33:32
  Speaker 10: And so when we start thinking about, you know, what
• 33:34
  Speaker 10: type of restaurant we want to open up, we were like,
• 33:36
  Speaker 10: let's build something we can make sure that the flavors bombed,
• 33:40
  Speaker 10: but we can you know, make it simple, you know,
• 33:42
  Speaker 10: and create systems that you know, we can build our folks.
• 33:45
  Speaker 10: So we went into our first limb of huskies, you know,
• 33:48
  Speaker 10: with the intentions of opening up you know, one hundred
• 33:50
  Speaker 10: and fifty more and so, you know, we just needed
• 33:53
  Speaker 10: something that we could get our hands on and make
• 33:56
  Speaker 10: simple and replicate, you know.
• 33:57
  Speaker 2: Over and over and over again.
• 33:58
  Speaker 10: And we knew that pizza was one of those things
• 34:00
  Speaker 10: that put smiles on people's faces.
• 34:03
  Speaker 3: We skipped the most important party got the name man.
• 34:07
  Speaker 10: So so the name so Slimmer Huskies is really a story,
• 34:13
  Speaker 10: and it's a story about the three of us.
• 34:15
  Speaker 2: And uh, you know, when we.
• 34:17
  Speaker 10: Were growing up, Mo and I we were you know,
• 34:20
  Speaker 10: like we are now, we were bigger kids, and so
• 34:23
  Speaker 10: our moms used to have to shop for us in
• 34:24
  Speaker 10: the husky section, the husky children's section for clothing and
• 34:29
  Speaker 10: for people that ain't familiar with.
• 34:30
  Speaker 2: The husky section. You know, I just remember a bunch
• 34:33
  Speaker 2: of silver.
• 34:33
  Speaker 10: Tab jeans, and you know, the selection was was small.
• 34:37
  Speaker 2: You know, yeah, we definitely from the same era. So
• 34:45
  Speaker 2: you see, you.
• 34:45
  Speaker 10: See the other kids getting fresh, you know, two rolls
• 34:48
  Speaker 10: over and you're like, this is all I got to
• 34:49
  Speaker 10: choose from.
• 34:50
  Speaker 2: It's the husky section.
• 34:51
  Speaker 10: And so ej always being a skinny dude, like he
• 34:54
  Speaker 10: just never understood.
• 34:55
  Speaker 2: That, so he always got to kick out of there.
• 34:57
  Speaker 10: And so we were actually on the road trip to
• 34:59
  Speaker 10: Atlanta trying to figure out names, and I think it
• 35:02
  Speaker 10: was Moss, like, you know, we were just joking about,
• 35:05
  Speaker 10: you know, the husky section.
• 35:06
  Speaker 2: He was like slim of huskies to Wendy, slim Huskies.
• 35:14
  Speaker 2: I like that. So all right, so you you guys
• 35:16
  Speaker 2: are big on separating yourself from the pack. So even
• 35:18
  Speaker 2: when you had the moving business, it was you say,
• 35:20
  Speaker 2: you had uniforms, and you had the plant tree, you
• 35:23
  Speaker 2: had the whole eco play. So with Slim and Huskies,
• 35:25
  Speaker 2: you just didn't open a regular pizzaia, right, you have
• 35:28
  Speaker 2: a whole vibe to it. So can you talk about
• 35:30
  Speaker 2: that as far as like a like the difference that
• 35:33
  Speaker 2: makes slim and Huskies different? And then how did that
• 35:35
  Speaker 2: come about? What's that strategically done? Like we need to
• 35:38
  Speaker 2: have put this in place to make us different from
• 35:40
  Speaker 2: our competitors.
• 35:40
  Speaker 8: I'll talk about one of the differences first is the
• 35:43
  Speaker 8: location we selected for our first, my first restaurant. So, man,
• 35:47
  Speaker 8: it's so North Nashville is historically like a black neighborhood
• 35:51
  Speaker 8: Tennessee state ma herry Field. So three HBCUs kind of
• 35:54
  Speaker 8: all right next to each other pretty much, they share
• 35:57
  Speaker 8: they share the same street. I'm weird right in that area.
• 36:02
  Speaker 8: Also in the area, if you can imagine, it's a
• 36:04
  Speaker 8: food desert, so it's like no, it's I mean it's
• 36:07
  Speaker 8: you have like a high end area and then you
• 36:10
  Speaker 8: have your fast food, so all your McDonald's, all theo
• 36:14
  Speaker 8: typical fast food restaurant is nothing in between, nothing that
• 36:16
  Speaker 8: gives someone who lives over there, like the middle experience,
• 36:21
  Speaker 8: but quality product, you know what I mean, a great atmosphere,
• 36:26
  Speaker 8: just something that people could enjoy and be proud of.
• 36:28
  Speaker 8: So we were looking around for different locations in the city.
• 36:31
  Speaker 8: We were going to some of the popular areas and.
• 36:34
  Speaker 9: It just didn't feel right. It just didn't feel right.
• 36:36
  Speaker 8: So we looked at a location on the street called Mechanic,
• 36:39
  Speaker 8: which is hard of North Nashville. It has a canon,
• 36:43
  Speaker 8: has a rich business history for African Americans and Jewish
• 36:48
  Speaker 8: in the Jewish community on this one street as a
• 36:51
  Speaker 8: former business district. What happened in that area a highway
• 36:56
  Speaker 8: was literally built through North Nashville kind of broke up
• 36:58
  Speaker 8: the businesses. So that area has a has a rich
• 37:01
  Speaker 8: history of you know, the ups and downs.
• 37:04
  Speaker 9: Right, So we.
• 37:05
  Speaker 8: Decided we made a very conscious decision to say, man,
• 37:09
  Speaker 8: let's put our restaurant in North Nashville in the hood.
• 37:13
  Speaker 2: Man.
• 37:13
  Speaker 8: People thought we were crazy.
• 37:14
  Speaker 11: You know, some smart people you know, like Man Trivioud
• 37:19
  Speaker 11: go to uh Goat like downtown Green Hills, Like, Man,
• 37:24
  Speaker 11: I'm gonna put it right there.
• 37:25
  Speaker 8: Who's who's gonna be the customers. Who's gonna afford this?
• 37:27
  Speaker 8: What's the price point?
• 37:28
  Speaker 9: Blah blah blah.
• 37:29
  Speaker 8: So I mean it was just the visionary minds of
• 37:32
  Speaker 8: the three of us to say, like, man, this is
• 37:34
  Speaker 8: gonna work, and it's and it's a purpose, you know
• 37:36
  Speaker 8: what I mean, And it's and it's the community that's
• 37:39
  Speaker 8: right there is going to love these because we're gonna
• 37:43
  Speaker 8: build it in a way that they're going to love these.
• 37:46
  Speaker 4: When you say, Bill, we're talking like, is the structure
• 37:48
  Speaker 4: already there? We're just looking at lots what we're talking about.
• 37:51
  Speaker 5: So yeah, the structure was there already, but it needed
• 37:54
  Speaker 5: some major major renovation. I mean some structural renovation.
• 37:59
  Speaker 2: So we have been.
• 38:00
  Speaker 5: Means that went up to hold the building up and
• 38:03
  Speaker 5: uh just interior ex exterior like missing new building, you
• 38:09
  Speaker 5: know what I mean, same four walls. But but it
• 38:13
  Speaker 5: was it was it was in bad shape, you know
• 38:15
  Speaker 5: what I mean. Like he used to be a garage
• 38:17
  Speaker 5: that my granddad found out was like they used to
• 38:21
  Speaker 5: be his spy, used to go up there and kicking
• 38:22
  Speaker 5: and drink with the.
• 38:25
  Speaker 2: Like you know what I mean. It's in the hood, man.
• 38:27
  Speaker 5: But but yeah, to your point, like what's different and
• 38:33
  Speaker 5: the peakyback on just like I think the biggest thing
• 38:36
  Speaker 5: for us is for me anyways, it's the community piece.
• 38:39
  Speaker 5: It's like, man, you know, you get all these restaurants
• 38:43
  Speaker 5: they pop up, they don't include the community. They don't
• 38:47
  Speaker 5: uh embrace the community, you know what I mean, especially
• 38:51
  Speaker 5: these gentrified neighborhoodss. Like hell, they just popping up to
• 38:54
  Speaker 5: just come in and they just making all the money in.
• 38:57
  Speaker 3: This episode is brought to you by pn C Bank.
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• 41:46
  Speaker 7: And it's people that you know look like them.
• 41:49
  Speaker 5: That's only in the restaurant doating for nobody in the community.
• 41:52
  Speaker 7: You know what I'm saying. It's like so for us,
• 41:54
  Speaker 7: it was like.
• 41:56
  Speaker 5: Man, we're gonna make this about the community one hundred percent,
• 42:00
  Speaker 5: and it's gonna look like us. It's gonna be us.
• 42:03
  Speaker 5: It's gonna we're gonna be unapologetically us. You know what
• 42:06
  Speaker 5: I'm saying we nineties I mean eight group born in
• 42:09
  Speaker 5: the eighties, but nineties raised us, you know what I'm saying.
• 42:11
  Speaker 7: It like it's gonna look like that.
• 42:13
  Speaker 5: It's gonna be that, you know what I mean, And
• 42:15
  Speaker 5: it's gonna be a reflection of the community, but at
• 42:19
  Speaker 5: the same time embracing the changes that's happened in the community.
• 42:22
  Speaker 5: So we give you know, you know, these these white
• 42:25
  Speaker 5: millennials in you know what I mean, Asians and everybody black,
• 42:30
  Speaker 5: you know what I mean, like that together, that's the
• 42:34
  Speaker 5: difference for us that we think, I mean for me.
• 42:37
  Speaker 10: Anyways, we've we've highlighted our culture to a different degree
• 42:42
  Speaker 10: than a lot of people have, you know, like like
• 42:44
  Speaker 10: you said, we're used to you know, you know, soul
• 42:47
  Speaker 10: food and wings and you know, on a consistent level
• 42:51
  Speaker 10: in our communities.
• 42:52
  Speaker 2: And there's nothing wrong with that because we we love that.
• 42:54
  Speaker 10: But we just wanted to, you know, create a concept
• 42:57
  Speaker 10: that you know, showed black excellence at the highest level,
• 43:01
  Speaker 10: which is why we rolled in art, because art, you know,
• 43:04
  Speaker 10: could express that force to people that don't look like
• 43:07
  Speaker 10: us and help them understand how we feel.
• 43:09
  Speaker 2: We've got a quote on our original.
• 43:12
  Speaker 10: Location on the ceiling from the rest of development, just
• 43:15
  Speaker 10: talking about you.
• 43:16
  Speaker 2: Know, yeah Tennessee, Tennessee.
• 43:18
  Speaker 10: Yeah, Now, I know the importance of history, you know
• 43:20
  Speaker 10: what I'm saying, and so, uh, you know, we feel
• 43:24
  Speaker 10: as though, you know, we've got to do a better
• 43:27
  Speaker 10: job as a culture displaying who we are because we
• 43:30
  Speaker 10: know that the media is not gonna give us any
• 43:31
  Speaker 10: favors and help on that. So that's what we were,
• 43:33
  Speaker 10: you know, attempting to do.
• 43:34
  Speaker 2: With the restaurant.
• 43:35
  Speaker 4: Yeah, man, yeah, very intentionally. Like you said, you put
• 43:38
  Speaker 4: it in these neighborhoods. One of the things I loved
• 43:41
  Speaker 4: about it was like you looked at the employment rate
• 43:44
  Speaker 4: in the neighborhood, right, I think you said, and not
• 43:46
  Speaker 4: I think in another interview you said of the people
• 43:50
  Speaker 4: who lived there were unemployed.
• 43:51
  Speaker 7: Yeah that was a CBS.
• 43:53
  Speaker 2: Yeah.
• 43:53
  Speaker 5: Yeah, they did their research, bro, and it was like astounding,
• 43:57
  Speaker 5: like number one, three, seven, eight, and as Field has
• 44:00
  Speaker 5: the highest incarceration rate for black men in the country,
• 44:06
  Speaker 5: like the ages like ages thirty five, seventeen to thirty
• 44:10
  Speaker 5: five or something like that, the highest in the country, bro.
• 44:13
  Speaker 5: And that's what we are, Like, that's what the that's
• 44:15
  Speaker 5: where the restaurant is go through.
• 44:17
  Speaker 2: Well, it's important to open up businesses because I always
• 44:20
  Speaker 2: say it's like you can't solve crime rate, you can't
• 44:24
  Speaker 2: solve you know, all of these problems that's in a
• 44:27
  Speaker 2: lot of communities without business. Business is the is the incubator.
• 44:31
  Speaker 2: It's not it's not anything even even politics, Like politics
• 44:34
  Speaker 2: moves around money. So it's like business is like the
• 44:37
  Speaker 2: only way you're going to stop these problems that people
• 44:40
  Speaker 2: have money. If not, if you have time on free
• 44:42
  Speaker 2: time on your hands, you don't have any money in
• 44:44
  Speaker 2: your pocket. That's a recipe for disaster. So it's like
• 44:47
  Speaker 2: the number one way to solve that is to give
• 44:49
  Speaker 2: people opportunities business, employment, things of that nature. And I
• 44:53
  Speaker 2: like what you said also because like so your spot
• 44:57
  Speaker 2: has artworking and there's music playing and solo vib right.
• 45:01
  Speaker 2: And so we had another guest on shout out to
• 45:03
  Speaker 2: Sean Bullard and he's a real estate developer and Philly.
• 45:05
  Speaker 2: He has a coffee shop and he was saying in
• 45:07
  Speaker 2: his coffee shop, it's like spray painted, it looks like
• 45:10
  Speaker 2: a tattoo Parlam, but it's a coffee shop. And the
• 45:13
  Speaker 2: reason why he did is because he wanted He's like
• 45:15
  Speaker 2: Starbucks was boring and people want it. And it's like
• 45:18
  Speaker 2: a lot of times people you have to use who
• 45:22
  Speaker 2: you are to your advantage a lot of times, especially us,
• 45:25
  Speaker 2: like we try to like shy away from who we are,
• 45:28
  Speaker 2: but that's really our advantage. Like even with the podcast,
• 45:30
  Speaker 2: it's like I think that's one of been his success.
• 45:31
  Speaker 2: It's like we the same era. So it's like we
• 45:35
  Speaker 2: use hip hop, we don't shy away from that, but
• 45:37
  Speaker 2: we're talking about high finance, Like I mean, we're not
• 45:39
  Speaker 2: trying to like button it up and be super proper.
• 45:43
  Speaker 3: Yo, what should we wear to your events? I'm like, Yo,
• 45:46
  Speaker 3: we got hoodies on man want to come?
• 45:48
  Speaker 2: Yeah, But that's important. It's like it's the new neo
• 45:50
  Speaker 2: entrepreneurs where it's like, you know, like Derek Falcon said,
• 45:55
  Speaker 2: you know boring the eighties, grew up in the nineties
• 45:56
  Speaker 2: and we might wear our hassbags or vapor max and
• 45:59
  Speaker 2: but this is what it is. But we're employing the
• 46:02
  Speaker 2: guy with the suit and time exactly, you know what
• 46:03
  Speaker 2: I'm saying. So it's like it's it's important for people
• 46:06
  Speaker 2: to understand that and to know that like that's your
• 46:10
  Speaker 2: actual strength. It's not a weakness. It's a strength, and
• 46:13
  Speaker 2: it's like more people can relate to that. They can
• 46:15
  Speaker 2: just going in Dominoes and just buying a pizzas.
• 46:18
  Speaker 4: That's great that that was probably our first phone call,
• 46:20
  Speaker 4: like when I was like, yo, man, I saw you
• 46:22
  Speaker 4: had a house party on the wall, Like, that's my
• 46:23
  Speaker 4: favorite movie. We connected right away. That's my favorite movie.
• 46:26
  Speaker 4: I'm like away from the same era.
• 46:27
  Speaker 2: Bro.
• 46:28
  Speaker 4: Another piece that I love is that a lot of
• 46:30
  Speaker 4: times when people are getting jobs, transportation limits them.
• 46:34
  Speaker 2: But you make it very intentional out your locations.
• 46:36
  Speaker 4: You put it in walking distance so that the people
• 46:38
  Speaker 4: in the neighborhood don't have to worry about taking the
• 46:40
  Speaker 4: bus or getting a car.
• 46:41
  Speaker 2: You could come to work by your feet. Yeah, it's
• 46:44
  Speaker 2: a beautiful thing.
• 46:45
  Speaker 5: We drive down the street and we're seeing you know,
• 46:48
  Speaker 5: these slim husky shirts, something going something, you know, when
• 46:52
  Speaker 5: the shift changed, you know what I mean. It's like,
• 46:53
  Speaker 5: it's a beautiful thing to see employment in our communities, man,
• 46:58
  Speaker 5: and it looks like us. It's by us and not
• 47:00
  Speaker 5: necessarily just for us, you know what I'm saying, because
• 47:02
  Speaker 5: we employ everybody, you know what I mean. But it's
• 47:06
  Speaker 5: like it's just good to see that man involved in
• 47:11
  Speaker 5: the community to the point of not just taking a
• 47:13
  Speaker 5: dollar but also putting the door back in.
• 47:15
  Speaker 2: No, it's empowering. And then also, so high end fast
• 47:19
  Speaker 2: food is something that I've noticed is taken over because
• 47:23
  Speaker 2: it's like Chipotle, right, even like Blaze Pizza. Yeah, five guys.
• 47:32
  Speaker 2: So it's like when I say high end fast food
• 47:34
  Speaker 2: like fast food, what I'm saying fast food is just
• 47:37
  Speaker 2: like the food is getting cooked fast. And we're talking
• 47:41
  Speaker 2: about fast food. Before it's like McDonald's Burger King, but
• 47:44
  Speaker 2: now it's like the high end fast food. The price
• 47:47
  Speaker 2: points are a little bit more, but it's like actually
• 47:50
  Speaker 2: being made in front of you. It tastes better, it's
• 47:53
  Speaker 2: better for you. And that's like the wave. So that's
• 47:57
  Speaker 2: kind of like you guys kind of falling that in
• 47:59
  Speaker 2: that wave, right, Yeah.
• 48:00
  Speaker 10: We uh like people people hear our story or you know,
• 48:04
  Speaker 10: come check us out, and they're like, you know, they're like, man,
• 48:07
  Speaker 10: these three black guys and these piece of shops kind
• 48:09
  Speaker 10: of it's kind of fly on the inside. But what
• 48:12
  Speaker 10: really we feel like risks people in is the taste
• 48:14
  Speaker 10: of the food. You know, the work we put into
• 48:17
  Speaker 10: it behind the scenes. You know, all these sauces sitting
• 48:20
  Speaker 10: on the table right now. We make those from scratch, handmade,
• 48:23
  Speaker 10: you know, in our operation in Nashville. And the same
• 48:26
  Speaker 10: thing with our do we make our dough from scratch,
• 48:29
  Speaker 10: you know, piece of sauce from scratch we use instead
• 48:31
  Speaker 10: of using just mozzarella and provolongue, which is like they're
• 48:33
  Speaker 10: basic pizza cheese blend. You know, we've got a multi
• 48:37
  Speaker 10: house cheese blend you know that nobody has ever used
• 48:41
  Speaker 10: before that we took you know, we probably tried over
• 48:43
  Speaker 10: one hundred cheeses in our test lab, you know, to
• 48:46
  Speaker 10: get to this point. And you know, we had a
• 48:49
  Speaker 10: science we called it the mad piece of science lab
• 48:52
  Speaker 10: was the garage we purchased in the neighborhood before the
• 48:54
  Speaker 10: restaurant opened up.
• 48:55
  Speaker 2: Man, we just spent hours and hours, you know.
• 48:57
  Speaker 10: All day long, right even at the point where we
• 48:59
  Speaker 10: were selling you know, green truck, we were just in
• 49:02
  Speaker 10: there just testing product because we wanted to give the
• 49:05
  Speaker 10: people get a neighborhood something that was you know, good for.
• 49:08
  Speaker 4: Him, y'all did something genius, man, And from that test lab,
• 49:11
  Speaker 4: and I want maybe it was you the cemo, he
• 49:14
  Speaker 4: started giving out the pizzas for free.
• 49:16
  Speaker 10: Yeah, yeah, we you know, we would invite people into
• 49:19
  Speaker 10: the garage and uh and we would just you know,
• 49:22
  Speaker 10: have the surveys for them before we open and would say, hey,
• 49:26
  Speaker 10: you know, one out of ten, what do you like
• 49:28
  Speaker 10: about the crust went out of ten? What do you
• 49:30
  Speaker 10: like about the sauce, Same thing with the cheese, this
• 49:32
  Speaker 10: type of sauce, this type of pepperoni. And then we
• 49:35
  Speaker 10: would compile that data, you know, and talk over the
• 49:38
  Speaker 10: three of us. And we also brought in a guy chef,
• 49:41
  Speaker 10: Jason Williams, just kind of speed that process up for
• 49:43
  Speaker 10: us and help us create.
• 49:44
  Speaker 2: What we wanted to mold. And and once.
• 49:47
  Speaker 10: We felt like we had a good product to give
• 49:50
  Speaker 10: to the public, you know, we at that point where
• 49:52
  Speaker 10: the restaurant was about to open, and instead of having
• 49:55
  Speaker 10: a grand opening, we just opened up our shop between
• 49:58
  Speaker 10: five and eight for the first two weeks and we're
• 50:01
  Speaker 10: announced to the neighborhood that you come get a free pizza,
• 50:04
  Speaker 10: just help us train, you know, just keep in mind
• 50:06
  Speaker 10: that we're trying to you know, get our.
• 50:08
  Speaker 2: You know, this is our first restaurant.
• 50:09
  Speaker 10: We just want to be able to give our people
• 50:11
  Speaker 10: real time, you know, training, and so we were giving
• 50:14
  Speaker 10: those pieces out from five to eight.
• 50:15
  Speaker 2: Of course I'm thinking of my mind. You know, we
• 50:18
  Speaker 2: having pizza every night. We line up down the street.
• 50:21
  Speaker 10: You know, they're like a drinks free like Noah drinks.
• 50:26
  Speaker 2: But the line, you.
• 50:27
  Speaker 10: Know, started to go down the street and then we
• 50:30
  Speaker 10: were like all right, I think we're ready, and then
• 50:32
  Speaker 10: opened up on Monday, March fourteenth, twenty seventeen, and never forget,
• 50:36
  Speaker 10: like that line just never stopped. They were announced, it
• 50:39
  Speaker 10: was a grand opening. You had to pay. Now you know,
• 50:41
  Speaker 10: people were still outside ready to support.
• 50:43
  Speaker 2: Now that's really an upbringing idea. Just like when you
• 50:47
  Speaker 2: especially like any new worker, it's going to be kinks,
• 50:51
  Speaker 2: and it's like that's the biggest thing. That's actually a
• 50:54
  Speaker 2: really good idea because people will kill your business the
• 50:56
  Speaker 2: first thing that goes wrong. It's like, oh the customer services.
• 51:00
  Speaker 2: They missed it up to da da da. So you
• 51:02
  Speaker 2: got in front of that expecting that there's going to
• 51:04
  Speaker 2: be problems. Like look, you're getting free pizza, so you
• 51:07
  Speaker 2: can't complain. But in the meantime, the workers are learning
• 51:12
  Speaker 2: and you're getting all the kinks out early. So now
• 51:15
  Speaker 2: you're killing two birds of one stone because you're giving
• 51:17
  Speaker 2: them free samples, which is gonna hook them. It's you know,
• 51:20
  Speaker 2: assuming the product is good. And then you're also giving
• 51:23
  Speaker 2: yourself leeway to make mistakes without getting criticized. And you're
• 51:27
  Speaker 2: actually training your workers while there's no real pressure on
• 51:32
  Speaker 2: them because nobody's paying. Like when you're when you're getting
• 51:35
  Speaker 2: something for free, you you can't complain, can't money back,
• 51:37
  Speaker 2: even if you pay dollar, even if you pay one dollar. People,
• 51:41
  Speaker 2: Oh my god, it's like the whole Scott fell apart.
• 51:44
  Speaker 2: So that was dope. That's that's really a genius idea.
• 51:47
  Speaker 2: Who's out there was that? Man? I think it was
• 51:49
  Speaker 2: a collective.
• 51:50
  Speaker 8: Yeah, And part of that is to cut you off
• 51:53
  Speaker 8: with Part of that too, is like coming from the
• 51:54
  Speaker 8: moving company experience, right, we said, man, customer service. We
• 51:58
  Speaker 8: understood how important customer service. We understood how important like
• 52:02
  Speaker 8: training is, because you can't you like, if you think
• 52:05
  Speaker 8: about moving you you know, we had nine trucks, so
• 52:08
  Speaker 8: we might have nine different businesses going on at one time,
• 52:11
  Speaker 8: nine different customers, nine different.
• 52:13
  Speaker 9: Groups of employees happening at one time.
• 52:15
  Speaker 8: So those people can't go on someone's home and not
• 52:18
  Speaker 8: know how to talk to a customer. They can't go
• 52:20
  Speaker 8: on someone's home and not know how to wrap up
• 52:21
  Speaker 8: with couts. Right, So we understood, like those two important
• 52:25
  Speaker 8: factors like customer service and train, how can we get
• 52:27
  Speaker 8: these people trained in a way it's a controlled environment,
• 52:30
  Speaker 8: and we're, like you said, not just throwing the product
• 52:33
  Speaker 8: out there and risk criticism.
• 52:35
  Speaker 9: So so that's what that's.
• 52:36
  Speaker 2: What we did because the thing about it, but the
• 52:38
  Speaker 2: thing about it is that this is important for any
• 52:40
  Speaker 2: business owner that employees people to understand is that they're
• 52:44
  Speaker 2: not going to look at the employee or something go wrong.
• 52:46
  Speaker 2: They look at you, like the Starbucks, Like a couple
• 52:48
  Speaker 2: of years ago, something happened in Philly. I think it
• 52:50
  Speaker 2: was like a racist incident. Now Starbucks has probably thousands
• 52:54
  Speaker 2: of employees, right one employees, they're not really looking at that,
• 52:58
  Speaker 2: and they're looking at start let's boycott Starbucks company. So
• 53:01
  Speaker 2: it's like you you might be in California, have no idea,
• 53:05
  Speaker 2: and you have one worker that's just have a bad day,
• 53:08
  Speaker 2: says something crazy to a customer. They're gonna have a
• 53:11
  Speaker 2: problem with that. But more they're gonna always look at
• 53:13
  Speaker 2: your business and they're gonna blame you. So it's like
• 53:16
  Speaker 2: that's that's that's that's really it's crazy when you think
• 53:19
  Speaker 2: about it. But it's a lot of pressure, and that's
• 53:21
  Speaker 2: why it's extremely important to train to stress customer service
• 53:27
  Speaker 2: and to to you know, a lot of times customer
• 53:29
  Speaker 2: service goes a long way, and I think a lot
• 53:31
  Speaker 2: of businesses really don't fully understand that.
• 53:34
  Speaker 9: And not even that we're perfect.
• 53:36
  Speaker 8: Man, We're still involve evolving and you know, working on
• 53:38
  Speaker 8: our training program and trying to get better each and
• 53:41
  Speaker 8: every day. So we're I mean, there's still a ton
• 53:43
  Speaker 8: of things like we literally none of us I never
• 53:46
  Speaker 8: worked in the restaurant ever before.
• 53:47
  Speaker 4: Until you know, that's crazy, y'all to have no background
• 53:51
  Speaker 4: and being chefs and no culinary experience.
• 53:54
  Speaker 5: Gott we're gonna take that.
• 54:00
  Speaker 2: Yeah, most side side drives. I had a bunch of Yeah,
• 54:04
  Speaker 2: so you put together the blueprint of how to make
• 54:05
  Speaker 2: the actual pizza, and then this is the formula that
• 54:08
  Speaker 2: all the workers follow. Who put together that blueprint?
• 54:12
  Speaker 5: Man, we all did we in the in the piece
• 54:14
  Speaker 5: of lab man before we saw the movie The Founder.
• 54:18
  Speaker 2: Have you seen it? I haven't saw it watching, So it's.
• 54:24
  Speaker 5: Like, man, before we saw that movie, and Jason came in,
• 54:28
  Speaker 5: he saws like putting these processes together like all right,
• 54:31
  Speaker 5: like the oven needs to be here and refrigerator needs
• 54:34
  Speaker 5: to be here, and you know, we want zero turnaround
• 54:37
  Speaker 5: for or we don't want our employees to have to
• 54:39
  Speaker 5: turn around much. We want a straight line and all
• 54:41
  Speaker 5: that type of stuff, all these processes, like we were
• 54:44
  Speaker 5: doing that in the piece of lab Like so so
• 54:49
  Speaker 5: we put together how the piecea goes in, how many
• 54:53
  Speaker 5: pepperoni's goes on, and the layout and all that type
• 54:56
  Speaker 5: of stuff, like how many cuts to make, like all
• 54:59
  Speaker 5: the way every single detail about the restaurant. We created
• 55:03
  Speaker 5: the three of us along with Jason, and some feedback
• 55:07
  Speaker 5: from the employees, you know what I mean, Like we
• 55:09
  Speaker 5: value our employees that much to where like they're the
• 55:13
  Speaker 5: front line so they can help us make things better.
• 55:16
  Speaker 5: But in the beginning, it was us, like we were
• 55:19
  Speaker 5: just putting all these processes together because going back to
• 55:22
  Speaker 5: the movie company, we understood that man for us to
• 55:25
  Speaker 5: be profitable, for us to you know, at least be
• 55:29
  Speaker 5: able to go to sleep at night, we got to
• 55:31
  Speaker 5: have these processes.
• 55:32
  Speaker 10: It's set up in a way where you know, we
• 55:36
  Speaker 10: can't be in all the restaurants at the same time,
• 55:37
  Speaker 10: and that's the goal, is to make sure, things are
• 55:39
  Speaker 10: running the same everywhere. So at seven am in Nashville,
• 55:43
  Speaker 10: our prep teams are doing the same thing as doing
• 55:45
  Speaker 10: the Atlanta at eight am. You know, everything is repetitive.
• 55:48
  Speaker 2: Yeah, that's what Derek Chalkon has said, a restaurant owner
• 55:52
  Speaker 2: from Baltimore, and he was saying, like, the difference between
• 55:56
  Speaker 2: you know, your uncle's burgers shop and McDonald's is that
• 55:59
  Speaker 2: you know, McDonald's has They don't have the best burger
• 56:02
  Speaker 2: in the world, but they got a brand name, they
• 56:04
  Speaker 2: got a system in place, and scalability looks likely. He
• 56:10
  Speaker 2: might have the best burger ever. But there's really no
• 56:13
  Speaker 2: system in place. The brand is not really strong and
• 56:18
  Speaker 2: it's just one offs. Like scalability does not.
• 56:21
  Speaker 8: Look likely, and the problem with that is consistency. It's like, man,
• 56:24
  Speaker 8: you you go somewhere and love their first time you go,
• 56:27
  Speaker 8: it's like awesome, Like man, it's just the best burger.
• 56:30
  Speaker 8: It's the best experience ever. Then you go back and
• 56:33
  Speaker 8: it's something totally different. The burger might be okay, the
• 56:36
  Speaker 8: price might be different.
• 56:38
  Speaker 9: It's all these.
• 56:38
  Speaker 8: Different things because it's it's without processing procedures and something
• 56:43
  Speaker 8: that you're building to scale.
• 56:45
  Speaker 9: You can't have consistency.
• 56:46
  Speaker 10: That takes patience, you know, like you have to really
• 56:49
  Speaker 10: be committed to the details of things, like for example,
• 56:52
  Speaker 10: with us, we walk in a restaurant, we've got to
• 56:55
  Speaker 10: you know, we've got a standard where our employees can
• 56:57
  Speaker 10: only have one button undone on.
• 56:59
  Speaker 2: The collar shirt.
• 57:00
  Speaker 10: You know, a lot of people might just walk past that.
• 57:02
  Speaker 10: You know a lot of people might you know, you
• 57:04
  Speaker 10: can't have a white T shirt underneath our black you
• 57:07
  Speaker 10: know shirts, a lot of people might walk walk past that.
• 57:10
  Speaker 2: You know.
• 57:10
  Speaker 10: On our crust, you know, we want a half an
• 57:13
  Speaker 10: inch of crust, you know, so basically your pinky finger,
• 57:17
  Speaker 10: you know, surrounding the edge of the crust. And so
• 57:20
  Speaker 10: you know, we pay like small you know, at tension
• 57:23
  Speaker 10: of detail about those things. But that stuff takes time
• 57:26
  Speaker 10: because when you systemize, you gotta understand those little details
• 57:30
  Speaker 10: I just got through talking about. It might be you know,
• 57:32
  Speaker 10: five hundred more, but you got to be able to
• 57:34
  Speaker 10: package in the way that's simple enough for somebody to
• 57:37
  Speaker 10: understand it on.
• 57:37
  Speaker 2: The day to day.
• 57:38
  Speaker 4: So after the success of the first one, when did
• 57:40
  Speaker 4: you decide, like, you know what, we can do this again,
• 57:43
  Speaker 4: Let's replicate it somewhere else in the City.
• 57:46
  Speaker 5: Yeah, yeah, man, we we It was basically out of
• 57:51
  Speaker 5: need though, because I mean the first bot is just
• 57:55
  Speaker 5: super small, so we didn't really have like a prep kitchen,
• 57:59
  Speaker 5: and we couldn't off of the full concept with the
• 58:02
  Speaker 5: with the with the cinemon rolls.
• 58:04
  Speaker 2: And you know what I mean.
• 58:05
  Speaker 5: We couldn't cater we couldn't do Uber East, we couldn't
• 58:08
  Speaker 5: do any of the third part of deliveries, so especially
• 58:12
  Speaker 5: out of necessity. So we was a building across the
• 58:14
  Speaker 5: street from us that just so happened to become available
• 58:18
  Speaker 5: and and you know, power power the community. We build
• 58:22
  Speaker 5: a relationship with the guy that was in it. He
• 58:24
  Speaker 5: was like, hey, I'm about to leave. He was like
• 58:26
  Speaker 5: dang okay, Like you know, we got to jump on this,
• 58:29
  Speaker 5: you know what I'm saying. So we built that out
• 58:32
  Speaker 5: and open the roll out by Cinema Huskies, which is
• 58:35
  Speaker 5: our Life Express location and uh and it handles the
• 58:41
  Speaker 5: catering and third party and walk ups and stuff like that.
• 58:43
  Speaker 5: App orders open that and what October November.
• 58:49
  Speaker 2: First year. Yeah, that's quick. So I want to I
• 58:52
  Speaker 2: wanted to talk about that the real estate playing, but
• 58:54
  Speaker 2: before I don't want that. The old people says, what
• 58:56
  Speaker 2: you just said extremely important. Big things are never Big
• 59:00
  Speaker 2: things are rarely the problem in life. Sometimes you have
• 59:05
  Speaker 2: like big issues. Small issues add up over time. Small,
• 59:08
  Speaker 2: the little, the little things are the real problems. So
• 59:10
  Speaker 2: it's like little stuff that you look past every day.
• 59:16
  Speaker 2: It adds up and you start letting little things lide here,
• 59:20
  Speaker 2: little things like a relationship, right, Like it's not like
• 59:23
  Speaker 2: your yo. Sometimes it's like a major incident. But most
• 59:26
  Speaker 2: of the times it's like come in late, say you
• 59:29
  Speaker 2: leave the clothes on the it's just little things like this.
• 59:32
  Speaker 2: Before you know it, it's like what happened because it
• 59:35
  Speaker 2: was never addressed. And as a business owner, that's extremely important.
• 59:38
  Speaker 2: It's like you a lot of times like I'll just
• 59:40
  Speaker 2: let this slide. It was just bad. He's having a bat.
• 59:42
  Speaker 2: Now you got address this because you gotta get out
• 59:45
  Speaker 2: in front of it. If not, now, you just open
• 59:47
  Speaker 2: up the floodgates. And it's so many little things that
• 59:50
  Speaker 2: you can't you can't stop it now. So but the
• 59:54
  Speaker 2: real estate, so you guys said that you actually own
• 59:56
  Speaker 2: like sixty percent of the real estate. So that's important
• 1:00:00
  Speaker 2: because like restaurants is hard, a hard business and one
• 1:00:04
  Speaker 2: of the main reasons how I see it is that
• 1:00:07
  Speaker 2: it's overhead rent. You got a location, you gotta rent it.
• 1:00:10
  Speaker 2: And that's why another episode, like I said, I keep
• 1:00:13
  Speaker 2: referring to this episode, it's a really good episode about
• 1:00:15
  Speaker 2: the restaurant episode eleven, where he's used mixed use properties
• 1:00:18
  Speaker 2: because he gets the cash flow from upstairs. Well mixed.
• 1:00:21
  Speaker 2: I don't know how it is in Tennessee, but like
• 1:00:22
  Speaker 2: in where we live, it's like some properties like you
• 1:00:26
  Speaker 2: have like a restaurant on the bottom and then people
• 1:00:27
  Speaker 2: live up top. Okay, yeah, so the mixed use properties
• 1:00:31
  Speaker 2: is like the way he explained it was brilliant because
• 1:00:33
  Speaker 2: he's like, no, I don't have the same pressure as
• 1:00:35
  Speaker 2: like just renting a storefront because now I'm getting fifty
• 1:00:38
  Speaker 2: percent of my rent, of my mortgage actually is coming
• 1:00:41
  Speaker 2: from the rent from the tenants upstairs. So now it
• 1:00:43
  Speaker 2: takes less pressure off me. And we see restaurants clothes
• 1:00:46
  Speaker 2: all the time because it's like the rent that you
• 1:00:48
  Speaker 2: have to pay is so much and then it's kind
• 1:00:51
  Speaker 2: of sporadic if people come in and out, but you
• 1:00:53
  Speaker 2: still got to pay it. So was that the play
• 1:00:55
  Speaker 2: as far as the real estate or like what was
• 1:00:57
  Speaker 2: that that mindset that started just renting, like actually owning
• 1:01:00
  Speaker 2: some of the spots.
• 1:01:02
  Speaker 5: I think the player initially for us was just to
• 1:01:06
  Speaker 5: own in our neighborhoods, you know what I mean. I
• 1:01:08
  Speaker 5: think it was just pretty much that simple for us,
• 1:01:11
  Speaker 5: like we want to own, you know, we want to
• 1:01:14
  Speaker 5: buy the block, so to speak, like we want to
• 1:01:16
  Speaker 5: be owners of the property that we were going into.
• 1:01:19
  Speaker 5: And you know, we kind of took the McDonald's approach
• 1:01:23
  Speaker 5: to it, and I mean, yeah, but again, you know
• 1:01:29
  Speaker 5: we talked earlier's like it's a lot of capital that's
• 1:01:31
  Speaker 5: involved in and that they can take away from the
• 1:01:35
  Speaker 5: actual operations. So now we had to go back and
• 1:01:39
  Speaker 5: kind of fine tune like what's the focus here, you
• 1:01:42
  Speaker 5: know what I mean, Like, you know, what.
• 1:01:44
  Speaker 2: Are we doing?
• 1:01:45
  Speaker 5: Are we going to be a real estate company, We're
• 1:01:47
  Speaker 5: gonna be a restaurant, you know what I mean? And
• 1:01:49
  Speaker 5: can we find a fine line with that? And I
• 1:01:52
  Speaker 5: think we have. But but ownership for us was part
• 1:01:56
  Speaker 5: of the controlling If we're gonna be paying somebody, you know,
• 1:02:00
  Speaker 5: fourteen thousand dollars in rent, like we need to.
• 1:02:03
  Speaker 7: Be paying ourselves.
• 1:02:04
  Speaker 2: So how do you find excuse me, how do you
• 1:02:07
  Speaker 2: finance it?
• 1:02:08
  Speaker 4: Are you doing that from the profits made from the
• 1:02:11
  Speaker 4: trucking company deal.
• 1:02:13
  Speaker 2: Or are we going through banks? We're getting business loans.
• 1:02:15
  Speaker 5: How we're doing it so some through banks, some through
• 1:02:18
  Speaker 5: you know, you know, profits or partners, you know what
• 1:02:23
  Speaker 5: I mean. Like we got to our mentor is one
• 1:02:25
  Speaker 5: of our real estate partners, and he's done an awesome
• 1:02:29
  Speaker 5: job of man, really showing us the benefits of owning
• 1:02:34
  Speaker 5: real estate and the profitability and own real estate. Like
• 1:02:39
  Speaker 5: so he you know, Daryl Freeman, Man, awesome dude.
• 1:02:43
  Speaker 7: Y'all might want to have him, he thought for real,
• 1:02:47
  Speaker 7: ye look him up.
• 1:02:48
  Speaker 5: Man, But but man, he's shown us the real estate
• 1:02:53
  Speaker 5: route and the benefits.
• 1:02:54
  Speaker 2: Of there's always more. Like that's why I like. It's
• 1:02:57
  Speaker 2: like and everything in life, it's like there's always more
• 1:03:01
  Speaker 2: to everything. And it's like Apple, if everything failed for Apple,
• 1:03:04
  Speaker 2: today they have billions of dollars worth of real estate.
• 1:03:07
  Speaker 2: McDonald's like in that found it's like, you're not you're
• 1:03:10
  Speaker 2: not in the restaurant business no more. You're in the
• 1:03:12
  Speaker 2: real estate business now, right. And even like when Derek,
• 1:03:14
  Speaker 2: when he was explaining that the mixture is property, he
• 1:03:16
  Speaker 2: was telling us, he was like, now it's not a
• 1:03:18
  Speaker 2: restaurant plays a real estate play. So it's like if
• 1:03:20
  Speaker 2: all else fails, you still own the property make money
• 1:03:23
  Speaker 2: off of that. Like I said, worst case scenario, you
• 1:03:26
  Speaker 2: go out of business, everything failed, you still own a property.
• 1:03:28
  Speaker 2: You can run into somebody.
• 1:03:29
  Speaker 4: Else, and you kind of have a short term play
• 1:03:31
  Speaker 4: and a long term play, right, Like the restaurant is
• 1:03:33
  Speaker 4: now and hopefully it stays long term, but that real
• 1:03:36
  Speaker 4: estate is always going to.
• 1:03:37
  Speaker 2: Be I don't think. I don't even want that to
• 1:03:38
  Speaker 2: because like people don't understand how much land Apples buying.
• 1:03:42
  Speaker 2: Apple is buying so much land from their headquarters, but
• 1:03:45
  Speaker 2: even like just they have a bunch of land from
• 1:03:47
  Speaker 2: different office spaces and stuff like that, and it's like
• 1:03:49
  Speaker 2: they're not doing that. They could, they could least they
• 1:03:51
  Speaker 2: could rent, but it's like they're strategically they understand that
• 1:03:55
  Speaker 2: the property goes up over the.
• 1:03:57
  Speaker 8: Course of the possible And another thing too, since we
• 1:03:59
  Speaker 8: came into interfying neighborhoods, so we're coming in early and
• 1:04:03
  Speaker 8: as we know that property is appreciating, so after those
• 1:04:07
  Speaker 8: they at least might come up and they might say, well,
• 1:04:09
  Speaker 8: look I need to double your rent, you know what
• 1:04:12
  Speaker 8: I mean, Because it's a new market for that area,
• 1:04:14
  Speaker 8: so we have more control. For some of our core locations,
• 1:04:18
  Speaker 8: we have more control. So you knows as more said
• 1:04:22
  Speaker 8: Dory Freeman helped us understand really truly understand that.
• 1:04:25
  Speaker 3: You know, did you ever think about all your franchising.
• 1:04:29
  Speaker 2: Yeah, so that's in play.
• 1:04:32
  Speaker 5: Man, I mean you know, multiple streams of revenue, right, So, yeah,
• 1:04:36
  Speaker 5: that's in play for us.
• 1:04:38
  Speaker 7: It's a process though, like we you know, we don't plan.
• 1:04:42
  Speaker 5: All of us always say like we're not just gonna
• 1:04:44
  Speaker 5: jump in and do something without doing the research and
• 1:04:48
  Speaker 5: having a proper you know, knowledge to take to take
• 1:04:51
  Speaker 5: a task on because we don't want to put out
• 1:04:53
  Speaker 5: a mediocre product, you know what I'm saying. So it's like,
• 1:04:56
  Speaker 5: but yeah, franchising is in play for us, that's a and.
• 1:05:00
  Speaker 7: We want to make sure it's done right, you know
• 1:05:02
  Speaker 7: what I mean. The legal is on point, you know
• 1:05:04
  Speaker 7: what I'm.
• 1:05:05
  Speaker 5: Yeah, And the process is that we have in house
• 1:05:08
  Speaker 5: on point before we jump out there off of their
• 1:05:11
  Speaker 5: product for somebody to have to run.
• 1:05:15
  Speaker 2: All right. So in the last semement, we're going to
• 1:05:16
  Speaker 2: talk about where you go from here and scaling and
• 1:05:19
  Speaker 2: what's next for you guys. All right, So as far
• 1:05:22
  Speaker 2: as I want to talk about scaling and branding things
• 1:05:24
  Speaker 2: that nature. So I see you have the source to say.
• 1:05:27
  Speaker 2: That's another thing I like about you guys is that
• 1:05:28
  Speaker 2: you're not limiting yourself to just being a pizza business.
• 1:05:31
  Speaker 2: It's like you have merch you got to merch on. Yeah,
• 1:05:39
  Speaker 2: we already talk about that from the same era.
• 1:05:44
  Speaker 4: So like people who went with us for a while,
• 1:05:46
  Speaker 4: you know, we had the cream, credit rules everything around us.
• 1:05:49
  Speaker 4: So when we saw the prem I'm like, I like
• 1:05:51
  Speaker 4: these guys, pizza rules everything around.
• 1:05:54
  Speaker 2: Yeah, so what's the what's the scaling model for you
• 1:05:56
  Speaker 2: guys as far as going forward in the future.
• 1:06:00
  Speaker 8: So coming into twenty twenty, we started our planning right,
• 1:06:04
  Speaker 8: So we had our we did a retriet, like the
• 1:06:06
  Speaker 8: three of us and just kind of sat down and
• 1:06:08
  Speaker 8: basically we outlined our business models.
• 1:06:10
  Speaker 9: So we had outlined all of our.
• 1:06:12
  Speaker 8: Business units, corporate stores, franchising, souce company with media, trying
• 1:06:19
  Speaker 8: to trying to keep them all together in a couple
• 1:06:21
  Speaker 8: more right, and we basically said, okay, we're this is
• 1:06:27
  Speaker 8: this is our focus, right, this is our focus on
• 1:06:29
  Speaker 8: the corporate stores. We know we need to do for
• 1:06:31
  Speaker 8: franchising to get to franchising.
• 1:06:33
  Speaker 9: We know what we need to do.
• 1:06:34
  Speaker 8: These are the steps, This is the process to get
• 1:06:36
  Speaker 8: us to be able to franchise. So for us, it's
• 1:06:39
  Speaker 8: you know, building an international brain, right.
• 1:06:44
  Speaker 2: You know.
• 1:06:45
  Speaker 8: One thing we did was, you know, as part of
• 1:06:47
  Speaker 8: our research, we couldn't find any like black owned like
• 1:06:50
  Speaker 8: national chains, like restaurant chains. It's like we literally couldn't
• 1:06:53
  Speaker 8: find It was crazy because it's like it has to
• 1:06:56
  Speaker 8: be someone significant, like somebody like doing this thing significant.
• 1:07:00
  Speaker 9: Mean, we just couldn't find any.
• 1:07:01
  Speaker 8: So that was part of our motivation as well, to
• 1:07:03
  Speaker 8: like build something that's you know, that great to that
• 1:07:08
  Speaker 8: skill that's internationally recognized.
• 1:07:11
  Speaker 9: So that's that's that's part of our goals. So kind
• 1:07:13
  Speaker 9: of touch on it.
• 1:07:14
  Speaker 2: Respect So so branding, How important is branding for you guys?
• 1:07:22
  Speaker 2: Like what's your what's your thoughts on even your social
• 1:07:24
  Speaker 2: media stuff and the merge and all of that, Like
• 1:07:27
  Speaker 2: that's intentional obviously, How how big is that for you guys?
• 1:07:33
  Speaker 10: I think that branding for us is about you know,
• 1:07:38
  Speaker 10: connecting with people outside of just our pizza. We want
• 1:07:42
  Speaker 10: people to understand that, uh, some of my husbands is
• 1:07:44
  Speaker 10: a story three you know, young black dudes that have
• 1:07:49
  Speaker 10: ambition and you know, a good just a good taste
• 1:07:54
  Speaker 10: for food and also you know, a good heart for
• 1:07:57
  Speaker 10: you know, rebuilding our communities and changing in their do
• 1:08:00
  Speaker 10: So we want to take people along for the rad
• 1:08:02
  Speaker 10: and so it's a little bit different from the truck
• 1:08:05
  Speaker 10: and Company.
• 1:08:06
  Speaker 2: Where you know, we were.
• 1:08:08
  Speaker 10: Very busy trying to get people to see us as everything.
• 1:08:12
  Speaker 2: But you know, a black business.
• 1:08:14
  Speaker 10: You know, we wanted to because you know, in Nashville,
• 1:08:17
  Speaker 10: you know, I think a couple of people might have
• 1:08:19
  Speaker 10: not let us in their homes a few times to
• 1:08:21
  Speaker 10: do estimates because you know, they.
• 1:08:22
  Speaker 2: Just didn't trust to face. I called the wrong number.
• 1:08:27
  Speaker 2: I'm sorry.
• 1:08:29
  Speaker 10: So so you know, when we got started with this,
• 1:08:31
  Speaker 10: we almost had the same mentality until we started to
• 1:08:35
  Speaker 10: you know, get the reaction from the community that really
• 1:08:38
  Speaker 10: showed us like, man, we're proud of you guys. Keep
• 1:08:40
  Speaker 10: on going. You know, we needed this right. So now
• 1:08:43
  Speaker 10: we're at the point where this is who we are.
• 1:08:45
  Speaker 10: We just recently changed all of our branding from uh,
• 1:08:48
  Speaker 10: you know, we had a tractor and we you know,
• 1:08:50
  Speaker 10: because the story is.
• 1:08:51
  Speaker 2: Basically you know, we're from Tennessee.
• 1:08:53
  Speaker 10: Uh, you know a lot of local farm goods and
• 1:08:57
  Speaker 10: you know, people know, you know Tennessee for that. However,
• 1:09:00
  Speaker 10: we grew up you know, in the city and listen
• 1:09:03
  Speaker 10: to hip hop, you know, Master p U GK. You
• 1:09:06
  Speaker 10: know what I mean to y'all, Like we listen to
• 1:09:08
  Speaker 10: these these artists, so we're a lot different. So you know,
• 1:09:10
  Speaker 10: when you see this logo, then you think rual, but
• 1:09:13
  Speaker 10: when you walk in, it's like a judgtapositional where.
• 1:09:15
  Speaker 2: It's like, man, what just hit me? You know what
• 1:09:16
  Speaker 2: I'm saying.
• 1:09:17
  Speaker 10: So now we want to we change the brand into
• 1:09:19
  Speaker 10: where's the three characters of us? And we're just carrying
• 1:09:22
  Speaker 10: you along on the story to you know, you know,
• 1:09:25
  Speaker 10: walking in purpose to sell pizza, to sell hope and
• 1:09:28
  Speaker 10: vision and show people that you know, if you've got
• 1:09:32
  Speaker 10: a product. You know, we've got pizza, but you know,
• 1:09:36
  Speaker 10: you can break things out of the product you're selling
• 1:09:38
  Speaker 10: to create other streams of revenue like sauce and like
• 1:09:41
  Speaker 10: real estate, you know, and like merchandise.
• 1:09:44
  Speaker 2: And we just want people to go along for the ride.
• 1:09:46
  Speaker 2: From a lifestyle.
• 1:09:47
  Speaker 4: Standpoint, yeah, I mean, and your community get back is important,
• 1:09:50
  Speaker 4: Like that's something that we love because of something we
• 1:09:52
  Speaker 4: do in our community too. Y'all talk about the movie
• 1:09:55
  Speaker 4: theater experience, because when I spoke to MA, I was like, Yo, bro,
• 1:09:58
  Speaker 4: how y'all doing that? Like y'all got y'all a movie
• 1:10:00
  Speaker 4: theater out and bring the community.
• 1:10:01
  Speaker 2: How's that that's clean? That's that's all right there.
• 1:10:04
  Speaker 10: We we we established a partnership with because in our locations,
• 1:10:11
  Speaker 10: we've got you know, images of you know, things we
• 1:10:14
  Speaker 10: all grew up loving, like uh, just music videos and
• 1:10:20
  Speaker 10: different you know, movies and sitcoms from the night. Like
• 1:10:24
  Speaker 10: we've got Dwayne Wade and Wiley painted on our bathroom doors,
• 1:10:28
  Speaker 10: a silhouettes, you know, and so you know, the culture
• 1:10:32
  Speaker 10: was loving it. So we were like, you know what, like,
• 1:10:33
  Speaker 10: let's let's create extend the experience outside of the doors
• 1:10:36
  Speaker 10: of our restaurant. So we partnered with a local independent
• 1:10:39
  Speaker 10: theater and we just showed you know, movies from our
• 1:10:42
  Speaker 10: past that people you know, you would think everybody's seen
• 1:10:45
  Speaker 10: these movies, but you'll be surprised. The first one we
• 1:10:47
  Speaker 10: did was Juice, and you'll be surprised how many people
• 1:10:50
  Speaker 10: had never seen Juice. And not just not not just
• 1:10:54
  Speaker 10: black people, but you know what I'm saying, but like
• 1:10:56
  Speaker 10: other cultures that are embracing it, and coming in our restaurants, like,
• 1:10:59
  Speaker 10: you know what, I've heard about that, but I never
• 1:11:01
  Speaker 10: really dived in. So if these guys are, you know,
• 1:11:03
  Speaker 10: hosting a movie, let me go check it out and
• 1:11:05
  Speaker 10: we get free piece of partner with local alcohol companies.
• 1:11:08
  Speaker 10: They pour free alcohol and then mold you know. He
• 1:11:11
  Speaker 10: was like, man, we can't just showing the move. We
• 1:11:13
  Speaker 10: gotta have call to actions, you know, somebody, you know
• 1:11:16
  Speaker 10: a certain part of the movie, like everybody got to
• 1:11:19
  Speaker 10: stand up and say this, you know.
• 1:11:20
  Speaker 2: So we just try to.
• 1:11:23
  Speaker 10: We just try to give people something new and different.
• 1:11:26
  Speaker 10: And that's the great part about being an entrepreneur and
• 1:11:28
  Speaker 10: a young business owner is like, man, we got confidence
• 1:11:31
  Speaker 10: in what you do, Like you can do whatever comes
• 1:11:34
  Speaker 10: to your mind.
• 1:11:35
  Speaker 5: You know, on a house part of when we did
• 1:11:38
  Speaker 5: a nineties dress, like you know what I mean, who can't?
• 1:11:43
  Speaker 5: So it was content like coming in nineties.
• 1:11:47
  Speaker 2: Who had the hot time? No, no, no, It's important
• 1:11:52
  Speaker 2: because it's like you don't want to just limit yourself.
• 1:11:54
  Speaker 2: And that's something that brother chat eighty five South Show.
• 1:11:58
  Speaker 2: He's one of the business parts of eighty five and
• 1:12:00
  Speaker 2: he told us he was like, stop calling it Legia place.
• 1:12:03
  Speaker 2: Months ago. He's like, stop calling ann Lesia podcast. He's like,
• 1:12:04
  Speaker 2: we stopped calling eighty five South podcasts a long time
• 1:12:07
  Speaker 2: ago because we realized were bigger than just the podcast.
• 1:12:10
  Speaker 2: He was like, you're bigger than just the podcast. And
• 1:12:12
  Speaker 2: he's true and his right, because like now we got merged,
• 1:12:14
  Speaker 2: we got an online school platform, we do we do
• 1:12:16
  Speaker 2: live events, we do workshops, and it's like that's why
• 1:12:18
  Speaker 2: I like, like slimer Hoskeys. You have pizza real, but
• 1:12:21
  Speaker 2: it's smaller. It's not like pizza slimsys pizza because then
• 1:12:25
  Speaker 2: it's like you're just going to be known for pizza,
• 1:12:27
  Speaker 2: but slim and huskies. And it's like you can do
• 1:12:30
  Speaker 2: a variety of different things, right, And I think that's
• 1:12:32
  Speaker 2: important for people to understand too. It's like, don't don't
• 1:12:35
  Speaker 2: just limit yourself in a corner because now it's kind
• 1:12:38
  Speaker 2: of hard to break out of that. Yeah, and y'all
• 1:12:40
  Speaker 2: always think of business man.
• 1:12:41
  Speaker 4: When when I walked in, I saw the box and said, yeah,
• 1:12:43
  Speaker 4: they brought pizza, and uh he said, Yo, we're working
• 1:12:46
  Speaker 4: on the Frozen And I'm like, I see the bigger player.
• 1:12:49
  Speaker 4: I see where y'all going supermarkets next.
• 1:12:51
  Speaker 10: Yeah, we gotta we gotta we're working with a food
• 1:12:53
  Speaker 10: scientists right now to you know, formulate the product, you know,
• 1:12:56
  Speaker 10: get it perfect. The same way with when we were
• 1:12:58
  Speaker 10: building this pizza. It was like, we can't just these
• 1:13:00
  Speaker 10: these things and ship them out, you know.
• 1:13:01
  Speaker 2: We gotta do it the right way. We gotta do it.
• 1:13:03
  Speaker 2: How how to join those does it? So the pizza
• 1:13:06
  Speaker 2: lab is still open? No, it's not still open. Unfortunately.
• 1:13:09
  Speaker 2: Now we've got you know, multiple kitchens we can just
• 1:13:12
  Speaker 2: get in and you know, and work in. So, so,
• 1:13:15
  Speaker 2: what's what's the deal with the sauces? Oh? Man? So sauce.
• 1:13:20
  Speaker 5: We we you know, we grew up you know, dipping
• 1:13:25
  Speaker 5: pizza and ranch at school, you know what I'm saying.
• 1:13:28
  Speaker 2: And your burgers and is that a other thing?
• 1:13:30
  Speaker 10: Man?
• 1:13:31
  Speaker 2: You know what I mean? You know what I'm saying.
• 1:13:35
  Speaker 5: Like, Man, we just grew up with sauces, you know
• 1:13:38
  Speaker 5: what I mean? Like this is what brings the flavor
• 1:13:41
  Speaker 5: to just our food anyway. It's about the sauce, you.
• 1:13:47
  Speaker 2: Know, and.
• 1:13:50
  Speaker 3: Life in general. They got the sauce.
• 1:13:55
  Speaker 7: So we call these dries, we call them drips.
• 1:13:58
  Speaker 2: You know what I mean?
• 1:13:58
  Speaker 5: It's about you know, isn't you know the sauces on
• 1:14:02
  Speaker 5: the pizza, you know what I mean. So, but now
• 1:14:04
  Speaker 5: we got these on on the website, people order to
• 1:14:08
  Speaker 5: ship it out. Uh, a few of them in stores.
• 1:14:13
  Speaker 5: But this is the next place. Like again, we always
• 1:14:16
  Speaker 5: we're always thinking about how to pull pull some of
• 1:14:20
  Speaker 5: the things that we have in our business, pull them
• 1:14:23
  Speaker 5: out and separate them and and you create creative valve.
• 1:14:27
  Speaker 2: So the sauces an independent entity. Yeah. And then not
• 1:14:30
  Speaker 2: just for pizza either.
• 1:14:31
  Speaker 10: So you know you can put the balsamac and your
• 1:14:33
  Speaker 10: steak recipe, the ranch you know in your mashed potatoes,
• 1:14:36
  Speaker 10: the garden butter on your veggies, the pineapple chole on
• 1:14:40
  Speaker 10: your ribs and barbecue, the stone ground peach of mustard
• 1:14:43
  Speaker 10: on your roasted chicken.
• 1:14:44
  Speaker 2: The honey you know, the cmo is now the honey
• 1:14:48
  Speaker 2: mayo on your stir fry. You know what I'm saying.
• 1:14:50
  Speaker 2: So it ain't just about pizzas, It's just about.
• 1:14:53
  Speaker 3: You know, you don't give them a sauce and a
• 1:14:55
  Speaker 3: dish to go with this guy's on.
• 1:14:58
  Speaker 2: You can make anything good if you've got right sauce.
• 1:15:02
  Speaker 2: Don't get lost in I like that.
• 1:15:07
  Speaker 8: I like that.
• 1:15:09
  Speaker 2: We gotta skipped over the unique menu. Man, that's one
• 1:15:13
  Speaker 2: of my favorite parts of your story. Can I tell
• 1:15:14
  Speaker 2: us some of the items on the menu?
• 1:15:16
  Speaker 3: Man, some people can know what they expect where they
• 1:15:18
  Speaker 3: come into simple husky.
• 1:15:19
  Speaker 8: We wanted to be creative with the menu and wanted
• 1:15:22
  Speaker 8: to again bring our error into slimmer huskies, so we
• 1:15:26
  Speaker 8: thought it would be unique and slimmer huskies. Slimmy slim
• 1:15:31
  Speaker 8: huskies is if I would to say, instead of a
• 1:15:35
  Speaker 8: pepperoni pieces, instead of a spring, it's just a pring,
• 1:15:40
  Speaker 8: you know.
• 1:15:40
  Speaker 2: What I mean?
• 1:15:41
  Speaker 9: Smoking herd with chicken, smoking ird with salmon, you know
• 1:15:43
  Speaker 9: what I mean.
• 1:15:44
  Speaker 8: So to bring like subtle aspects of the culture smoking.
• 1:15:49
  Speaker 2: I mean, So what is that? I got five on it?
• 1:15:52
  Speaker 2: What's that?
• 1:15:53
  Speaker 9: So it's a cheese piece?
• 1:15:54
  Speaker 4: So I got so it's like five different things. These
• 1:15:58
  Speaker 4: young kids might know what I got.
• 1:15:59
  Speaker 2: Five on it. They don't have no idea, I think.
• 1:16:04
  Speaker 2: And now last one is nothing but a v thing that.
• 1:16:10
  Speaker 10: That's another one of the parts of our lineup is
• 1:16:14
  Speaker 10: that we are very you know, health focused. So uh,
• 1:16:18
  Speaker 10: you know, we've got something for everybody. If you want
• 1:16:19
  Speaker 10: to come in and just load it up and knock
• 1:16:21
  Speaker 10: yourself out, we got that for you. But you know,
• 1:16:23
  Speaker 10: we also have you know, a lot of healthy vegetables.
• 1:16:25
  Speaker 10: You know what I'm saying that we pushed on the
• 1:16:27
  Speaker 10: day to day, so we definitely wanted to give, you know,
• 1:16:29
  Speaker 10: the vegan something to you know, they could take ownership
• 1:16:32
  Speaker 10: in and even like I smoke a nerve with salmon
• 1:16:34
  Speaker 10: a pescatarian, you know, option there's not a lot of
• 1:16:37
  Speaker 10: places to have smoked salmon.
• 1:16:39
  Speaker 2: Sounds good.
• 1:16:40
  Speaker 4: This might be the first time we do an episode
• 1:16:42
  Speaker 4: and actually go with you'all to the restaurant after about
• 1:16:45
  Speaker 4: to make history today.
• 1:16:48
  Speaker 2: Gentlemen, Thank you, man, thank you appreciate. Can we call
• 1:16:52
  Speaker 2: it cash? Feels that like what they still calling that
• 1:16:54
  Speaker 2: or the veil? So when we touched that, you gotta
• 1:17:00
  Speaker 2: take care of us. Man. He's telling people how to
• 1:17:04
  Speaker 2: contact you social media and website and all of that.
• 1:17:07
  Speaker 10: Everything is at Slim and Huskies. Huskies is h U
• 1:17:10
  Speaker 10: s k y s Slim and Huskies been to a
• 1:17:14
  Speaker 10: state in a hill. We got CALLI coming up absolutely.
• 1:17:16
  Speaker 10: Sacramento be open this summer. Memphis will be open this summer.
• 1:17:20
  Speaker 5: Downtown Nashville, which is historical on Broadway. Black Restaurant down there, man,
• 1:17:26
  Speaker 5: it's huge.
• 1:17:27
  Speaker 10: We'll be in a complex's basically We're right behind the
• 1:17:32
  Speaker 10: National African American Music Museum that's gonna be opening up
• 1:17:35
  Speaker 10: in Nashville, Tennessee. This like this far and yeah, man,
• 1:17:40
  Speaker 10: we've got aggressive plans, and you know, we just hope
• 1:17:44
  Speaker 10: that you know, we continue to provide the best piece
• 1:17:47
  Speaker 10: of service and love to the communities.
• 1:17:49
  Speaker 2: We're coming to.
• 1:17:50
  Speaker 4: Awful Dope Dope Troy some housekeeping shot everybody on pittreon
• 1:17:54
  Speaker 4: dot com. Y'all know that's our probably paid program. Obviously,
• 1:17:57
  Speaker 4: you know that it's changed a little bit because we
• 1:17:58
  Speaker 4: wanted to give y'all more. Shout out to the NDB
• 1:18:00
  Speaker 4: for giving us an inspiration to actually give more to
• 1:18:03
  Speaker 4: our people. So everybody that's joined you our top tier,
• 1:18:06
  Speaker 4: you'll get access to our Earnial Leisure University that is
• 1:18:09
  Speaker 4: our online school where we do three webinars a week,
• 1:18:11
  Speaker 4: real estate related on Mondays, guests webinars on Wednesdays, and
• 1:18:15
  Speaker 4: shouting myself to a business podcast, business webinar every Thursday.
• 1:18:18
  Speaker 4: We got eyl s Meno, so you already know what
• 1:18:20
  Speaker 4: time it is with that man, we were trying to
• 1:18:22
  Speaker 4: make sure that we encompass all communities, not just the
• 1:18:24
  Speaker 4: English English English speaking community, but people.
• 1:18:27
  Speaker 2: Of Latin and Hispanic descent.
• 1:18:30
  Speaker 4: So we want to involve everybody so that they can
• 1:18:32
  Speaker 4: have their knowledge and to know how to get involved
• 1:18:35
  Speaker 4: in the world of business. And shout everybody that's been
• 1:18:38
  Speaker 4: personing in our merch. We got our new merch. We
• 1:18:40
  Speaker 4: almost have to sell it off back the other day
• 1:18:42
  Speaker 4: on ernalisia dot com. So the merch is out and yeah,
• 1:18:45
  Speaker 4: shout everybody that has been hitting up. You know, our
• 1:18:49
  Speaker 4: partnership with our brand resumes. That is going pretty well. So,
• 1:18:52
  Speaker 4: like I said, we like to empower entrepreneurs, but we
• 1:18:56
  Speaker 4: always want to think about the everyday person who actually
• 1:18:59
  Speaker 4: has to apply and needs a job.
• 1:19:01
  Speaker 2: So you know, shout out everybody's a supporting Yeah for sure.
• 1:19:04
  Speaker 2: A shot out to the great city of Atlanta just
• 1:19:07
  Speaker 2: wrapped up to they run out here. It's always good
• 1:19:09
  Speaker 2: to be back in the A. You got another spot
• 1:19:11
  Speaker 2: coming into.
• 1:19:11
  Speaker 5: A two yeah man on Metropolitan five A one Metropolitan.
• 1:19:15
  Speaker 5: This ain't playing right right by the AUC man, so
• 1:19:18
  Speaker 5: it's got to walk up window, Come get your late night,
• 1:19:22
  Speaker 5: come get your lunch, cinnamon rolls.
• 1:19:26
  Speaker 2: We're gonna test it all. Yeah, No shot to Atlanta
• 1:19:31
  Speaker 2: in Tennessee. Yeah, we definitely gotta come to Tennessee for sure.
• 1:19:33
  Speaker 2: Man Man Nashville, Memphis shot out to everybody in Tennessee
• 1:19:37
  Speaker 2: and yeah, thank you guys for rocking with us. We'll
• 1:19:40
  Speaker 2: see you next week. Peace pas.
• 1:19:43
  Speaker 12: An illegal alien from Guatemala charged with raping a child
• 1:19:47
  Speaker 12: in Massachusetts. An MS thirteen gang member from l Salvador
• 1:19:51
  Speaker 12: accused of murdering a Texas. Man of Venezuelan charged with
• 1:19:55
  Speaker 12: filming and selling child pornography in Michigan. These are just
• 1:19:59
  Speaker 12: some of the heinous migrant criminals caught because of President
• 1:20:03
  Speaker 12: Donald J. Trump's leadership. I'm Christy Noman, the United States
• 1:20:07
  Speaker 12: Secretary of Homeland Security. Under President Trump, attempted illegal border
• 1:20:11
  Speaker 12: crossings are at the lowest levels ever recorded, and over
• 1:20:15
  Speaker 12: one hundred thousand illegal aliens have been arrested. If you
• 1:20:18
  Speaker 12: are here illegally, your next you will be fined nearly
• 1:20:22
  Speaker 12: one thousand dollars a day, imprisoned, and deported. You will
• 1:20:26
  Speaker 12: never return. But if you register using our CBP home
• 1:20:30
  Speaker 12: app and leave now, you could be allowed to return legally.
• 1:20:34
  Speaker 12: Do what's right. Leave now. Under President Trump, America's laws,
• 1:20:39
  Speaker 12: border and families will be protected.
• 1:20:41
  Speaker 2: Sponsored by the United States Department of Homeland Security,