From The Ground Up
🏋️♂️ Bro, but make it vertical.
Tiffany is on tour again, which means Jieun is back on her solo adventures and this time she’s digging into micro-vertical dramas on Instagram and TikTok.
This week, we’re talking 'From the Ground Up', a tiny but surprisingly heartfelt vertical created by Lukas Silva and Andrew Campen. And when I say tiny, I mean this is a true micro-vertical: short, character-driven, and built around something we don't see nearly enough of: the bromance. (Male loneliness epidemic where?)
Lukas Silva stars as Jackson while Andrew Campen plays Philip, aka “Gym Bro,” and the…
The skinny
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