Latest / The Marketing Career Podcast with Fexingo: Marketing Jobs, Skills, and Career Growth
How Marketers Audit Their Decision Frameworks
Most marketers judge their career by the campaigns they launch, not the ones they kill. In this episode, Lucas and Luna explore the counterintuitive power of pre-mortems in marketing strategy. Using a specific case where a major retailer pivoted away from a high-visibility influencer partnership before spending a dime, we examine how asking 'what could go wrong' saves budgets and builds credibility. Learn how to structure a simple decision audit that separates intuition from data, turning potential failures into career capital without needing a fancy software suite…
The skinny
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