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EU in Practice: Can You Still Call It “Green”?
Most of us have probably noticed that the humble leaf has had quite a career in marketing.
Once confined largely to trees, it eventually discovered packaging design and has never looked back. It now lives on shampoo bottles, hotel websites, trainers, electricity tariffs, washing liquid, clothing collections, food-delivery services and an impressive assortment of products whose relationship with photosynthesis is, at best, indirect. Sometimes it appears alone. Sometimes it is accompanied by a water droplet, a tiny planet, an earnest hand cradling a seedling, or that particular shade of muted…
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