Episode 24: Cara Pratt From Media to Moment, Rewriting Commerce Through Connection
What’s really holding brands back in modern commerce? According to Cara Pratt, it’s not a lack of data. It’s a lack of alignment.
In this CANNES Confidential episode of SHeCOMMERCE, Cristina and Jacqui sit down with Cara Pratt, President of Global Retail & Media at Circana, for a candid conversation about the future of commerce, retail media, and what it actually takes to turn data into growth.
Cara gets real about the biggest mistake brands are still making: measuring in silos, organizing in silos, and expecting connected outcomes from disconnected teams. From retail media fragmentation to…
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