Content is king but at what cost to player privacy?
You’ve likely seen the viral video of Coco Gauff smashing her racket in a corridor at the Australian Open. She tried to go somewhere without cameras and failed. Now she's complaining the only private place is the locker room, Novak Djokovic says it's like "big brother", Iga Swiatek thinks they're "animals in a zoo".
Content is king but at what cost to player privacy? Isn’t this the kind of access we all wanted to drive sports broadcasting forward and grow the sport? The bigger the sport - the more financial reward for players, so why complain? Or are we in danger of forgetting they’re only…
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