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Inside the Playbook: Russ on How He Turned Down Labels and Made $1M/Month from Masters
In this clip of The Manager’s Playbook, Russ shares the story behind one of the most unconventional label deals in the industry.
He went from making $100K/month independently to partnering with Columbia, without giving up control. Russ breaks down how he retained ownership of his TuneCore catalog, structured profit splits, and built a system that still brings in seven figures a month from masters alone.
This isn’t hype. It’s a real blueprint for ownership, leverage, and long-term strategy.
A conversation like this doesn't come cheap.
Listen to the full episode here -
Spotify…
The skinny
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