Steep Success: How Full Leaf Tea is Brewing a Fortune in the Digital Age
In this episode of Talk Commerce, Brent Peterson interviews Matt Hammonds, co-founder of Full Leaf Tea Company. They discuss Matt's journey from a broke newlywed to a successful tea entrepreneur, the intricacies of sourcing high-quality organic teas, and the importance of customer feedback in product development. The conversation also covers the challenges of e-commerce, advertising strategies, and the excitement surrounding the holiday season for tea sales. Matt shares insights on the tea industry, including trends, customer demographics, and the future of tea in a rapidly changing market…
The skinny
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