281: Smarter Email Strategies for Fundraising with Ashley Budd
This episode features a fascinating conversation with Ashley Budd, Senior Marketing Director at Cornell University and the author of Mailed It. She has spent over a decade leading digital innovation in advancement, helping organizations connect authentically with audiences and raise funds for meaningful causes.
Ashley shares her career journey from enrollment services to fundraising and explains how her work in digital marketing, mainly email marketing, became a key part of her success. She also talks about her first book on email marketing and her experience consulting and speaking with…
The skinny
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