Latest / CrossCurrent Podcasts
Liberty Spenders™ - His Son Inspired the Product and His Father Helped Build the Company | Elliot Greenberg
Natural deodorants kept failing Elliot Greenberg and his 14-year-old son. So he decided to create one that actually worked. In this episode, Kurt Luidhardt talks with the founder and CEO of Masculine Man about testing 52 formulas over an entire year and turning that frustration into an American-made men’s grooming brand now carried in more than 120 Hy-Vee stores. Elliot shares how Masculine Man rose from roughly 1,000 applicants to the final three in a Hy-Vee competition, why tremendous Amazon sales produced no profit, and what building the company taught him about sales, branding…
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