Latest / MC Fireside Chats, an Outdoor Hospitality Podcast / MC Fireside Chats - November 3rd, 2021

Transcript

MC Fireside Chats - November 3rd, 2021 · MC Fireside Chats, an Outdoor Hospitality Podcast

• 0:51
  Good
• 0:51
  morning,
• 0:52
  everybody.
• 0:52
  Welcome
• 0:52
  to
• 0:53
  another
• 0:53
  episode
• 0:53
  of
• 0:53
  MC
• 0:54
  Fireside
• 0:54
  Chats.
• 0:54
  My
• 0:54
  name
• 0:55
  is
• 0:55
  Brian
• 0:55
  Searl
• 0:55
  with
• 0:56
  Insider
• 0:56
  Perks
• 0:56
  and
• 0:56
  Modern
• 0:57
  Campground
• 0:57
  here
• 0:58
  as
• 0:58
  always
• 0:58
  with
• 0:58
  my
• 0:58
  co-host
• 0:59
  Cara
• 0:59
  Csizmadia
• 1:00
  from
• 1:00
  the
• 1:00
  Canadian
• 1:01
  Camping
• 1:01
  RV
• 1:01
  Council.
• 1:02
  We
• 1:02
  are
• 1:02
  super
• 1:03
  excited
• 1:03
  to
• 1:03
  have
• 1:03
  another
• 1:03
  open
• 1:04
  discussion
• 1:04
  show
• 1:05
  for
• 1:05
  you.
• 1:05
  For
• 1:05
  those
• 1:06
  of
• 1:06
  you
• 1:06
  who
• 1:06
  don't
• 1:06
  know
• 1:06
  or
• 1:06
  who
• 1:06
  are
• 1:06
  tuning
• 1:07
  in
• 1:07
  for
• 1:07
  the
• 1:07
  first
• 1:07
  time,
• 1:08
  the
• 1:08
  first
• 1:08
  Wednesday
• 1:09
  of
• 1:09
  every
• 1:09
  month
• 1:10
  is
• 1:10
  our
• 1:10
  open
• 1:10
  discussion
• 1:11
  show.
• 1:11
  We
• 1:11
  have
• 1:11
  a
• 1:11
  bunch
• 1:12
  of
• 1:12
  regular
• 1:12
  panelists
• 1:13
  who
• 1:13
  were
• 1:13
  on
• 1:13
  the
• 1:13
  show.
• 1:14
  Sometimes
• 1:14
  they
• 1:14
  get
• 1:14
  busy
• 1:15
  and
• 1:15
  sometimes
• 1:15
  they
• 1:15
  don't.
• 1:16
  So
• 1:16
  we've
• 1:16
  got
• 1:16
  a
• 1:16
  couple
• 1:16
  who
• 1:17
  are
• 1:17
  missing
• 1:17
  today,
• 1:17
  which
• 1:17
  we'll
• 1:17
  cover
• 1:18
  in
• 1:18
  a
• 1:18
  second,
• 1:19
  but
• 1:19
  we
• 1:19
  do
• 1:19
  have
• 1:19
  Mr.
• 1:19
  Casey
• 1:20
  Cochran
• 1:20
  from
• 1:20
  camp
• 1:20
  spot,
• 1:21
  Sandy
• 1:21
  Ellingson,
• 1:22
  who
• 1:22
  is
• 1:22
  an
• 1:22
  RV
• 1:22
  industry
• 1:23
  consultants.
• 1:23
  And
• 1:23
  overall,
• 1:24
  what
• 1:24
  is
• 1:24
  your
• 1:25
  actual
• 1:25
  title,
• 1:25
  Sandy?
• 1:26
  I
• 1:26
  feel
• 1:26
  like
• 1:26
  we
• 1:26
  don't
• 1:26
  have
• 1:27
  a
• 1:27
  company
• 1:27
  for
• 1:27
  you,
• 1:27
  Sandy
• 1:28
  Ellingson,
• 1:28
  LLC.
• 1:30
  I'm
• 1:30
  supposed
• 1:30
  to
• 1:30
  be
• 1:31
  retired.
• 1:32
  So
• 1:33
  we
• 1:34
  just
• 1:34
  said
• 1:34
  RV
• 1:35
  industry
• 1:35
  advocate
• 1:36
  and
• 1:37
  just
• 1:37
  help
• 1:37
  out
• 1:38
  where
• 1:38
  I
• 1:38
  can.
• 1:38
  My
• 1:38
  goal
• 1:39
  is
• 1:39
  to
• 1:39
  bring
• 1:40
  the
• 1:40
  entire
• 1:40
  ecosystem
• 1:41
  of
• 1:42
  the
• 1:42
  industry
• 1:42
  together.
• 1:43
  And
• 1:43
  so
• 1:44
  that's
• 1:44
  what
• 1:44
  I'm
• 1:44
  focusing.
• 1:46
  Nice.
• 1:46
  I
• 1:46
  feel
• 1:46
  like
• 1:46
  he'll
• 1:46
  get
• 1:46
  on.
• 1:47
  With
• 1:47
  Randy,
• 1:47
  he's
• 1:47
  retired
• 1:48
  three
• 1:48
  or
• 1:48
  four
• 1:48
  times
• 1:48
  already,
• 1:49
  too,
• 1:49
  so
• 1:50
  never
• 1:53
  are
• 1:53
  you
• 1:53
  trying
• 1:54
  to
• 1:54
  anyway,
• 1:54
  but,
• 1:54
  so
• 1:55
  we
• 1:55
  got
• 1:55
  Randy
• 1:55
  Hendrickson
• 1:56
  here
• 1:56
  from
• 1:56
  United
• 1:56
  park
• 1:56
  brokers
• 1:57
  and
• 1:57
  a
• 1:57
  bunch
• 1:57
  of
• 1:57
  other
• 1:57
  things
• 1:58
  he's
• 1:58
  been
• 1:58
  in
• 1:58
  the
• 1:58
  industry
• 1:58
  for
• 1:59
  about
• 1:59
  75
• 1:59
  years,
• 1:59
  something
• 2:00
  like
• 2:00
  that
• 2:00
  40,
• 2:01
  30,
• 2:01
  whatever
• 2:01
  it
• 2:02
  is.
• 2:02
  Anyway,
• 2:02
  wizard
• 2:03
  of
• 2:03
  all
• 2:03
  things.
• 2:04
  Angela
• 2:04
  Hilton
• 2:04
  project,
• 2:05
  man.
• 2:05
  From
• 2:05
  Insider
• 2:05
  Perks
• 2:06
  and
• 2:06
  then
• 2:06
  obviously
• 2:07
  we
• 2:07
  already
• 2:07
  introduced
• 2:08
  Cara.
• 2:08
  So
• 2:08
  I
• 2:08
  think
• 2:09
  what
• 2:09
  we'll
• 2:09
  start
• 2:09
  with
• 2:09
  this
• 2:10
  open
• 2:10
  discussion
• 2:10
  right,
• 2:11
  is
• 2:11
  it's
• 2:11
  because
• 2:12
  we
• 2:12
  get
• 2:12
  diverge
• 2:12
  anywhere.
• 2:13
  It's
• 2:13
  just
• 2:13
  what's
• 2:13
  happened
• 2:14
  in
• 2:14
  the
• 2:14
  last
• 2:14
  30
• 2:14
  days
• 2:14
  or
• 2:15
  so.
• 2:15
  So
• 2:15
  let's
• 2:15
  just
• 2:16
  go
• 2:16
  around
• 2:16
  and
• 2:16
  briefly
• 2:16
  introduce
• 2:17
  yourself
• 2:17
  for
• 2:17
  those
• 2:18
  of
• 2:18
  you
• 2:18
  who
• 2:18
  don't
• 2:18
  know
• 2:18
  or
• 2:18
  who
• 2:18
  are
• 2:18
  tuning
• 2:19
  in
• 2:19
  for
• 2:19
  the
• 2:19
  first
• 2:19
  time
• 2:20
  we
• 2:20
  are
• 2:20
  missing
• 2:20
  Scott
• 2:21
  foods
• 2:21
  who
• 2:21
  normally
• 2:21
  is
• 2:22
  joining
• 2:22
  us
• 2:23
  from
• 2:23
  horizon
• 2:23
  outdoors
• 2:24
  and
• 2:24
  management
• 2:24
  company.
• 2:25
  We're
• 2:25
  missing
• 2:25
  the
• 2:25
  sub-arc
• 2:26
  cap
• 2:27
  who
• 2:27
  came
• 2:27
  down
• 2:27
  with
• 2:27
  a
• 2:27
  stomach
• 2:28
  bug.
• 2:28
  We
• 2:28
  hope
• 2:28
  he
• 2:28
  feels
• 2:29
  better.
• 2:29
  And
• 2:30
  then
• 2:30
  we're
• 2:30
  missing
• 2:30
  Kurt
• 2:30
  from
• 2:31
  national
• 2:31
  parks,
• 2:31
  traveler
• 2:31
  who
• 2:32
  is
• 2:32
  actually
• 2:32
  traveling
• 2:33
  today
• 2:34
  hopefully
• 2:34
  to
• 2:34
  someplace
• 2:34
  really
• 2:35
  cool
• 2:35
  that
• 2:35
  he's
• 2:36
  enjoying
• 2:36
  much
• 2:36
  more
• 2:37
  than
• 2:37
  being
• 2:37
  on
• 2:37
  the
• 2:37
  show.
• 2:37
  So
• 2:38
  we'll
• 2:38
  have
• 2:38
  those
• 2:38
  back
• 2:38
  as
• 2:39
  part
• 2:39
  of
• 2:39
  our
• 2:39
  regular
• 2:39
  panelists,
• 2:40
  but
• 2:40
  just
• 2:40
  go
• 2:40
  around
• 2:40
  the
• 2:40
  room,
• 2:41
  introduce
• 2:41
  yourself,
• 2:41
  and
• 2:41
  then
• 2:41
  maybe
• 2:42
  touch
• 2:42
  on
• 2:42
  one
• 2:42
  thing,
• 2:43
  one
• 2:43
  or
• 2:43
  two
• 2:43
  things
• 2:44
  maybe
• 2:44
  that
• 2:44
  has
• 2:45
  happened
• 2:45
  to
• 2:45
  you
• 2:45
  over
• 2:45
  the
• 2:45
  last
• 2:46
  30
• 2:46
  days
• 2:46
  that
• 2:46
  you
• 2:47
  feel
• 2:47
  like
• 2:47
  our
• 2:48
  audience
• 2:48
  should
• 2:48
  maybe
• 2:49
  know
• 2:49
  about
• 2:49
  or
• 2:49
  pay
• 2:49
  attention
• 2:50
  to.
• 2:50
  And
• 2:50
  then
• 2:50
  we
• 2:50
  can
• 2:50
  spark
• 2:51
  a
• 2:51
  discussion
• 2:51
  from
• 2:51
  there.
• 2:51
  Casey,
• 2:52
  you
• 2:52
  want
• 2:52
  to
• 2:52
  start
• 2:52
  first?
• 2:52
  Sure.
• 2:53
  Yeah,
• 2:53
  last
• 2:53
  three
• 2:53
  days.
• 2:53
  So
• 2:54
  this
• 2:54
  is
• 2:54
  obviously
• 2:54
  the
• 2:55
  time
• 2:55
  of
• 2:55
  year
• 2:56
  from
• 2:56
  like
• 2:56
  a
• 2:56
  software
• 2:56
  standpoint.
• 2:58
  Oh,
• 2:58
  the
• 2:58
  onboarding
• 2:58
  season
• 2:59
  gets
• 2:59
  crazy.
• 2:59
  A
• 2:59
  lot
• 3:00
  of
• 3:00
  parts
• 3:00
  are
• 3:00
  realizing
• 3:00
  either
• 3:01
  we
• 3:01
  should
• 3:01
  take
• 3:01
  reservations
• 3:02
  online
• 3:02
  for
• 3:03
  the
• 3:03
  first
• 3:03
  time,
• 3:03
  or
• 3:03
  if
• 3:03
  you've
• 3:04
  already
• 3:04
  taken
• 3:04
  something,
• 3:05
  there's
• 3:05
  a
• 3:05
  lot
• 3:05
  of,
• 3:05
  changeover
• 3:06
  and
• 3:06
  things
• 3:06
  of
• 3:07
  that
• 3:07
  sort.
• 3:07
  But
• 3:07
  one
• 3:07
  thing
• 3:07
  that
• 3:07
  we're
• 3:08
  noticing
• 3:08
  significantly
• 3:09
  over
• 3:10
  the
• 3:10
  last
• 3:10
  30
• 3:10
  days
• 3:11
  is
• 3:11
  the
• 3:11
  attention
• 3:12
  to
• 3:12
  getting
• 3:13
  your
• 3:13
  rates
• 3:14
  set
• 3:14
  well
• 3:14
  in
• 3:14
  advance
• 3:15
  for
• 3:15
  next
• 3:15
  season.
• 3:16
  The
• 3:16
  amount
• 3:16
  of
• 3:16
  advanced
• 3:17
  reservations
• 3:17
  for
• 3:18
  next
• 3:18
  season
• 3:18
  is
• 3:19
  insane.
• 3:19
  And
• 3:19
  we
• 3:20
  have
• 3:20
  many
• 3:20
  parks
• 3:20
  that
• 3:21
  are
• 3:21
  already
• 3:21
  above
• 3:22
  50%
• 3:22
  occupancy
• 3:23
  for
• 3:23
  next
• 3:23
  summer
• 3:24
  as
• 3:24
  they
• 3:24
  just
• 3:25
  closed
• 3:25
  last
• 3:25
  weekend.
• 3:26
  So
• 3:27
  you're
• 3:27
  seeing
• 3:27
  a
• 3:28
  massive
• 3:28
  influx
• 3:29
  in
• 3:30
  advanced
• 3:30
  reservations.
• 3:31
  And
• 3:31
  along
• 3:32
  with
• 3:32
  that,
• 3:32
  strongly
• 3:33
  suggested
• 3:33
  by
• 3:33
  us
• 3:34
  is
• 3:34
  to
• 3:34
  address
• 3:35
  address
• 3:35
  your
• 3:36
  cancellation
• 3:36
  policies
• 3:37
  and
• 3:37
  address
• 3:38
  some
• 3:38
  of
• 3:38
  those
• 3:38
  rules
• 3:39
  and
• 3:39
  in
• 3:39
  advanced
• 3:40
  rules
• 3:40
  that
• 3:40
  you
• 3:40
  want.
• 3:40
  Instead
• 3:41
  of
• 3:41
  allowing
• 3:41
  a
• 3:42
  one
• 3:42
  day
• 3:42
  reservation
• 3:43
  to
• 3:43
  come
• 3:43
  in
• 3:43
  on
• 3:43
  the
• 3:43
  4th
• 3:44
  of
• 3:44
  July
• 3:44
  on
• 3:44
  a
• 3:44
  set.
• 3:44
  For,
• 3:45
  since
• 3:45
  we're
• 3:45
  so
• 3:45
  far
• 3:46
  in
• 3:46
  advance
• 3:46
  put
• 3:47
  a
• 3:47
  F
• 3:47
  a
• 3:47
  three-day
• 3:47
  minimum
• 3:48
  rule
• 3:48
  in
• 3:48
  there,
• 3:48
  or
• 3:49
  put
• 3:49
  a
• 3:49
  seven
• 3:50
  day
• 3:50
  minimum
• 3:50
  rule
• 3:50
  over
• 3:50
  those
• 3:51
  certain
• 3:51
  holiday
• 3:51
  weekends
• 3:52
  that,
• 3:52
  are
• 3:52
  going
• 3:52
  to
• 3:52
  be
• 3:52
  full.
• 3:53
  We
• 3:53
  know
• 3:53
  they're
• 3:53
  going
• 3:54
  to
• 3:54
  be
• 3:54
  booked
• 3:54
  up.
• 3:54
  Now
• 3:55
  you
• 3:55
  might
• 3:55
  as
• 3:55
  well
• 3:55
  get
• 3:55
  the
• 3:55
  most
• 3:56
  ideal
• 3:56
  reservations
• 3:57
  that
• 3:57
  are
• 3:57
  coming
• 3:57
  in
• 3:58
  for
• 3:58
  that
• 3:58
  time
• 3:59
  period.
• 3:59
  And
• 3:59
  so
• 4:00
  advanced
• 4:00
  reservations,
• 4:01
  having
• 4:01
  your
• 4:01
  rules
• 4:02
  and
• 4:02
  pricing
• 4:02
  set
• 4:02
  already
• 4:03
  for
• 4:03
  next
• 4:03
  season,
• 4:03
  we've
• 4:04
  seen
• 4:04
  as
• 4:04
  being
• 4:05
  a
• 4:05
  huge
• 4:05
  uptick
• 4:05
  in
• 4:06
  because
• 4:06
  of
• 4:06
  the
• 4:06
  amount
• 4:06
  of
• 4:06
  reservations
• 4:07
  we're
• 4:07
  proactively
• 4:08
  trying
• 4:09
  to
• 4:09
  touch
• 4:09
  base
• 4:10
  with
• 4:10
  every
• 4:10
  park
• 4:11
  with
• 4:11
  50
• 4:11
  or
• 4:11
  6,000
• 4:12
  it's
• 4:12
  quite
• 4:12
  the
• 4:12
  task,
• 4:13
  but
• 4:13
  we're
• 4:14
  trying
• 4:14
  to
• 4:14
  touch
• 4:14
  base
• 4:14
  with
• 4:14
  every
• 4:15
  one
• 4:15
  of
• 4:15
  them
• 4:15
  to
• 4:15
  say,
• 4:15
  Hey,
• 4:16
  if
• 4:16
  you
• 4:16
  don't
• 4:16
  have
• 4:16
  your
• 4:16
  pricing
• 4:17
  in
• 4:17
  for
• 4:17
  next
• 4:17
  season,
• 4:18
  please
• 4:18
  take
• 4:18
  advantage
• 4:19
  of
• 4:19
  the
• 4:19
  fact
• 4:19
  that
• 4:19
  so
• 4:20
  many
• 4:20
  people
• 4:20
  are
• 4:20
  booking
• 4:20
  in
• 4:20
  advance
• 4:21
  and
• 4:21
  your
• 4:22
  inventory
• 4:22
  is
• 4:22
  so
• 4:23
  valuable
• 4:24
  make
• 4:24
  your
• 4:24
  cancellation
• 4:25
  policies
• 4:25
  relate
• 4:26
  that
• 4:26
  to
• 4:26
  make
• 4:26
  sure
• 4:26
  that
• 4:27
  they're
• 4:27
  strong
• 4:27
  enough
• 4:28
  that
• 4:28
  people
• 4:28
  aren't
• 4:29
  taking
• 4:29
  advantage
• 4:29
  of
• 4:29
  weather
• 4:30
  changes
• 4:30
  or
• 4:30
  shifts
• 4:30
  in
• 4:31
  plans
• 4:31
  that
• 4:31
  there
• 4:31
  should
• 4:32
  be
• 4:32
  a
• 4:32
  penalty
• 4:32
  to
• 4:32
  that
• 4:33
  inventory
• 4:33
  being
• 4:33
  gone
• 4:33
  for
• 4:34
  some
• 4:34
  people,
• 4:34
  if
• 4:34
  someone
• 4:34
  books
• 4:35
  it
• 4:35
  right
• 4:35
  now,
• 4:37
  And
• 4:37
  then
• 4:37
  really
• 4:37
  just
• 4:38
  doing
• 4:38
  as
• 4:38
  much
• 4:38
  as
• 4:38
  they
• 4:39
  can
• 4:39
  to
• 4:40
  explain
• 4:41
  upgrade
• 4:41
  just
• 4:41
  subtle
• 4:42
  little
• 4:42
  things
• 4:42
  in
• 4:43
  their
• 4:43
  listings
• 4:43
  and
• 4:43
  stuff
• 4:43
  like
• 4:44
  that,
• 4:44
  just
• 4:44
  to
• 4:44
  drive
• 4:44
  that
• 4:45
  many
• 4:45
  more
• 4:45
  advanced
• 4:46
  bookings,
• 4:46
  but
• 4:46
  that's
• 4:47
  been
• 4:47
  the
• 4:47
  big
• 4:47
  thing.
• 4:47
  The
• 4:47
  other
• 4:47
  cool
• 4:48
  thing
• 4:48
  that
• 4:48
  we've
• 4:48
  seen
• 4:49
  is
• 4:49
  more
• 4:49
  and
• 4:49
  more
• 4:49
  people
• 4:50
  are
• 4:50
  starting
• 4:51
  to
• 4:51
  try
• 4:52
  subtle
• 4:52
  things
• 4:53
  like
• 4:53
  dynamic
• 4:53
  pricing
• 4:54
  where
• 4:54
  they're
• 4:54
  saying,
• 4:54
  okay,
• 4:55
  what
• 4:55
  if
• 4:55
  we
• 4:56
  just
• 4:56
  put
• 4:56
  in
• 4:56
  one
• 4:56
  little
• 4:57
  rule
• 4:57
  on
• 4:57
  the
• 4:57
  4th
• 4:57
  of
• 4:57
  July,
• 4:58
  where
• 4:59
  once
• 4:59
  we
• 4:59
  get
• 4:59
  to
• 4:59
  50%
• 5:00
  occupancy,
• 5:01
  we're
• 5:01
  going
• 5:01
  to
• 5:01
  raise
• 5:01
  that
• 5:01
  price
• 5:02
  up
• 5:02
  five
• 5:02
  bucks
• 5:02
  and
• 5:02
  then.
• 5:03
  Three
• 5:03
  weeks
• 5:03
  later,
• 5:04
  our
• 5:04
  occupancy
• 5:05
  for
• 5:05
  those
• 5:05
  site
• 5:05
  types
• 5:06
  on
• 5:06
  the
• 5:06
  4th
• 5:06
  of
• 5:06
  July
• 5:07
  is
• 5:07
  already
• 5:07
  at
• 5:07
  50%.
• 5:08
  And
• 5:09
  now,
• 5:09
  our
• 5:09
  prices
• 5:10
  are
• 5:10
  $5
• 5:10
  and
• 5:10
  it's
• 5:10
  not
• 5:11
  affected
• 5:11
  our
• 5:11
  pricing.
• 5:12
  Let's
• 5:12
  add
• 5:12
  another
• 5:13
  one,
• 5:13
  right?
• 5:13
  It's
• 5:13
  almost
• 5:13
  like
• 5:14
  a
• 5:14
  kid
• 5:14
  eating
• 5:15
  a
• 5:15
  piece
• 5:15
  of
• 5:15
  candy
• 5:15
  on
• 5:15
  Halloween.
• 5:16
  They
• 5:16
  want
• 5:16
  the
• 5:16
  next
• 5:16
  piece.
• 5:17
  And
• 5:17
  of
• 5:17
  course,
• 5:18
  when
• 5:18
  it
• 5:18
  comes
• 5:18
  to
• 5:18
  money
• 5:19
  going
• 5:19
  in
• 5:19
  their
• 5:19
  bank
• 5:19
  accounts
• 5:20
  and
• 5:20
  in
• 5:20
  revenue
• 5:21
  going
• 5:21
  up
• 5:21
  that's
• 5:22
  those
• 5:22
  are
• 5:22
  good
• 5:22
  pieces
• 5:23
  of
• 5:23
  candy,
• 5:23
  right?
• 5:23
  So
• 5:24
  that's
• 5:24
  been,
• 5:24
  the
• 5:24
  biggest
• 5:24
  thing
• 5:25
  is
• 5:25
  honestly,
• 5:25
  it's
• 5:26
  onboarding
• 5:26
  is
• 5:26
  really
• 5:27
  busy
• 5:27
  right
• 5:27
  now,
• 5:27
  but
• 5:28
  the
• 5:28
  parks
• 5:28
  that
• 5:28
  are
• 5:28
  on
• 5:29
  really
• 5:29
  getting
• 5:29
  prepared,
• 5:30
  I
• 5:30
  think
• 5:30
  much
• 5:30
  earlier
• 5:31
  than
• 5:31
  maybe
• 5:31
  some
• 5:31
  parks
• 5:32
  that
• 5:32
  are
• 5:32
  hyper
• 5:32
  done,
• 5:33
  ever
• 5:33
  done
• 5:33
  before.
• 5:35
  See,
• 5:35
  this
• 5:35
  whole
• 5:35
  thing
• 5:35
  fascinates
• 5:36
  me.
• 5:36
  And
• 5:36
  for
• 5:36
  those
• 5:37
  of
• 5:37
  you
• 5:37
  who
• 5:37
  don't
• 5:37
  know,
• 5:37
  we
• 5:37
  don't
• 5:37
  script
• 5:38
  this
• 5:38
  in
• 5:38
  advance.
• 5:38
  I
• 5:38
  didn't
• 5:39
  ask
• 5:39
  Casey
• 5:39
  what
• 5:39
  he
• 5:39
  was
• 5:39
  going
• 5:40
  to
• 5:40
  say
• 5:40
  or
• 5:40
  any
• 5:40
  of
• 5:40
  the
• 5:40
  other
• 5:40
  people,
• 5:41
  what
• 5:41
  they're
• 5:41
  going
• 5:41
  to
• 5:41
  say
• 5:41
  as
• 5:41
  far
• 5:42
  as
• 5:42
  their
• 5:42
  one
• 5:42
  idea
• 5:42
  goes,
• 5:43
  but
• 5:43
  we
• 5:43
  were
• 5:43
  just
• 5:43
  having
• 5:43
  this
• 5:43
  conversation
• 5:44
  with
• 5:44
  clients
• 5:45
  on
• 5:45
  the
• 5:45
  phone.
• 5:45
  And
• 5:45
  I
• 5:45
  want
• 5:45
  you
• 5:46
  don't
• 5:46
  care
• 5:46
  to
• 5:46
  jump
• 5:46
  in
• 5:46
  and
• 5:46
  things
• 5:47
  like
• 5:47
  that
• 5:47
  from
• 5:47
  when
• 5:47
  she
• 5:47
  ran
• 5:47
  her
• 5:47
  park,
• 5:48
  but
• 5:48
  we
• 5:48
  were
• 5:48
  talking
• 5:49
  to
• 5:49
  some
• 5:49
  of
• 5:50
  our
• 5:50
  clients
• 5:50
  on
• 5:50
  the
• 5:50
  phone
• 5:50
  and
• 5:50
  they
• 5:51
  were
• 5:51
  they
• 5:51
  were
• 5:51
  asking
• 5:52
  us
• 5:52
  how
• 5:52
  far
• 5:52
  in
• 5:52
  advance
• 5:53
  do
• 5:53
  we
• 5:53
  open
• 5:53
  up
• 5:53
  reservations?
• 5:54
  How
• 5:54
  far
• 5:54
  in
• 5:54
  advance
• 5:55
  do
• 5:55
  we
• 5:55
  set
• 5:55
  our
• 5:55
  prices?
• 5:55
  Because
• 5:56
  there's
• 5:56
  a
• 5:56
  traditional,
• 5:57
  at
• 5:57
  least
• 5:57
  among
• 5:58
  the
• 5:58
  park
• 5:58
  owners
• 5:58
  who
• 5:59
  have
• 5:59
  owned
• 5:59
  parks
• 5:59
  for
• 5:59
  10,
• 6:00
  15,
• 6:00
  20
• 6:00
  years.
• 6:01
  Things
• 6:01
  are
• 6:01
  changing
• 6:02
  dramatically
• 6:02
  as
• 6:03
  far
• 6:03
  as
• 6:03
  online
• 6:03
  reservations
• 6:04
  and
• 6:04
  how
• 6:04
  far
• 6:05
  in
• 6:05
  advance
• 6:05
  they're
• 6:05
  opening
• 6:05
  and
• 6:05
  all
• 6:06
  the
• 6:06
  things
• 6:06
  that
• 6:06
  you
• 6:06
  talked
• 6:06
  about.
• 6:06
  Casey.
• 6:07
  And
• 6:07
  this
• 6:07
  particular
• 6:08
  group
• 6:08
  of
• 6:08
  people
• 6:09
  who
• 6:09
  own
• 6:09
  multiple
• 6:09
  campgrounds
• 6:10
  were
• 6:10
  telling
• 6:11
  us
• 6:11
  they
• 6:11
  used
• 6:11
  to
• 6:11
  sit
• 6:11
  down
• 6:12
  or
• 6:12
  they
• 6:12
  did
• 6:12
  sit
• 6:12
  down
• 6:13
  with
• 6:13
  our
• 6:13
  national
• 6:14
  supervisors
• 6:14
  and
• 6:15
  go
• 6:15
  site
• 6:15
  by
• 6:15
  site
• 6:16
  and
• 6:16
  look
• 6:16
  at
• 6:16
  each
• 6:16
  Campground
• 6:17
  at
• 6:17
  each
• 6:17
  location
• 6:18
  and
• 6:18
  decide
• 6:18
  how
• 6:18
  much
• 6:19
  to
• 6:19
  raise
• 6:19
  each
• 6:19
  site.
• 6:20
  And
• 6:21
  that
• 6:21
  doesn't
• 6:21
  allow
• 6:21
  for
• 6:21
  that
• 6:22
  advanced
• 6:22
  reservation
• 6:23
  because
• 6:23
  by
• 6:23
  the
• 6:23
  time
• 6:23
  they
• 6:23
  get
• 6:23
  that
• 6:24
  done,
• 6:24
  it's
• 6:24
  maybe
• 6:24
  January
• 6:25
  or
• 6:25
  even
• 6:25
  into
• 6:26
  February
• 6:27
  before
• 6:27
  they
• 6:27
  can
• 6:28
  open
• 6:28
  up
• 6:28
  those
• 6:28
  things.
• 6:28
  And
• 6:29
  so
• 6:29
  I
• 6:29
  told
• 6:29
  them
• 6:29
  like
• 6:30
  just
• 6:30
  set
• 6:30
  your
• 6:30
  rates
• 6:31
  like
• 6:32
  30
• 6:32
  or
• 6:33
  20
• 6:33
  or
• 6:33
  $30,
• 6:34
  or
• 6:34
  however
• 6:35
  many
• 6:35
  percent
• 6:35
  like
• 6:35
  some
• 6:36
  raise
• 6:36
  it
• 6:36
  some
• 6:36
  crazy
• 6:37
  amount.
• 6:38
  And
• 6:38
  then
• 6:38
  when
• 6:38
  you
• 6:38
  do
• 6:38
  your
• 6:38
  study
• 6:39
  back
• 6:39
  it
• 6:39
  down,
• 6:39
  if
• 6:39
  you
• 6:40
  need
• 6:40
  to,
• 6:40
  but
• 6:40
  let
• 6:40
  the
• 6:40
  people
• 6:41
  who
• 6:41
  are
• 6:41
  willing
• 6:41
  to
• 6:41
  pay
• 6:41
  that
• 6:41
  money
• 6:42
  book
• 6:42
  in
• 6:42
  advance.
• 6:43
  Okay.
• 6:43
  And
• 6:43
  I
• 6:43
  think
• 6:44
  that's,
• 6:44
  it's
• 6:44
  just
• 6:45
  indicative
• 6:45
  of
• 6:45
  the
• 6:46
  way
• 6:46
  things
• 6:47
  are
• 6:47
  trending.
• 6:47
  This,
• 6:48
  when
• 6:48
  I
• 6:49
  first
• 6:49
  started
• 6:49
  running
• 6:50
  a
• 6:50
  Campground,
• 6:50
  things
• 6:51
  were
• 6:51
  very
• 6:52
  reliant
• 6:52
  on
• 6:52
  my
• 6:53
  manpower,
• 6:53
  sitting
• 6:54
  at
• 6:54
  the
• 6:54
  desk,
• 6:54
  answering
• 6:55
  the
• 6:55
  phone,
• 6:55
  answering
• 6:56
  emails,
• 6:57
  and
• 6:57
  that
• 6:57
  has
• 6:58
  hugely
• 6:58
  shifted.
• 6:59
  And
• 6:59
  it's
• 6:59
  one
• 6:59
  of
• 6:59
  the
• 6:59
  biggest
• 7:00
  benefits.
• 7:01
  To
• 7:02
  utilizing
• 7:02
  products
• 7:03
  like
• 7:03
  cases
• 7:03
  is
• 7:05
  you
• 7:05
  can
• 7:05
  automate
• 7:06
  so
• 7:06
  much
• 7:06
  of
• 7:07
  this
• 7:07
  now
• 7:07
  that
• 7:08
  it
• 7:08
  allows
• 7:09
  you
• 7:09
  to
• 7:09
  it
• 7:10
  stops
• 7:10
  you
• 7:11
  from
• 7:11
  being
• 7:11
  limited
• 7:12
  to
• 7:12
  a
• 7:12
  timeframe.
• 7:13
  You
• 7:13
  don't
• 7:13
  need
• 7:13
  to
• 7:13
  sit
• 7:13
  at
• 7:14
  a
• 7:14
  desk
• 7:14
  and
• 7:14
  process
• 7:15
  through
• 7:15
  all
• 7:15
  those
• 7:15
  reservations
• 7:15
  anymore.
• 7:16
  And,
• 7:16
  I
• 7:16
  get
• 7:16
  that
• 7:17
  some
• 7:17
  folks
• 7:17
  have
• 7:18
  concerns
• 7:19
  about
• 7:19
  that,
• 7:19
  but
• 7:20
  I
• 7:20
  think
• 7:20
  time
• 7:21
  and
• 7:21
  time
• 7:21
  again,
• 7:22
  proper
• 7:22
  use
• 7:22
  are
• 7:23
  really
• 7:23
  showing
• 7:23
  some
• 7:24
  pretty
• 7:24
  significant
• 7:25
  successes
• 7:25
  with
• 7:26
  trusting
• 7:26
  in
• 7:26
  those
• 7:27
  algorithms
• 7:27
  and
• 7:28
  those
• 7:28
  products
• 7:28
  to
• 7:29
  just
• 7:30
  optimize
• 7:31
  their
• 7:32
  operations
• 7:32
  in
• 7:32
  that
• 7:32
  way.
• 7:32
  We're
• 7:33
  seeing
• 7:33
  that
• 7:33
  too.
• 7:33
  For
• 7:33
  a
• 7:34
  lot
• 7:34
  of
• 7:34
  parks
• 7:34
  too,
• 7:34
  you
• 7:34
  don't
• 7:35
  need
• 7:35
  to
• 7:35
  really
• 7:36
  scare
• 7:36
  parks
• 7:37
  into
• 7:37
  saying
• 7:37
  you
• 7:37
  have
• 7:37
  to
• 7:38
  jump
• 7:38
  head
• 7:38
  first
• 7:39
  into
• 7:40
  free
• 7:41
  water,
• 7:41
  right?
• 7:41
  Like
• 7:42
  you
• 7:42
  have
• 7:42
  options
• 7:43
  to
• 7:43
  say
• 7:43
  we
• 7:43
  know
• 7:44
  like
• 7:44
  these,
• 7:44
  our
• 7:44
  waterfront
• 7:45
  sites
• 7:45
  are
• 7:45
  always
• 7:46
  busy,
• 7:46
  but
• 7:46
  I'm
• 7:46
  a
• 7:46
  little
• 7:47
  bit
• 7:47
  hesitant
• 7:47
  on
• 7:47
  the
• 7:47
  other
• 7:48
  90%.
• 7:49
  And
• 7:49
  do
• 7:49
  it
• 7:50
  with
• 7:50
  10
• 7:50
  sites
• 7:50
  or
• 7:50
  do
• 7:50
  it
• 7:50
  with
• 7:51
  12
• 7:51
  sites
• 7:51
  or
• 7:51
  do
• 7:51
  with
• 7:52
  15.
• 7:52
  Like
• 7:52
  you
• 7:53
  don't
• 7:53
  have
• 7:53
  to
• 7:53
  necessarily
• 7:54
  dive
• 7:54
  the
• 7:54
  entire
• 7:55
  way
• 7:55
  in.
• 7:55
  You
• 7:56
  can
• 7:56
  dip
• 7:56
  the
• 7:56
  toes
• 7:56
  to
• 7:56
  some
• 7:57
  extent,
• 7:57
  just
• 7:57
  to
• 7:57
  test
• 7:58
  the
• 7:58
  waters
• 7:58
  and
• 7:59
  see,
• 7:59
  overwhelmingly
• 8:00
  you're
• 8:00
  gonna,
• 8:01
  you're
• 8:01
  probably
• 8:01
  gonna
• 8:02
  see
• 8:02
  the
• 8:02
  results
• 8:02
  at
• 8:03
  every
• 8:03
  other
• 8:03
  camp
• 8:03
  that
• 8:03
  can
• 8:03
  pro
• 8:04
  that
• 8:04
  has
• 8:04
  done
• 8:04
  it
• 8:04
  a
• 8:04
  scene,
• 8:05
  but
• 8:05
  you
• 8:05
  also
• 8:06
  don't
• 8:06
  have
• 8:06
  to,
• 8:06
  you
• 8:06
  can
• 8:06
  still
• 8:07
  run
• 8:07
  your
• 8:07
  Campground
• 8:08
  the
• 8:08
  way
• 8:08
  you've
• 8:08
  always
• 8:08
  done
• 8:09
  it
• 8:09
  for
• 8:09
  years.
• 8:09
  Cause
• 8:09
  obviously
• 8:10
  it's
• 8:10
  been
• 8:10
  successful,
• 8:11
  obviously
• 8:12
  you've
• 8:12
  done
• 8:12
  well
• 8:12
  for
• 8:12
  yourself
• 8:13
  doing
• 8:13
  it.
• 8:13
  So
• 8:14
  even
• 8:14
  taking
• 8:14
  some
• 8:14
  baby
• 8:15
  steps
• 8:15
  and
• 8:15
  subtle
• 8:15
  things,
• 8:16
  and
• 8:16
  we've
• 8:16
  had
• 8:16
  people
• 8:16
  that
• 8:16
  are
• 8:16
  on
• 8:17
  for
• 8:17
  the
• 8:17
  fourth
• 8:17
  and
• 8:17
  fifth
• 8:17
  year
• 8:18
  that
• 8:18
  they're
• 8:18
  just
• 8:18
  doing,
• 8:19
  they're
• 8:19
  just
• 8:20
  doing
• 8:20
  dynamic
• 8:20
  pricing
• 8:20
  for
• 8:21
  the
• 8:21
  first
• 8:21
  season.
• 8:21
  They've
• 8:21
  been
• 8:21
  big
• 8:22
  advocates
• 8:22
  forever
• 8:23
  on
• 8:23
  campus,
• 8:23
  but
• 8:23
  I'm
• 8:23
  like,
• 8:24
  you're
• 8:24
  not
• 8:24
  using
• 8:25
  like
• 8:25
  one
• 8:25
  of
• 8:25
  the
• 8:25
  main
• 8:25
  things
• 8:26
  that's
• 8:26
  helped
• 8:26
  drive
• 8:26
  and
• 8:26
  that's
• 8:26
  okay.
• 8:27
  Like
• 8:27
  it's
• 8:27
  Perks.
• 8:27
  It's
• 8:28
  perfectly
• 8:28
  fine.
• 8:29
  We
• 8:29
  have
• 8:29
  hundreds
• 8:30
  of
• 8:30
  campgrounds
• 8:30
  that,
• 8:31
  we're
• 8:31
  antilock
• 8:31
  site
• 8:32
  fee
• 8:32
  for
• 8:32
  years
• 8:33
  and
• 8:33
  they
• 8:33
  find
• 8:33
  maybe
• 8:34
  we'll
• 8:34
  turn
• 8:34
  it
• 8:34
  on
• 8:34
  for
• 8:34
  these
• 8:35
  site
• 8:35
  types.
• 8:35
  And
• 8:35
  it's
• 8:35
  that's
• 8:35
  fine.
• 8:36
  Like
• 8:36
  I
• 8:36
  said,
• 8:36
  baby
• 8:36
  steps
• 8:37
  that
• 8:38
  the
• 8:38
  technology's
• 8:39
  there.
• 8:39
  You
• 8:39
  know
• 8:39
  how
• 8:39
  you
• 8:39
  want
• 8:40
  to
• 8:40
  use
• 8:40
  it.
• 8:40
  You
• 8:40
  don't,
• 8:41
  you're
• 8:41
  still
• 8:41
  in
• 8:41
  control
• 8:41
  of
• 8:41
  your
• 8:42
  part.
• 8:43
  Yeah,
• 8:43
  you
• 8:44
  don't
• 8:44
  have
• 8:44
  to
• 8:45
  rely
• 8:45
  on
• 8:45
  these
• 8:45
  manpower
• 8:46
  specific
• 8:47
  tools
• 8:48
  for
• 8:49
  this,
• 8:49
  right?
• 8:49
  You
• 8:50
  can
• 8:50
  you
• 8:50
  can
• 8:51
  be
• 8:51
  completely
• 8:51
  in
• 8:51
  control
• 8:52
  still,
• 8:52
  just,
• 8:53
  you
• 8:53
  just
• 8:53
  have
• 8:53
  to
• 8:54
  wrap
• 8:54
  your
• 8:54
  brain
• 8:54
  around
• 8:55
  that
• 8:55
  happening
• 8:56
  in
• 8:56
  a
• 8:56
  different
• 8:56
  way
• 8:56
  than
• 8:57
  it's
• 8:57
  all
• 8:58
  always
• 8:58
  been
• 8:58
  done,
• 8:59
  which
• 8:59
  can
• 8:59
  be
• 8:59
  tough,
• 9:00
  but
• 9:00
  a
• 9:01
  valuable
• 9:01
  tool.
• 9:04
  What
• 9:04
  do
• 9:04
  you
• 9:04
  think
• 9:04
  Randy,
• 9:05
  with
• 9:05
  all
• 9:05
  your
• 9:05
  years
• 9:05
  of
• 9:05
  experience?
• 9:06
  Like
• 9:06
  when
• 9:06
  are
• 9:06
  you
• 9:07
  telling,
• 9:07
  I
• 9:07
  know,
• 9:08
  I
• 9:08
  think
• 9:08
  you
• 9:08
  own
• 9:08
  a
• 9:08
  couple
• 9:09
  parks
• 9:09
  now.
• 9:09
  Don't
• 9:09
  you?
• 9:09
  Am
• 9:09
  I
• 9:10
  wrong?
• 9:10
  I
• 9:11
  do.
• 9:11
  So
• 9:11
  what
• 9:11
  are
• 9:11
  you
• 9:11
  doing
• 9:11
  at
• 9:12
  your
• 9:12
  parks
• 9:12
  then?
• 9:15
  Dynamic
• 9:15
  pricing.
• 9:16
  And
• 9:16
  how
• 9:16
  far
• 9:16
  in
• 9:16
  advance
• 9:17
  you're
• 9:17
  doing
• 9:17
  these
• 9:17
  things?
• 9:18
  Yeah,
• 9:18
  yielding
• 9:19
  SiteLock
• 9:20
  fees
• 9:20
  all
• 9:20
  the
• 9:21
  above.
• 9:21
  And
• 9:21
  the
• 9:21
  big
• 9:22
  reason
• 9:22
  for
• 9:22
  that
• 9:22
  is
• 9:23
  we
• 9:23
  in
• 9:23
  my
• 9:23
  former
• 9:24
  life,
• 9:24
  in
• 9:24
  my
• 9:24
  former
• 9:24
  company,
• 9:26
  I
• 9:26
  was
• 9:26
  very
• 9:27
  reluctant,
• 9:28
  initially
• 9:28
  be
• 9:29
  a
• 9:29
  first
• 9:29
  mover
• 9:30
  on
• 9:30
  yield
• 9:30
  management
• 9:31
  or
• 9:31
  something
• 9:32
  like
• 9:32
  SiteLock
• 9:33
  fees
• 9:34
  couple
• 9:34
  years,
• 9:35
  by
• 9:35
  the
• 9:35
  way,
• 9:36
  the
• 9:36
  feeling
• 9:36
  was
• 9:37
  because
• 9:37
  people
• 9:38
  talk
• 9:38
  to
• 9:38
  people.
• 9:39
  I
• 9:39
  didn't
• 9:39
  want
• 9:39
  somebody
• 9:40
  storming
• 9:40
  the
• 9:40
  front
• 9:40
  desk
• 9:41
  and
• 9:41
  saying
• 9:41
  they're
• 9:42
  paying
• 9:42
  more
• 9:42
  than
• 9:42
  I
• 9:43
  am.
• 9:43
  The
• 9:44
  world
• 9:44
  has
• 9:44
  changed.
• 9:45
  And
• 9:45
  a
• 9:45
  yield
• 9:46
  management
• 9:46
  is
• 9:46
  the
• 9:47
  way
• 9:47
  of
• 9:47
  the
• 9:47
  world.
• 9:48
  And
• 9:48
  there's
• 9:48
  a
• 9:48
  lot
• 9:48
  of
• 9:49
  people
• 9:49
  that
• 9:49
  were
• 9:49
  the
• 9:49
  same
• 9:49
  thinking
• 9:50
  that
• 9:50
  I
• 9:50
  was
• 9:50
  many
• 9:51
  years
• 9:51
  ago,
• 9:51
  which
• 9:51
  was,
• 9:52
  I
• 9:52
  don't
• 9:52
  want
• 9:52
  to
• 9:52
  be
• 9:52
  the
• 9:53
  first
• 9:53
  one
• 9:53
  to
• 9:53
  do
• 9:53
  that.
• 9:54
  What,
• 9:54
  guess
• 9:54
  what?
• 9:54
  This
• 9:55
  is
• 9:55
  2021.
• 9:56
  The
• 9:56
  dynamics
• 9:57
  have
• 9:57
  changed.
• 9:57
  The
• 9:57
  consumers
• 9:58
  changed.
• 9:58
  Spending
• 9:59
  habits
• 9:59
  have
• 9:59
  changed.
• 10:00
  Expectations
• 10:01
  of
• 10:01
  parts
• 10:01
  has
• 10:01
  changed.
• 10:02
  The
• 10:02
  level
• 10:02
  of
• 10:03
  amenities
• 10:03
  provided
• 10:04
  my
• 10:04
  parts
• 10:05
  has
• 10:05
  changed.
• 10:05
  People
• 10:06
  are
• 10:06
  very
• 10:06
  happy
• 10:06
  to
• 10:07
  pay
• 10:07
  for
• 10:07
  an
• 10:07
  experience.
• 10:08
  They're
• 10:08
  not
• 10:08
  talking
• 10:09
  to
• 10:09
  each
• 10:09
  other
• 10:09
  about
• 10:10
  how
• 10:10
  much
• 10:10
  they
• 10:10
  pay.
• 10:10
  They're
• 10:10
  talking
• 10:11
  about
• 10:11
  the
• 10:11
  experience
• 10:12
  they
• 10:12
  had
• 10:13
  at
• 10:13
  where
• 10:13
  they
• 10:13
  chose
• 10:14
  to
• 10:14
  stay.
• 10:15
  Fundamental
• 10:15
  game-changer
• 10:16
  and
• 10:16
  I'm
• 10:16
  going
• 10:16
  to,
• 10:16
  I'm
• 10:17
  talking
• 10:17
  to
• 10:17
  180
• 10:18
  degrees
• 10:18
  over
• 10:19
  even
• 10:19
  just
• 10:19
  a
• 10:19
  few
• 10:19
  years
• 10:20
  ago.
• 10:20
  So
• 10:20
  the
• 10:20
  more
• 10:21
  that
• 10:21
  this
• 10:21
  is
• 10:21
  more
• 10:21
  and
• 10:21
  more
• 10:22
  ubiquitous,
• 10:23
  I
• 10:23
  think
• 10:23
  a
• 10:23
  good
• 10:24
  Campground
• 10:24
  operators
• 10:25
  are
• 10:25
  recognizing
• 10:25
  this
• 10:26
  is
• 10:26
  just
• 10:26
  the
• 10:26
  way
• 10:26
  it
• 10:26
  works
• 10:27
  and
• 10:27
  it
• 10:27
  has
• 10:28
  nothing
• 10:28
  to
• 10:28
  fear
• 10:29
  or
• 10:29
  be
• 10:29
  afraid
• 10:29
  of.
• 10:30
  And
• 10:30
  the
• 10:30
  results
• 10:30
  can
• 10:31
  be
• 10:31
  absolutely
• 10:32
  tangible.
• 10:32
  And
• 10:33
  in
• 10:33
  some
• 10:34
  cases,
• 10:34
  other
• 10:34
  worldly,
• 10:35
  depending
• 10:35
  on
• 10:36
  the
• 10:36
  property
• 10:36
  dependence
• 10:37
  in
• 10:37
  case
• 10:37
  you
• 10:37
  would
• 10:37
  know
• 10:38
  far
• 10:38
  better
• 10:38
  than
• 10:38
  I,
• 10:39
  but
• 10:39
  depending
• 10:39
  on
• 10:39
  the
• 10:39
  park,
• 10:40
  that
• 10:40
  kind
• 10:40
  of
• 10:40
  lift
• 10:41
  that
• 10:41
  can
• 10:41
  come
• 10:41
  out
• 10:41
  of
• 10:41
  that
• 10:42
  is
• 10:42
  just
• 10:43
  really
• 10:43
  astronomical
• 10:44
  drops
• 10:44
  right
• 10:44
  to
• 10:44
  the
• 10:45
  bottom
• 10:45
  line.
• 10:45
  So
• 10:45
  it's
• 10:46
  just
• 10:46
  a
• 10:46
  matter
• 10:46
  of
• 10:46
  proper
• 10:47
  managing
• 10:47
  your
• 10:47
  inventory
• 10:48
  properly,
• 10:48
  managing
• 10:49
  your
• 10:49
  rates,
• 10:49
  letting
• 10:50
  the
• 10:50
  software,
• 10:50
  do
• 10:50
  the
• 10:51
  work
• 10:51
  and
• 10:52
  reaping
• 10:52
  the
• 10:52
  benefits
• 10:53
  for
• 10:53
  it.
• 10:53
  And
• 10:54
  the
• 10:54
  truth
• 10:54
  of
• 10:54
  the
• 10:54
  matter
• 10:55
  is
• 10:56
  non
• 10:56
  had
• 10:56
  any
• 10:56
  consumers
• 10:57
  approaching
• 10:58
  our
• 10:58
  front
• 10:58
  desk
• 10:58
  folks
• 10:59
  and
• 10:59
  saying
• 10:59
  I'm
• 11:00
  really
• 11:00
  mad
• 11:00
  because
• 11:01
  paid
• 11:01
  five
• 11:01
  bucks
• 11:01
  less
• 11:02
  than
• 11:02
  I
• 11:02
  did.
• 11:03
  Doesn't
• 11:04
  happen.
• 11:04
  They
• 11:04
  are
• 11:05
  more
• 11:05
  concerned
• 11:05
  with
• 11:06
  the
• 11:06
  experience
• 11:06
  they're
• 11:06
  having
• 11:07
  in
• 11:07
  the
• 11:07
  park.
• 11:08
  And
• 11:08
  that
• 11:08
  really
• 11:08
  is
• 11:09
  what
• 11:09
  they're
• 11:09
  talking
• 11:09
  about.
• 11:10
  They're
• 11:10
  talking
• 11:10
  about
• 11:10
  what
• 11:10
  they
• 11:10
  went
• 11:11
  to
• 11:11
  see
• 11:11
  and
• 11:11
  do
• 11:12
  the
• 11:12
  places
• 11:12
  they
• 11:12
  went,
• 11:13
  the
• 11:13
  people
• 11:13
  they
• 11:13
  met,
• 11:14
  it's
• 11:14
  a
• 11:14
  different
• 11:15
  culture
• 11:15
  entirely.
• 11:16
  And
• 11:16
  so
• 11:16
  for
• 11:16
  any,
• 11:16
  really
• 11:17
  for
• 11:17
  anybody
• 11:18
  to
• 11:18
  Casey's
• 11:19
  point,
• 11:19
  he
• 11:19
  was
• 11:19
  in
• 11:19
  the
• 11:19
  field
• 11:20
  of
• 11:20
  owning
• 11:20
  and
• 11:20
  operating
• 11:21
  your
• 11:21
  property.
• 11:22
  If
• 11:22
  you're
• 11:22
  not
• 11:22
  doing
• 11:22
  it
• 11:23
  now,
• 11:23
  give
• 11:23
  it
• 11:23
  a
• 11:23
  shot,
• 11:24
  embrace
• 11:24
  it,
• 11:24
  figure
• 11:25
  it
• 11:25
  out,
• 11:25
  see
• 11:25
  what
• 11:25
  you
• 11:25
  can
• 11:25
  do.
• 11:26
  You're
• 11:26
  not
• 11:26
  a
• 11:26
  slave
• 11:27
  to
• 11:27
  it.
• 11:27
  Technology
• 11:28
  works
• 11:28
  for
• 11:28
  you.
• 11:29
  You're
• 11:29
  not
• 11:29
  working
• 11:30
  for
• 11:30
  a
• 11:30
  technology.
• 11:31
  So
• 11:31
  when
• 11:31
  you
• 11:31
  understand
• 11:32
  and
• 11:32
  can
• 11:32
  manage
• 11:33
  technology
• 11:33
  to
• 11:33
  your
• 11:34
  advantage,
• 11:34
  it's
• 11:35
  a
• 11:35
  competitive
• 11:35
  advantage
• 11:36
  with
• 11:36
  a
• 11:36
  tangible
• 11:36
  result.
• 11:39
  I
• 11:39
  think
• 11:40
  consumers,
• 11:41
  sorry.
• 11:42
  Oh,
• 11:42
  go
• 11:42
  ahead.
• 11:43
  Go
• 11:43
  ahead.
• 11:44
  I
• 11:44
  was
• 11:44
  just
• 11:44
  going
• 11:44
  to
• 11:44
  say,
• 11:45
  I
• 11:45
  think
• 11:45
  consumers
• 11:45
  perception
• 11:46
  about
• 11:46
  fees
• 11:47
  and
• 11:47
  things
• 11:47
  like
• 11:48
  that
• 11:48
  have
• 11:48
  shifted
• 11:48
  as
• 11:48
  they've
• 11:49
  gotten
• 11:49
  more
• 11:49
  and
• 11:49
  more
• 11:49
  used
• 11:49
  to
• 11:50
  booking
• 11:50
  hotels
• 11:51
  and
• 11:51
  airline
• 11:52
  tickets
• 11:52
  and
• 11:52
  all
• 11:52
  of
• 11:52
  those
• 11:53
  things
• 11:53
  that
• 11:54
  it's
• 11:54
  just
• 11:54
  understood
• 11:55
  concept
• 11:56
  specific
• 11:56
  to
• 11:57
  pricing.
• 11:57
  So
• 11:58
  that's
• 11:58
  probably
• 11:58
  not
• 11:59
  true
• 11:59
  across
• 11:59
  the
• 11:59
  board,
• 12:00
  but
• 12:00
  a
• 12:00
  lot
• 12:00
  of.
• 12:02
  I
• 12:02
  don't
• 12:02
  understand
• 12:02
  that
• 12:02
  fundamental
• 12:03
  kind
• 12:03
  of
• 12:04
  principle.
• 12:04
  I
• 12:04
  think,
• 12:04
  and
• 12:04
  just
• 12:05
  one
• 12:05
  more
• 12:05
  thing
• 12:05
  on
• 12:05
  that.
• 12:06
  If
• 12:06
  I
• 12:06
  made
• 12:07
  something
• 12:07
  that's
• 12:07
  really
• 12:08
  helped
• 12:08
  the
• 12:08
  adoption
• 12:09
  of
• 12:09
  yield
• 12:09
  management,
• 12:10
  the
• 12:10
  sidewalk
• 12:10
  fees
• 12:11
  is
• 12:11
  the
• 12:11
  overall
• 12:11
  quality
• 12:12
  of
• 12:12
  the
• 12:12
  resorts
• 12:13
  elevating
• 12:13
  to
• 12:13
  a
• 12:14
  very
• 12:14
  high
• 12:14
  degree
• 12:15
  over
• 12:15
  what
• 12:15
  they
• 12:15
  were
• 12:16
  some
• 12:16
  years
• 12:16
  past,
• 12:17
  in
• 12:18
  years
• 12:18
  past,
• 12:18
  it
• 12:18
  was
• 12:19
  more
• 12:19
  of
• 12:19
  a
• 12:19
  commoditization,
• 12:20
  right?
• 12:20
  The
• 12:20
  site
• 12:21
  here
• 12:21
  is
• 12:21
  the
• 12:21
  same
• 12:21
  as
• 12:21
  the
• 12:21
  site
• 12:22
  here.
• 12:22
  It's
• 12:22
  going
• 12:22
  to
• 12:22
  be
• 12:22
  the
• 12:23
  same
• 12:23
  blank,
• 12:23
  same
• 12:23
  with
• 12:24
  whatever
• 12:24
  like
• 12:24
  that.
• 12:25
  But
• 12:25
  with
• 12:26
  such
• 12:26
  a
• 12:26
  more
• 12:26
  of
• 12:26
  an
• 12:26
  emphasis
• 12:27
  on
• 12:27
  the
• 12:27
  experience
• 12:28
  and
• 12:28
  better
• 12:28
  fit
• 12:28
  and
• 12:28
  finishes
• 12:29
  and
• 12:29
  amenities
• 12:30
  within
• 12:30
  the
• 12:30
  Campground
• 12:31
  and
• 12:31
  the
• 12:31
  experience
• 12:31
  as
• 12:31
  a
• 12:32
  whole
• 12:32
  elevating.
• 12:33
  That's
• 12:33
  why
• 12:33
  you
• 12:33
  see
• 12:34
  price
• 12:34
  coming
• 12:35
  down
• 12:35
  as
• 12:35
  the
• 12:36
  criteria
• 12:36
  and
• 12:36
  experience
• 12:37
  elevating
• 12:37
  way
• 12:38
  beyond
• 12:38
  that
• 12:39
  price
• 12:39
  becomes
• 12:40
  secondary
• 12:40
  to
• 12:40
  the
• 12:41
  experience
• 12:41
  and
• 12:41
  to,
• 12:42
  to
• 12:42
  a
• 12:42
  large
• 12:42
  degree,
• 12:42
  I
• 12:42
  think
• 12:42
  that's
• 12:43
  the
• 12:43
  credit
• 12:43
  of
• 12:43
  the
• 12:43
  industry
• 12:44
  as
• 12:44
  a
• 12:44
  whole
• 12:44
  for
• 12:45
  upgrading
• 12:45
  their
• 12:45
  parks,
• 12:46
  upgrading
• 12:46
  their
• 12:46
  facility
• 12:47
  and
• 12:48
  providing
• 12:48
  a
• 12:48
  better
• 12:48
  experience
• 12:49
  for
• 12:49
  the
• 12:49
  consumers.
• 12:50
  You
• 12:51
  think
• 12:51
  about
• 12:51
  this?
• 12:51
  This
• 12:52
  whole
• 12:52
  last
• 12:52
  year,
• 12:52
  I,
• 12:53
  we,
• 12:53
  I'm
• 12:53
  still
• 12:53
  forced
• 12:54
  at
• 12:54
  times
• 12:54
  to
• 12:54
  stay
• 12:55
  in
• 12:55
  hotels.
• 12:57
  And
• 12:57
  the
• 12:57
  entire
• 12:58
  year
• 12:58
  I
• 12:58
  think
• 12:59
  the
• 12:59
  pools
• 12:59
  have
• 12:59
  still
• 12:59
  been
• 13:00
  shut
• 13:00
  down.
• 13:00
  Like
• 13:00
  I
• 13:00
  still
• 13:01
  haven't
• 13:01
  found
• 13:01
  a
• 13:01
  hotel.
• 13:02
  We'd
• 13:02
  go
• 13:03
  for
• 13:03
  travel
• 13:03
  for
• 13:03
  my
• 13:04
  kids
• 13:04
  sporting
• 13:05
  events.
• 13:05
  They
• 13:06
  were,
• 13:06
  they're
• 13:06
  still
• 13:06
  closed,
• 13:07
  like
• 13:07
  with
• 13:08
  so
• 13:08
  those
• 13:08
  things
• 13:08
  still
• 13:09
  aren't
• 13:09
  open.
• 13:09
  And
• 13:10
  whereas
• 13:10
  campgrounds,
• 13:11
  I
• 13:11
  mean
• 13:11
  their
• 13:11
  pools
• 13:11
  are
• 13:12
  open,
• 13:12
  right?
• 13:12
  Even
• 13:13
  staying
• 13:13
  in
• 13:13
  a
• 13:13
  hotel,
• 13:14
  there's
• 13:14
  the
• 13:14
  disadvantages,
• 13:15
  there
• 13:15
  are
• 13:16
  not
• 13:16
  only
• 13:16
  you're
• 13:16
  cooped
• 13:16
  up
• 13:16
  inside,
• 13:17
  but
• 13:17
  I
• 13:17
  so
• 13:17
  these
• 13:18
  experiences
• 13:18
  that
• 13:19
  campgrounds
• 13:19
  offer,
• 13:20
  like
• 13:20
  the
• 13:20
  amenities
• 13:20
  is
• 13:21
  as
• 13:21
  small
• 13:21
  as
• 13:21
  they
• 13:21
  are,
• 13:22
  as
• 13:22
  big
• 13:22
  as
• 13:22
  they
• 13:22
  are,
• 13:23
  there's
• 13:23
  value
• 13:23
  to
• 13:23
  that.
• 13:24
  There's
• 13:24
  significant
• 13:24
  value
• 13:25
  to
• 13:25
  that.
• 13:25
  And
• 13:25
  just
• 13:26
  the
• 13:26
  general
• 13:26
  concept
• 13:27
  of
• 13:27
  saying,
• 13:28
  I
• 13:28
  use
• 13:28
  this
• 13:28
  example
• 13:29
  all
• 13:29
  the
• 13:29
  time.
• 13:29
  It's
• 13:29
  if
• 13:29
  I
• 13:30
  have
• 13:30
  my
• 13:30
  kids,
• 13:30
  I
• 13:30
  want
• 13:31
  to
• 13:31
  be
• 13:31
  at
• 13:31
  a
• 13:31
  certain
• 13:31
  place.
• 13:32
  If
• 13:32
  I
• 13:32
  don't
• 13:32
  have
• 13:32
  my
• 13:32
  kids,
• 13:33
  I
• 13:33
  want
• 13:33
  to
• 13:33
  be
• 13:33
  in
• 13:33
  a
• 13:33
  different
• 13:33
  place
• 13:34
  in
• 13:34
  sense
• 13:34
  of
• 13:35
  where
• 13:35
  that's
• 13:35
  at
• 13:35
  in
• 13:35
  the
• 13:35
  park.
• 13:36
  And
• 13:37
  10,
• 13:37
  15,
• 13:38
  20,
• 13:38
  $30
• 13:39
  is
• 13:39
  not
• 13:39
  even
• 13:40
  remotely
• 13:41
  top
• 13:41
  of
• 13:41
  mind
• 13:41
  when
• 13:41
  it
• 13:41
  comes
• 13:42
  to
• 13:42
  the
• 13:43
  value
• 13:43
  of
• 13:43
  that
• 13:44
  time
• 13:44
  that
• 13:44
  I'm
• 13:44
  spending
• 13:45
  wherever
• 13:45
  I'm
• 13:45
  going.
• 13:47
  These
• 13:47
  are
• 13:47
  vacations,
• 13:48
  right?
• 13:48
  These
• 13:48
  are
• 13:48
  the,
• 13:48
  what
• 13:48
  we
• 13:49
  work
• 13:49
  all
• 13:49
  week
• 13:49
  for.
• 13:50
  And
• 13:50
  so
• 13:51
  when
• 13:51
  you're
• 13:51
  there
• 13:52
  again,
• 13:52
  that's,
• 13:52
  you
• 13:52
  we've
• 13:52
  talked
• 13:53
  about
• 13:53
  this
• 13:53
  too,
• 13:53
  as
• 13:53
  far
• 13:53
  as
• 13:54
  just
• 13:54
  add-ons
• 13:54
  and
• 13:54
  anything
• 13:55
  you
• 13:55
  can
• 13:55
  upsell
• 13:56
  because
• 13:56
  this
• 13:57
  is
• 13:57
  their
• 13:57
  time
• 13:57
  to
• 13:57
  spend
• 13:57
  it,
• 13:58
  it's
• 13:58
  when
• 13:58
  you're
• 13:58
  going
• 13:58
  to
• 13:58
  Disney,
• 13:59
  you're
• 13:59
  blowing
• 14:00
  up
• 14:00
  $40
• 14:01
  Mickey
• 14:02
  mouse,
• 14:02
  tiny,
• 14:03
  stuffed
• 14:03
  animal,
• 14:04
  $30
• 14:05
  quirky
• 14:05
  leg.
• 14:06
  Like
• 14:06
  you're
• 14:06
  ready
• 14:07
  to
• 14:07
  do
• 14:07
  that.
• 14:07
  Cause
• 14:07
  that's
• 14:07
  your
• 14:08
  vacation.
• 14:08
  That's
• 14:08
  your
• 14:08
  time.
• 14:09
  With
• 14:09
  that's
• 14:09
  the
• 14:09
  reason
• 14:10
  you're
• 14:10
  working
• 14:10
  for
• 14:10
  us
• 14:11
  to
• 14:11
  get
• 14:11
  to
• 14:11
  enjoy
• 14:11
  that
• 14:11
  time.
• 14:12
  So
• 14:12
  people
• 14:13
  are
• 14:13
  prepared
• 14:13
  to
• 14:13
  spend
• 14:13
  money
• 14:14
  on
• 14:14
  this,
• 14:14
  just
• 14:14
  fortunately,
• 14:15
  so
• 14:16
  many
• 14:16
  consumers
• 14:17
  realize
• 14:17
  how
• 14:17
  much
• 14:18
  better
• 14:18
  it
• 14:18
  is
• 14:18
  spending
• 14:18
  in
• 14:19
  a
• 14:19
  Campground
• 14:20
  than
• 14:20
  it
• 14:20
  is
• 14:20
  at
• 14:20
  a
• 14:20
  hotel
• 14:21
  or
• 14:21
  at,
• 14:22
  these
• 14:22
  three
• 14:22
  parks
• 14:22
  or
• 14:22
  whatever,
• 14:23
  when
• 14:23
  it's
• 14:23
  just
• 14:23
  chaotic.
• 14:24
  It's
• 14:24
  110
• 14:25
  degrees.
• 14:26
  It's
• 14:26
  a
• 14:26
  lines.
• 14:27
  There's
• 14:28
  crying
• 14:28
  things
• 14:28
  everywhere.
• 14:29
  It's
• 14:29
  wait
• 14:29
  a
• 14:29
  minute.
• 14:29
  Why
• 14:29
  would
• 14:30
  I
• 14:30
  rather
• 14:30
  be
• 14:30
  outside
• 14:31
  where
• 14:31
  there's
• 14:31
  a
• 14:31
  pool?
• 14:32
  There's
• 14:32
  a
• 14:32
  playground.
• 14:33
  There's
• 14:33
  golf
• 14:34
  carts.
• 14:34
  There's
• 14:35
  trees,
• 14:35
  there's
• 14:36
  sun,
• 14:36
  there's
• 14:37
  all
• 14:37
  these
• 14:37
  things
• 14:38
  that
• 14:38
  are
• 14:38
  just
• 14:38
  provide
• 14:39
  so
• 14:39
  much
• 14:39
  more
• 14:39
  happiness
• 14:40
  and
• 14:40
  joy.
• 14:41
  Then
• 14:41
  a
• 14:41
  box
• 14:41
  didn't
• 14:42
  room
• 14:42
  with
• 14:42
  a
• 14:42
  closed
• 14:43
  pool
• 14:43
  with
• 14:43
  someone
• 14:44
  rude
• 14:44
  at
• 14:44
  the
• 14:44
  front
• 14:45
  desk,
• 14:45
  getting
• 14:45
  in
• 14:45
  your
• 14:46
  spot
• 14:46
  at
• 14:46
  your
• 14:46
  room,
• 14:47
  your
• 14:47
  box
• 14:47
  room
• 14:47
  as
• 14:47
  quickly
• 14:48
  as
• 14:48
  possible.
• 14:48
  So
• 14:49
  yeah,
• 14:51
  I
• 14:51
  want
• 14:51
  to
• 14:51
  get
• 14:51
  Sandy's
• 14:52
  thoughts
• 14:52
  on
• 14:52
  this
• 14:52
  real
• 14:52
  quick,
• 14:53
  cause
• 14:53
  maybe
• 14:54
  even
• 14:54
  putting
• 14:54
  you
• 14:54
  on
• 14:54
  the
• 14:54
  spot,
• 14:55
  Sandy,
• 14:55
  but
• 14:55
  just,
• 14:55
  I
• 14:55
  know
• 14:56
  you
• 14:56
  do
• 14:56
  a
• 14:56
  lot
• 14:56
  of
• 14:56
  work
• 14:56
  with
• 14:56
  RV
• 14:57
  life.
• 14:57
  So
• 14:57
  first
• 14:58
  introduce
• 14:58
  yourself,
• 14:59
  tell
• 14:59
  us
• 14:59
  cause
• 15:00
  this
• 15:00
  is
• 15:00
  you're
• 15:00
  part
• 15:00
  of
• 15:00
  our
• 15:00
  regular
• 15:01
  panel,
• 15:01
  but
• 15:01
  this
• 15:01
  is
• 15:01
  your
• 15:01
  first
• 15:02
  show
• 15:02
  with
• 15:02
  us
• 15:03
  as
• 15:03
  a
• 15:03
  panel.
• 15:03
  So
• 15:03
  just
• 15:04
  introduce
• 15:04
  yourself,
• 15:04
  tell
• 15:05
  us
• 15:05
  who
• 15:05
  you
• 15:05
  are,
• 15:05
  what
• 15:05
  you
• 15:05
  do
• 15:05
  in
• 15:05
  the
• 15:06
  industry.
• 15:06
  And
• 15:06
  then
• 15:06
  if
• 15:06
  you
• 15:06
  can
• 15:07
  speak
• 15:07
  to
• 15:07
  maybe
• 15:07
  the
• 15:08
  consumer
• 15:08
  side
• 15:08
  of
• 15:08
  what
• 15:08
  we're
• 15:09
  talking
• 15:09
  about,
• 15:09
  what
• 15:10
  if,
• 15:10
  from
• 15:10
  your
• 15:11
  talking
• 15:11
  talk
• 15:12
  to
• 15:12
  like
• 15:12
  with
• 15:12
  RV
• 15:12
  bloggers
• 15:13
  and
• 15:13
  things
• 15:13
  like
• 15:13
  that,
• 15:13
  and
• 15:13
  you
• 15:13
  do
• 15:14
  a
• 15:14
  lot
• 15:14
  of
• 15:14
  work
• 15:14
  with
• 15:14
  Andy
• 15:14
  and
• 15:14
  RV
• 15:14
  life
• 15:15
  and
• 15:15
  just
• 15:15
  maybe
• 15:15
  speak
• 15:15
  to
• 15:16
  that
• 15:16
  from
• 15:16
  the
• 15:16
  consumer.
• 15:18
  Absolutely.
• 15:18
  My
• 15:18
  name
• 15:19
  is
• 15:19
  Sandy
• 15:19
  Alexson.
• 15:20
  I
• 15:20
  had
• 15:21
  a
• 15:21
  consulting
• 15:21
  company
• 15:22
  for
• 15:22
  about
• 15:22
  30
• 15:23
  years.
• 15:23
  I
• 15:23
  had
• 15:24
  60
• 15:24
  programmers
• 15:25
  working
• 15:25
  for
• 15:25
  me.
• 15:25
  So
• 15:25
  basically
• 15:26
  I
• 15:26
  spent
• 15:26
  my
• 15:26
  time
• 15:27
  herding
• 15:27
  cats
• 15:28
  and
• 15:29
  it
• 15:29
  was
• 15:29
  a
• 15:29
  lot
• 15:29
  of
• 15:29
  fun.
• 15:30
  And,
• 15:30
  but
• 15:31
  then
• 15:31
  my
• 15:31
  husband
• 15:31
  and
• 15:32
  I
• 15:32
  decided
• 15:33
  we
• 15:33
  were
• 15:33
  ready
• 15:33
  to
• 15:34
  retire
• 15:34
  and
• 15:34
  spend
• 15:35
  more
• 15:35
  time
• 15:35
  than
• 15:35
  our
• 15:35
  motor
• 15:36
  home.
• 15:36
  So
• 15:36
  we
• 15:36
  went
• 15:36
  full
• 15:37
  time.
• 15:37
  So
• 15:38
  we
• 15:38
  were
• 15:38
  full-time
• 15:38
  on
• 15:39
  the
• 15:39
  road
• 15:39
  for
• 15:39
  about
• 15:40
  six
• 15:40
  years.
• 15:41
  And
• 15:42
  in
• 15:42
  that
• 15:42
  time
• 15:43
  I
• 15:43
  fell
• 15:43
  in
• 15:44
  love
• 15:44
  with
• 15:44
  my
• 15:44
  campgrounds.
• 15:45
  I
• 15:45
  realized
• 15:46
  that
• 15:46
  my
• 15:46
  campgrounds
• 15:46
  were
• 15:47
  very
• 15:47
  much
• 15:47
  like
• 15:47
  a
• 15:47
  lot
• 15:48
  of
• 15:48
  the
• 15:48
  nonprofits
• 15:48
  I
• 15:48
  had
• 15:49
  worked
• 15:49
  with.
• 15:50
  And
• 15:50
  literally
• 15:51
  I
• 15:51
  went
• 15:51
  from
• 15:52
  not
• 15:52
  working
• 15:52
  to
• 15:52
  turning
• 15:53
  around
• 15:53
  one
• 15:53
  day
• 15:53
  going,
• 15:54
  oh
• 15:54
  my
• 15:54
  gosh,
• 15:54
  I'm
• 15:55
  helping
• 15:55
  a
• 15:55
  hundred
• 15:55
  camp
• 15:56
  rounds.
• 15:56
  I'm
• 15:56
  not
• 15:56
  charging
• 15:57
  a
• 15:57
  penny,
• 15:57
  but
• 15:57
  I'm
• 15:57
  working
• 15:58
  full
• 15:58
  time.
• 15:59
  And
• 15:59
  I
• 16:00
  was
• 16:00
  happier
• 16:00
  than
• 16:00
  I'd
• 16:01
  ever
• 16:01
  been
• 16:01
  in
• 16:01
  my
• 16:01
  career.
• 16:02
  And
• 16:02
  so
• 16:03
  that
• 16:03
  in
• 16:04
  the
• 16:04
  industry,
• 16:04
  while
• 16:05
  I
• 16:05
  work
• 16:05
  with
• 16:05
  a
• 16:05
  lot
• 16:06
  of
• 16:06
  people
• 16:06
  in
• 16:06
  the
• 16:06
  industry,
• 16:07
  my
• 16:07
  heart
• 16:08
  is
• 16:08
  my
• 16:08
  Campground.
• 16:09
  And
• 16:10
  so
• 16:11
  that's
• 16:11
  really
• 16:11
  where
• 16:11
  I
• 16:12
  like
• 16:12
  to
• 16:12
  feel.
• 16:12
  My
• 16:12
  goal
• 16:13
  is
• 16:13
  to
• 16:13
  create
• 16:14
  a
• 16:14
  more
• 16:14
  creative
• 16:15
  environment
• 16:16
  and
• 16:16
  a
• 16:16
  more
• 16:16
  proactive
• 16:17
  environment
• 16:17
  between
• 16:18
  manufacturers
• 16:19
  and
• 16:19
  suppliers
• 16:20
  dealerships
• 16:21
  and
• 16:21
  my
• 16:21
  campgrounds.
• 16:22
  And
• 16:23
  so
• 16:23
  I
• 16:23
  work
• 16:24
  a
• 16:24
  lot
• 16:24
  on
• 16:24
  initiatives
• 16:25
  to
• 16:25
  do
• 16:25
  that.
• 16:25
  And
• 16:26
  I
• 16:26
  work
• 16:26
  on,
• 16:26
  I'm
• 16:26
  working
• 16:27
  a
• 16:27
  lot
• 16:27
  of
• 16:27
  new
• 16:27
  things
• 16:28
  with
• 16:28
  the
• 16:28
  industry
• 16:29
  itself,
• 16:29
  just
• 16:29
  to
• 16:29
  help
• 16:30
  Campground,
• 16:31
  because
• 16:31
  I
• 16:31
  feel
• 16:31
  like
• 16:32
  there's
• 16:32
  so
• 16:32
  much
• 16:33
  value
• 16:33
  to
• 16:33
  our
• 16:33
  mom
• 16:34
  and
• 16:34
  pop
• 16:34
  campgrounds
• 16:35
  and
• 16:35
  that
• 16:36
  they
• 16:36
  just
• 16:36
  need
• 16:36
  a
• 16:36
  little
• 16:36
  help
• 16:37
  to
• 16:37
  get
• 16:37
  over
• 16:37
  the
• 16:37
  edge.
• 16:38
  And
• 16:38
  a
• 16:38
  lot
• 16:38
  of
• 16:38
  this
• 16:38
  is
• 16:39
  with
• 16:39
  just
• 16:39
  education.
• 16:40
  Exactly
• 16:41
  what
• 16:41
  we're
• 16:41
  talking
• 16:41
  about.
• 16:42
  When
• 16:42
  we
• 16:42
  start
• 16:42
  using
• 16:43
  things
• 16:43
  like
• 16:43
  dynamic
• 16:44
  pricing,
• 16:44
  a
• 16:45
  lot
• 16:45
  of
• 16:45
  them
• 16:45
  are
• 16:45
  scared
• 16:45
  today.
• 16:46
  And
• 16:47
  three
• 16:47
  years
• 16:48
  ago,
• 16:48
  I
• 16:48
  think
• 16:49
  was
• 16:49
  the
• 16:49
  first
• 16:49
  time
• 16:50
  I
• 16:50
  had
• 16:50
  a
• 16:50
  part
• 16:50
  that
• 16:51
  asked
• 16:51
  me
• 16:51
  about
• 16:51
  dynamic
• 16:52
  pricing
• 16:53
  and
• 16:53
  they
• 16:54
  were
• 16:54
  absolutely
• 16:55
  scared
• 16:55
  to
• 16:55
  death.
• 16:55
  They
• 16:55
  thought
• 16:56
  for
• 16:56
  sure
• 16:56
  if
• 16:56
  they
• 16:56
  implemented
• 16:57
  it,
• 16:57
  it
• 16:58
  was
• 16:58
  going
• 16:58
  to,
• 16:59
  it
• 16:59
  was
• 16:59
  going
• 16:59
  to
• 16:59
  run
• 16:59
  off
• 17:00
  all
• 17:00
  of
• 17:00
  their
• 17:01
  guests.
• 17:01
  And
• 17:02
  so
• 17:02
  we
• 17:02
  implemented
• 17:03
  it
• 17:03
  and
• 17:03
  I
• 17:03
  said,
• 17:03
  we're
• 17:04
  going
• 17:04
  to
• 17:04
  monitor
• 17:04
  it.
• 17:05
  Every
• 17:05
  single
• 17:06
  reservation,
• 17:06
  watch
• 17:07
  real
• 17:07
  close.
• 17:08
  And
• 17:08
  in
• 17:08
  the
• 17:09
  first
• 17:09
  100
• 17:10
  reservations
• 17:11
  where
• 17:11
  the
• 17:11
  rights
• 17:11
  change
• 17:12
  multiple
• 17:13
  times
• 17:13
  during
• 17:13
  those
• 17:13
  reservations,
• 17:14
  not
• 17:15
  one
• 17:15
  person
• 17:15
  called
• 17:16
  to
• 17:16
  complain.
• 17:17
  And
• 17:17
  that
• 17:17
  was
• 17:18
  no
• 17:18
  matter
• 17:18
  whether
• 17:18
  it
• 17:19
  was
• 17:19
  on
• 17:19
  a
• 17:19
  phone
• 17:19
  call,
• 17:20
  which
• 17:20
  we've
• 17:20
  given
• 17:20
  some
• 17:21
  basic
• 17:21
  instructions
• 17:22
  on
• 17:22
  how
• 17:22
  to
• 17:22
  handle
• 17:23
  a
• 17:23
  phone
• 17:23
  call
• 17:24
  and
• 17:24
  what
• 17:24
  to
• 17:24
  say
• 17:24
  when
• 17:25
  you
• 17:25
  were
• 17:25
  taking
• 17:25
  the
• 17:25
  reservation
• 17:26
  versus
• 17:27
  online,
• 17:28
  not
• 17:28
  one.
• 17:28
  So
• 17:28
  all
• 17:29
  the
• 17:29
  fears
• 17:29
  that
• 17:30
  they
• 17:30
  had
• 17:31
  never
• 17:31
  appeared.
• 17:32
  And
• 17:33
  I
• 17:33
  think
• 17:33
  it's
• 17:33
  really
• 17:34
  important
• 17:34
  to
• 17:34
  mention
• 17:34
  that
• 17:35
  dynamic
• 17:35
  pricing
• 17:36
  not
• 17:36
  only
• 17:37
  could
• 17:37
  increase
• 17:38
  the
• 17:38
  right,
• 17:38
  but
• 17:38
  it
• 17:38
  could
• 17:39
  decrease
• 17:39
  the
• 17:39
  right.
• 17:39
  So
• 17:40
  if
• 17:40
  you've
• 17:40
  got
• 17:40
  a
• 17:40
  lot
• 17:41
  of
• 17:41
  gaps,
• 17:41
  you're
• 17:41
  less
• 17:42
  than
• 17:42
  50%
• 17:42
  occupancy,
• 17:44
  it
• 17:44
  can
• 17:44
  automatically
• 17:45
  reduce
• 17:45
  that
• 17:45
  right
• 17:46
  for
• 17:46
  you.
• 17:47
  And
• 17:47
  so
• 17:47
  you
• 17:48
  don't
• 17:48
  even
• 17:48
  have
• 17:48
  to
• 17:48
  worry
• 17:48
  about
• 17:49
  it,
• 17:49
  then
• 17:49
  it's
• 17:49
  still
• 17:49
  working
• 17:50
  for
• 17:50
  the
• 17:51
  Campground.
• 17:51
  And
• 17:52
  for
• 17:52
  myself
• 17:53
  as
• 17:53
  a,
• 17:53
  as
• 17:53
  I
• 17:54
  RV,
• 17:54
  I
• 17:54
  look
• 17:55
  for
• 17:55
  those
• 17:55
  gap
• 17:55
  times
• 17:56
  and
• 17:56
  I
• 17:56
  look
• 17:56
  for
• 17:56
  the
• 17:56
  parks
• 17:57
  that
• 17:57
  I
• 17:57
  know
• 17:57
  are
• 17:57
  using
• 17:58
  dynamic
• 17:58
  pricing
• 17:59
  because
• 17:59
  I
• 17:59
  know
• 17:59
  that's
• 18:00
  where
• 18:00
  I
• 18:00
  could
• 18:00
  get
• 18:00
  the
• 18:00
  best.
• 18:01
  Yeah.
• 18:02
  So
• 18:02
  it's
• 18:03
  the
• 18:03
  same
• 18:03
  thing.
• 18:03
  If
• 18:03
  you
• 18:04
  are
• 18:04
  looking
• 18:04
  for
• 18:05
  a
• 18:05
  hotel
• 18:05
  room
• 18:06
  or
• 18:06
  an
• 18:06
  airfare,
• 18:06
  the
• 18:06
  days
• 18:07
  that
• 18:07
  it's
• 18:07
  the
• 18:07
  slowest,
• 18:08
  when
• 18:09
  Dubai
• 18:09
  and
• 18:09
  that's
• 18:09
  when
• 18:10
  you
• 18:10
  go
• 18:10
  to
• 18:10
  shops.
• 18:10
  So
• 18:11
  there's
• 18:11
  some
• 18:11
  benefits
• 18:12
  from
• 18:12
  the
• 18:12
  Concentra
• 18:13
  side
• 18:13
  to
• 18:14
  dynamic
• 18:14
  pricing
• 18:15
  as
• 18:15
  well.
• 18:15
  And
• 18:16
  again,
• 18:16
  it
• 18:16
  benefits
• 18:17
  the
• 18:17
  Campground,
• 18:17
  cause
• 18:18
  you're
• 18:18
  filling
• 18:18
  up
• 18:18
  spots
• 18:19
  that
• 18:19
  may
• 18:19
  not
• 18:20
  be
• 18:20
  filled.
• 18:20
  They're
• 18:21
  normally
• 18:21
  you're
• 18:21
  lower
• 18:23
  occupancy
• 18:23
  date,
• 18:24
  so
• 18:24
  you're
• 18:24
  not
• 18:25
  reducing
• 18:25
  your
• 18:25
  right
• 18:26
  on
• 18:26
  the
• 18:26
  best
• 18:26
  weekend
• 18:26
  of
• 18:26
  the
• 18:27
  year.
• 18:27
  So
• 18:28
  that's
• 18:28
  that's
• 18:29
  where
• 18:29
  I
• 18:29
  am.
• 18:29
  I
• 18:29
  totally
• 18:30
  agree
• 18:30
  with
• 18:30
  everything.
• 18:31
  Casey
• 18:31
  is
• 18:31
  saying
• 18:31
  about
• 18:32
  getting
• 18:32
  ahead
• 18:33
  of
• 18:33
  things,
• 18:33
  trying
• 18:34
  things
• 18:34
  at
• 18:35
  your
• 18:35
  own
• 18:35
  pace
• 18:35
  so
• 18:35
  slowly.
• 18:36
  And
• 18:37
  the
• 18:37
  other
• 18:37
  thing
• 18:37
  has
• 18:37
  been
• 18:38
  so
• 18:38
  great.
• 18:38
  Yes.
• 18:39
  W
• 18:39
  while
• 18:39
  kg
• 18:40
  would
• 18:40
  have
• 18:40
  been
• 18:40
  mad
• 18:40
  at
• 18:41
  a
• 18:41
  lot
• 18:41
  of
• 18:41
  ways,
• 18:41
  it's
• 18:42
  been
• 18:42
  really
• 18:42
  great
• 18:43
  for
• 18:43
  some
• 18:43
  of
• 18:43
  my
• 18:43
  can't
• 18:43
  brands,
• 18:44
  because
• 18:45
  it's
• 18:45
  given
• 18:45
  them
• 18:46
  the
• 18:46
  courage
• 18:46
  to
• 18:46
  try
• 18:47
  things
• 18:47
  I
• 18:47
  would
• 18:47
  have
• 18:47
  never
• 18:48
  tried
• 18:49
  before.
• 18:50
  And
• 18:50
  it's
• 18:50
  given
• 18:50
  them
• 18:50
  the
• 18:51
  technology
• 18:52
  the
• 18:52
  R
• 18:52
  the
• 18:53
  ability
• 18:53
  to
• 18:53
  embrace
• 18:54
  the
• 18:54
  technology,
• 18:55
  that's
• 18:55
  going
• 18:55
  to
• 18:55
  allow
• 18:55
  them
• 18:55
  to
• 18:56
  do
• 18:56
  it.
• 18:56
  So
• 18:57
  a
• 18:57
  lot
• 18:57
  of
• 18:57
  times,
• 18:57
  even
• 18:58
  now,
• 18:58
  when
• 18:58
  I
• 18:58
  ask
• 18:59
  them
• 18:59
  to
• 18:59
  do
• 18:59
  something,
• 19:00
  that's
• 19:00
  a
• 19:00
  little
• 19:00
  bit
• 19:00
  out
• 19:01
  of
• 19:01
  their
• 19:01
  comfort
• 19:02
  zone
• 19:02
  and
• 19:02
  outside
• 19:02
  Blanco
• 19:03
  and
• 19:03
  everybody
• 19:04
  else
• 19:04
  does.
• 19:05
  And
• 19:05
  it's
• 19:05
  true.
• 19:06
  Almost
• 19:06
  every
• 19:06
  change
• 19:07
  we
• 19:07
  need
• 19:07
  to
• 19:07
  make
• 19:07
  can
• 19:08
  somehow
• 19:09
  go
• 19:09
  back
• 19:10
  to
• 19:10
  something.
• 19:11
  I
• 19:11
  really
• 19:11
  consider
• 19:12
  an
• 19:12
  improvement
• 19:13
  that
• 19:13
  came
• 19:13
  about
• 19:14
  because
• 19:14
  of
• 19:14
  COVID.
• 19:15
  But
• 19:15
  when
• 19:15
  you
• 19:16
  say
• 19:16
  that
• 19:16
  everybody
• 19:17
  gets
• 19:17
  it,
• 19:17
  COVID
• 19:18
  changed
• 19:18
  everything.
• 19:19
  And
• 19:19
  so
• 19:20
  it's
• 19:20
  not
• 19:20
  like
• 19:21
  a
• 19:21
  negative
• 19:22
  blame.
• 19:22
  It's
• 19:22
  look,
• 19:23
  this
• 19:23
  is
• 19:23
  the
• 19:23
  environment
• 19:24
  and
• 19:24
  the
• 19:24
  world
• 19:24
  we're
• 19:24
  living
• 19:25
  in
• 19:25
  now,
• 19:25
  and
• 19:25
  this
• 19:26
  is
• 19:26
  the
• 19:26
  motivation
• 19:26
  for
• 19:27
  these
• 19:27
  changes.
• 19:28
  And
• 19:28
  everybody
• 19:28
  just
• 19:29
  understand.
• 19:30
  So
• 19:31
  speaking
• 19:31
  from
• 19:31
  the
• 19:31
  consumer
• 19:32
  standpoint
• 19:32
  specifically,
• 19:33
  right
• 19:33
  though.
• 19:33
  I
• 19:34
  know
• 19:34
  you
• 19:34
  work
• 19:34
  with
• 19:34
  Campground.
• 19:36
  I
• 19:36
  definitely
• 19:36
  want
• 19:36
  to
• 19:36
  talk
• 19:36
  about
• 19:36
  that
• 19:37
  and
• 19:37
  I
• 19:37
  really
• 19:37
  appreciate
• 19:37
  all
• 19:38
  that
• 19:38
  you
• 19:38
  gave
• 19:38
  in.
• 19:39
  But
• 19:39
  from
• 19:39
  a
• 19:39
  consumer
• 19:40
  standpoint,
• 19:40
  I
• 19:40
  know
• 19:41
  you
• 19:41
  just
• 19:41
  went
• 19:41
  to
• 19:41
  the
• 19:41
  Albuquerque
• 19:42
  balloon
• 19:42
  Fiesta.
• 19:43
  You
• 19:43
  met
• 19:43
  a
• 19:43
  lot
• 19:43
  of
• 19:43
  consumers
• 19:44
  there,
• 19:44
  you
• 19:44
  were
• 19:44
  talking
• 19:45
  to
• 19:45
  a
• 19:45
  bunch
• 19:45
  of
• 19:45
  bloggers
• 19:45
  and
• 19:46
  things
• 19:46
  like
• 19:46
  that.
• 19:46
  And
• 19:46
  we
• 19:46
  tried
• 19:47
  to
• 19:47
  have
• 19:47
  you
• 19:47
  on
• 19:47
  the
• 19:47
  show,
• 19:47
  just
• 19:47
  a
• 19:47
  bad
• 19:48
  internet
• 19:48
  connection,
• 19:49
  and
• 19:49
  then
• 19:50
  working
• 19:50
  with
• 19:50
  Andy
• 19:50
  and
• 19:50
  all
• 19:50
  those
• 19:51
  properties,
• 19:51
  that
• 19:51
  RV
• 19:51
  life
• 19:52
  that
• 19:52
  are
• 19:52
  mostly
• 19:52
  consumer
• 19:53
  facing.
• 19:53
  Do
• 19:53
  you
• 19:53
  have
• 19:54
  any
• 19:54
  sense
• 19:54
  of
• 19:55
  what
• 19:55
  Casey
• 19:55
  is
• 19:55
  saying?
• 19:56
  Is
• 19:56
  that
• 19:56
  holding
• 19:57
  true
• 19:57
  with
• 19:57
  the
• 19:57
  consumers?
• 19:58
  Are
• 19:58
  they
• 19:58
  looking
• 19:58
  to
• 19:58
  book
• 19:59
  earlier
• 19:59
  than
• 19:59
  they
• 19:59
  have
• 20:00
  before,
• 20:00
  or
• 20:00
  the
• 20:03
  we're
• 20:04
  looking
• 20:04
  at
• 20:05
  the
• 20:05
  18
• 20:06
  to
• 20:06
  35
• 20:07
  year
• 20:07
  old
• 20:07
  demographic
• 20:08
  they're
• 20:09
  booking
• 20:09
  window
• 20:10
  is
• 20:10
  14
• 20:10
  to
• 20:11
  16.
• 20:12
  And
• 20:12
  what
• 20:12
  that
• 20:13
  means
• 20:13
  is
• 20:13
  they're
• 20:13
  going
• 20:13
  to
• 20:14
  sit
• 20:14
  down
• 20:14
  in
• 20:15
  December
• 20:15
  and
• 20:15
  look
• 20:16
  at
• 20:16
  their
• 20:16
  entire
• 20:17
  next
• 20:17
  year
• 20:18
  of
• 20:18
  travel.
• 20:18
  And
• 20:18
  they're
• 20:18
  going
• 20:19
  to
• 20:19
  book
• 20:19
  it
• 20:19
  all
• 20:20
  before
• 20:20
  January
• 20:20
  ever
• 20:21
  arrived
• 20:22
  and
• 20:22
  where
• 20:23
  they're
• 20:23
  going
• 20:23
  to
• 20:23
  book
• 20:23
  it
• 20:23
  as
• 20:24
  the
• 20:24
  places
• 20:24
  that
• 20:24
  are
• 20:24
  the
• 20:25
  easiest
• 20:25
  to
• 20:25
  find
• 20:26
  and
• 20:26
  the
• 20:27
  easiest
• 20:27
  to
• 20:28
  book
• 20:28
  online.
• 20:29
  That's
• 20:29
  the
• 20:29
  demographic
• 20:30
  we
• 20:30
  need
• 20:30
  to
• 20:30
  satisfy.
• 20:31
  That's
• 20:32
  where
• 20:32
  we're
• 20:32
  finding
• 20:33
  a
• 20:33
  lot
• 20:33
  of
• 20:33
  dissatisfaction.
• 20:35
  We
• 20:35
  don't
• 20:35
  want
• 20:35
  all
• 20:35
  these
• 20:36
  new
• 20:36
  RV
• 20:36
  years
• 20:37
  to
• 20:37
  come
• 20:37
  in.
• 20:37
  They
• 20:37
  bought
• 20:38
  these
• 20:38
  new
• 20:38
  rigs,
• 20:38
  they're
• 20:38
  excited
• 20:39
  about
• 20:39
  Camping
• 20:40
  and
• 20:40
  then
• 20:40
  they
• 20:40
  can't
• 20:40
  find
• 20:41
  the
• 20:41
  side.
• 20:41
  And
• 20:41
  so
• 20:42
  we
• 20:43
  know
• 20:43
  what
• 20:43
  they
• 20:43
  put
• 20:43
  it
• 20:43
  up
• 20:44
  for
• 20:44
  sale
• 20:44
  because
• 20:45
  they're
• 20:46
  used
• 20:46
  to
• 20:46
  technology
• 20:47
  and
• 20:47
  they
• 20:48
  won't
• 20:48
  camp
• 20:49
  grounds
• 20:49
  to
• 20:49
  be
• 20:49
  able
• 20:49
  to
• 20:49
  offer
• 20:50
  that
• 20:50
  technology.
• 20:51
  And
• 20:51
  so
• 20:52
  that's
• 20:53
  what
• 20:53
  we're
• 20:53
  finding.
• 20:53
  A
• 20:53
  lot
• 20:54
  of
• 20:54
  talking
• 20:54
  to
• 20:54
  people
• 20:55
  is
• 20:55
  asking
• 20:56
  about,
• 20:56
  when
• 20:56
  is
• 20:57
  this
• 20:57
  coming
• 20:57
  or
• 20:57
  when
• 20:57
  is
• 20:58
  that
• 20:58
  coming
• 20:58
  at
• 20:58
  the
• 20:58
  balloon
• 20:59
  Fiesta?
• 20:59
  We
• 20:59
  had
• 21:00
  such
• 21:00
  an
• 21:00
  amazing
• 21:01
  time
• 21:01
  because.
• 21:02
  It
• 21:03
  was
• 21:03
  such
• 21:03
  evidence
• 21:04
  that
• 21:04
  the
• 21:04
  RV
• 21:05
  industry
• 21:06
  and
• 21:06
  the
• 21:06
  consumer
• 21:07
  are
• 21:07
  so
• 21:07
  tightly
• 21:08
  knit
• 21:08
  to
• 21:08
  the
• 21:08
  Albuquerque
• 21:09
  Olympia
• 21:10
  sta
• 21:10
  we
• 21:10
  really,
• 21:11
  we
• 21:11
  know
• 21:12
  we
• 21:12
  there's
• 21:12
  over
• 21:13
  a
• 21:13
  thousand
• 21:13
  volunteers
• 21:14
  that
• 21:14
  are
• 21:14
  our
• 21:14
  videos
• 21:15
  that
• 21:15
  show
• 21:15
  up
• 21:15
  every
• 21:16
  year.
• 21:16
  There's
• 21:17
  more
• 21:17
  RV
• 21:18
  or
• 21:18
  participants
• 21:19
  than
• 21:19
  in
• 21:19
  any
• 21:19
  other
• 21:20
  category.
• 21:21
  And
• 21:22
  now
• 21:23
  it's
• 21:23
  funny
• 21:23
  because
• 21:24
  we've
• 21:24
  got
• 21:24
  multiple
• 21:25
  Campground
• 21:26
  chains
• 21:26
  that
• 21:26
  are
• 21:26
  actually
• 21:27
  looking
• 21:28
  to
• 21:28
  create
• 21:29
  their
• 21:29
  own
• 21:29
  envelopes,
• 21:30
  their
• 21:30
  own
• 21:30
  balloons
• 21:30
  for
• 21:30
  next
• 21:31
  year's
• 21:31
  Fiesta.
• 21:32
  And
• 21:32
  going
• 21:33
  the
• 21:33
  new
• 21:34
  consumer,
• 21:34
  the
• 21:34
  new
• 21:35
  camper
• 21:36
  likes
• 21:36
  to
• 21:36
  meet
• 21:37
  the
• 21:37
  industry
• 21:37
  where
• 21:38
  they're
• 21:38
  already
• 21:38
  at.
• 21:39
  They
• 21:39
  don't
• 21:39
  want
• 21:39
  to
• 21:39
  be
• 21:39
  asked
• 21:40
  to
• 21:40
  come
• 21:40
  to
• 21:40
  them.
• 21:41
  And
• 21:41
  it's
• 21:41
  another
• 21:41
  one
• 21:42
  of
• 21:42
  the
• 21:42
  big
• 21:42
  things
• 21:42
  in
• 21:42
  some
• 21:43
  of
• 21:43
  the
• 21:43
  studies
• 21:43
  we're
• 21:43
  doing
• 21:44
  is
• 21:44
  finding
• 21:45
  that.
• 21:46
  They're
• 21:46
  not
• 21:47
  as
• 21:47
  inclined
• 21:48
  the
• 21:48
  new
• 21:48
  camper
• 21:49
  to,
• 21:49
  to
• 21:50
  go
• 21:50
  to
• 21:50
  a
• 21:50
  rally
• 21:51
  where
• 21:51
  we're
• 21:51
  trying
• 21:52
  to
• 21:52
  sell
• 21:52
  them
• 21:52
  something
• 21:53
  or
• 21:53
  promote
• 21:53
  a
• 21:53
  product.
• 21:54
  They
• 21:54
  want
• 21:55
  to
• 21:55
  go
• 21:55
  to
• 21:56
  Moab
• 21:56
  to
• 21:56
  go
• 21:57
  side
• 21:57
  by
• 21:57
  side
• 21:58
  riding.
• 21:58
  And
• 21:58
  then
• 21:58
  they
• 21:59
  want
• 21:59
  to
• 21:59
  meet
• 21:59
  other
• 21:59
  RV
• 22:00
  years
• 22:00
  and
• 22:00
  other
• 22:01
  people
• 22:01
  there.
• 22:02
  And
• 22:02
  when
• 22:02
  they
• 22:02
  have
• 22:02
  those
• 22:03
  opportunities
• 22:04
  to
• 22:04
  create
• 22:04
  those
• 22:04
  experiences
• 22:06
  and
• 22:06
  to
• 22:06
  meet
• 22:06
  people
• 22:07
  that
• 22:07
  will,
• 22:07
  they
• 22:07
  will
• 22:08
  do
• 22:08
  that.
• 22:08
  And
• 22:08
  they
• 22:08
  are
• 22:09
  not
• 22:09
  afraid
• 22:09
  at
• 22:09
  all
• 22:10
  of
• 22:10
  dynamic
• 22:11
  pricing
• 22:11
  of
• 22:12
  advanced
• 22:12
  reservations.
• 22:14
  And
• 22:14
  they
• 22:14
  love
• 22:15
  the
• 22:15
  idea
• 22:15
  of
• 22:15
  being
• 22:15
  able
• 22:16
  to
• 22:16
  go
• 22:17
  to
• 22:17
  places
• 22:17
  and
• 22:18
  search
• 22:18
  multiple
• 22:18
  sites
• 22:20
  without
• 22:20
  being
• 22:21
  restricted
• 22:22
  to
• 22:22
  just
• 22:22
  one
• 22:23
  Campground.
• 22:24
  The
• 22:24
  idea
• 22:25
  of
• 22:25
  being
• 22:25
  able
• 22:25
  to
• 22:25
  search
• 22:26
  for
• 22:26
  a
• 22:26
  location
• 22:27
  versus
• 22:28
  searching
• 22:28
  for
• 22:28
  a
• 22:28
  Campground
• 22:29
  is
• 22:29
  huge
• 22:29
  on
• 22:30
  their
• 22:30
  bucket
• 22:30
  list.
• 22:31
  Yeah.
• 22:32
  I
• 22:32
  That's
• 22:32
  why
• 22:32
  we,
• 22:32
  honestly,
• 22:33
  that
• 22:33
  feedback
• 22:33
  is,
• 22:34
  it's
• 22:34
  spot
• 22:34
  on
• 22:34
  to
• 22:34
  what
• 22:34
  we
• 22:34
  thought
• 22:35
  to
• 22:35
  standing
• 22:35
  in
• 22:35
  the
• 22:35
  center.
• 22:37
  With
• 22:37
  all
• 22:37
  the
• 22:37
  new
• 22:38
  kind
• 22:38
  of
• 22:38
  campers.
• 22:39
  That's
• 22:39
  why
• 22:39
  we
• 22:39
  created
• 22:40
  the
• 22:40
  marketplace
• 22:41
  that
• 22:41
  we
• 22:41
  did
• 22:41
  was
• 22:42
  essentially
• 22:42
  for
• 22:42
  that
• 22:43
  exact
• 22:43
  reason
• 22:43
  was
• 22:44
  to
• 22:44
  say,
• 22:44
  it's
• 22:44
  funny,
• 22:44
  there's
• 22:45
  two
• 22:45
  fold,
• 22:45
  there's
• 22:45
  the
• 22:45
  consumer
• 22:46
  end.
• 22:46
  And
• 22:47
  then
• 22:47
  there
• 22:47
  was
• 22:47
  like
• 22:47
  the
• 22:47
  dealers,
• 22:48
  when
• 22:48
  we
• 22:49
  started
• 22:49
  first
• 22:49
  showing
• 22:50
  them
• 22:50
  the
• 22:50
  marketplace,
• 22:50
  we're
• 22:51
  all
• 22:51
  super
• 22:51
  excited
• 22:52
  because
• 22:52
  they're
• 22:52
  like,
• 22:52
  we're
• 22:53
  going
• 22:53
  to
• 22:53
  sell
• 22:53
  so
• 22:53
  many
• 22:53
  more
• 22:53
  classes
• 22:54
  because
• 22:54
  the
• 22:55
  biggest
• 22:55
  issue
• 22:55
  has
• 22:55
  been,
• 22:56
  someone
• 22:56
  buys
• 22:56
  this
• 22:57
  big
• 22:57
  rig
• 22:58
  and
• 22:58
  then
• 22:58
  they
• 22:58
  come
• 22:59
  back
• 22:59
  and
• 22:59
  they're
• 22:59
  like
• 22:59
  this
• 22:59
  thing
• 23:00
  that
• 23:00
  I
• 23:00
  can't,
• 23:01
  this
• 23:01
  doesn't
• 23:01
  fit
• 23:01
  anywhere.
• 23:02
  I
• 23:02
  can't
• 23:02
  get
• 23:02
  into
• 23:03
  these
• 23:03
  places.
• 23:03
  So
• 23:04
  they
• 23:04
  were
• 23:04
  super
• 23:04
  excited
• 23:05
  to
• 23:05
  just
• 23:05
  be
• 23:05
  able
• 23:05
  to
• 23:05
  search
• 23:06
  through,
• 23:06
  a
• 23:06
  bunch
• 23:06
  of
• 23:07
  different
• 23:07
  campgrounds
• 23:07
  that
• 23:07
  we
• 23:08
  have
• 23:08
  on
• 23:08
  the
• 23:08
  marketplace
• 23:08
  and
• 23:09
  actually
• 23:09
  find.
• 23:10
  That
• 23:10
  fit,
• 23:10
  that
• 23:10
  size
• 23:11
  rig.
• 23:12
  And
• 23:12
  then
• 23:12
  the
• 23:12
  same
• 23:12
  thing
• 23:12
  that
• 23:13
  Sandy
• 23:13
  was
• 23:13
  saying
• 23:13
  from
• 23:14
  the
• 23:14
  consumer
• 23:14
  side
• 23:14
  is
• 23:15
  that
• 23:15
  the
• 23:16
  idea
• 23:16
  of
• 23:17
  searching
• 23:18
  and
• 23:18
  clicking
• 23:18
  on
• 23:18
  a
• 23:19
  Campground.
• 23:19
  That
• 23:20
  again,
• 23:20
  if
• 23:20
  you
• 23:20
  know
• 23:21
  about
• 23:21
  that
• 23:21
  Campground,
• 23:22
  you're
• 23:22
  clicking
• 23:22
  on
• 23:22
  it,
• 23:22
  you're
• 23:22
  booking
• 23:23
  it,
• 23:23
  that's
• 23:24
  98%
• 23:25
  of
• 23:25
  bookings
• 23:25
  take
• 23:26
  place,
• 23:26
  but
• 23:26
  it's
• 23:26
  that
• 23:26
  other
• 23:26
  2%
• 23:27
  that
• 23:27
  they
• 23:28
  don't
• 23:28
  know
• 23:28
  about
• 23:28
  your
• 23:28
  Campground,
• 23:29
  having
• 23:30
  it
• 23:30
  in
• 23:30
  some
• 23:31
  sort
• 23:31
  of
• 23:31
  aggregate
• 23:31
  to
• 23:32
  be
• 23:32
  able
• 23:32
  to
• 23:32
  search
• 23:33
  based
• 23:33
  on
• 23:33
  location,
• 23:34
  based
• 23:34
  on
• 23:34
  rig
• 23:35
  size
• 23:35
  or
• 23:35
  just
• 23:35
  based
• 23:35
  on
• 23:36
  amenities
• 23:37
  in
• 23:37
  some
• 23:37
  capacity
• 23:38
  is
• 23:38
  something
• 23:39
  that
• 23:39
  we
• 23:39
  felt
• 23:39
  was
• 23:39
  missing
• 23:40
  in
• 23:40
  the
• 23:40
  industry
• 23:41
  to
• 23:41
  get
• 23:41
  more
• 23:42
  people
• 23:43
  doing
• 23:43
  exactly
• 23:44
  what
• 23:44
  Sandy
• 23:44
  said,
• 23:44
  people
• 23:44
  are
• 23:44
  doing.
• 23:45
  Camping,
• 23:46
  instead
• 23:46
  of
• 23:46
  getting
• 23:46
  frustrated
• 23:47
  that
• 23:47
  they
• 23:47
  can't
• 23:47
  find
• 23:48
  someplace
• 23:48
  and
• 23:48
  then
• 23:48
  saying,
• 23:49
  okay,
• 23:49
  I'm
• 23:49
  just
• 23:49
  going
• 23:50
  to
• 23:50
  rent
• 23:50
  this
• 23:50
  out
• 23:50
  or
• 23:50
  I'm
• 23:50
  going
• 23:51
  to
• 23:51
  sell
• 23:51
  it.
• 23:51
  Yeah
• 23:51
  it's
• 23:51
  interesting
• 23:52
  you
• 23:52
  say
• 23:52
  that
• 23:52
  because
• 23:52
  that's
• 23:53
  the
• 23:53
  exact
• 23:53
  kind
• 23:54
  of,
• 23:54
  research
• 23:54
  in,
• 23:55
  in,
• 23:55
  in
• 23:55
  information
• 23:56
  that
• 23:56
  we
• 23:56
  felt
• 23:57
  with
• 23:57
  why
• 23:57
  it
• 23:57
  was
• 23:58
  made
• 23:58
  sense
• 23:59
  to
• 23:59
  put
• 23:59
  together
• 23:59
  a
• 23:59
  marketplace.
• 24:00
  Okay.
• 24:01
  And
• 24:01
  another
• 24:02
  one
• 24:02
  of
• 24:02
  the
• 24:02
  initiatives
• 24:03
  I'm
• 24:03
  working
• 24:03
  on
• 24:04
  that
• 24:04
  relates
• 24:04
  to
• 24:04
  consumers,
• 24:05
  but
• 24:05
  ties
• 24:06
  in
• 24:06
  the
• 24:06
  industry
• 24:07
  and
• 24:07
  the
• 24:07
  technology
• 24:08
  that
• 24:08
  we're
• 24:08
  using.
• 24:09
  Yes,
• 24:10
  there
• 24:10
  is
• 24:11
  an
• 24:11
  extreme
• 24:11
  need
• 24:12
  to
• 24:12
  change
• 24:13
  the
• 24:13
  language
• 24:13
  of
• 24:14
  the
• 24:14
  Campground
• 24:14
  industry.
• 24:15
  And
• 24:16
  so
• 24:17
  we
• 24:17
  all
• 24:17
  know
• 24:18
  that
• 24:18
  if
• 24:18
  we
• 24:18
  go
• 24:18
  and
• 24:19
  we
• 24:19
  look
• 24:19
  at
• 24:19
  a
• 24:20
  website
• 24:20
  and
• 24:20
  it
• 24:20
  says
• 24:21
  it
• 24:21
  is
• 24:22
  a
• 24:22
  resort,
• 24:23
  if
• 24:23
  we've
• 24:24
  been
• 24:24
  Camping
• 24:24
  for
• 24:24
  a
• 24:24
  long
• 24:25
  time,
• 24:25
  we
• 24:25
  know
• 24:25
  it
• 24:25
  may
• 24:26
  not
• 24:26
  be
• 24:26
  a
• 24:26
  resort.
• 24:27
  And
• 24:27
  at
• 24:28
  the
• 24:28
  same
• 24:28
  time,
• 24:28
  it
• 24:29
  might
• 24:29
  say
• 24:29
  a
• 24:29
  Campground
• 24:31
  and
• 24:32
  it
• 24:32
  is
• 24:32
  so
• 24:32
  much
• 24:32
  more
• 24:33
  than
• 24:33
  just
• 24:33
  what
• 24:33
  I
• 24:34
  consider
• 24:34
  a
• 24:34
  basic
• 24:35
  Campground.
• 24:35
  We're
• 24:35
  never
• 24:36
  going
• 24:36
  to
• 24:36
  change
• 24:36
  the
• 24:36
  names
• 24:37
  of
• 24:37
  all
• 24:37
  these
• 24:37
  parks.
• 24:38
  But
• 24:38
  what
• 24:39
  we
• 24:39
  can
• 24:39
  do
• 24:39
  through
• 24:40
  technology
• 24:41
  is
• 24:41
  utilize
• 24:42
  and
• 24:42
  source
• 24:43
  definitions
• 24:45
  and
• 24:45
  assignments
• 24:46
  of
• 24:46
  types
• 24:46
  by
• 24:47
  the
• 24:47
  consumer.
• 24:48
  So
• 24:49
  with
• 24:49
  tools
• 24:49
  like
• 24:50
  Campground
• 24:50
  reviews
• 24:51
  and
• 24:51
  Campground
• 24:51
  views
• 24:52
  with
• 24:52
  Marquette
• 24:53
  and
• 24:53
  those
• 24:53
  kinds
• 24:53
  of
• 24:53
  things,
• 24:54
  we
• 24:54
  can
• 24:54
  literally
• 24:55
  ask
• 24:55
  people
• 24:55
  are
• 24:56
  doing
• 24:56
  their
• 24:57
  booking
• 24:57
  their
• 24:57
  reservation
• 24:58
  or
• 24:58
  making
• 24:59
  mean
• 24:59
  booking
• 24:59
  their
• 24:59
  posting
• 25:00
  their
• 25:00
  comments
• 25:00
  on
• 25:01
  their
• 25:01
  stay.
• 25:02
  We
• 25:02
  can
• 25:02
  ask
• 25:03
  them,
• 25:03
  how
• 25:03
  would
• 25:03
  you
• 25:04
  rate
• 25:04
  this?
• 25:04
  And
• 25:04
  if
• 25:04
  we
• 25:05
  have
• 25:05
  predefined
• 25:06
  definitions
• 25:08
  that
• 25:08
  they
• 25:08
  can
• 25:08
  understand,
• 25:09
  we
• 25:09
  let
• 25:10
  them
• 25:10
  choose
• 25:10
  from
• 25:11
  that.
• 25:11
  And
• 25:12
  so
• 25:12
  by
• 25:12
  that,
• 25:13
  by
• 25:13
  doing
• 25:14
  so
• 25:14
  the
• 25:14
  next
• 25:14
  time
• 25:15
  somebody
• 25:15
  else
• 25:15
  searches
• 25:16
  and
• 25:16
  it
• 25:16
  says,
• 25:17
  AAA
• 25:18
  resort
• 25:19
  they
• 25:19
  can
• 25:19
  look
• 25:20
  down
• 25:20
  and
• 25:20
  see
• 25:20
  what
• 25:20
  other
• 25:21
  people
• 25:21
  have
• 25:21
  rated
• 25:22
  it.
• 25:22
  Is
• 25:22
  it
• 25:22
  the
• 25:22
  Campground?
• 25:23
  Is
• 25:23
  it
• 25:23
  a
• 25:23
  resort?
• 25:24
  Is
• 25:25
  it
• 25:25
  an
• 25:25
  RV
• 25:25
  park
• 25:26
  or
• 25:26
  is
• 25:26
  it
• 25:26
  a
• 25:26
  neighborhood?
• 25:28
  Those
• 25:28
  are
• 25:28
  the
• 25:28
  primary
• 25:29
  four
• 25:29
  categories
• 25:30
  that
• 25:30
  we're
• 25:31
  looking
• 25:31
  at
• 25:31
  right
• 25:31
  now.
• 25:32
  And
• 25:33
  we've
• 25:33
  struggled
• 25:34
  and
• 25:34
  I
• 25:34
  would
• 25:34
  love
• 25:35
  to
• 25:35
  hear
• 25:35
  some
• 25:35
  feedback
• 25:36
  and,
• 25:36
  if
• 25:36
  you
• 25:36
  have
• 25:36
  comments
• 25:36
  or
• 25:37
  whatever,
• 25:37
  you
• 25:37
  take
• 25:37
  that
• 25:38
  on
• 25:39
  there,
• 25:39
  I
• 25:39
  believe
• 25:39
  there's
• 25:40
  a
• 25:40
  difference
• 25:40
  between
• 25:40
  a
• 25:41
  55
• 25:41
  plus
• 25:41
  retirement
• 25:42
  park
• 25:43
  and
• 25:43
  a
• 25:44
  neighborhood.
• 25:45
  And
• 25:45
  a
• 25:45
  neighborhood
• 25:45
  is
• 25:46
  a
• 25:46
  park
• 25:46
  where
• 25:47
  primarily
• 25:47
  people
• 25:48
  live
• 25:48
  there
• 25:48
  year
• 25:49
  around
• 25:49
  80%
• 25:50
  of
• 25:50
  the
• 25:50
  sites
• 25:50
  are
• 25:51
  full-time
• 25:51
  people,
• 25:52
  nothing
• 25:52
  wrong
• 25:53
  with
• 25:53
  that,
• 25:54
  but
• 25:54
  that's
• 25:54
  not
• 25:54
  a
• 25:54
  Campground
• 25:55
  to
• 25:55
  the
• 25:55
  younger
• 25:56
  consumer.
• 25:56
  It's
• 25:56
  an,
• 25:57
  it
• 25:57
  really
• 25:57
  is
• 25:58
  a
• 25:58
  neighborhood.
• 25:58
  Is
• 25:58
  people
• 25:59
  living
• 25:59
  there,
• 26:00
  they
• 26:00
  come
• 26:00
  and
• 26:00
  go,
• 26:01
  they
• 26:01
  go
• 26:01
  to
• 26:01
  work.
• 26:02
  It
• 26:02
  is
• 26:02
  not
• 26:03
  a
• 26:03
  Camping
• 26:03
  experience
• 26:04
  that
• 26:04
  the
• 26:05
  average
• 26:05
  camper
• 26:06
  is
• 26:06
  looking
• 26:06
  for.
• 26:07
  And
• 26:07
  so
• 26:08
  by
• 26:08
  being
• 26:08
  able
• 26:08
  to
• 26:09
  define
• 26:09
  those
• 26:10
  clearly
• 26:11
  when
• 26:11
  that
• 26:11
  new
• 26:11
  camper
• 26:12
  makes
• 26:12
  that
• 26:12
  reservation
• 26:13
  at
• 26:13
  that
• 26:13
  heart,
• 26:14
  that
• 26:14
  looks
• 26:14
  like
• 26:14
  it's
• 26:15
  a
• 26:15
  park
• 26:15
  experience
• 26:16
  or
• 26:16
  a
• 26:16
  Camping
• 26:16
  experience.
• 26:17
  And
• 26:17
  then
• 26:18
  they
• 26:18
  get
• 26:18
  there
• 26:19
  and
• 26:19
  it's
• 26:19
  a
• 26:19
  neighborhood
• 26:20
  they
• 26:21
  may
• 26:21
  bounce.
• 26:21
  And
• 26:21
  that
• 26:22
  pretrial.
• 26:23
  And
• 26:23
  so
• 26:24
  we
• 26:24
  predefined
• 26:25
  and
• 26:25
  told
• 26:25
  them,
• 26:25
  this
• 26:26
  is
• 26:26
  the
• 26:26
  kind
• 26:26
  of
• 26:26
  Campground
• 26:27
  you're
• 26:27
  going
• 26:27
  to,
• 26:28
  and
• 26:28
  that
• 26:28
  again,
• 26:29
  will
• 26:29
  just
• 26:29
  improve
• 26:29
  the
• 26:30
  experience.
• 26:30
  Overall.
• 26:31
  The
• 26:31
  flip
• 26:31
  side
• 26:32
  of
• 26:32
  that
• 26:32
  is
• 26:32
  as
• 26:33
  we
• 26:33
  age
• 26:33
  out
• 26:34
  of
• 26:34
  traveling,
• 26:34
  some
• 26:34
  of
• 26:35
  us
• 26:35
  are
• 26:35
  looking
• 26:35
  for
• 26:35
  those
• 26:36
  places
• 26:36
  where
• 26:36
  we
• 26:36
  might
• 26:36
  want
• 26:37
  to
• 26:37
  stay
• 26:37
  full
• 26:37
  time,
• 26:38
  year
• 26:38
  round,
• 26:38
  whether
• 26:39
  it's
• 26:39
  a
• 26:39
  55
• 26:40
  plus
• 26:40
  with
• 26:40
  all
• 26:40
  the
• 26:40
  amenities
• 26:41
  and
• 26:41
  it's
• 26:41
  just
• 26:41
  part-time
• 26:42
  or
• 26:42
  it's
• 26:43
  someplace
• 26:43
  we
• 26:43
  want
• 26:43
  to
• 26:43
  live
• 26:44
  year-round.
• 26:44
  So
• 26:45
  that's
• 26:45
  another
• 26:46
  one
• 26:46
  of
• 26:46
  the
• 26:46
  initiatives
• 26:47
  that
• 26:47
  we're
• 26:47
  working
• 26:47
  on
• 26:47
  to
• 26:48
  really
• 26:48
  help
• 26:48
  consumers
• 26:49
  and
• 26:49
  that
• 26:49
  consumers
• 26:50
  are
• 26:50
  pushing
• 26:51
  up
• 26:51
  through
• 26:52
  social
• 26:52
  media,
• 26:53
  through
• 26:53
  comments
• 26:53
  and
• 26:53
  Chats
• 26:54
  there,
• 26:54
  you
• 26:54
  can
• 26:54
  read
• 26:55
  it
• 26:55
  everyday.
• 26:55
  They'll
• 26:56
  say
• 26:56
  this
• 26:57
  was
• 26:57
  not
• 26:57
  a
• 26:57
  resort.
• 26:58
  It
• 26:58
  didn't
• 26:58
  have
• 26:59
  blah,
• 26:59
  blah,
• 26:59
  blah.
• 27:00
  The
• 27:00
  reason
• 27:00
  they're
• 27:00
  complaining
• 27:01
  it's
• 27:01
  because
• 27:01
  nobody
• 27:02
  set
• 27:02
  the
• 27:02
  expectations
• 27:03
  correctly.
• 27:03
  It's
• 27:03
  probably
• 27:04
  a
• 27:04
  great
• 27:04
  park.
• 27:05
  The
• 27:05
  expectations
• 27:06
  just
• 27:06
  weren't
• 27:07
  set
• 27:07
  correctly.
• 27:07
  That's
• 27:08
  another
• 27:08
  thing
• 27:08
  we're
• 27:08
  looking
• 27:09
  at
• 27:09
  with
• 27:09
  consumers.
• 27:09
  This
• 27:10
  is
• 27:10
  all
• 27:10
  interesting
• 27:11
  to
• 27:11
  me
• 27:11
  and
• 27:11
  I
• 27:11
  definitely,
• 27:11
  I
• 27:12
  want
• 27:12
  to
• 27:12
  hear
• 27:12
  Randy's
• 27:12
  opinion.
• 27:13
  I
• 27:13
  love
• 27:13
  this
• 27:13
  because
• 27:14
  I'm
• 27:14
  sure
• 27:14
  he's
• 27:14
  got
• 27:14
  some
• 27:15
  wise
• 27:15
  words
• 27:15
  and
• 27:15
  some
• 27:16
  things
• 27:16
  to
• 27:16
  say
• 27:16
  here,
• 27:16
  but
• 27:16
  before
• 27:17
  we
• 27:17
  get
• 27:17
  to
• 27:17
  Randy
• 27:17
  Angela.
• 27:19
  You're
• 27:19
  shaking
• 27:19
  your
• 27:19
  head.
• 27:20
  Randy,
• 27:20
  you
• 27:20
  always
• 27:20
  have
• 27:21
  wise
• 27:21
  words.
• 27:21
  I
• 27:22
  don't
• 27:22
  know
• 27:22
  how
• 27:22
  wise,
• 27:22
  but
• 27:23
  words.
• 27:23
  Yes.
• 27:24
  Okay.
• 27:24
  We'll
• 27:24
  take
• 27:25
  those
• 27:25
  too.
• 27:25
  That's
• 27:25
  all
• 27:26
  I
• 27:26
  have.
• 27:26
  Let's
• 27:26
  talk
• 27:26
  to
• 27:26
  Angela
• 27:27
  real
• 27:27
  quick
• 27:27
  though,
• 27:27
  because
• 27:28
  two
• 27:28
  things
• 27:28
  real
• 27:28
  quick,
• 27:28
  Angela,
• 27:29
  from
• 27:29
  a
• 27:29
  marketing
• 27:29
  standpoint,
• 27:30
  one
• 27:30
  is
• 27:30
  we're
• 27:31
  talking
• 27:31
  about
• 27:31
  these
• 27:31
  dynamic
• 27:32
  pricing
• 27:32
  and
• 27:32
  how
• 27:32
  far
• 27:32
  in
• 27:32
  advance
• 27:33
  to
• 27:33
  set
• 27:33
  the
• 27:33
  rates
• 27:33
  and
• 27:33
  so
• 27:33
  touch
• 27:34
  a
• 27:34
  little
• 27:34
  bit
• 27:34
  on
• 27:34
  like
• 27:35
  how
• 27:35
  you
• 27:35
  would.
• 27:36
  Kind
• 27:36
  of
• 27:36
  calm
• 27:37
  those
• 27:37
  fears
• 27:37
  for,
• 27:38
  from
• 27:38
  a
• 27:38
  consumer
• 27:38
  standpoint
• 27:39
  as
• 27:39
  far
• 27:39
  as
• 27:39
  website
• 27:40
  design
• 27:40
  goes,
• 27:40
  right?
• 27:41
  W
• 27:41
  how
• 27:41
  you
• 27:41
  display
• 27:41
  rates
• 27:42
  when
• 27:42
  you
• 27:42
  display
• 27:42
  rates,
• 27:43
  the
• 27:43
  wording,
• 27:43
  you
• 27:43
  use
• 27:43
  things
• 27:43
  like
• 27:44
  that.
• 27:44
  And
• 27:44
  then
• 27:44
  maybe
• 27:45
  if
• 27:45
  you
• 27:45
  want
• 27:45
  to
• 27:45
  just
• 27:45
  touch
• 27:45
  a
• 27:46
  little
• 27:46
  bit
• 27:46
  on
• 27:46
  what
• 27:46
  Sandy
• 27:47
  was
• 27:47
  talking
• 27:47
  about
• 27:47
  how
• 27:47
  you're
• 27:48
  representing
• 27:49
  your
• 27:49
  park
• 27:49
  through
• 27:50
  your
• 27:50
  name
• 27:51
  or
• 27:51
  photos
• 27:51
  or
• 27:51
  things
• 27:52
  like
• 27:52
  that.
• 27:53
  Yeah.
• 27:53
  Something
• 27:53
  else
• 27:54
  too,
• 27:54
  that
• 27:54
  I
• 27:54
  just
• 27:54
  wanted
• 27:54
  to
• 27:55
  touch
• 27:55
  on.
• 27:55
  When
• 27:56
  you're,
• 27:56
  when
• 27:56
  people
• 27:57
  are
• 27:57
  worried
• 27:57
  about
• 27:57
  the
• 27:57
  feedback
• 27:58
  that
• 27:58
  they're
• 27:58
  going
• 27:58
  to
• 27:58
  receive
• 27:59
  because
• 27:59
  of
• 27:59
  the
• 27:59
  dynamic
• 27:59
  pricing
• 28:00
  and
• 28:00
  to
• 28:00
  Casey's
• 28:00
  point
• 28:01
  of
• 28:01
  people
• 28:01
  are
• 28:01
  not
• 28:02
  talking
• 28:02
  to
• 28:02
  their
• 28:02
  neighbor,
• 28:02
  I
• 28:03
  paid
• 28:03
  $5
• 28:03
  more
• 28:04
  a
• 28:04
  night.
• 28:04
  We
• 28:04
  see
• 28:05
  literally
• 28:05
  thousands
• 28:06
  of
• 28:06
  reviews
• 28:06
  every
• 28:07
  month
• 28:07
  across
• 28:07
  all
• 28:08
  of
• 28:08
  our
• 28:08
  clients
• 28:08
  of,
• 28:09
  K
• 28:09
  ways
• 28:09
  and
• 28:09
  jelly
• 28:10
  Stone's
• 28:10
  in
• 28:10
  large
• 28:11
  management
• 28:11
  groups
• 28:12
  and
• 28:12
  independent
• 28:12
  parks.
• 28:13
  And
• 28:13
  I
• 28:13
  can
• 28:14
  honestly
• 28:14
  say
• 28:15
  I've
• 28:15
  literally
• 28:15
  never
• 28:16
  seen
• 28:16
  a
• 28:16
  single
• 28:16
  review
• 28:17
  where
• 28:17
  someone
• 28:17
  has
• 28:18
  said
• 28:18
  I
• 28:18
  paid
• 28:18
  $5
• 28:19
  more
• 28:19
  than
• 28:20
  my
• 28:20
  neighbor.
• 28:20
  I've
• 28:20
  never
• 28:21
  seen
• 28:21
  a
• 28:21
  single
• 28:22
  review
• 28:23
  complaining
• 28:23
  about.
• 28:25
  Dynamic
• 28:25
  pricing.
• 28:26
  And
• 28:26
  we
• 28:26
  all
• 28:26
  know
• 28:27
  that
• 28:27
  if
• 28:27
  they
• 28:27
  are
• 28:28
  unhappy
• 28:28
  with
• 28:28
  something
• 28:29
  they
• 28:29
  will
• 28:29
  let
• 28:29
  us
• 28:30
  know
• 28:30
  is
• 28:30
  so
• 28:31
  I,
• 28:31
  I
• 28:31
  just
• 28:31
  think
• 28:31
  that
• 28:31
  speaks
• 28:32
  to,
• 28:32
  I
• 28:32
  think
• 28:33
  sometimes
• 28:33
  it's
• 28:33
  a
• 28:33
  fear
• 28:33
  that
• 28:34
  owners
• 28:34
  create
• 28:34
  on
• 28:35
  their
• 28:35
  own
• 28:35
  because
• 28:35
  it's
• 28:35
  something
• 28:36
  new
• 28:36
  and
• 28:36
  it's
• 28:36
  up,
• 28:36
  I
• 28:37
  try
• 28:37
  to
• 28:37
  territory
• 28:37
  for
• 28:37
  themselves.
• 28:38
  And
• 28:38
  yeah.
• 28:39
  And
• 28:39
  then
• 28:40
  in
• 28:40
  terms
• 28:41
  of
• 28:41
  how
• 28:41
  you
• 28:41
  could
• 28:41
  display
• 28:43
  things
• 28:43
  on
• 28:43
  your
• 28:44
  website
• 28:44
  and
• 28:45
  setting
• 28:45
  the
• 28:45
  guests
• 28:46
  expectation
• 28:46
  before
• 28:47
  they
• 28:47
  are
• 28:47
  on
• 28:47
  your
• 28:47
  property.
• 28:48
  Making
• 28:48
  sure
• 28:48
  that
• 28:48
  your
• 28:48
  website's
• 28:49
  really
• 28:49
  easy
• 28:49
  news
• 28:50
  that
• 28:50
  it's
• 28:50
  user
• 28:50
  friendly.
• 28:51
  Like
• 28:51
  user-friendly
• 28:52
  easy
• 28:53
  to
• 28:53
  navigate.
• 28:54
  Things
• 28:54
  are
• 28:54
  labeled
• 28:54
  really
• 28:55
  clearly
• 28:56
  and
• 28:56
  having
• 28:56
  really
• 28:56
  nice
• 28:56
  pictures.
• 28:57
  And
• 28:57
  that
• 28:57
  goes
• 28:58
  with
• 28:58
  the
• 28:58
  pictures
• 28:59
  that
• 28:59
  you
• 28:59
  use
• 28:59
  in
• 28:59
  camp
• 28:59
  spot
• 28:59
  too.
• 29:00
  Nobody
• 29:00
  wants
• 29:00
  to
• 29:00
  see
• 29:02
  a
• 29:02
  small
• 29:03
  picture
• 29:04
  from
• 29:04
  your
• 29:04
  cell
• 29:04
  phone,
• 29:04
  that's
• 29:05
  cropped
• 29:05
  and
• 29:05
  it's
• 29:05
  crooked
• 29:06
  and,
• 29:06
  things
• 29:07
  are
• 29:07
  in
• 29:07
  disarray.
• 29:08
  People
• 29:08
  want
• 29:08
  to
• 29:08
  see
• 29:09
  really
• 29:09
  nice,
• 29:09
  clear
• 29:10
  images,
• 29:11
  and
• 29:11
  you
• 29:12
  can
• 29:12
  use
• 29:12
  this
• 29:12
  across
• 29:12
  your
• 29:13
  social
• 29:13
  media.
• 29:13
  You
• 29:13
  can
• 29:13
  use
• 29:13
  those
• 29:14
  across
• 29:14
  your
• 29:14
  website
• 29:15
  in
• 29:15
  your
• 29:15
  booking
• 29:15
  system.
• 29:16
  And
• 29:16
  so
• 29:16
  while
• 29:16
  it
• 29:17
  might
• 29:17
  seem
• 29:17
  like
• 29:17
  an
• 29:17
  investment
• 29:18
  up
• 29:18
  front
• 29:19
  which
• 29:19
  a
• 29:19
  good
• 29:19
  photographer
• 29:20
  is,
• 29:20
  so
• 29:21
  cheap
• 29:21
  expense.
• 29:21
  However,
• 29:23
  the
• 29:23
  return
• 29:23
  that
• 29:23
  you'll
• 29:23
  see
• 29:24
  on
• 29:24
  that,
• 29:25
  because
• 29:25
  you
• 29:25
  can
• 29:25
  use
• 29:25
  it
• 29:26
  across
• 29:26
  all
• 29:26
  these
• 29:26
  platforms
• 29:27
  and
• 29:27
  you
• 29:27
  can
• 29:27
  set
• 29:27
  really
• 29:27
  great
• 29:28
  expectations
• 29:28
  before
• 29:29
  people
• 29:29
  are
• 29:29
  stepping
• 29:30
  foot
• 29:30
  on
• 29:30
  your
• 29:30
  property.
• 29:31
  And
• 29:32
  I
• 29:32
  just,
• 29:32
  I
• 29:33
  think
• 29:33
  it
• 29:33
  goes
• 29:33
  so
• 29:34
  much
• 29:34
  further
• 29:34
  than
• 29:34
  people
• 29:34
  think
• 29:35
  that
• 29:35
  it
• 29:35
  does.
• 29:38
  I
• 29:38
  should
• 29:38
  say,
• 29:38
  I
• 29:39
  just
• 29:39
  want
• 29:39
  to
• 29:39
  say,
• 29:39
  I
• 29:39
  used
• 29:40
  to
• 29:40
  have
• 29:40
  a
• 29:40
  partnership
• 29:40
  with
• 29:40
  a
• 29:40
  photographer
• 29:41
  at
• 29:41
  my
• 29:41
  Campground,
• 29:42
  and
• 29:42
  I
• 29:42
  would
• 29:42
  give
• 29:42
  them
• 29:43
  like
• 29:43
  a
• 29:44
  in
• 29:44
  exchange
• 29:45
  for
• 29:45
  however
• 29:45
  many
• 29:46
  images.
• 29:46
  I
• 29:46
  would
• 29:46
  give
• 29:46
  them
• 29:47
  so
• 29:47
  many
• 29:47
  nights
• 29:48
  of
• 29:48
  Camping
• 29:48
  a
• 29:48
  year.
• 29:49
  Idea.
• 29:50
  Yeah.
• 29:51
  Capturing
• 29:51
  photos
• 29:51
  throughout
• 29:52
  different
• 29:52
  seasons
• 29:53
  and
• 29:53
  stuff
• 29:53
  like
• 29:53
  that.
• 29:53
  And
• 29:54
  if
• 29:54
  you
• 29:54
  can,
• 29:54
  yeah.
• 29:55
  If
• 29:55
  you
• 29:55
  can
• 29:55
  update
• 29:55
  photos,
• 29:56
  like
• 29:56
  on
• 29:56
  the,
• 29:57
  as
• 29:57
  fall
• 29:58
  is
• 29:58
  coming
• 29:58
  and
• 29:58
  you
• 29:58
  happen
• 29:59
  to
• 29:59
  have
• 29:59
  some
• 29:59
  photos
• 30:00
  that
• 30:00
  get
• 30:00
  the
• 30:01
  colors.
• 30:01
  People
• 30:01
  get
• 30:01
  drawn
• 30:02
  into
• 30:02
  that
• 30:02
  stuff
• 30:03
  if
• 30:03
  it's
• 30:03
  summer
• 30:03
  and
• 30:04
  you
• 30:04
  show,
• 30:04
  I
• 30:04
  like
• 30:04
  it.
• 30:05
  I
• 30:05
  like
• 30:05
  the
• 30:05
  visual
• 30:06
  of
• 30:06
  an
• 30:06
  empty
• 30:06
  pool,
• 30:07
  better
• 30:07
  than
• 30:07
  like
• 30:07
  a
• 30:07
  pool
• 30:08
  pack
• 30:08
  with
• 30:08
  400
• 30:09
  kids.
• 30:09
  But
• 30:09
  either
• 30:10
  way
• 30:10
  again,
• 30:10
  if
• 30:11
  you're
• 30:11
  playing
• 30:11
  on
• 30:11
  the
• 30:11
  idea
• 30:12
  of,
• 30:12
  if
• 30:12
  it's
• 30:12
  hot,
• 30:13
  you
• 30:13
  want
• 30:13
  to
• 30:13
  see
• 30:13
  a
• 30:13
  pool,
• 30:14
  if
• 30:14
  it's
• 30:15
  starting
• 30:15
  to
• 30:15
  get
• 30:15
  cool,
• 30:16
  you
• 30:16
  want
• 30:16
  to
• 30:16
  see
• 30:16
  fall
• 30:16
  colors
• 30:17
  and
• 30:17
  you
• 30:17
  want
• 30:17
  to
• 30:17
  see
• 30:17
  campfires
• 30:18
  and
• 30:18
  you
• 30:18
  want
• 30:18
  to
• 30:18
  see
• 30:19
  things
• 30:19
  like
• 30:19
  that.
• 30:19
  So
• 30:20
  I
• 30:20
  love
• 30:21
  that
• 30:21
  idea
• 30:21
  of,
• 30:21
  of
• 30:21
  of
• 30:21
  having
• 30:22
  someone
• 30:22
  where
• 30:22
  you're
• 30:22
  doing,
• 30:23
  just
• 30:23
  getting
• 30:23
  photos
• 30:24
  once,
• 30:24
  there's
• 30:24
  seasonality
• 30:25
  to
• 30:25
  this
• 30:25
  and
• 30:26
  that's
• 30:26
  relevant,
• 30:26
  right?
• 30:26
  Yeah.
• 30:26
  I
• 30:27
  don't
• 30:27
  know,
• 30:27
  I
• 30:27
  don't
• 30:27
  know
• 30:27
  how
• 30:28
  Brian,
• 30:28
  it's
• 30:29
  probably
• 30:29
  a
• 30:29
  dollar
• 30:29
  or
• 30:29
  two
• 30:30
  to
• 30:30
  swap
• 30:30
  out
• 30:30
  all
• 30:31
  photos
• 30:31
  on
• 30:31
  your
• 30:31
  websites.
• 30:32
  You
• 30:32
  do
• 30:32
  for
• 30:32
  people,
• 30:32
  probably
• 30:32
  nothing
• 30:33
  expensive
• 30:33
  at
• 30:33
  all,
• 30:34
  but
• 30:34
  either
• 30:34
  way,
• 30:35
  when
• 30:35
  they
• 30:35
  get
• 30:35
  those
• 30:35
  on
• 30:35
  there
• 30:36
  and
• 30:36
  they
• 30:36
  swap
• 30:36
  them
• 30:36
  out,
• 30:37
  it
• 30:37
  is
• 30:37
  pretty,
• 30:38
  pretty
• 30:38
  straightforward
• 30:38
  to
• 30:39
  swap
• 30:39
  those
• 30:39
  images
• 30:40
  out.
• 30:40
  And
• 30:40
  it
• 30:41
  works
• 30:41
  like
• 30:41
  it,
• 30:42
  it's
• 30:42
  a
• 30:42
  real
• 30:42
  benefit
• 30:43
  that
• 30:43
  people
• 30:43
  want
• 30:43
  to
• 30:43
  see,
• 30:44
  especially
• 30:45
  if
• 30:45
  you're
• 30:45
  speaking
• 30:45
  the
• 30:45
  language
• 30:46
  of
• 30:46
  this.
• 30:48
  I
• 30:48
  think,
• 30:49
  go
• 30:49
  ahead.
• 30:50
  I'm
• 30:50
  sorry.
• 30:50
  I
• 30:50
  think
• 30:51
  it's
• 30:51
  really
• 30:51
  important
• 30:52
  to,
• 30:53
  for
• 30:53
  properties.
• 30:53
  I
• 30:53
  think
• 30:54
  sometimes
• 30:54
  they
• 30:54
  are
• 30:54
  concerned.
• 30:55
  I
• 30:55
  don't
• 30:55
  want
• 30:55
  to
• 30:55
  show
• 30:56
  my
• 30:56
  park
• 30:56
  in
• 30:56
  a
• 30:56
  season
• 30:57
  that
• 30:57
  we're
• 30:57
  not
• 30:57
  open,
• 30:58
  but
• 30:58
  I
• 30:58
  also
• 30:58
  think
• 30:59
  that
• 30:59
  consumers
• 30:59
  are
• 31:00
  interested
• 31:00
  to
• 31:00
  see
• 31:01
  what
• 31:01
  your
• 31:01
  park
• 31:01
  looks
• 31:01
  like.
• 31:02
  You're
• 31:02
  rounded,
• 31:03
  especially
• 31:03
  on
• 31:03
  social
• 31:04
  media,
• 31:04
  making
• 31:05
  sure
• 31:05
  that
• 31:05
  you're
• 31:05
  showing
• 31:06
  the
• 31:06
  developments
• 31:07
  that
• 31:07
  you're
• 31:07
  doing,
• 31:07
  even
• 31:08
  in
• 31:08
  the
• 31:08
  off
• 31:08
  season,
• 31:08
  showing
• 31:09
  those
• 31:09
  really
• 31:09
  beautiful
• 31:10
  snow
• 31:10
  covered
• 31:11
  lake
• 31:11
  pictures
• 31:12
  or
• 31:13
  the
• 31:13
  wildlife
• 31:13
  that's
• 31:13
  visiting
• 31:14
  your
• 31:14
  property,
• 31:14
  that
• 31:14
  they
• 31:15
  don't
• 31:15
  get
• 31:15
  to
• 31:15
  see.
• 31:16
  And
• 31:16
  I
• 31:16
  think
• 31:16
  that
• 31:16
  it
• 31:16
  helps
• 31:17
  tell
• 31:17
  more
• 31:17
  of
• 31:17
  a
• 31:17
  story.
• 31:18
  It
• 31:18
  helps
• 31:18
  draw
• 31:18
  people
• 31:19
  in,
• 31:19
  it
• 31:19
  makes
• 31:19
  them
• 31:19
  more
• 31:20
  interested
• 31:20
  and
• 31:20
  it's
• 31:21
  not
• 31:21
  the
• 31:21
  same.
• 31:22
  You're
• 31:22
  not
• 31:22
  seeing
• 31:22
  the
• 31:23
  same
• 31:23
  pool
• 31:23
  pictures,
• 31:23
  the
• 31:24
  same
• 31:24
  cabin
• 31:24
  pictures
• 31:24
  over
• 31:25
  and
• 31:25
  over
• 31:25
  again.
• 31:26
  And
• 31:26
  I
• 31:27
  just,
• 31:28
  you
• 31:28
  and
• 31:29
  your
• 31:29
  property,
• 31:30
  it
• 31:31
  tells
• 31:31
  it
• 31:32
  what
• 31:32
  section
• 31:32
  of
• 31:32
  human
• 31:33
  that
• 31:33
  instead
• 31:34
  of
• 31:34
  just
• 31:34
  authenticity
• 31:35
  and
• 31:35
  people
• 31:35
  are
• 31:35
  craving
• 31:36
  authenticity
• 31:37
  as
• 31:37
  evidenced
• 31:37
  by
• 31:37
  Instagram.
• 31:39
  Totally.
• 31:39
  And
• 31:39
  it's
• 31:40
  not
• 31:40
  always.
• 31:41
  Professional
• 31:42
  pictures
• 31:42
  are
• 31:42
  absolutely
• 31:43
  beneficial.
• 31:43
  And
• 31:44
  I
• 31:44
  highly
• 31:44
  encouraged
• 31:45
  them,
• 31:45
  especially
• 31:46
  someone
• 31:46
  that's
• 31:47
  familiar
• 31:47
  with
• 31:47
  taking
• 31:47
  pictures
• 31:48
  of
• 31:48
  landscape,
• 31:49
  simply
• 31:49
  because
• 31:49
  they
• 31:50
  know
• 31:50
  what
• 31:50
  angles
• 31:51
  are
• 31:51
  most
• 31:51
  flattering
• 31:52
  for
• 31:52
  different
• 31:52
  types,
• 31:52
  and
• 31:52
  sizes
• 31:53
  of
• 31:53
  buildings
• 31:54
  and
• 31:54
  those
• 31:54
  kinds
• 31:54
  of
• 31:54
  things.
• 31:55
  But
• 31:55
  making
• 31:55
  sure
• 31:55
  that
• 31:55
  you're
• 31:56
  not
• 31:56
  just
• 31:56
  taking
• 31:56
  pictures
• 31:57
  of
• 31:57
  a
• 31:57
  completely
• 31:58
  empty
• 31:58
  park,
• 31:59
  we
• 31:59
  know
• 31:59
  peak
• 32:00
  season,
• 32:00
  it's
• 32:00
  so
• 32:01
  busy
• 32:01
  and
• 32:01
  you
• 32:01
  don't
• 32:01
  have
• 32:02
  time
• 32:02
  necessarily
• 32:03
  to
• 32:03
  coordinate,
• 32:03
  to
• 32:04
  have
• 32:04
  someone
• 32:04
  come
• 32:04
  in,
• 32:04
  but
• 32:05
  you
• 32:05
  don't
• 32:05
  want
• 32:05
  to
• 32:05
  take
• 32:06
  pictures
• 32:06
  of
• 32:06
  all
• 32:07
  of
• 32:07
  these
• 32:07
  empty
• 32:07
  sites
• 32:07
  where
• 32:08
  the
• 32:08
  trees
• 32:08
  are
• 32:08
  half
• 32:08
  dead
• 32:09
  and
• 32:09
  the
• 32:09
  leaves
• 32:09
  have
• 32:09
  fallen
• 32:10
  off.
• 32:10
  And
• 32:10
  that
• 32:10
  might
• 32:10
  be
• 32:10
  an
• 32:11
  okay
• 32:11
  picture
• 32:11
  to
• 32:11
  share
• 32:11
  on
• 32:11
  social
• 32:12
  media.
• 32:12
  You're
• 32:12
  wrapping
• 32:13
  up
• 32:13
  your
• 32:13
  season,
• 32:13
  closing
• 32:14
  the
• 32:14
  park,
• 32:14
  but
• 32:15
  from
• 32:15
  a
• 32:16
  visual
• 32:16
  standpoint,
• 32:17
  when
• 32:17
  you're
• 32:17
  trying
• 32:17
  to
• 32:17
  sell
• 32:17
  those
• 32:17
  sites
• 32:18
  in
• 32:18
  the
• 32:18
  summer,
• 32:18
  you
• 32:19
  want
• 32:19
  it
• 32:19
  to
• 32:19
  look
• 32:19
  lush
• 32:19
  and
• 32:20
  green
• 32:20
  and
• 32:20
  full,
• 32:21
  like
• 32:21
  people
• 32:21
  are
• 32:21
  enjoying
• 32:22
  their
• 32:22
  stay
• 32:22
  at
• 32:22
  your
• 32:22
  property.
• 32:23
  And
• 32:23
  I
• 32:23
  just,
• 32:24
  yeah,
• 32:25
  so
• 32:25
  professional
• 32:25
  pictures
• 32:25
  can
• 32:26
  go
• 32:26
  a
• 32:26
  really
• 32:26
  long
• 32:26
  way,
• 32:26
  but
• 32:26
  also
• 32:27
  if
• 32:27
  you
• 32:27
  have
• 32:27
  someone
• 32:27
  on
• 32:27
  site
• 32:28
  that
• 32:28
  knows
• 32:28
  what
• 32:28
  they
• 32:28
  do.
• 32:29
  With
• 32:29
  their
• 32:30
  phone,
• 32:30
  you
• 32:30
  can
• 32:30
  take
• 32:30
  some
• 32:31
  really
• 32:31
  nice
• 32:31
  pictures
• 32:32
  and
• 32:32
  be
• 32:32
  sharing
• 32:32
  those
• 32:33
  in
• 32:33
  real
• 32:33
  time
• 32:33
  throughout
• 32:34
  your
• 32:34
  season
• 32:34
  and
• 32:35
  carry
• 32:35
  that
• 32:35
  into
• 32:35
  your
• 32:35
  off
• 32:36
  season
• 32:36
  too.
• 32:36
  So
• 32:36
  people
• 32:37
  could
• 32:37
  get
• 32:37
  excited
• 32:38
  for
• 32:38
  booking
• 32:38
  their
• 32:38
  next
• 32:38
  day
• 32:39
  when
• 32:39
  you
• 32:39
  reopened.
• 32:39
  And
• 32:39
  if
• 32:39
  you're
• 32:40
  not,
• 32:40
  if
• 32:40
  you're
• 32:40
  not
• 32:40
  on
• 32:40
  the
• 32:40
  phone,
• 32:41
  taking
• 32:42
  phone
• 32:42
  reservations
• 32:43
  all
• 32:43
  day,
• 32:43
  you'll
• 32:43
  have
• 32:44
  plenty
• 32:44
  of
• 32:44
  time
• 32:44
  to
• 32:44
  go
• 32:44
  out
• 32:45
  and
• 32:45
  learn
• 32:46
  photography.
• 32:47
  We
• 32:48
  actually
• 32:48
  put
• 32:48
  out
• 32:48
  like
• 32:49
  a
• 32:49
  guide
• 32:50
  on
• 32:50
  taking
• 32:50
  your
• 32:51
  own
• 32:51
  Campground
• 32:52
  photographs,
• 32:52
  like
• 32:53
  when
• 32:53
  the
• 32:53
  golden
• 32:53
  hour
• 32:53
  was,
• 32:54
  if
• 32:54
  you're
• 32:54
  just
• 32:54
  using
• 32:55
  your
• 32:55
  phone,
• 32:55
  what
• 32:56
  angle
• 32:56
  to
• 32:56
  take
• 32:56
  that
• 32:57
  on?
• 32:57
  Just
• 32:57
  because
• 32:57
  it's,
• 32:58
  it
• 32:58
  is
• 32:58
  it's
• 32:58
  so
• 32:58
  relevant.
• 32:59
  It's
• 33:00
  incredible
• 33:00
  the
• 33:01
  amount
• 33:01
  of
• 33:01
  additional
• 33:02
  bookings
• 33:02
  that
• 33:02
  happened
• 33:03
  with
• 33:03
  good
• 33:03
  photography
• 33:04
  and
• 33:04
  good
• 33:04
  Burbridge
• 33:04
  it's
• 33:05
  the
• 33:05
  data
• 33:05
  is
• 33:06
  insane.
• 33:06
  If
• 33:06
  they're
• 33:06
  not
• 33:07
  out
• 33:07
  there
• 33:07
  doing
• 33:07
  that
• 33:07
  are
• 33:08
  not
• 33:08
  out
• 33:08
  there,
• 33:08
  if
• 33:08
  you
• 33:08
  don't
• 33:09
  have
• 33:09
  time
• 33:09
  to
• 33:09
  capture
• 33:10
  some
• 33:10
  of
• 33:10
  those
• 33:10
  moments,
• 33:11
  again,
• 33:12
  there's
• 33:12
  technology
• 33:13
  that
• 33:13
  can
• 33:13
  help
• 33:13
  with
• 33:13
  that.
• 33:13
  So
• 33:13
  you
• 33:14
  can
• 33:14
  make
• 33:14
  time
• 33:15
  to
• 33:15
  capture
• 33:15
  some
• 33:15
  of
• 33:15
  those.
• 33:16
  Yeah.
• 33:17
  And
• 33:17
  then
• 33:18
  another
• 33:18
  great
• 33:18
  tip
• 33:19
  for
• 33:19
  Campground
• 33:19
  too,
• 33:20
  because
• 33:20
  they
• 33:20
  all
• 33:20
  feel
• 33:20
  so
• 33:21
  overwhelmed
• 33:21
  right
• 33:21
  now
• 33:22
  is
• 33:23
  to
• 33:23
  start
• 33:23
  with
• 33:24
  your
• 33:24
  category.
• 33:25
  You
• 33:25
  don't
• 33:25
  have
• 33:25
  to
• 33:25
  have
• 33:26
  a
• 33:26
  picture
• 33:26
  for
• 33:26
  every
• 33:27
  single
• 33:27
  site
• 33:28
  to
• 33:28
  start
• 33:28
  off
• 33:28
  with,
• 33:29
  start
• 33:29
  with
• 33:30
  just
• 33:30
  one
• 33:30
  picture
• 33:31
  that
• 33:31
  represents
• 33:32
  your
• 33:32
  premium
• 33:33
  backend
• 33:33
  or
• 33:33
  your
• 33:34
  pull-through.
• 33:35
  And
• 33:35
  I
• 33:35
  always
• 33:35
  say,
• 33:36
  don't
• 33:36
  take
• 33:36
  your
• 33:37
  absolute
• 33:37
  best
• 33:38
  and
• 33:38
  don't
• 33:38
  take
• 33:38
  your
• 33:39
  work
• 33:39
  because
• 33:39
  it's
• 33:39
  all
• 33:40
  about
• 33:40
  setting
• 33:40
  expectations.
• 33:42
  So
• 33:42
  if
• 33:42
  you
• 33:42
  take
• 33:42
  a
• 33:42
  picture
• 33:43
  of
• 33:43
  that
• 33:43
  absolute
• 33:44
  best
• 33:44
  full
• 33:45
  through
• 33:45
  site
• 33:45
  in
• 33:45
  all
• 33:46
  your
• 33:46
  others,
• 33:46
  aren't
• 33:46
  quite
• 33:47
  as
• 33:47
  good.
• 33:48
  Now
• 33:48
  you
• 33:48
  set
• 33:48
  the
• 33:49
  expectation
• 33:49
  that
• 33:50
  they're
• 33:50
  all
• 33:50
  going
• 33:50
  to
• 33:50
  look
• 33:51
  like
• 33:51
  this,
• 33:51
  right?
• 33:51
  So
• 33:52
  you
• 33:52
  take
• 33:52
  a
• 33:53
  good
• 33:53
  middle
• 33:53
  of
• 33:53
  the
• 33:53
  road
• 33:54
  picture
• 33:54
  just
• 33:54
  by
• 33:54
  category
• 33:55
  and
• 33:56
  just
• 33:56
  start
• 33:57
  by
• 33:57
  showing
• 33:57
  them.
• 33:58
  Yeah.
• 33:59
  Yeah.
• 34:00
  The
• 34:00
  way
• 34:00
  that
• 34:00
  you
• 34:00
  display
• 34:01
  your
• 34:01
  property
• 34:01
  on
• 34:01
  social
• 34:02
  and
• 34:03
  on
• 34:03
  your
• 34:03
  website,
• 34:03
  it
• 34:04
  all
• 34:04
  ties
• 34:04
  into
• 34:04
  your
• 34:05
  branding
• 34:05
  and
• 34:05
  being
• 34:06
  consistent.
• 34:06
  And
• 34:07
  it's
• 34:07
  setting
• 34:07
  the
• 34:07
  guests
• 34:07
  expectations.
• 34:09
  We
• 34:09
  talk
• 34:09
  about
• 34:09
  this
• 34:10
  with
• 34:10
  our
• 34:10
  clients
• 34:10
  all
• 34:10
  the
• 34:10
  time.
• 34:11
  You're
• 34:11
  setting
• 34:11
  the
• 34:11
  expectations
• 34:12
  before
• 34:13
  someone's
• 34:13
  even
• 34:13
  made
• 34:14
  a
• 34:14
  booking
• 34:14
  before
• 34:14
  they've
• 34:15
  set
• 34:15
  foot
• 34:15
  on
• 34:15
  your
• 34:15
  property.
• 34:16
  And
• 34:17
  if
• 34:17
  you
• 34:17
  are
• 34:18
  posting
• 34:18
  pictures
• 34:19
  and
• 34:19
  sharing
• 34:19
  things
• 34:19
  that
• 34:20
  misrepresent
• 34:21
  the
• 34:21
  overall
• 34:22
  of
• 34:22
  that
• 34:23
  site
• 34:23
  type
• 34:23
  or
• 34:23
  the
• 34:23
  overall
• 34:24
  of
• 34:24
  your
• 34:24
  property
• 34:24
  will,
• 34:25
  when
• 34:25
  they
• 34:25
  get
• 34:25
  there,
• 34:25
  they're
• 34:25
  going
• 34:26
  to
• 34:26
  be
• 34:26
  pretty
• 34:26
  disappointed
• 34:27
  and
• 34:27
  it's
• 34:27
  probably
• 34:28
  going
• 34:28
  to
• 34:28
  lead
• 34:28
  to
• 34:28
  a
• 34:28
  bad
• 34:29
  review,
• 34:30
  and
• 34:30
  then
• 34:30
  you're
• 34:30
  going
• 34:30
  to
• 34:30
  have
• 34:30
  to
• 34:31
  deal
• 34:31
  with
• 34:31
  that
• 34:31
  headache
• 34:32
  later.
• 34:33
  It's
• 34:33
  just
• 34:33
  making
• 34:34
  sure
• 34:34
  that
• 34:34
  you're
• 34:34
  sharing
• 34:35
  consistent
• 34:35
  things
• 34:36
  that
• 34:36
  are
• 34:36
  true,
• 34:37
  what
• 34:37
  you
• 34:37
  really
• 34:37
  offer
• 34:38
  so
• 34:38
  important.
• 34:39
  We
• 34:40
  debated
• 34:40
  this
• 34:40
  quite
• 34:40
  heavily
• 34:41
  internally
• 34:42
  on
• 34:42
  for
• 34:43
  the
• 34:43
  marketplace.
• 34:44
  Do
• 34:44
  we
• 34:44
  allow
• 34:44
  part.
• 34:46
  That
• 34:46
  didn't
• 34:46
  have
• 34:47
  either
• 34:47
  a
• 34:47
  certain
• 34:47
  level
• 34:47
  of
• 34:47
  photography
• 34:48
  on
• 34:48
  there
• 34:49
  because
• 34:49
  we
• 34:49
  knew
• 34:49
  that's
• 34:49
  what
• 34:49
  the
• 34:49
  consumer
• 34:50
  wanted
• 34:50
  to
• 34:50
  see.
• 34:51
  Or
• 34:51
  do
• 34:51
  we
• 34:52
  allow
• 34:52
  a
• 34:52
  parks?
• 34:52
  They
• 34:52
  don't
• 34:53
  have
• 34:53
  any
• 34:53
  photography.
• 34:54
  Do
• 34:54
  we
• 34:54
  allow
• 34:54
  them
• 34:55
  those
• 34:56
  listings
• 34:56
  on
• 34:57
  there?
• 34:57
  Because
• 34:57
  the
• 34:57
  last
• 34:57
  thing
• 34:58
  we
• 34:58
  wanted
• 34:58
  to
• 34:58
  present
• 34:58
  to
• 34:59
  the
• 34:59
  consumer
• 34:59
  was
• 35:00
  the
• 35:00
  search
• 35:01
  and
• 35:01
  then
• 35:01
  a
• 35:01
  bunch
• 35:01
  of
• 35:01
  non
• 35:02
  images,
• 35:02
  that
• 35:02
  wouldn't
• 35:03
  be
• 35:03
  what
• 35:03
  the
• 35:04
  consumer
• 35:04
  ultimately
• 35:04
  wants.
• 35:05
  So
• 35:05
  we
• 35:06
  ended
• 35:06
  up
• 35:06
  deciding
• 35:06
  to
• 35:07
  allow
• 35:07
  those
• 35:08
  parks
• 35:08
  to
• 35:08
  go
• 35:08
  on
• 35:09
  there.
• 35:09
  But
• 35:10
  it's
• 35:10
  incredible
• 35:11
  how
• 35:11
  little,
• 35:12
  or
• 35:12
  how
• 35:13
  less
• 35:13
  they
• 35:13
  get
• 35:13
  clicked
• 35:14
  on.
• 35:14
  It's
• 35:14
  like
• 35:15
  the
• 35:15
  need
• 35:15
  is
• 35:15
  so
• 35:15
  overwhelming
• 35:16
  that,
• 35:17
  with
• 35:17
  photography
• 35:18
  that's,
• 35:18
  that's
• 35:18
  ultimately,
• 35:19
  what,
• 35:19
  the
• 35:19
  first
• 35:20
  thing
• 35:20
  that
• 35:20
  people
• 35:20
  are
• 35:20
  clicking
• 35:21
  on.
• 35:21
  So
• 35:21
  like
• 35:21
  we
• 35:22
  decided
• 35:22
  to
• 35:22
  allow
• 35:23
  it
• 35:23
  just
• 35:23
  in
• 35:23
  case
• 35:24
  like,
• 35:24
  but
• 35:24
  almost
• 35:24
  to
• 35:25
  do
• 35:25
  it.
• 35:25
  To
• 35:25
  encourage
• 35:26
  these
• 35:26
  parks
• 35:26
  to
• 35:26
  say,
• 35:27
  look
• 35:27
  like,
• 35:28
  you're
• 35:28
  showing
• 35:28
  up,
• 35:29
  exactly
• 35:29
  in
• 35:29
  the
• 35:30
  area
• 35:30
  that
• 35:30
  this
• 35:30
  person
• 35:31
  is
• 35:31
  looking
• 35:31
  for,
• 35:31
  but
• 35:32
  you're
• 35:32
  not
• 35:32
  getting
• 35:32
  any
• 35:33
  clicks.
• 35:33
  They
• 35:33
  don't
• 35:33
  know
• 35:33
  what
• 35:33
  it
• 35:33
  looks
• 35:34
  like.
• 35:34
  They
• 35:34
  don't
• 35:34
  know.
• 35:34
  They
• 35:34
  don't
• 35:35
  have
• 35:35
  any
• 35:35
  idea
• 35:35
  what
• 35:35
  the
• 35:35
  what
• 35:36
  it
• 35:36
  is.
• 35:36
  And
• 35:36
  so
• 35:36
  you
• 35:36
  might
• 35:37
  have
• 35:37
  the
• 35:37
  best
• 35:37
  price
• 35:37
  or
• 35:37
  the
• 35:37
  best.
• 35:39
  And
• 35:39
  maybe
• 35:39
  the
• 35:39
  best
• 35:39
  part,
• 35:40
  but
• 35:40
  if
• 35:40
  they
• 35:40
  don't
• 35:40
  know
• 35:41
  it's
• 35:41
  tough
• 35:41
  for
• 35:41
  someone
• 35:41
  to
• 35:41
  commit
• 35:42
  to
• 35:42
  that
• 35:42
  booking.
• 35:42
  So
• 35:43
  something
• 35:44
  else
• 35:44
  that
• 35:45
  ties
• 35:45
  into
• 35:46
  what
• 35:46
  Casey
• 35:47
  said
• 35:47
  at
• 35:47
  the
• 35:47
  beginning
• 35:47
  about
• 35:48
  setting
• 35:48
  your
• 35:48
  rates
• 35:49
  and
• 35:49
  doing
• 35:49
  that
• 35:50
  well
• 35:50
  in
• 35:50
  advance
• 35:50
  before
• 35:51
  your
• 35:51
  seasoned
• 35:51
  people
• 35:51
  are
• 35:52
  starting
• 35:52
  to
• 35:52
  book
• 35:52
  and
• 35:52
  that
• 35:53
  sort
• 35:53
  of
• 35:53
  thing.
• 35:54
  We've
• 35:54
  had
• 35:54
  a
• 35:54
  lot
• 35:54
  of
• 35:54
  clients
• 35:55
  coming
• 35:55
  to
• 35:55
  us
• 35:55
  especially
• 35:56
  the
• 35:56
  larger
• 35:56
  groups,
• 35:57
  looking
• 35:57
  at
• 35:57
  their
• 35:57
  budgets
• 35:58
  for
• 35:58
  next
• 35:58
  year
• 35:58
  and
• 35:59
  also
• 35:59
  independent
• 36:00
  parks
• 36:00
  that
• 36:00
  are
• 36:01
  re-evaluating
• 36:01
  their
• 36:01
  budgets.
• 36:02
  And
• 36:02
  I
• 36:02
  think
• 36:02
  that
• 36:02
  if
• 36:03
  you
• 36:03
  can
• 36:03
  tackle
• 36:04
  your
• 36:04
  rates
• 36:04
  and
• 36:04
  get
• 36:04
  a
• 36:04
  hold
• 36:05
  on
• 36:05
  what
• 36:05
  those
• 36:05
  are
• 36:05
  going
• 36:05
  to
• 36:05
  look
• 36:06
  like
• 36:06
  and
• 36:07
  base
• 36:07
  it
• 36:07
  off
• 36:07
  of,
• 36:07
  especially
• 36:08
  if
• 36:08
  you
• 36:08
  have
• 36:08
  a
• 36:08
  comprehensive
• 36:09
  system
• 36:09
  that
• 36:10
  you're
• 36:10
  tracking
• 36:11
  reservations
• 36:11
  in,
• 36:11
  then
• 36:11
  you
• 36:12
  can
• 36:12
  really
• 36:12
  see
• 36:12
  a
• 36:13
  good
• 36:13
  snapshot
• 36:14
  of
• 36:14
  your
• 36:14
  projections
• 36:15
  for
• 36:15
  the
• 36:15
  next
• 36:15
  year.
• 36:16
  And
• 36:16
  that
• 36:17
  helps
• 36:17
  you
• 36:17
  set
• 36:17
  your
• 36:17
  budget.
• 36:18
  It
• 36:18
  helps
• 36:18
  tell
• 36:18
  you
• 36:18
  what
• 36:18
  you
• 36:19
  can
• 36:19
  really
• 36:19
  afford
• 36:20
  to
• 36:20
  do
• 36:20
  in
• 36:20
  the
• 36:20
  off
• 36:20
  season.
• 36:21
  And
• 36:21
  it
• 36:22
  helps
• 36:22
  to
• 36:22
  tell
• 36:22
  you
• 36:22
  what
• 36:22
  kinds
• 36:23
  of
• 36:23
  things
• 36:23
  you
• 36:23
  can
• 36:23
  do
• 36:23
  throughout
• 36:24
  your
• 36:24
  season
• 36:24
  as
• 36:24
  well.
• 36:25
  And
• 36:25
  it
• 36:25
  ties
• 36:25
  into
• 36:25
  all
• 36:26
  of
• 36:26
  that.
• 36:26
  I
• 36:27
  think,
• 36:27
  some
• 36:27
  to
• 36:27
  throw
• 36:28
  into
• 36:28
  the
• 36:28
  mix
• 36:28
  here
• 36:29
  One
• 36:29
  of
• 36:29
  the
• 36:29
  things
• 36:30
  that
• 36:30
  I
• 36:30
  think
• 36:30
  is
• 36:31
  just
• 36:31
  extremely
• 36:32
  critical.
• 36:33
  Absolutely
• 36:34
  monumentally
• 36:34
  critical.
• 36:35
  When
• 36:35
  you
• 36:35
  talk
• 36:35
  about
• 36:35
  expectations.
• 36:37
  If
• 36:37
  I
• 36:37
  tell
• 36:38
  you
• 36:38
  that
• 36:38
  my
• 36:39
  resort
• 36:40
  is
• 36:41
  a
• 36:41
  resorts,
• 36:41
  you're
• 36:41
  using
• 36:42
  that
• 36:42
  definition
• 36:43
  and
• 36:43
  I'm
• 36:43
  going
• 36:43
  to
• 36:43
  tell
• 36:43
  you
• 36:43
  about,
• 36:44
  it's
• 36:44
  going
• 36:44
  to
• 36:44
  make
• 36:45
  you
• 36:45
  10
• 36:45
  years
• 36:45
  younger
• 36:46
  and
• 36:46
  a
• 36:46
  better
• 36:46
  dancer,
• 36:47
  and
• 36:47
  your
• 36:47
  life
• 36:48
  has
• 36:48
  been
• 36:48
  improved
• 36:48
  in
• 36:48
  ways.
• 36:49
  You
• 36:49
  never
• 36:49
  thought
• 36:49
  your
• 36:50
  grandchildren
• 36:50
  will
• 36:50
  see
• 36:51
  you
• 36:51
  more
• 36:51
  often.
• 36:51
  Set
• 36:52
  expectations
• 36:52
  realistically,
• 36:53
  but
• 36:53
  even
• 36:54
  more
• 36:54
  importantly,
• 36:55
  I'm
• 36:55
  sorry.
• 36:55
  I
• 36:56
  don't
• 36:56
  mean
• 36:56
  to
• 36:56
  interrupt
• 36:56
  you
• 36:56
  Randy,
• 36:57
  to
• 36:57
  check
• 36:57
  your
• 36:57
  train
• 36:57
  thought.
• 36:58
  Are
• 36:58
  there
• 36:58
  parks
• 36:58
  that
• 36:59
  TPP
• 36:59
  teach
• 36:59
  me
• 36:59
  how
• 36:59
  to
• 36:59
  dance
• 37:00
  and
• 37:00
  make
• 37:00
  me
• 37:00
  look
• 37:00
  10
• 37:01
  years
• 37:01
  on
• 37:01
  you,
• 37:01
  Brian.
• 37:04
  I
• 37:04
  don't
• 37:04
  think
• 37:04
  there's
• 37:04
  any
• 37:05
  help
• 37:05
  forthcoming.
• 37:06
  I'm
• 37:06
  sorry.
• 37:08
  I
• 37:08
  had
• 37:08
  to
• 37:08
  try
• 37:09
  it.
• 37:09
  Okay.
• 37:09
  I'm
• 37:09
  sorry.
• 37:09
  Continue.
• 37:10
  By
• 37:11
  the
• 37:11
  way,
• 37:11
  you're
• 37:11
  in
• 37:11
  good
• 37:11
  company,
• 37:12
  using
• 37:12
  an
• 37:12
  example,
• 37:13
  I
• 37:13
  think
• 37:13
  consumers
• 37:14
  largely
• 37:14
  defined
• 37:15
  in
• 37:15
  their
• 37:15
  mind
• 37:15
  what
• 37:15
  they
• 37:15
  consider
• 37:16
  to
• 37:16
  be
• 37:16
  a
• 37:16
  campground
• 37:17
  and
• 37:17
  RV
• 37:17
  park
• 37:18
  or
• 37:18
  an
• 37:18
  RV
• 37:18
  resort
• 37:19
  based
• 37:19
  on
• 37:19
  their
• 37:19
  definitions.
• 37:20
  And
• 37:20
  I
• 37:20
  don't
• 37:21
  know
• 37:21
  that
• 37:21
  there
• 37:21
  is
• 37:21
  a
• 37:21
  universal
• 37:22
  reference
• 37:23
  that
• 37:23
  would
• 37:23
  have
• 37:23
  wide
• 37:24
  add
• 37:24
  up
• 37:24
  adaptation
• 37:26
  because
• 37:26
  someone's
• 37:26
  going
• 37:26
  to
• 37:27
  always
• 37:27
  vary
• 37:27
  from
• 37:27
  that
• 37:28
  one
• 37:28
  case
• 37:28
  in
• 37:28
  point
• 37:28
  would
• 37:29
  be,
• 37:29
  if
• 37:29
  you
• 37:30
  just
• 37:30
  bought
• 37:30
  a
• 37:30
  Campground,
• 37:31
  that's
• 37:31
  called
• 37:32
  lazy
• 37:32
  river
• 37:33
  Campground,
• 37:33
  and
• 37:33
  it
• 37:34
  is
• 37:34
  resort
• 37:34
  in
• 37:35
  every
• 37:35
  step
• 37:35
  of
• 37:35
  the
• 37:35
  way,
• 37:36
  but
• 37:36
  it's
• 37:36
  Campground
• 37:37
  by
• 37:37
  name
• 37:38
  and
• 37:38
  you
• 37:38
  don't
• 37:38
  want
• 37:38
  to
• 37:38
  disrupt
• 37:39
  that
• 37:39
  brand
• 37:39
  that
• 37:39
  you're
• 37:39
  continuing
• 37:40
  to
• 37:40
  call
• 37:40
  it
• 37:40
  lazy
• 37:41
  river
• 37:41
  Campground,
• 37:42
  even
• 37:42
  though
• 37:42
  it
• 37:42
  might
• 37:42
  be
• 37:42
  five
• 37:43
  star
• 37:43
  Hilton
• 37:43
  all
• 37:43
  the
• 37:44
  way.
• 37:45
  So
• 37:45
  a
• 37:45
  Campground
• 37:45
  itself
• 37:46
  to
• 37:46
  me,
• 37:46
  doesn't
• 37:46
  really
• 37:47
  define
• 37:47
  what
• 37:47
  the
• 37:47
  property
• 37:48
  is,
• 37:48
  but
• 37:49
  related
• 37:49
  to
• 37:49
  that,
• 37:49
  the
• 37:50
  best
• 37:50
  thing
• 37:50
  that
• 37:50
  anybody
• 37:51
  can
• 37:51
  do
• 37:51
  is
• 37:52
  be
• 37:52
  very
• 37:52
  realistic
• 37:53
  on
• 37:53
  your
• 37:53
  website
• 37:54
  and
• 37:54
  describing
• 37:54
  precisely
• 37:55
  what
• 37:55
  you
• 37:55
  are
• 37:56
  and
• 37:56
  what
• 37:56
  experience
• 37:57
  you
• 37:57
  offer
• 37:57
  and
• 37:57
  be
• 37:57
  truthful
• 37:58
  about
• 37:58
  it.
• 37:59
  One
• 38:00
  case
• 38:00
  in
• 38:00
  point,
• 38:00
  when
• 38:00
  you
• 38:01
  think
• 38:01
  about
• 38:01
  glamping,
• 38:01
  what
• 38:02
  is
• 38:02
  glamping?
• 38:03
  Yeah.
• 38:03
  I
• 38:03
  For
• 38:03
  me,
• 38:04
  that
• 38:04
  could
• 38:04
  be
• 38:04
  very
• 38:04
  primitive,
• 38:05
  dry
• 38:05
  Camping.
• 38:06
  That
• 38:06
  could
• 38:06
  be
• 38:07
  glamping.
• 38:07
  That
• 38:07
  could
• 38:08
  be
• 38:08
  like
• 38:08
  a
• 38:08
  soft
• 38:08
  sided
• 38:09
  tent
• 38:09
  that
• 38:10
  could
• 38:10
  be
• 38:10
  comfortable
• 38:11
  Camping,
• 38:12
  which
• 38:12
  could
• 38:12
  be
• 38:12
  something
• 38:13
  different
• 38:13
  than
• 38:13
  there
• 38:13
  could
• 38:14
  be
• 38:14
  glamping,
• 38:14
  which
• 38:14
  may
• 38:15
  mean
• 38:15
  four-sided
• 38:16
  structure
• 38:16
  with
• 38:16
  internal
• 38:17
  plumbing
• 38:17
  or
• 38:17
  whatnot.
• 38:18
  When
• 38:19
  you
• 38:19
  say
• 38:19
  what
• 38:20
  exactly
• 38:20
  is.
• 38:21
  Nobody
• 38:22
  can
• 38:22
  define
• 38:23
  that,
• 38:23
  but
• 38:23
  the
• 38:23
  consumer,
• 38:24
  however,
• 38:25
  let's
• 38:25
  say
• 38:25
  you're
• 38:25
  on
• 38:25
  your
• 38:25
  property
• 38:26
  with
• 38:26
  glamping,
• 38:26
  all
• 38:27
  alternatives,
• 38:27
  you
• 38:27
  have
• 38:28
  a
• 38:28
  primitive
• 38:28
  tent
• 38:29
  set
• 38:29
  up,
• 38:29
  then
• 38:29
  you've
• 38:29
  got
• 38:29
  the
• 38:29
  soft
• 38:30
  sided
• 38:30
  canvas
• 38:31
  set
• 38:31
  up.
• 38:31
  Then
• 38:31
  you've
• 38:31
  got
• 38:32
  the
• 38:32
  luxury
• 38:32
  park
• 38:32
  models.
• 38:33
  If
• 38:34
  you
• 38:34
  can
• 38:34
  describe
• 38:34
  the
• 38:34
  experience
• 38:35
  of
• 38:35
  each
• 38:35
  of
• 38:35
  those
• 38:36
  and
• 38:36
  say
• 38:36
  for
• 38:37
  the
• 38:37
  more
• 38:37
  primitive
• 38:37
  mind,
• 38:38
  we've
• 38:38
  got
• 38:38
  more
• 38:38
  Rook
• 38:39
  outdoors,
• 38:39
  living
• 38:40
  off
• 38:40
  the
• 38:40
  land
• 38:40
  type
• 38:41
  of
• 38:41
  tent
• 38:41
  type
• 38:41
  of
• 38:41
  thing.
• 38:42
  For
• 38:42
  those
• 38:42
  who
• 38:42
  want
• 38:43
  to
• 38:43
  step
• 38:43
  into
• 38:43
  the
• 38:43
  lap
• 38:44
  of
• 38:44
  luxury,
• 38:44
  we'll
• 38:45
  have
• 38:45
  the
• 38:45
  meal
• 38:45
  brought
• 38:46
  to
• 38:46
  you
• 38:46
  and
• 38:46
  you're
• 38:46
  foresighted,
• 38:47
  I'd
• 38:47
  open
• 38:47
  window
• 38:48
  gazing
• 38:48
  over
• 38:49
  a
• 38:49
  canyon,
• 38:49
  but
• 38:49
  if
• 38:49
  you're
• 38:49
  telling
• 38:50
  what
• 38:50
  that
• 38:50
  experience
• 38:51
  is,
• 38:52
  the
• 38:52
  consumer's
• 38:53
  going
• 38:53
  to
• 38:53
  tell
• 38:53
  you
• 38:53
  if
• 38:54
  that's
• 38:54
  primitive,
• 38:55
  camping,
• 38:55
  or
• 38:56
  if
• 38:56
  that's
• 38:56
  glamping
• 38:57
  or
• 38:57
  if
• 38:57
  that's
• 38:57
  upscale
• 38:58
  or
• 38:58
  luxurious,
• 38:59
  they're
• 38:59
  going
• 38:59
  to
• 38:59
  apply
• 38:59
  their
• 38:59
  own
• 38:59
  adjectives
• 39:00
  to
• 39:00
  it.
• 39:01
  But
• 39:01
  the
• 39:01
  best
• 39:01
  thing
• 39:02
  you
• 39:02
  can
• 39:02
  do
• 39:02
  is
• 39:02
  tell
• 39:02
  them
• 39:02
  exactly
• 39:03
  what
• 39:03
  experience
• 39:04
  they
• 39:04
  can
• 39:04
  expect.
• 39:05
  Because
• 39:05
  as
• 39:05
  consumers,
• 39:06
  we
• 39:06
  don't
• 39:06
  want
• 39:06
  to
• 39:06
  be
• 39:06
  told
• 39:07
  something.
• 39:08
  And
• 39:08
  be
• 39:08
  presented
• 39:08
  with
• 39:08
  something
• 39:09
  different
• 39:09
  don't
• 39:10
  oversell,
• 39:10
  don't
• 39:11
  undersell.
• 39:12
  And
• 39:12
  I
• 39:12
  think
• 39:12
  quite
• 39:12
  frankly,
• 39:13
  that's
• 39:13
  where
• 39:13
  a
• 39:13
  lot
• 39:13
  of
• 39:14
  website
• 39:14
  construction
• 39:15
  could
• 39:15
  be
• 39:15
  greatly
• 39:16
  enhanced
• 39:16
  by
• 39:16
  the
• 39:17
  truth-telling
• 39:17
  elements
• 39:18
  and
• 39:18
  by
• 39:18
  good
• 39:19
  writers
• 39:19
  who
• 39:19
  can
• 39:19
  coach
• 39:20
  them
• 39:20
  about
• 39:21
  tell
• 39:21
  me
• 39:21
  if
• 39:21
  I
• 39:22
  was
• 39:22
  staying
• 39:22
  there,
• 39:22
  what
• 39:23
  would
• 39:23
  it
• 39:23
  be
• 39:23
  like?
• 39:24
  What's
• 39:24
  it
• 39:24
  like
• 39:24
  for
• 39:25
  me,
• 39:25
  let's
• 39:25
  tell
• 39:25
  that
• 39:26
  story
• 39:26
  about
• 39:26
  what
• 39:27
  somebody
• 39:27
  is
• 39:27
  going
• 39:27
  to
• 39:27
  expect
• 39:28
  when
• 39:28
  they
• 39:28
  get
• 39:28
  there
• 39:28
  and
• 39:29
  be
• 39:29
  honest,
• 39:30
  don't
• 39:30
  make
• 39:30
  it
• 39:30
  the
• 39:30
  fountain
• 39:31
  of
• 39:31
  youth
• 39:31
  and
• 39:31
  don't
• 39:31
  undersell
• 39:32
  it,
• 39:33
  be
• 39:33
  truthful
• 39:33
  and
• 39:34
  tell
• 39:34
  them
• 39:34
  what
• 39:34
  they're
• 39:34
  going
• 39:34
  to
• 39:35
  get.
• 39:35
  And
• 39:35
  you're
• 39:35
  going
• 39:35
  to
• 39:35
  be
• 39:35
  prosperous
• 39:36
  because
• 39:36
  expectations
• 39:37
  will
• 39:37
  be
• 39:38
  met
• 39:38
  or
• 39:38
  exceeded
• 39:39
  versus
• 39:39
  falling
• 39:40
  short
• 39:40
  of.
• 39:41
  And
• 39:41
  so
• 39:41
  Sandy
• 39:42
  had
• 39:42
  w
• 39:42
  to
• 39:42
  that
• 39:42
  point,
• 39:43
  I've
• 39:43
  always
• 39:43
  wanted
• 39:44
  what
• 39:44
  you
• 39:44
  wanted.
• 39:44
  And
• 39:45
  I
• 39:45
  got,
• 39:45
  I
• 39:45
  wish
• 39:45
  it's
• 39:46
  and
• 39:46
  I
• 39:46
  think
• 39:47
  there
• 39:47
  are
• 39:47
  some
• 39:47
  definitions
• 39:48
  on
• 39:48
  can
• 39:48
  come
• 39:48
  up
• 39:49
  with
• 39:49
  that
• 39:49
  are
• 39:49
  broad
• 39:50
  in
• 39:50
  general.
• 39:51
  The
• 39:51
  practical
• 39:52
  application
• 39:52
  for
• 39:52
  my
• 39:53
  experiences,
• 39:53
  even
• 39:54
  if
• 39:54
  I
• 39:54
  have
• 39:54
  a
• 39:55
  definition
• 39:55
  of
• 39:55
  Campground
• 39:56
  versus
• 39:56
  RV
• 39:57
  park,
• 39:58
  it's
• 39:58
  not
• 39:58
  going
• 39:58
  to
• 39:58
  change
• 39:59
  what
• 39:59
  I
• 39:59
  do
• 39:59
  in
• 39:59
  my
• 40:00
  park
• 40:00
  to
• 40:00
  either
• 40:01
  adhere
• 40:01
  to
• 40:01
  that
• 40:02
  or
• 40:02
  be
• 40:02
  different
• 40:03
  from
• 40:03
  that.
• 40:03
  It's
• 40:04
  good
• 40:04
  as
• 40:04
  a
• 40:04
  general
• 40:04
  guideline.
• 40:05
  I
• 40:05
  completely
• 40:06
  agree.
• 40:06
  And
• 40:06
  I
• 40:06
  wish
• 40:06
  we
• 40:07
  had
• 40:07
  more
• 40:07
  of
• 40:07
  it.
• 40:08
  I
• 40:08
  applaud
• 40:08
  the
• 40:08
  efforts,
• 40:09
  but
• 40:10
  in
• 40:10
  the
• 40:10
  end
• 40:10
  of
• 40:10
  the
• 40:11
  day,
• 40:11
  just
• 40:11
  it's
• 40:11
  devil's
• 40:11
  advocate.
• 40:12
  Doesn't
• 40:12
  the
• 40:12
  consumer
• 40:13
  really
• 40:13
  decide
• 40:14
  if
• 40:14
  it's
• 40:14
  an
• 40:14
  RV
• 40:15
  resort
• 40:15
  for
• 40:15
  them
• 40:15
  or
• 40:16
  Campground
• 40:16
  field.
• 40:18
  And
• 40:18
  that's
• 40:18
  exactly
• 40:19
  why
• 40:19
  we're
• 40:20
  not
• 40:20
  trying
• 40:21
  to
• 40:21
  get
• 40:21
  the
• 40:22
  Campground
• 40:22
  to
• 40:22
  change
• 40:23
  names
• 40:23
  or
• 40:23
  to
• 40:23
  comply.
• 40:24
  This
• 40:25
  is
• 40:25
  more
• 40:25
  of
• 40:25
  just
• 40:25
  a
• 40:25
  way
• 40:26
  of
• 40:26
  identifying.
• 40:26
  There
• 40:27
  are
• 40:27
  four
• 40:27
  very
• 40:28
  clear
• 40:28
  definitions.
• 40:29
  We
• 40:29
  took
• 40:29
  about
• 40:30
  surveys
• 40:31
  of
• 40:31
  about
• 40:31
  10,000
• 40:32
  people
• 40:32
  to
• 40:32
  get
• 40:32
  them
• 40:33
  to
• 40:33
  select
• 40:34
  the
• 40:34
  right
• 40:35
  definition.
• 40:36
  And
• 40:37
  then
• 40:37
  when
• 40:38
  we
• 40:38
  roll
• 40:38
  this
• 40:38
  out
• 40:38
  and
• 40:39
  we
• 40:39
  will
• 40:39
  not
• 40:39
  roll
• 40:39
  it
• 40:40
  out
• 40:40
  until
• 40:40
  we
• 40:40
  have
• 40:41
  the
• 40:41
  right
• 40:41
  partners
• 40:41
  to
• 40:42
  roll
• 40:42
  it
• 40:42
  out
• 40:42
  to,
• 40:43
  but
• 40:43
  we
• 40:43
  want
• 40:43
  to
• 40:44
  roll
• 40:44
  it
• 40:44
  out
• 40:44
  with
• 40:44
  those
• 40:45
  people
• 40:45
  who
• 40:45
  are
• 40:46
  the
• 40:46
  largest
• 40:46
  aggregators
• 40:47
  of
• 40:48
  the
• 40:48
  like
• 40:49
  Yelp
• 40:49
  and
• 40:50
  Campground
• 40:50
  reviews
• 40:51
  and
• 40:51
  all
• 40:51
  of
• 40:51
  those,
• 40:51
  because
• 40:52
  they're
• 40:52
  getting
• 40:52
  the
• 40:53
  highest
• 40:53
  tracks.
• 40:54
  So
• 40:54
  that
• 40:54
  we
• 40:55
  get
• 40:55
  the
• 40:55
  most
• 40:55
  people
• 40:56
  to
• 40:56
  actually
• 40:56
  say
• 40:57
  this
• 40:57
  again
• 40:58
  is
• 40:58
  just
• 40:59
  opinion
• 41:00
  based
• 41:00
  on
• 41:00
  clear
• 41:01
  definition,
• 41:02
  right?
• 41:03
  What
• 41:03
  do
• 41:04
  I
• 41:04
  think
• 41:04
  this
• 41:04
  is?
• 41:05
  Would
• 41:05
  I
• 41:05
  define
• 41:06
  it
• 41:06
  as
• 41:06
  one
• 41:06
  of
• 41:06
  these
• 41:07
  four
• 41:07
  things?
• 41:07
  And
• 41:07
  it's
• 41:08
  interesting
• 41:08
  after
• 41:09
  all
• 41:09
  the
• 41:09
  work
• 41:10
  we
• 41:10
  did
• 41:10
  going
• 41:10
  through
• 41:10
  it,
• 41:11
  they
• 41:11
  really
• 41:11
  are
• 41:12
  very
• 41:12
  different.
• 41:12
  You
• 41:13
  would
• 41:13
  not,
• 41:14
  there's
• 41:14
  no
• 41:14
  way
• 41:14
  you
• 41:14
  wouldn't
• 41:15
  name
• 41:15
  anyone
• 41:16
  ABO
• 41:16
  you
• 41:16
  wouldn't
• 41:17
  get
• 41:17
  confused
• 41:18
  between
• 41:18
  the
• 41:18
  two.
• 41:19
  And
• 41:19
  they're
• 41:19
  all
• 41:20
  very
• 41:20
  honoring,
• 41:21
  which
• 41:21
  is
• 41:21
  what
• 41:21
  I
• 41:21
  love
• 41:22
  because
• 41:22
  we
• 41:22
  have
• 41:22
  a
• 41:22
  lot
• 41:22
  of
• 41:22
  different
• 41:23
  parts.
• 41:24
  Not
• 41:24
  everybody
• 41:25
  likes
• 41:25
  the
• 41:25
  same
• 41:26
  kind
• 41:26
  of
• 41:26
  park.
• 41:26
  My
• 41:27
  son,
• 41:27
  if
• 41:27
  it's
• 41:28
  not
• 41:28
  a
• 41:28
  free
• 41:28
  through
• 41:29
  stamped
• 41:29
  pad,
• 41:30
  somebody
• 41:30
  is
• 41:31
  gonna
• 41:31
  ask
• 41:32
  for
• 41:32
  him
• 41:32
  with
• 41:32
  a
• 41:32
  golf
• 41:33
  cart,
• 41:33
  set
• 41:33
  up
• 41:33
  his
• 41:34
  rig
• 41:34
  for
• 41:34
  him
• 41:35
  that
• 41:35
  he's
• 41:35
  not
• 41:36
  going
• 41:36
  there.
• 41:36
  My
• 41:36
  husband
• 41:37
  and
• 41:37
  I,
• 41:38
  we
• 41:38
  want
• 41:38
  to
• 41:38
  go
• 41:38
  into
• 41:38
  more
• 41:39
  like
• 41:39
  the
• 41:39
  national
• 41:40
  park.
• 41:40
  We
• 41:41
  really
• 41:41
  prefer
• 41:42
  the
• 41:42
  gravel
• 41:43
  flat
• 41:43
  gravel
• 41:44
  coming
• 41:44
  in
• 41:45
  a
• 41:45
  few
• 41:45
  trees,
• 41:45
  a
• 41:45
  lot
• 41:46
  of
• 41:46
  neighbors
• 41:47
  village
• 41:47
  to
• 41:47
  build
• 41:47
  our
• 41:47
  own
• 41:48
  campfire.
• 41:49
  Doesn't
• 41:49
  have
• 41:49
  to
• 41:49
  be
• 41:49
  fancy.
• 41:50
  We
• 41:50
  don't
• 41:50
  even
• 41:50
  need
• 41:51
  a
• 41:51
  pool.
• 41:51
  We
• 41:51
  just
• 41:52
  want
• 41:52
  neighbors
• 41:52
  that
• 41:53
  we
• 41:53
  can
• 41:53
  communicate
• 41:54
  with
• 41:54
  and
• 41:54
  talk
• 41:55
  with
• 41:55
  about
• 41:55
  our
• 41:55
  experience
• 41:56
  while
• 41:56
  we're
• 41:56
  Camping.
• 41:57
  And
• 41:57
  that
• 41:57
  to
• 41:57
  us
• 41:58
  is
• 41:58
  the
• 41:58
  best
• 41:59
  Campground.
• 41:59
  But
• 42:00
  again,
• 42:00
  so
• 42:00
  that's
• 42:01
  my
• 42:01
  opinion
• 42:01
  for
• 42:01
  what
• 42:02
  I
• 42:02
  like,
• 42:03
  but
• 42:03
  I
• 42:03
  can
• 42:04
  clearly
• 42:04
  find
• 42:05
  one
• 42:05
  of
• 42:05
  those
• 42:05
  definitions.
• 42:06
  So
• 42:06
  I'll
• 42:06
  give
• 42:06
  you
• 42:06
  guys
• 42:07
  up
• 42:07
  today
• 42:07
  on
• 42:08
  how
• 42:08
  we
• 42:08
  roll
• 42:08
  this
• 42:09
  out,
• 42:09
  because
• 42:09
  I
• 42:09
  do
• 42:10
  think
• 42:10
  that.
• 42:10
  Again,
• 42:11
  one
• 42:11
  of
• 42:11
  the
• 42:11
  issues
• 42:12
  we
• 42:12
  face
• 42:12
  with
• 42:13
  the
• 42:13
  future
• 42:13
  is
• 42:13
  defining
• 42:14
  enough
• 42:15
  known
• 42:16
  and
• 42:16
  desired
• 42:17
  site
• 42:18
  for
• 42:19
  the
• 42:19
  individuals.
• 42:20
  And
• 42:20
  so
• 42:21
  the
• 42:21
  none
• 42:21
  part
• 42:22
  is
• 42:22
  for
• 42:22
  those
• 42:22
  of
• 42:22
  us
• 42:23
  working
• 42:23
  in
• 42:23
  technology,
• 42:24
  to
• 42:24
  be
• 42:24
  able
• 42:24
  to
• 42:24
  help
• 42:25
  our
• 42:25
  parks
• 42:25
  get
• 42:26
  the
• 42:26
  right
• 42:26
  technology
• 42:27
  in
• 42:27
  place.
• 42:28
  And
• 42:28
  then
• 42:28
  the
• 42:29
  desired
• 42:29
  part
• 42:30
  is
• 42:30
  the
• 42:30
  part
• 42:30
  that
• 42:31
  helps
• 42:31
  us
• 42:32
  to
• 42:32
  define
• 42:32
  the
• 42:32
  expectations
• 42:34
  so
• 42:34
  that
• 42:34
  whoever
• 42:35
  that
• 42:35
  user
• 42:36
  is,
• 42:36
  their
• 42:37
  desires
• 42:37
  are
• 42:38
  being
• 42:38
  met.
• 42:38
  Their
• 42:38
  expectations
• 42:39
  are
• 42:39
  being.
• 42:42
  And
• 42:42
  I've,
• 42:42
  for
• 42:42
  me,
• 42:43
  I
• 42:43
  agree
• 42:43
  Sandy.
• 42:44
  And
• 42:44
  would
• 42:44
  you
• 42:44
  agree
• 42:45
  also
• 42:45
  the
• 42:45
  best
• 42:46
  thing
• 42:46
  I
• 42:46
  think
• 42:46
  we
• 42:46
  would
• 42:47
  all
• 42:47
  agree,
• 42:47
  the
• 42:47
  best
• 42:47
  thing
• 42:48
  anybody
• 42:48
  can
• 42:48
  do
• 42:48
  when
• 42:48
  they're
• 42:49
  marking
• 42:49
  their
• 42:49
  park
• 42:50
  is
• 42:50
  be
• 42:50
  honest.
• 42:50
  Tell
• 42:50
  the
• 42:51
  truth
• 42:51
  and
• 42:51
  show
• 42:51
  accurate
• 42:52
  representations
• 42:53
  of
• 42:53
  what
• 42:53
  it
• 42:53
  is.
• 42:54
  I
• 42:54
  don't
• 42:54
  want
• 42:54
  to
• 42:54
  be
• 42:55
  told
• 42:55
  that
• 42:55
  these
• 42:55
  things
• 42:55
  are
• 42:55
  going
• 42:56
  to
• 42:56
  be
• 42:56
  beyond
• 42:56
  worldly
• 42:57
  experience
• 42:58
  for
• 42:58
  me
• 42:58
  than
• 42:59
  then
• 42:59
  find
• 42:59
  out
• 42:59
  it's
• 42:59
  wedged
• 43:00
  between
• 43:00
  two
• 43:00
  freeway
• 43:01
  overpasses
• 43:02
  and
• 43:02
  they
• 43:02
  excluded
• 43:02
  that
• 43:03
  photo
• 43:03
  from
• 43:03
  their
• 43:03
  website.
• 43:04
  I
• 43:05
  just
• 43:05
  want
• 43:05
  to
• 43:05
  know
• 43:05
  what
• 43:06
  it
• 43:06
  is.
• 43:06
  Tell
• 43:06
  me
• 43:06
  the
• 43:06
  truth
• 43:07
  and
• 43:07
  you'd
• 43:07
  be
• 43:07
  rewarded
• 43:08
  for
• 43:08
  honesty
• 43:09
  by
• 43:09
  all.
• 43:09
  I'll
• 43:09
  stay
• 43:10
  with
• 43:10
  you
• 43:10
  if
• 43:10
  it
• 43:10
  meets
• 43:10
  the
• 43:11
  criteria.
• 43:12
  But
• 43:12
  that's
• 43:13
  one
• 43:13
  of
• 43:13
  the
• 43:13
  things
• 43:13
  that
• 43:13
  I've
• 43:13
  seen
• 43:14
  a
• 43:14
  little
• 43:14
  bit
• 43:14
  too
• 43:14
  often.
• 43:15
  It's
• 43:15
  a
• 43:15
  little
• 43:15
  bit
• 43:15
  too
• 43:16
  much
• 43:16
  storytelling
• 43:17
  and
• 43:17
  not
• 43:17
  so
• 43:17
  much
• 43:18
  travel
• 43:18
  Almanac.
• 43:18
  Here's
• 43:19
  what
• 43:19
  we
• 43:19
  got
• 43:19
  and
• 43:19
  here's
• 43:20
  why
• 43:20
  we
• 43:20
  think
• 43:20
  it's
• 43:21
  valid.
• 43:22
  Yeah,
• 43:22
  and
• 43:22
  be
• 43:22
  honest
• 43:23
  and
• 43:24
  that
• 43:24
  kind
• 43:24
  of
• 43:25
  view
• 43:25
  to
• 43:25
  the
• 43:25
  majority
• 43:26
  of
• 43:26
  consumers,
• 43:27
  right?
• 43:27
  You're
• 43:27
  never
• 43:27
  going
• 43:27
  to
• 43:28
  please,
• 43:28
  everybody
• 43:28
  we've
• 43:28
  talked
• 43:29
  about
• 43:29
  images
• 43:29
  and
• 43:29
  things
• 43:29
  like
• 43:30
  that,
• 43:30
  right?
• 43:30
  Angela
• 43:30
  talked
• 43:30
  about
• 43:31
  blurry
• 43:31
  images.
• 43:31
  You
• 43:31
  talked
• 43:32
  about
• 43:32
  excluding
• 43:33
  the
• 43:33
  one
• 43:33
  from
• 43:33
  freeways.
• 43:34
  I'm
• 43:34
  sure
• 43:34
  there
• 43:34
  is
• 43:34
  like
• 43:34
  a
• 43:34
  club
• 43:35
  of
• 43:35
  people
• 43:35
  who
• 43:35
  love
• 43:36
  to
• 43:36
  stay
• 43:36
  between
• 43:36
  freeways,
• 43:37
  because
• 43:37
  it
• 43:37
  helps
• 43:38
  them
• 43:38
  sleep
• 43:38
  better
• 43:38
  at
• 43:38
  night,
• 43:39
  but
• 43:39
  that's
• 43:39
  not
• 43:40
  99.8%
• 43:41
  of
• 43:41
  your
• 43:42
  consumers.
• 43:42
  And
• 43:42
  so
• 43:43
  most
• 43:43
  of
• 43:43
  them
• 43:44
  are
• 43:44
  going
• 43:44
  to
• 43:44
  look
• 43:44
  for
• 43:44
  those
• 43:44
  false
• 43:45
  shots
• 43:45
  that
• 43:45
  Casey
• 43:45
  was
• 43:45
  talking
• 43:46
  about.
• 43:46
  Most
• 43:46
  of
• 43:46
  them
• 43:46
  are
• 43:46
  going
• 43:46
  to
• 43:46
  look
• 43:47
  for
• 43:47
  the
• 43:47
  personality
• 43:48
  that
• 43:49
  Carrie
• 43:49
  was
• 43:49
  talking
• 43:49
  about
• 43:49
  the
• 43:50
  authenticity.
• 43:50
  And
• 43:50
  so
• 43:51
  if
• 43:51
  you
• 43:52
  bring
• 43:52
  that
• 43:52
  all
• 43:52
  together
• 43:52
  and
• 43:53
  try
• 43:53
  to
• 43:53
  please
• 43:53
  the
• 43:54
  majority
• 43:54
  of
• 43:54
  that
• 43:55
  demographic,
• 43:55
  you're
• 43:55
  going
• 43:55
  to
• 43:55
  find
• 43:56
  a
• 43:56
  lot
• 43:56
  of
• 43:56
  success
• 43:57
  combined
• 43:57
  with
• 43:57
  honesty.
• 43:58
  Completely
• 43:59
  agree.
• 44:03
  Did
• 44:03
  I
• 44:03
  touch
• 44:03
  on
• 44:03
  what
• 44:04
  you
• 44:04
  were
• 44:04
  saying,
• 44:04
  Sandy?
• 44:04
  I'm
• 44:05
  sorry.
• 44:05
  I
• 44:05
  know
• 44:05
  I
• 44:05
  cut
• 44:05
  you
• 44:05
  off.
• 44:06
  We
• 44:06
  were
• 44:06
  just
• 44:06
  lagging.
• 44:06
  Absolutely.
• 44:11
  So
• 44:11
  how
• 44:11
  much
• 44:11
  kind
• 44:12
  of
• 44:12
  thought
• 44:12
  goes
• 44:13
  into
• 44:13
  this?
• 44:14
  I
• 44:14
  know
• 44:14
  Carrie,
• 44:14
  you
• 44:14
  haven't
• 44:14
  known
• 44:15
  depart
• 44:15
  for
• 44:15
  a
• 44:15
  couple
• 44:15
  of
• 44:15
  years,
• 44:15
  but
• 44:16
  just
• 44:16
  from
• 44:16
  an
• 44:16
  arc
• 44:16
  owner's
• 44:17
  perspective,
• 44:17
  is
• 44:17
  this
• 44:18
  on
• 44:18
  your
• 44:18
  radar
• 44:19
  to
• 44:19
  do
• 44:19
  these
• 44:20
  extra
• 44:20
  things?
• 44:20
  Are
• 44:20
  you
• 44:21
  too
• 44:21
  busy?
• 44:21
  Do
• 44:21
  you
• 44:22
  have
• 44:22
  to
• 44:22
  bring
• 44:22
  in
• 44:22
  a
• 44:22
  third
• 44:23
  party?
• 44:23
  I
• 44:23
  think
• 44:23
  that's
• 44:23
  a
• 44:24
  pretty,
• 44:24
  that's
• 44:24
  a
• 44:24
  tough
• 44:25
  question
• 44:25
  to
• 44:25
  answer
• 44:25
  for
• 44:26
  everyone,
• 44:26
  but
• 44:27
  I
• 44:27
  can
• 44:27
  say
• 44:28
  yeah,
• 44:28
  from
• 44:28
  my
• 44:29
  own
• 44:29
  perspective
• 44:29
  certainly
• 44:30
  for
• 44:31
  me
• 44:31
  it
• 44:31
  was
• 44:31
  a
• 44:31
  priority.
• 44:32
  And
• 44:33
  I
• 44:33
  was
• 44:34
  Fairly
• 44:34
  well
• 44:34
  versed
• 44:35
  with
• 44:35
  things
• 44:35
  like
• 44:35
  social
• 44:35
  media
• 44:36
  and
• 44:36
  those
• 44:37
  kinds
• 44:37
  of
• 44:37
  things.
• 44:37
  So
• 44:37
  I,
• 44:38
  on
• 44:38
  a
• 44:38
  daily
• 44:38
  basis,
• 44:39
  I'm
• 44:39
  out
• 44:39
  wandering
• 44:40
  in
• 44:40
  the
• 44:40
  park
• 44:40
  and
• 44:41
  doing
• 44:41
  all
• 44:41
  kinds
• 44:42
  of
• 44:42
  things
• 44:42
  left,
• 44:42
  and
• 44:43
  center.
• 44:43
  So
• 44:43
  to
• 44:43
  grab
• 44:44
  a
• 44:44
  quick
• 44:44
  shot
• 44:44
  of
• 44:45
  something.
• 44:45
  Cool.
• 44:46
  As
• 44:46
  I'm
• 44:46
  doing
• 44:46
  that
• 44:47
  is,
• 44:47
  was
• 44:48
  pretty
• 44:48
  second
• 44:48
  nature
• 44:48
  to
• 44:49
  me.
• 44:50
  And
• 44:50
  so
• 44:50
  I
• 44:51
  had
• 44:51
  lots
• 44:51
  of
• 44:51
  content
• 44:52
  that
• 44:52
  way
• 44:52
  which
• 44:52
  I
• 44:52
  typically
• 44:53
  used
• 44:53
  in
• 44:53
  social
• 44:53
  media.
• 44:54
  But
• 44:54
  certainly
• 44:55
  that
• 44:56
  professional
• 44:57
  level
• 44:58
  quality
• 44:58
  of
• 44:59
  not
• 44:59
  only
• 44:59
  photos,
• 45:00
  but
• 45:00
  also
• 45:00
  videos.
• 45:01
  So
• 45:01
  tours
• 45:02
  of
• 45:02
  what
• 45:02
  my
• 45:03
  bathroom
• 45:04
  facilities
• 45:04
  and
• 45:05
  stuff
• 45:05
  look
• 45:05
  like
• 45:05
  on
• 45:05
  video
• 45:06
  were
• 45:06
  really
• 45:06
  valuable
• 45:07
  cool
• 45:08
  lifestyle.
• 45:08
  We
• 45:08
  used
• 45:09
  to
• 45:09
  have
• 45:09
  live
• 45:09
  music
• 45:10
  events
• 45:10
  and
• 45:10
  stuff.
• 45:11
  A
• 45:11
  32nd
• 45:11
  video
• 45:12
  with
• 45:12
  some
• 45:12
  fun
• 45:12
  stuff.
• 45:13
  There
• 45:13
  was
• 45:13
  fairly
• 45:14
  easy
• 45:14
  to
• 45:14
  get
• 45:15
  recorded.
• 45:16
  That
• 45:16
  stuff
• 45:16
  takes
• 45:16
  some
• 45:16
  equipment,
• 45:17
  but
• 45:17
  yeah,
• 45:17
  I
• 45:17
  think
• 45:18
  you
• 45:18
  do
• 45:18
  have
• 45:19
  to
• 45:19
  prioritize
• 45:19
  it
• 45:20
  or
• 45:21
  hire
• 45:21
  a
• 45:21
  third
• 45:21
  party.
• 45:22
  It
• 45:22
  certainly
• 45:22
  has
• 45:23
  to
• 45:23
  be
• 45:23
  a
• 45:23
  significant
• 45:24
  part
• 45:25
  of
• 45:25
  your.
• 45:25
  Your
• 45:25
  operational
• 45:26
  strategy,
• 45:27
  you
• 45:27
  simply
• 45:27
  can't
• 45:29
  convey
• 45:30
  the
• 45:30
  things
• 45:30
  we're
• 45:30
  talking
• 45:31
  about,
• 45:31
  that
• 45:31
  authenticity
• 45:32
  and
• 45:33
  honesty
• 45:33
  and
• 45:33
  all
• 45:34
  of
• 45:34
  those
• 45:34
  things
• 45:34
  without
• 45:35
  visual
• 45:35
  representation
• 45:36
  of
• 45:36
  that.
• 45:38
  And
• 45:38
  it's
• 45:38
  not
• 45:38
  a
• 45:38
  guess
• 45:39
  anymore,
• 45:39
  right?
• 45:39
  Casey's
• 45:40
  got
• 45:40
  data.
• 45:41
  Koa
• 45:41
  has
• 45:41
  got
• 45:41
  data.
• 45:42
  I'm
• 45:42
  sure
• 45:42
  Harvick's
• 45:43
  done
• 45:43
  studies
• 45:43
  on
• 45:43
  data
• 45:44
  and
• 45:44
  the
• 45:44
  state
• 45:44
  associations
• 45:45
  too,
• 45:45
  that
• 45:46
  not
• 45:46
  only
• 45:46
  people
• 45:46
  are
• 45:46
  looking
• 45:46
  for
• 45:46
  these
• 45:47
  photos,
• 45:47
  but
• 45:47
  as
• 45:48
  Casey
• 45:48
  said,
• 45:48
  they're
• 45:48
  looking
• 45:49
  more
• 45:49
  on
• 45:49
  the
• 45:50
  aggregate
• 45:50
  sites
• 45:51
  too.
• 45:51
  Yeah.
• 45:52
  They're
• 45:52
  booking
• 45:52
  more,
• 45:53
  the
• 45:53
  revenues
• 45:53
  higher,
• 45:54
  the
• 45:54
  ROI
• 45:54
  is
• 45:54
  better.
• 45:55
  So
• 45:55
  that
• 45:55
  the
• 45:55
  amount
• 45:55
  you're
• 45:56
  going
• 45:56
  to
• 45:56
  spend
• 45:56
  to
• 45:56
  have
• 45:56
  this
• 45:56
  professional
• 45:57
  photographer
• 45:57
  man,
• 45:58
  or
• 45:58
  take
• 45:58
  the
• 45:59
  time
• 45:59
  out
• 45:59
  of
• 45:59
  your
• 45:59
  day,
• 45:59
  whatever
• 46:00
  you
• 46:00
  want
• 46:00
  to
• 46:00
  do
• 46:01
  is
• 46:02
  pales
• 46:02
  in
• 46:02
  comparison
• 46:03
  to
• 46:03
  the
• 46:03
  potential
• 46:04
  Bennett.
• 46:05
  Yeah.
• 46:05
  You
• 46:05
  know
• 46:06
  what
• 46:06
  really
• 46:06
  worked
• 46:06
  well
• 46:07
  for
• 46:07
  me,
• 46:07
  I
• 46:07
  have
• 46:07
  to
• 46:07
  say
• 46:07
  also
• 46:08
  I
• 46:08
  had
• 46:09
  several
• 46:09
  staff
• 46:09
  members
• 46:10
  who
• 46:10
  were
• 46:10
  between
• 46:11
  16
• 46:11
  and
• 46:12
  20
• 46:12
  years
• 46:12
  old,
• 46:13
  who,
• 46:14
  they
• 46:14
  were
• 46:14
  same
• 46:14
  thing.
• 46:15
  They
• 46:15
  were
• 46:15
  out
• 46:15
  there
• 46:15
  to
• 46:16
  here's
• 46:16
  a
• 46:16
  couple
• 46:16
  of
• 46:16
  cameras
• 46:17
  take
• 46:17
  some
• 46:17
  shots.
• 46:18
  They
• 46:18
  weren't
• 46:18
  all
• 46:18
  great,
• 46:19
  but
• 46:19
  there
• 46:19
  certainly
• 46:20
  was
• 46:20
  stuff
• 46:20
  in
• 46:20
  there
• 46:20
  that
• 46:21
  I
• 46:21
  could
• 46:21
  use
• 46:21
  while
• 46:21
  they
• 46:21
  were
• 46:22
  out
• 46:22
  in
• 46:22
  the
• 46:22
  boat,
• 46:23
  in
• 46:23
  the
• 46:23
  park.
• 46:23
  And
• 46:24
  that
• 46:24
  stuff
• 46:24
  was
• 46:24
  really
• 46:25
  valuable
• 46:25
  to
• 46:25
  me
• 46:25
  too,
• 46:26
  that
• 46:26
  professional
• 46:26
  photography
• 46:27
  was
• 46:27
  a
• 46:27
  massive
• 46:28
  investment.
• 46:29
  But
• 46:29
  building
• 46:30
  a
• 46:30
  big
• 46:30
  portfolio
• 46:31
  of
• 46:31
  content,
• 46:32
  that's
• 46:32
  consistently
• 46:33
  fresh
• 46:33
  and
• 46:34
  visually
• 46:35
  representative
• 46:36
  is
• 46:37
  really
• 46:37
  bad.
• 46:38
  Yeah.
• 46:38
  If
• 46:38
  I
• 46:38
  could
• 46:38
  tie
• 46:38
  something
• 46:39
  else
• 46:39
  in
• 46:39
  there
• 46:40
  a
• 46:40
  few
• 46:40
  weeks
• 46:40
  ago,
• 46:41
  we
• 46:41
  had
• 46:42
  a
• 46:42
  great
• 46:42
  conversation
• 46:43
  on
• 46:43
  the
• 46:43
  show
• 46:43
  about
• 46:44
  teamwork
• 46:44
  and
• 46:44
  the
• 46:44
  concept
• 46:45
  of
• 46:45
  expanding
• 46:46
  your
• 46:46
  team
• 46:46
  beyond
• 46:47
  just
• 46:47
  the
• 46:47
  folks
• 46:47
  that
• 46:48
  you
• 46:48
  work
• 46:48
  with
• 46:48
  to
• 46:49
  outside
• 46:49
  vendors,
• 46:50
  to
• 46:50
  get
• 46:50
  you
• 46:50
  to
• 46:50
  where
• 46:51
  you
• 46:51
  want
• 46:51
  to
• 46:51
  be,
• 46:52
  the
• 46:52
  things
• 46:52
  like
• 46:53
  photography
• 46:53
  or
• 46:54
  writing
• 46:54
  the
• 46:54
  description
• 46:55
  for
• 46:55
  your
• 46:55
  website
• 46:55
  are
• 46:55
  good
• 46:56
  examples
• 46:56
  of
• 46:56
  that.
• 46:57
  And
• 46:57
  one
• 46:57
  thing
• 46:58
  that
• 46:58
  I've
• 46:58
  seen.
• 46:58
  The
• 46:58
  industry
• 46:59
  changes
• 46:59
  by
• 46:59
  the
• 46:59
  month,
• 47:00
  by
• 47:00
  the
• 47:00
  day,
• 47:00
  by
• 47:00
  the
• 47:00
  week.
• 47:01
  Anyways,
• 47:01
  we
• 47:01
  all
• 47:01
  know,
• 47:02
  but
• 47:02
  one
• 47:02
  thing
• 47:02
  that's
• 47:02
  become
• 47:03
  more
• 47:03
  ubiquitous
• 47:04
  in
• 47:04
  recent
• 47:05
  history
• 47:06
  is
• 47:06
  the
• 47:06
  willingness
• 47:07
  of
• 47:07
  existing
• 47:08
  owners
• 47:08
  or
• 47:08
  new
• 47:08
  owners
• 47:09
  to
• 47:09
  realize
• 47:10
  they
• 47:10
  don't
• 47:10
  know
• 47:10
  it
• 47:10
  all.
• 47:11
  Can't
• 47:11
  solve
• 47:11
  it
• 47:11
  all
• 47:12
  and
• 47:12
  are
• 47:12
  looking
• 47:12
  to
• 47:13
  others
• 47:13
  to
• 47:13
  find
• 47:13
  out
• 47:14
  who's
• 47:14
  the
• 47:14
  best.
• 47:14
  So
• 47:15
  in
• 47:15
  other
• 47:15
  words,
• 47:15
  I
• 47:15
  own
• 47:16
  a
• 47:16
  park
• 47:16
  and
• 47:16
  I
• 47:16
  want
• 47:16
  to
• 47:16
  say
• 47:17
  I
• 47:17
  need
• 47:17
  good
• 47:17
  photos.
• 47:18
  Am
• 47:18
  I
• 47:18
  the
• 47:18
  best
• 47:19
  person?
• 47:19
  No.
• 47:19
  Then
• 47:20
  I
• 47:20
  need
• 47:20
  to
• 47:20
  find
• 47:20
  who
• 47:20
  is
• 47:21
  the
• 47:21
  best
• 47:21
  person
• 47:21
  to
• 47:21
  make
• 47:22
  them
• 47:22
  part
• 47:22
  of
• 47:22
  my
• 47:22
  team,
• 47:23
  because
• 47:23
  they're
• 47:23
  telling
• 47:24
  the
• 47:24
  story
• 47:24
  of
• 47:24
  my
• 47:24
  property
• 47:25
  and
• 47:25
  that
• 47:25
  intern
• 47:26
  ensures
• 47:26
  my
• 47:26
  success.
• 47:27
  I
• 47:27
  think
• 47:28
  a
• 47:28
  lot
• 47:28
  of
• 47:28
  owners
• 47:29
  and
• 47:29
  operators
• 47:29
  are
• 47:29
  getting
• 47:30
  much
• 47:30
  more
• 47:30
  savvy
• 47:30
  to
• 47:31
  the
• 47:31
  idea
• 47:31
  that
• 47:31
  they
• 47:31
  can't
• 47:32
  be
• 47:32
  the
• 47:32
  be
• 47:33
  all
• 47:33
  end
• 47:33
  all
• 47:33
  solution,
• 47:34
  and
• 47:34
  that
• 47:35
  they
• 47:35
  strengthened
• 47:35
  themselves
• 47:36
  by
• 47:36
  leveraging
• 47:36
  their
• 47:37
  vision
• 47:37
  through
• 47:37
  other
• 47:38
  people
• 47:38
  who
• 47:38
  can
• 47:38
  help
• 47:38
  them
• 47:39
  towards
• 47:39
  that.
• 47:40
  I've
• 47:40
  seen
• 47:40
  more
• 47:40
  third
• 47:41
  party
• 47:41
  collaboration,
• 47:42
  even
• 47:42
  in
• 47:42
  the
• 47:42
  brokerage
• 47:43
  and
• 47:43
  on
• 47:43
  the
• 47:43
  buying
• 47:44
  and
• 47:44
  the
• 47:44
  operating
• 47:44
  of
• 47:45
  pro
• 47:45
  properties
• 47:45
  for
• 47:45
  people
• 47:46
  who
• 47:46
  are
• 47:46
  new
• 47:46
  to
• 47:46
  the
• 47:46
  industry
• 47:47
  of
• 47:48
  standing
• 47:48
  back
• 47:48
  and
• 47:48
  letting
• 47:49
  ego
• 47:49
  stand
• 47:49
  aside
• 47:50
  and
• 47:50
  saying,
• 47:50
  I
• 47:50
  just
• 47:51
  don't
• 47:51
  know
• 47:51
  where
• 47:52
  else.
• 47:52
  I
• 47:52
  know
• 47:52
  what
• 47:52
  I
• 47:52
  don't
• 47:53
  know,
• 47:53
  who
• 47:53
  can
• 47:54
  help
• 47:54
  me
• 47:54
  understand
• 47:55
  how
• 47:55
  to
• 47:55
  get
• 47:55
  where
• 47:55
  I
• 47:55
  want
• 47:56
  to
• 47:56
  get.
• 47:56
  And
• 47:57
  Casey,
• 47:57
  I
• 47:57
  don't
• 47:57
  know
• 47:57
  if
• 47:57
  you've
• 47:58
  seen
• 47:58
  that
• 47:58
  from
• 47:58
  your
• 47:58
  end
• 47:59
  as
• 47:59
  well,
• 47:59
  but
• 47:59
  I've
• 47:59
  seen
• 47:59
  a
• 47:59
  lot
• 48:00
  more
• 48:00
  collaboration
• 48:01
  and
• 48:01
  inclusion
• 48:01
  from
• 48:02
  very
• 48:02
  smart
• 48:02
  people
• 48:03
  saying,
• 48:03
  I
• 48:03
  need
• 48:04
  help.
• 48:04
  Who's
• 48:04
  the
• 48:04
  best
• 48:05
  at
• 48:05
  this.
• 48:06
  And
• 48:06
  that
• 48:06
  is
• 48:06
  everything
• 48:06
  from
• 48:07
  photography
• 48:07
  to
• 48:07
  website
• 48:08
  to
• 48:08
  software
• 48:09
  implementation
• 48:09
  to
• 48:10
  everything.
• 48:11
  Yep.
• 48:12
  Yeah,
• 48:12
  no
• 48:12
  spot
• 48:13
  on.
• 48:13
  Yeah,
• 48:13
  absolutely.
• 48:14
  Again,
• 48:14
  depending
• 48:14
  on
• 48:14
  the
• 48:14
  size
• 48:15
  and
• 48:15
  scale,
• 48:15
  absolutely.
• 48:17
  Okay.
• 48:17
  In
• 48:17
  that
• 48:17
  instance
• 48:18
  where
• 48:18
  you're
• 48:19
  working
• 48:20
  with
• 48:20
  somebody
• 48:21
  fresh
• 48:22
  and
• 48:22
  new,
• 48:22
  who
• 48:23
  that
• 48:23
  fresh
• 48:23
  perspective
• 48:24
  of
• 48:24
  your
• 48:24
  park
• 48:25
  that
• 48:25
  those
• 48:25
  fresh
• 48:26
  eyes
• 48:27
  certainly
• 48:28
  can
• 48:28
  see
• 48:29
  your
• 48:29
  property
• 48:29
  in
• 48:30
  a
• 48:30
  way
• 48:30
  that
• 48:30
  you
• 48:30
  just
• 48:31
  can't
• 48:31
  right.
• 48:31
  They,
• 48:32
  their
• 48:32
  their
• 48:32
  perspective
• 48:33
  is
• 48:33
  different
• 48:33
  and
• 48:33
  that
• 48:33
  can
• 48:33
  be
• 48:34
  really
• 48:34
  engaging
• 48:35
  on
• 48:35
  a
• 48:36
  photography
• 48:36
  and
• 48:36
  videography
• 48:37
  side
• 48:37
  as
• 48:37
  well.
• 48:38
  You
• 48:38
  central
• 48:39
  actually.
• 48:39
  Yeah,
• 48:40
  I
• 48:40
  would
• 48:40
  agree.
• 48:41
  Yeah.
• 48:42
  I
• 48:42
  think
• 48:42
  he
• 48:43
  touched
• 48:43
  a
• 48:43
  little
• 48:43
  bit
• 48:44
  on
• 48:44
  Randy,
• 48:44
  a
• 48:44
  really
• 48:45
  key
• 48:45
  point.
• 48:46
  And
• 48:46
  that
• 48:47
  is
• 48:47
  what
• 48:47
  are
• 48:47
  the
• 48:48
  goals
• 48:48
  of
• 48:48
  your
• 48:48
  park?
• 48:49
  What's
• 48:49
  the
• 48:49
  strategy,
• 48:50
  because
• 48:51
  if
• 48:51
  you
• 48:51
  don't,
• 48:51
  if
• 48:52
  you
• 48:52
  don't
• 48:52
  understand
• 48:52
  what
• 48:53
  it
• 48:53
  is
• 48:53
  you
• 48:53
  want
• 48:53
  to
• 48:53
  accomplish,
• 48:54
  all
• 48:55
  you're
• 48:55
  doing
• 48:55
  is
• 48:55
  busy
• 48:56
  work.
• 48:56
  And
• 48:57
  it's
• 48:57
  a
• 48:57
  whole
• 48:57
  lot
• 48:58
  more
• 48:58
  than
• 48:58
  just
• 48:58
  posting
• 48:59
  a
• 48:59
  picture
• 48:59
  and
• 49:00
  putting
• 49:00
  a
• 49:00
  link
• 49:00
  and
• 49:01
  signing
• 49:02
  up
• 49:02
  for
• 49:02
  this
• 49:02
  service.
• 49:03
  It's
• 49:03
  all
• 49:03
  about
• 49:04
  what
• 49:04
  are
• 49:04
  you
• 49:04
  trying
• 49:05
  to
• 49:05
  do?
• 49:05
  Who
• 49:05
  are
• 49:05
  you
• 49:06
  trying
• 49:06
  to
• 49:06
  attract?
• 49:07
  Do
• 49:07
  are
• 49:07
  you
• 49:07
  trying
• 49:08
  to
• 49:08
  fill
• 49:08
  this
• 49:08
  gap
• 49:09
  days?
• 49:09
  You
• 49:09
  want
• 49:09
  to
• 49:09
  increase
• 49:10
  your
• 49:10
  occupancy?
• 49:11
  Do
• 49:11
  you
• 49:11
  want
• 49:11
  to
• 49:11
  increase
• 49:12
  your
• 49:12
  revenue?
• 49:12
  All
• 49:12
  those
• 49:13
  things
• 49:13
  impact
• 49:14
  how
• 49:14
  you
• 49:15
  do
• 49:15
  what
• 49:15
  it
• 49:15
  is
• 49:15
  that
• 49:16
  you
• 49:16
  do
• 49:16
  it.
• 49:16
  And
• 49:17
  so
• 49:17
  often
• 49:18
  again,
• 49:18
  especially
• 49:19
  with
• 49:19
  smaller
• 49:20
  parks,
• 49:20
  that
• 49:20
  aren't
• 49:20
  part
• 49:21
  of
• 49:21
  larger
• 49:21
  groups
• 49:22
  that
• 49:22
  have
• 49:22
  people
• 49:22
  to
• 49:23
  help
• 49:23
  guide
• 49:23
  them.
• 49:24
  They
• 49:24
  are
• 49:25
  doing
• 49:25
  things
• 49:25
  because
• 49:26
  they
• 49:26
  think
• 49:26
  they're
• 49:26
  supposed
• 49:27
  to
• 49:27
  do
• 49:27
  them
• 49:28
  and
• 49:28
  they
• 49:28
  really
• 49:28
  are
• 49:28
  having
• 49:29
  absolutely
• 49:29
  no
• 49:30
  impact.
• 49:30
  So
• 49:31
  I
• 49:31
  actually
• 49:32
  visited
• 49:32
  a
• 49:32
  part.
• 49:32
  They
• 49:33
  just
• 49:33
  had
• 49:33
  41
• 49:34
  sites.
• 49:34
  Older
• 49:35
  park,
• 49:36
  none
• 49:36
  of
• 49:36
  their
• 49:36
  sites
• 49:37
  were
• 49:37
  more
• 49:37
  than,
• 49:38
  they
• 49:38
  really
• 49:38
  couldn't
• 49:39
  accommodate
• 49:39
  more
• 49:39
  than
• 49:40
  about
• 49:40
  a
• 49:40
  36
• 49:41
  foot
• 49:41
  rig.
• 49:42
  And
• 49:42
  they
• 49:42
  were
• 49:42
  in
• 49:42
  the
• 49:43
  process
• 49:43
  of
• 49:43
  trying
• 49:44
  to
• 49:44
  update
• 49:44
  all
• 49:44
  their
• 49:45
  electrical,
• 49:45
  but
• 49:45
  most
• 49:46
  of
• 49:46
  their
• 49:46
  electrical
• 49:47
  was
• 49:47
  still
• 49:47
  30
• 49:47
  up
• 49:48
  in
• 49:48
  good
• 49:48
  shape
• 49:49
  that
• 49:49
  only
• 49:49
  30.
• 49:50
  And
• 49:51
  so
• 49:52
  they
• 49:52
  were
• 49:52
  out
• 49:52
  there
• 49:52
  trying
• 49:53
  to
• 49:53
  market
• 49:54
  and
• 49:54
  get
• 49:54
  big
• 49:54
  rigs
• 49:55
  to
• 49:55
  come
• 49:56
  in
• 49:56
  and
• 49:56
  trying
• 49:57
  to
• 49:57
  attract
• 49:57
  all
• 49:57
  these
• 49:58
  new
• 49:58
  people.
• 49:58
  When
• 49:58
  they
• 49:59
  one,
• 49:59
  they
• 49:59
  couldn't
• 49:59
  fit
• 50:00
  them
• 50:00
  in
• 50:00
  there.
• 50:01
  The
• 50:01
  two
• 50:01
  that
• 50:01
  two,
• 50:02
  they
• 50:02
  thought
• 50:02
  were
• 50:03
  the
• 50:03
  RV
• 50:03
  ears
• 50:04
  of
• 50:04
  today
• 50:05
  and
• 50:05
  they
• 50:05
  were
• 50:05
  accurate.
• 50:06
  So
• 50:06
  what
• 50:06
  I
• 50:07
  did,
• 50:07
  I
• 50:07
  went
• 50:07
  in
• 50:07
  and
• 50:08
  I
• 50:08
  said,
• 50:08
  why
• 50:08
  don't
• 50:08
  you
• 50:08
  just
• 50:08
  flip
• 50:09
  the
• 50:09
  script,
• 50:10
  go
• 50:10
  with
• 50:10
  what
• 50:10
  you
• 50:10
  got.
• 50:11
  And
• 50:12
  they
• 50:12
  were
• 50:12
  in
• 50:12
  this
• 50:12
  neat
• 50:13
  little
• 50:13
  kind
• 50:13
  of
• 50:13
  hippy-dippy
• 50:14
  town.
• 50:15
  And
• 50:15
  I
• 50:15
  said,
• 50:16
  market
• 50:16
  as
• 50:17
  a
• 50:17
  small
• 50:18
  rig
• 50:18
  lake
• 50:18
  park,
• 50:19
  36
• 50:20
  feet
• 50:20
  are
• 50:20
  left.
• 50:21
  Our
• 50:21
  last
• 50:22
  must
• 50:22
  have.
• 50:24
  And
• 50:25
  they've
• 50:25
  increased
• 50:26
  their
• 50:26
  occupants,
• 50:26
  literally
• 50:27
  with
• 50:27
  one
• 50:28
  ad,
• 50:29
  they
• 50:29
  increased
• 50:29
  their
• 50:29
  occupancy
• 50:30
  up
• 50:31
  to
• 50:31
  about
• 50:31
  80%.
• 50:32
  They
• 50:32
  haven't
• 50:32
  had
• 50:33
  80%
• 50:33
  for
• 50:34
  years
• 50:34
  because
• 50:34
  they
• 50:35
  had
• 50:35
  convinced
• 50:35
  themselves
• 50:37
  that
• 50:37
  they
• 50:37
  would
• 50:37
  never
• 50:38
  be
• 50:38
  what
• 50:38
  they
• 50:38
  needed
• 50:38
  to
• 50:39
  be
• 50:39
  without
• 50:39
  hundreds
• 50:39
  of
• 50:40
  thousands
• 50:40
  of
• 50:40
  dollars
• 50:40
  of
• 50:40
  investment.
• 50:41
  And
• 50:41
  so
• 50:41
  I
• 50:42
  love
• 50:42
  what
• 50:42
  you
• 50:42
  said,
• 50:42
  Kara
• 50:43
  too,
• 50:43
  about
• 50:44
  having
• 50:45
  fresh
• 50:46
  perspective.
• 50:46
  They
• 50:47
  hadn't
• 50:47
  been
• 50:47
  listening
• 50:48
  to
• 50:48
  that
• 50:48
  same
• 50:48
  script
• 50:49
  in
• 50:49
  their
• 50:49
  mind
• 50:50
  so
• 50:50
  long.
• 50:51
  They
• 50:51
  couldn't
• 50:51
  flip
• 50:52
  it.
• 50:52
  And
• 50:53
  the
• 50:53
  other
• 50:53
  thing
• 50:54
  too,
• 50:54
  that
• 50:54
  it
• 50:55
  brings
• 50:55
  in
• 50:55
  another
• 50:55
  one
• 50:55
  of
• 50:56
  my
• 50:56
  passions,
• 50:56
  which
• 50:57
  is
• 50:57
  proactive
• 50:57
  communication
• 50:58
  between
• 50:59
  the
• 50:59
  industry
• 50:59
  and
• 50:59
  parks.
• 51:00
  Because
• 51:01
  when
• 51:01
  I
• 51:02
  went
• 51:02
  in
• 51:02
  and
• 51:02
  told
• 51:02
  his
• 51:02
  car
• 51:03
  that
• 51:04
  there
• 51:04
  were
• 51:05
  that
• 51:05
  65%
• 51:06
  of
• 51:06
  every
• 51:06
  race.
• 51:07
  That
• 51:08
  was
• 51:08
  being
• 51:08
  produced
• 51:08
  that
• 51:09
  year
• 51:09
  was
• 51:09
  going
• 51:10
  to
• 51:10
  be
• 51:10
  35
• 51:10
  feet
• 51:11
  or
• 51:11
  shorter.
• 51:11
  They
• 51:12
  looked
• 51:12
  at
• 51:12
  me
• 51:12
  and
• 51:12
  said,
• 51:12
  you
• 51:12
  can't
• 51:13
  know
• 51:13
  that?
• 51:13
  And
• 51:13
  I
• 51:13
  said,
• 51:14
  yes,
• 51:14
  I
• 51:14
  can.
• 51:15
  And
• 51:15
  they're
• 51:15
  like,
• 51:15
  no,
• 51:15
  you
• 51:16
  can't.
• 51:16
  I
• 51:16
  say,
• 51:16
  yes,
• 51:16
  I
• 51:16
  can
• 51:17
  because
• 51:18
  I
• 51:18
  work
• 51:18
  with
• 51:18
  the
• 51:18
  industry
• 51:19
  and
• 51:19
  they're
• 51:19
  telling
• 51:20
  me
• 51:20
  what
• 51:20
  they're
• 51:20
  producing.
• 51:21
  They
• 51:21
  said
• 51:22
  their
• 51:22
  productions
• 51:22
  a
• 51:22
  year
• 51:23
  in
• 51:23
  advance.
• 51:24
  So
• 51:24
  we
• 51:24
  know
• 51:25
  literally
• 51:26
  every
• 51:27
  rig
• 51:27
  65%
• 51:28
  on
• 51:28
  this,
• 51:29
  less
• 51:29
  than
• 51:29
  35
• 51:29
  feet.
• 51:30
  If
• 51:30
  parks,
• 51:30
  none
• 51:31
  of
• 51:31
  that,
• 51:31
  and
• 51:31
  they
• 51:31
  have
• 51:32
  that
• 51:32
  information
• 51:33
  in
• 51:33
  advance,
• 51:34
  they
• 51:34
  know
• 51:34
  better
• 51:34
  how
• 51:35
  to
• 51:35
  plan.
• 51:35
  They're
• 51:35
  not
• 51:35
  trying
• 51:36
  to
• 51:36
  build
• 51:36
  a
• 51:36
  park
• 51:37
  for
• 51:37
  the
• 51:37
  45
• 51:38
  foot
• 51:38
  tag
• 51:38
  axle.
• 51:39
  They're
• 51:39
  trying
• 51:39
  to
• 51:40
  just
• 51:40
  put
• 51:40
  a
• 51:40
  couple
• 51:40
  of
• 51:41
  sides
• 51:41
  for
• 51:41
  those
• 51:41
  guys,
• 51:42
  but
• 51:42
  build
• 51:43
  for
• 51:43
  the
• 51:43
  volume
• 51:44
  that's
• 51:44
  coming
• 51:45
  out,
• 51:45
  which
• 51:45
  is
• 51:45
  less
• 51:46
  than
• 51:46
  very
• 51:46
  flapping
• 51:47
  with
• 51:49
  genius.
• 51:51
  Yeah.
• 51:51
  There's
• 51:51
  just
• 51:52
  a,
• 51:52
  there's
• 51:52
  a
• 51:52
  wide
• 51:52
  variety
• 51:53
  of
• 51:53
  consumers
• 51:53
  out
• 51:54
  there
• 51:54
  looking
• 51:54
  to
• 51:54
  do
• 51:54
  a
• 51:54
  wide
• 51:54
  variety
• 51:55
  of
• 51:55
  things.
• 51:55
  And
• 51:55
  if
• 51:55
  you
• 51:56
  can
• 51:56
  find
• 51:56
  again,
• 51:57
  That's
• 51:58
  a
• 51:58
  marketing
• 51:58
  1
• 51:58
  0
• 51:59
  1,
• 51:59
  right?
• 51:59
  Find
• 51:59
  your
• 51:59
  niche.
• 52:01
  If
• 52:01
  your
• 52:01
  niche
• 52:02
  is
• 52:02
  the
• 52:02
  less
• 52:02
  than
• 52:02
  35
• 52:03
  feet.
• 52:03
  Awesome.
• 52:03
  If
• 52:03
  it's
• 52:04
  greater
• 52:04
  than
• 52:04
  35
• 52:04
  feet.
• 52:05
  Awesome.
• 52:05
  If
• 52:05
  you
• 52:05
  can
• 52:05
  do
• 52:05
  both
• 52:06
  great.
• 52:06
  But
• 52:06
  you've
• 52:06
  got
• 52:07
  to,
• 52:07
  you've
• 52:07
  got
• 52:07
  to
• 52:07
  step
• 52:08
  outside
• 52:08
  of
• 52:08
  the
• 52:08
  box
• 52:08
  and
• 52:08
  kind
• 52:09
  of
• 52:09
  evaluate
• 52:09
  yourself
• 52:10
  and
• 52:10
  everybody's
• 52:10
  right.
• 52:10
  Those
• 52:11
  third-party
• 52:11
  people
• 52:11
  are
• 52:12
  great
• 52:12
  for
• 52:12
  that.
• 52:12
  Let's
• 52:12
  spend,
• 52:14
  I'm
• 52:15
  sorry,
• 52:15
  Brian,
• 52:15
  just
• 52:15
  real
• 52:15
  quick,
• 52:16
  Sandy.
• 52:16
  I'd
• 52:16
  love
• 52:17
  would
• 52:17
  one
• 52:17
  of
• 52:17
  the
• 52:17
  things
• 52:17
  I
• 52:17
  love
• 52:17
  about
• 52:18
  what
• 52:18
  you
• 52:18
  said
• 52:18
  is
• 52:18
  it
• 52:19
  sounded
• 52:19
  like
• 52:20
  you
• 52:20
  gave
• 52:20
  them
• 52:20
  the
• 52:20
  advice
• 52:21
  of
• 52:21
  tell
• 52:21
  them
• 52:21
  who
• 52:22
  you
• 52:22
  are.
• 52:22
  Don't
• 52:23
  tell
• 52:23
  them
• 52:23
  who
• 52:23
  you're
• 52:23
  not.
• 52:24
  Who
• 52:24
  are
• 52:24
  you
• 52:25
  and
• 52:25
  just
• 52:25
  be
• 52:25
  truthful
• 52:26
  about
• 52:26
  who
• 52:26
  you
• 52:26
  are
• 52:27
  and
• 52:27
  guess
• 52:27
  what
• 52:28
  people
• 52:28
  showed
• 52:28
  up.
• 52:29
  They
• 52:30
  told
• 52:30
  the
• 52:30
  truth.
• 52:31
  Kudo.
• 52:32
  That's
• 52:32
  an
• 52:32
  awesome
• 52:32
  story.
• 52:34
  Yeah.
• 52:36
  Yeah.
• 52:36
  Let's
• 52:36
  spend
• 52:36
  a,
• 52:37
  and
• 52:37
  we're
• 52:37
  got
• 52:37
  a
• 52:37
  couple
• 52:37
  of
• 52:38
  minutes
• 52:38
  left
• 52:38
  here
• 52:38
  on
• 52:38
  the
• 52:38
  show
• 52:38
  who
• 52:39
  knew
• 52:39
  that
• 52:39
  we
• 52:39
  were
• 52:39
  going
• 52:39
  to
• 52:39
  take
• 52:40
  I
• 52:40
  think
• 52:40
  we
• 52:40
  were
• 52:40
  going
• 52:40
  to
• 52:40
  go
• 52:41
  around
• 52:41
  the
• 52:41
  room
• 52:41
  and
• 52:41
  everyone's
• 52:41
  going
• 52:42
  to
• 52:42
  do
• 52:42
  an
• 52:42
  idea,
• 52:42
  Casey,
• 52:43
  just
• 52:43
  hijack
• 52:44
  the
• 52:44
  whole
• 52:44
  show.
• 52:45
  But
• 52:45
  that's
• 52:45
  okay.
• 52:45
  It
• 52:45
  was
• 52:45
  a
• 52:45
  great
• 52:46
  discussion.
• 52:46
  We
• 52:46
  talked
• 52:46
  about
• 52:46
  a
• 52:46
  lot
• 52:47
  of
• 52:47
  good
• 52:47
  things
• 52:47
  that
• 52:47
  timely
• 52:48
  things,
• 52:48
  I
• 52:48
  think
• 52:48
  for
• 52:48
  the
• 52:49
  time
• 52:49
  of
• 52:49
  year,
• 52:49
  too,
• 52:49
  that
• 52:50
  owners
• 52:50
  can
• 52:50
  use,
• 52:50
  I
• 52:51
  do
• 52:51
  want
• 52:51
  to
• 52:51
  touch
• 52:51
  briefly
• 52:52
  on
• 52:52
  the
• 52:52
  national
• 52:52
  association
• 52:53
  of
• 52:53
  RV
• 52:53
  parks
• 52:53
  and
• 52:53
  campgrounds
• 52:54
  conference.
• 52:54
  That's
• 52:54
  coming
• 52:54
  up
• 52:55
  next
• 52:55
  week.
• 52:55
  I
• 52:55
  know
• 52:56
  Casey's
• 52:56
  going
• 52:56
  to
• 52:56
  be
• 52:56
  there.
• 52:57
  Angela
• 52:57
  is
• 52:57
  going
• 52:57
  to
• 52:57
  be
• 52:57
  there.
• 52:58
  I
• 52:58
  don't
• 52:58
  think
• 52:58
  Sandy
• 52:58
  is
• 52:58
  going
• 52:58
  to
• 52:59
  be
• 52:59
  there.
• 52:59
  Cause
• 52:59
  you
• 52:59
  said
• 52:59
  you
• 52:59
  were
• 53:00
  going
• 53:00
  to
• 53:00
  stay
• 53:00
  home.
• 53:00
  And
• 53:00
  I
• 53:00
  know,
• 53:01
  I
• 53:01
  don't
• 53:01
  think
• 53:01
  Randy
• 53:01
  is.
• 53:02
  And
• 53:02
  obviously
• 53:02
  Cara
• 53:03
  is
• 53:03
  not
• 53:03
  she's
• 53:03
  up
• 53:03
  here
• 53:03
  with
• 53:04
  me
• 53:04
  in
• 53:04
  Canada.
• 53:04
  But
• 53:04
  Angela
• 53:05
  and
• 53:05
  Casey,
• 53:06
  do
• 53:06
  you
• 53:06
  want
• 53:06
  to
• 53:06
  talk
• 53:06
  briefly
• 53:07
  about
• 53:07
  what
• 53:07
  your
• 53:07
  kind
• 53:07
  of
• 53:07
  expectations
• 53:08
  are
• 53:08
  for
• 53:08
  the
• 53:08
  conference
• 53:09
  what's
• 53:09
  going
• 53:09
  on
• 53:09
  there,
• 53:10
  which
• 53:10
  you're
• 53:10
  involved
• 53:10
  in
• 53:12
  angel.
• 53:13
  Sure.
• 53:14
  So
• 53:14
  I'm
• 53:15
  going
• 53:15
  to
• 53:15
  be
• 53:15
  giving
• 53:15
  a
• 53:16
  session
• 53:16
  on
• 53:16
  Tuesday
• 53:17
  about
• 53:18
  reputation
• 53:18
  management
• 53:19
  and
• 53:20
  how
• 53:20
  to
• 53:21
  build
• 53:21
  it,
• 53:21
  how
• 53:21
  to
• 53:21
  maintain
• 53:22
  it
• 53:22
  and
• 53:22
  all
• 53:22
  of
• 53:22
  that,
• 53:23
  all
• 53:23
  of
• 53:23
  those
• 53:23
  kinds
• 53:24
  of
• 53:24
  things.
• 53:24
  So
• 53:24
  I'm
• 53:24
  really
• 53:24
  looking
• 53:25
  forward
• 53:25
  to
• 53:25
  that.
• 53:26
  It's
• 53:26
  my
• 53:26
  first
• 53:27
  time.
• 53:27
  So
• 53:27
  it
• 53:27
  was
• 53:27
  speaking
• 53:27
  at
• 53:28
  Arvik,
• 53:28
  I've
• 53:28
  co-led
• 53:29
  sessions
• 53:29
  with
• 53:29
  Brian
• 53:30
  in
• 53:30
  the
• 53:30
  past.
• 53:30
  So
• 53:31
  it
• 53:31
  will
• 53:31
  be
• 53:32
  an
• 53:32
  interesting
• 53:33
  experience.
• 53:33
  And
• 53:34
  I'm
• 53:34
  just
• 53:34
  looking
• 53:35
  forward
• 53:35
  to
• 53:35
  seeing
• 53:36
  faces
• 53:36
  again
• 53:37
  in
• 53:37
  person,
• 53:38
  not
• 53:38
  through
• 53:38
  screens.
• 53:39
  It's
• 53:39
  the
• 53:39
  first
• 53:40
  time
• 53:40
  I'll
• 53:40
  be
• 53:40
  traveling
• 53:41
  for
• 53:42
  work
• 53:42
  since
• 53:43
  March
• 53:43
  of
• 53:44
  2020.
• 53:44
  So
• 53:45
  it
• 53:46
  will
• 53:46
  be,
• 53:46
  it'll
• 53:46
  be
• 53:47
  really,
• 53:47
  it'll
• 53:47
  be
• 53:48
  a
• 53:48
  good
• 53:48
  experience
• 53:49
  and
• 53:49
  yeah.
• 53:49
  Looking
• 53:49
  forward
• 53:50
  to
• 53:50
  seeing
• 53:51
  friendly
• 53:51
  faces.
• 53:54
  Yeah.
• 53:54
  We,
• 53:54
  we
• 53:54
  have
• 53:55
  we
• 53:55
  went
• 53:55
  a
• 53:55
  little
• 53:55
  bit
• 53:56
  off
• 53:56
  script
• 53:56
  this
• 53:56
  year,
• 53:57
  normally
• 53:57
  you
• 53:57
  have
• 53:57
  to
• 53:58
  spend
• 53:58
  a
• 53:58
  bunch
• 53:58
  of
• 53:58
  money
• 53:59
  to
• 53:59
  be
• 53:59
  in
• 53:59
  the
• 53:59
  main
• 53:59
  part
• 53:59
  of
• 54:00
  the
• 54:00
  show.
• 54:00
  Just
• 54:00
  to
• 54:00
  be
• 54:01
  by
• 54:01
  other
• 54:01
  people
• 54:01
  that
• 54:01
  spend
• 54:01
  a
• 54:01
  lot
• 54:02
  of
• 54:02
  money
• 54:02
  to
• 54:02
  be
• 54:02
  in
• 54:02
  the
• 54:02
  main
• 54:02
  part
• 54:03
  of
• 54:03
  showroom.
• 54:03
  So
• 54:03
  we
• 54:03
  went
• 54:03
  a
• 54:03
  little
• 54:04
  bit
• 54:04
  different
• 54:04
  this
• 54:04
  time
• 54:05
  and
• 54:05
  went
• 54:05
  off
• 54:05
  in
• 54:05
  the
• 54:05
  corner
• 54:06
  on
• 54:06
  our
• 54:06
  own
• 54:06
  with
• 54:06
  just
• 54:07
  a
• 54:07
  bunch
• 54:07
  of
• 54:07
  small
• 54:07
  booths
• 54:08
  and
• 54:08
  just
• 54:09
  said,
• 54:09
  it'll
• 54:09
  be
• 54:09
  more
• 54:10
  quiet
• 54:10
  over
• 54:10
  there
• 54:11
  and
• 54:11
  you
• 54:11
  can
• 54:11
  actually
• 54:11
  have
• 54:11
  a
• 54:11
  bigger
• 54:12
  cover,
• 54:12
  a
• 54:12
  better
• 54:12
  conversation
• 54:13
  than
• 54:13
  being
• 54:13
  an
• 54:13
  immense
• 54:14
  amidst
• 54:14
  all
• 54:14
  the
• 54:14
  chaos.
• 54:15
  So
• 54:15
  we're
• 54:16
  throwing
• 54:16
  a
• 54:16
  little
• 54:16
  curve
• 54:16
  ball
• 54:17
  as
• 54:17
  far
• 54:17
  as
• 54:17
  how
• 54:17
  we're
• 54:17
  going
• 54:18
  about
• 54:18
  that
• 54:18
  this
• 54:18
  year.
• 54:19
  We
• 54:19
  have
• 54:19
  a
• 54:19
  couple
• 54:19
  of
• 54:19
  different,
• 54:20
  small
• 54:20
  sessions
• 54:20
  that
• 54:21
  we're
• 54:21
  doing.
• 54:21
  I'm
• 54:21
  more
• 54:22
  interested
• 54:22
  honestly,
• 54:23
  to
• 54:23
  hear
• 54:23
  what,
• 54:23
  what
• 54:23
  other
• 54:23
  people
• 54:24
  are
• 54:24
  saying
• 54:24
  in
• 54:25
  this
• 54:25
  industry
• 54:25
  that
• 54:26
  kind
• 54:26
  of
• 54:26
  aligns
• 54:26
  with
• 54:26
  kind
• 54:27
  of
• 54:27
  a
• 54:27
  lot
• 54:27
  of
• 54:27
  the
• 54:27
  data
• 54:27
  that
• 54:27
  we
• 54:28
  have,
• 54:28
  but
• 54:28
  yeah
• 54:28
  we'll
• 54:29
  be
• 54:29
  there.
• 54:29
  We'll
• 54:29
  have
• 54:29
  a
• 54:29
  booth
• 54:30
  we'll
• 54:30
  honestly
• 54:31
  we're
• 54:31
  excited
• 54:31
  this
• 54:32
  year.
• 54:32
  We're
• 54:32
  providing
• 54:33
  beer
• 54:33
  and
• 54:33
  wine
• 54:33
  the
• 54:34
  whole
• 54:34
  time,
• 54:35
  our
• 54:35
  booth
• 54:36
  that
• 54:38
  we
• 54:38
  just
• 54:38
  said,
• 54:38
  Hey,
• 54:38
  there's
• 54:38
  a
• 54:38
  lot
• 54:39
  of
• 54:39
  people
• 54:39
  that
• 54:39
  that
• 54:40
  we're
• 54:40
  working
• 54:40
  with
• 54:40
  now
• 54:41
  that
• 54:41
  we'd
• 54:41
  love
• 54:41
  to
• 54:41
  just.
• 54:41
  Provide
• 54:42
  a
• 54:42
  beer
• 54:42
  forum
• 54:43
  and
• 54:43
  ask
• 54:43
  how
• 54:43
  the
• 54:44
  year
• 54:44
  was.
• 54:44
  Cause
• 54:44
  you're
• 54:44
  gonna
• 54:44
  have
• 54:44
  so
• 54:45
  many
• 54:45
  positive
• 54:45
  stories.
• 54:46
  And
• 54:46
  to
• 54:46
  us,
• 54:46
  that's
• 54:46
  going
• 54:47
  to
• 54:47
  be
• 54:47
  somewhat
• 54:47
  the
• 54:47
  rewards.
• 54:48
  So
• 54:48
  looking
• 54:48
  forward
• 54:48
  to
• 54:49
  meet
• 54:49
  some
• 54:49
  new
• 54:49
  parks
• 54:49
  and
• 54:49
  stuff
• 54:50
  like
• 54:50
  that,
• 54:50
  or
• 54:50
  taking
• 54:51
  this
• 54:51
  one
• 54:51
  as
• 54:51
  a
• 54:51
  little
• 54:51
  bit
• 54:51
  more
• 54:52
  quiet,
• 54:52
  a
• 54:52
  little
• 54:53
  bit
• 54:53
  off
• 54:53
  in
• 54:53
  the
• 54:53
  corner.
• 54:54
  And
• 54:55
  if
• 54:55
  anyone
• 54:55
  wants
• 54:55
  to
• 54:55
  enjoy
• 54:56
  a
• 54:56
  glass
• 54:57
  of
• 54:57
  beer,
• 54:57
  a
• 54:57
  glass
• 54:57
  of
• 54:58
  wine
• 54:58
  we're
• 54:58
  going
• 54:58
  to
• 54:58
  provide
• 54:59
  that.
• 55:00
  Yeah.
• 55:01
  I
• 55:01
  personally
• 55:02
  really
• 55:02
  enjoy
• 55:03
  going
• 55:03
  to
• 55:04
  all
• 55:04
  of
• 55:04
  the
• 55:04
  different
• 55:05
  conferences
• 55:05
  simply
• 55:06
  because
• 55:06
  I
• 55:07
  like
• 55:07
  to
• 55:07
  hear
• 55:08
  from
• 55:08
  park
• 55:08
  owners,
• 55:09
  but
• 55:09
  I
• 55:09
  also
• 55:09
  enjoy
• 55:10
  sitting
• 55:10
  in
• 55:10
  on
• 55:10
  different
• 55:11
  educational
• 55:11
  sessions
• 55:12
  that
• 55:13
  it's
• 55:13
  other
• 55:13
  supplier
• 55:14
  sharing
• 55:15
  about
• 55:15
  their
• 55:15
  services
• 55:16
  and
• 55:16
  going
• 55:17
  into
• 55:17
  greater
• 55:17
  detail.
• 55:18
  And
• 55:18
  it's
• 55:18
  more
• 55:18
  information
• 55:19
  than
• 55:19
  I
• 55:19
  would
• 55:19
  ever
• 55:19
  get
• 55:20
  from
• 55:20
  just
• 55:20
  glancing
• 55:20
  at
• 55:20
  a
• 55:21
  website.
• 55:21
  And
• 55:22
  even
• 55:22
  though
• 55:23
  we
• 55:23
  can't
• 55:24
  use
• 55:25
  99%
• 55:26
  of
• 55:26
  the
• 55:26
  services
• 55:27
  that
• 55:27
  the
• 55:27
  suppliers
• 55:28
  provide
• 55:29
  it's
• 55:29
  great
• 55:29
  for
• 55:30
  it's
• 55:30
  great
• 55:30
  knowledge
• 55:31
  to
• 55:31
  share
• 55:31
  that
• 55:31
  with
• 55:31
  our
• 55:31
  clients,
• 55:32
  because
• 55:32
  our
• 55:32
  clients
• 55:32
  are
• 55:32
  constantly
• 55:33
  asking
• 55:33
  us
• 55:33
  things
• 55:34
  that
• 55:34
  are
• 55:34
  not
• 55:35
  marketing
• 55:35
  related
• 55:35
  at
• 55:35
  all,
• 55:36
  or
• 55:36
  in
• 55:37
  a
• 55:37
  very
• 55:38
  off
• 55:38
  the
• 55:38
  beaten
• 55:38
  path
• 55:38
  roundabout
• 55:39
  way,
• 55:39
  maybe.
• 55:40
  And
• 55:40
  it's
• 55:40
  so
• 55:40
  it's
• 55:40
  nice
• 55:41
  to
• 55:41
  be
• 55:41
  able
• 55:41
  to
• 55:41
  speak
• 55:41
  with
• 55:42
  some
• 55:42
  knowledge
• 55:42
  and
• 55:42
  authority
• 55:43
  when
• 55:43
  they're
• 55:43
  asking
• 55:44
  our
• 55:44
  opinion
• 55:44
  on
• 55:44
  things
• 55:45
  or
• 55:45
  trends
• 55:45
  that
• 55:45
  we're
• 55:46
  seeing.
• 55:46
  And
• 55:47
  so
• 55:47
  I'm
• 55:47
  really
• 55:47
  looking
• 55:48
  forward
• 55:48
  to
• 55:48
  the
• 55:48
  educational
• 55:49
  piece
• 55:49
  and
• 55:49
  also
• 55:50
  being
• 55:50
  able
• 55:51
  to
• 55:51
  link
• 55:51
  up
• 55:51
  with
• 55:51
  some
• 55:51
  of
• 55:51
  our
• 55:51
  clients
• 55:52
  that
• 55:52
  we
• 55:52
  don't
• 55:52
  get
• 55:53
  to
• 55:53
  see
• 55:53
  except
• 55:53
  for
• 55:53
  talking
• 55:54
  to
• 55:54
  them
• 55:54
  on
• 55:54
  the
• 55:54
  phone
• 55:55
  and
• 55:55
  or
• 55:55
  through.
• 55:59
  Yeah,
• 55:59
  we
• 55:59
  are
• 55:59
  a,
• 56:00
  Angela's
• 56:00
  going
• 56:00
  to
• 56:00
  be
• 56:00
  live
• 56:01
  from
• 56:01
  Arvik
• 56:01
  next
• 56:02
  week.
• 56:02
  She's
• 56:02
  going
• 56:02
  to
• 56:02
  be
• 56:02
  running
• 56:03
  around
• 56:03
  doing
• 56:03
  some
• 56:03
  interviews
• 56:04
  with
• 56:04
  various
• 56:04
  people
• 56:04
  during
• 56:05
  the
• 56:05
  show.
• 56:05
  Casey,
• 56:05
  you're
• 56:06
  welcome
• 56:06
  to
• 56:06
  join.
• 56:06
  If
• 56:06
  you
• 56:06
  want
• 56:06
  to
• 56:07
  do
• 56:07
  the
• 56:07
  same
• 56:07
  thing,
• 56:07
  and
• 56:07
  tell
• 56:08
  some
• 56:08
  of
• 56:08
  your
• 56:08
  owner's
• 56:08
  stories,
• 56:09
  you're
• 56:09
  using
• 56:09
  camp
• 56:10
  spot,
• 56:10
  but
• 56:10
  also
• 56:10
  have
• 56:10
  other
• 56:11
  things
• 56:11
  to
• 56:11
  tell
• 56:11
  if
• 56:11
  you
• 56:11
  would
• 56:12
  like
• 56:12
  to
• 56:12
  do
• 56:12
  that.
• 56:13
  I
• 56:13
  know
• 56:13
  Angela,
• 56:13
  can
• 56:13
  I
• 56:13
  try
• 56:13
  to
• 56:14
  get
• 56:14
  a
• 56:14
  few
• 56:14
  other
• 56:14
  people
• 56:14
  to
• 56:14
  join
• 56:15
  the
• 56:16
  show
• 56:16
  as
• 56:16
  well?
• 56:16
  We
• 56:16
  talked
• 56:17
  to
• 56:17
  a
• 56:17
  couple
• 56:17
  in
• 56:17
  the
• 56:17
  background
• 56:18
  here,
• 56:18
  so
• 56:19
  I
• 56:19
  just
• 56:19
  looking
• 56:19
  forward
• 56:19
  to
• 56:19
  reporting
• 56:20
  from
• 56:20
  RV.
• 56:20
  We
• 56:20
  may
• 56:20
  have
• 56:21
  a
• 56:21
  couple
• 56:21
  of
• 56:21
  other
• 56:21
  guests
• 56:21
  on
• 56:21
  Chuck
• 56:22
  about
• 56:22
  other
• 56:22
  topics
• 56:22
  as
• 56:22
  well,
• 56:23
  but
• 56:23
  it
• 56:23
  was
• 56:23
  excited
• 56:23
  for
• 56:24
  that.
• 56:24
  And
• 56:24
  then
• 56:24
  we've
• 56:24
  got
• 56:24
  the
• 56:24
  other
• 56:25
  conventions
• 56:25
  we
• 56:25
  have
• 56:25
  come
• 56:25
  up
• 56:26
  here.
• 56:26
  We
• 56:26
  got
• 56:26
  Koa
• 56:27
  LSI
• 56:27
  has
• 56:27
  got
• 56:27
  to
• 56:27
  show,
• 56:28
  I
• 56:28
  think
• 56:28
  simultaneously
• 56:29
  there's
• 56:29
  Arctic
• 56:29
  for
• 56:30
  Jellystone
• 56:30
  parks.
• 56:31
  And
• 56:31
  so
• 56:31
  yeah,
• 56:32
  getting
• 56:32
  back
• 56:32
  to
• 56:32
  that
• 56:32
  big
• 56:33
  conference
• 56:33
  season
• 56:33
  with
• 56:34
  all
• 56:34
  the
• 56:34
  three
• 56:34
  big
• 56:34
  brands
• 56:35
  here
• 56:35
  and
• 56:36
  I'm
• 56:36
  looking
• 56:36
  forward
• 56:37
  to
• 56:37
  it.
• 56:37
  Anybody
• 56:37
  else
• 56:37
  have
• 56:38
  anything
• 56:38
  they
• 56:38
  want
• 56:38
  to
• 56:38
  wrap
• 56:38
  up
• 56:39
  with?
• 56:39
  I
• 56:39
  know
• 56:39
  we're
• 56:39
  a
• 56:39
  couple
• 56:39
  minutes
• 56:40
  over
• 56:40
  here,
• 56:40
  but
• 56:40
  we
• 56:40
  had
• 56:40
  a
• 56:40
  really
• 56:41
  good
• 56:41
  discussion.
• 56:41
  I'm
• 56:41
  impressed
• 56:42
  with
• 56:42
  how
• 56:42
  that,
• 56:42
  you
• 56:42
  never
• 56:43
  thought
• 56:43
  that
• 56:43
  you
• 56:43
  could
• 56:43
  talk
• 56:43
  about
• 56:44
  setting
• 56:44
  prices
• 56:44
  in
• 56:44
  advance
• 56:45
  and
• 56:45
  start
• 56:45
  that
• 56:45
  discussion
• 56:46
  for
• 56:46
  five
• 56:46
  minutes.
• 56:46
  And
• 56:46
  it
• 56:46
  turns
• 56:47
  into
• 56:47
  a
• 56:47
  whole
• 56:47
  hour
• 56:47
  long
• 56:48
  full
• 56:48
  of
• 56:48
  useful
• 56:48
  information.
• 56:49
  I'll
• 56:49
  end
• 56:49
  with
• 56:49
  a
• 56:49
  quick,
• 56:50
  funny
• 56:50
  story.
• 56:50
  So
• 56:51
  really
• 56:51
  quick
• 56:52
  a
• 56:52
  park
• 56:52
  that
• 56:52
  a
• 56:52
  lot
• 56:53
  of
• 56:53
  people
• 56:53
  know
• 56:53
  very
• 56:53
  well.
• 56:54
  We,
• 56:54
  they
• 56:54
  put
• 56:55
  their
• 56:55
  first
• 56:55
  dynamic
• 56:56
  pricing
• 56:56
  rule
• 56:57
  on
• 56:57
  and
• 56:57
  they
• 56:57
  meant
• 56:58
  to
• 56:58
  just
• 56:58
  put
• 56:58
  it
• 56:58
  on
• 56:58
  for
• 56:59
  a
• 56:59
  weekend
• 57:00
  and
• 57:00
  they
• 57:00
  and
• 57:01
  they
• 57:01
  just
• 57:01
  didn't,
• 57:01
  they,
• 57:02
  when
• 57:02
  they
• 57:02
  first
• 57:02
  set
• 57:02
  it
• 57:03
  up,
• 57:03
  we
• 57:03
  told
• 57:03
  them,
• 57:03
  you
• 57:03
  can
• 57:03
  put
• 57:04
  an
• 57:04
  end
• 57:04
  date
• 57:04
  on
• 57:04
  it.
• 57:04
  They
• 57:04
  didn't
• 57:04
  want
• 57:05
  to
• 57:05
  put
• 57:05
  it,
• 57:05
  they
• 57:05
  just
• 57:05
  set
• 57:06
  it
• 57:06
  up
• 57:06
  themselves
• 57:07
  and
• 57:07
  they
• 57:07
  forgot
• 57:07
  to
• 57:07
  take
• 57:08
  it
• 57:08
  off.
• 57:08
  And
• 57:08
  then
• 57:09
  it
• 57:09
  ran
• 57:09
  for
• 57:09
  a
• 57:09
  month
• 57:10
  longer
• 57:10
  than
• 57:10
  what
• 57:11
  they
• 57:11
  thought
• 57:11
  it
• 57:11
  was.
• 57:12
  But
• 57:12
  it
• 57:12
  ended
• 57:12
  up
• 57:12
  making
• 57:12
  them
• 57:13
  an
• 57:13
  extra
• 57:13
  60,
• 57:13
  a
• 57:13
  hundred
• 57:14
  dollars
• 57:14
  in
• 57:14
  that
• 57:15
  timeframe
• 57:15
  that
• 57:15
  they
• 57:15
  forgot
• 57:16
  to
• 57:16
  turn
• 57:16
  the
• 57:16
  turn,
• 57:17
  the
• 57:17
  rule
• 57:17
  off.
• 57:17
  So
• 57:17
  it
• 57:17
  was
• 57:17
  just,
• 57:18
  it
• 57:18
  was
• 57:18
  a
• 57:18
  funny
• 57:18
  story
• 57:18
  it's
• 57:19
  called
• 57:19
  and
• 57:19
  is
• 57:19
  perhaps
• 57:19
  take
• 57:19
  this
• 57:20
  rule
• 57:20
  off,
• 57:21
  but
• 57:21
  it
• 57:21
  made
• 57:21
  us
• 57:21
  an
• 57:22
  extra
• 57:22
  60,
• 57:22
  a
• 57:22
  hundred
• 57:22
  dollars.
• 57:23
  So
• 57:23
  we're
• 57:23
  super
• 57:23
  glad
• 57:23
  we
• 57:23
  kept
• 57:24
  it
• 57:24
  on.
• 57:24
  So
• 57:24
  it
• 57:24
  was
• 57:24
  fun
• 57:25
  story.
• 57:26
  That's
• 57:26
  awesome.
• 57:28
  All
• 57:29
  right.
• 57:29
  Anybody
• 57:29
  got
• 57:29
  anything
• 57:29
  else
• 57:30
  they
• 57:30
  want
• 57:30
  to
• 57:30
  close
• 57:30
  with
• 57:30
  before
• 57:31
  we
• 57:31
  wrap
• 57:31
  up
• 57:31
  the
• 57:31
  show
• 57:31
  today?
• 57:33
  Hey,
• 57:38
  I'm
• 57:38
  just
• 57:39
  glad
• 57:39
  the
• 57:39
  shows
• 57:39
  are
• 57:39
  back.
• 57:40
  I
• 57:40
  did.
• 57:40
  I
• 57:40
  went
• 57:40
  to
• 57:40
  the
• 57:40
  taco
• 57:41
  show
• 57:41
  and
• 57:41
  the
• 57:41
  AGA
• 57:42
  show.
• 57:42
  They
• 57:42
  were
• 57:43
  great.
• 57:43
  Great
• 57:43
  to
• 57:43
  see
• 57:44
  the,
• 57:44
  all
• 57:44
  the
• 57:44
  fellow
• 57:45
  everybody
• 57:46
  from
• 57:46
  the
• 57:46
  industry
• 57:46
  back
• 57:47
  out
• 57:47
  there,
• 57:47
  again,
• 57:47
  not
• 57:47
  going
• 57:48
  to
• 57:48
  be
• 57:48
  at
• 57:48
  Arvik,
• 57:48
  but
• 57:48
  I
• 57:48
  know
• 57:49
  you
• 57:49
  guys
• 57:49
  are
• 57:49
  going
• 57:49
  to
• 57:49
  have
• 57:49
  fun,
• 57:50
  just
• 57:50
  so
• 57:50
  glad
• 57:51
  to
• 57:51
  see
• 57:51
  the
• 57:51
  in-person
• 57:52
  stuff
• 57:52
  coming
• 57:53
  back.
• 57:53
  Virtual's
• 57:53
  great.
• 57:54
  But
• 57:54
  there's
• 57:54
  nothing
• 57:55
  like
• 57:55
  sitting
• 57:55
  across
• 57:56
  the
• 57:56
  table
• 57:56
  from
• 57:56
  somebody
• 57:57
  just
• 57:57
  saying,
• 57:58
  okay.
• 57:59
  Oh
• 57:59
  yeah,
• 57:59
  you
• 58:00
  won't
• 58:00
  hear
• 58:00
  any
• 58:00
  argument
• 58:00
  from
• 58:01
  me.
• 58:01
  And
• 58:01
  I
• 58:01
  produced
• 58:01
  virtual
• 58:02
  conferences.
• 58:02
  I'm
• 58:02
  really
• 58:02
  hoping
• 58:03
  for
• 58:03
  hybrid
• 58:04
  events
• 58:04
  here
• 58:04
  coming
• 58:05
  up
• 58:05
  in
• 58:05
  20,
• 58:05
  22,
• 58:06
  especially
• 58:06
  with
• 58:06
  it
• 58:06
  where
• 58:07
  you
• 58:07
  get
• 58:07
  that.
• 58:07
  If
• 58:07
  you
• 58:07
  want
• 58:08
  to
• 58:08
  go
• 58:08
  in
• 58:08
  person
• 58:08
  and
• 58:08
  do
• 58:08
  the
• 58:08
  handshake
• 58:09
  eye
• 58:09
  contact,
• 58:09
  which
• 58:10
  I
• 58:10
  do.
• 58:11
  And
• 58:11
  a
• 58:11
  lot
• 58:11
  of
• 58:11
  people
• 58:11
  I
• 58:11
  know
• 58:11
  do
• 58:12
  you
• 58:12
  can
• 58:12
  do
• 58:12
  that,
• 58:12
  but
• 58:12
  also
• 58:13
  if
• 58:13
  you
• 58:13
  can't
• 58:13
  travel,
• 58:13
  you
• 58:14
  have
• 58:14
  commitments
• 58:14
  to
• 58:14
  your
• 58:14
  Campground
• 58:15
  or
• 58:15
  whatever,
• 58:15
  then
• 58:15
  you
• 58:15
  can
• 58:15
  do
• 58:15
  the
• 58:16
  virtual
• 58:16
  too.
• 58:16
  So
• 58:16
  that's
• 58:17
  what
• 58:17
  I'm
• 58:17
  looking
• 58:17
  for.
• 58:18
  To
• 58:18
  see
• 58:18
  and
• 58:18
  come
• 58:19
  to
• 58:19
  fruition,
• 58:19
  but
• 58:21
  yeah.
• 58:21
  All
• 58:22
  right.
• 58:22
  Thank
• 58:22
  you
• 58:22
  guys.
• 58:22
  I
• 58:22
  appreciate
• 58:23
  you
• 58:23
  joining
• 58:23
  us
• 58:23
  for
• 58:23
  another
• 58:23
  episode
• 58:24
  of
• 58:24
  MC
• 58:24
  Fireside
• 58:25
  Chats.
• 58:25
  Next
• 58:26
  week,
• 58:26
  as
• 58:26
  we've
• 58:26
  already
• 58:27
  discussed,
• 58:27
  we
• 58:27
  will
• 58:27
  be
• 58:27
  live
• 58:28
  from
• 58:28
  our
• 58:28
  Rick,
• 58:28
  maybe
• 58:28
  a
• 58:28
  couple
• 58:29
  other
• 58:29
  guests
• 58:29
  as
• 58:29
  well.
• 58:30
  Angela
• 58:30
  will
• 58:30
  be
• 58:30
  representing
• 58:31
  us.
• 58:31
  So
• 58:31
  if
• 58:31
  you
• 58:31
  want
• 58:31
  to
• 58:31
  be
• 58:32
  on
• 58:32
  the
• 58:32
  show
• 58:32
  then
• 58:32
  you
• 58:32
  can
• 58:33
  find
• 58:33
  Angela
• 58:33
  or
• 58:33
  maybe
• 58:34
  find
• 58:34
  Casey
• 58:34
  at
• 58:34
  his
• 58:35
  booth
• 58:35
  at
• 58:35
  camp
• 58:35
  spot,
• 58:35
  or
• 58:36
  some
• 58:36
  of
• 58:36
  the
• 58:36
  other
• 58:36
  people
• 58:36
  who
• 58:36
  are
• 58:36
  going
• 58:37
  to
• 58:37
  be
• 58:37
  on
• 58:37
  the
• 58:37
  show
• 58:37
  and
• 58:37
  just
• 58:38
  say,
• 58:38
  Hey,
• 58:38
  I
• 58:38
  want
• 58:39
  to
• 58:39
  be
• 58:39
  on
• 58:39
  the
• 58:39
  show.
• 58:39
  I
• 58:39
  got
• 58:39
  a
• 58:40
  tort
• 58:40
  storytell.
• 58:40
  Looking
• 58:41
  forward
• 58:41
  to
• 58:41
  that
• 58:41
  as
• 58:41
  a
• 58:41
  reminder,
• 58:42
  we
• 58:42
  are
• 58:42
  also
• 58:42
  available
• 58:42
  as
• 58:42
  a
• 58:43
  podcast
• 58:44
  later
• 58:44
  on.
• 58:44
  So
• 58:44
  Spotify,
• 58:45
  apple,
• 58:45
  Google
• 58:46
  you
• 58:46
  can
• 58:46
  listen
• 58:46
  to
• 58:46
  us.
• 58:47
  They
• 58:47
  are
• 58:47
  subscribed
• 58:47
  to
• 58:47
  us.
• 58:48
  If
• 58:48
  you
• 58:48
  prefer
• 58:48
  an
• 58:48
  audio
• 58:48
  only
• 58:49
  version
• 58:49
  while
• 58:49
  you're
• 58:49
  driving.
• 58:50
  But
• 58:50
  other
• 58:50
  than
• 58:50
  that
• 58:51
  unless
• 58:51
  anybody
• 58:51
  has
• 58:51
  anything
• 58:51
  else,
• 58:52
  we'll
• 58:52
  see
• 58:52
  you
• 58:52
  next
• 58:52
  week.
• 58:57
  Take
• 58:57
  care.