Latest / The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
Why Customer Lifetime Value Beats Acquisition Costs
Most marketing teams are obsessed with the cost of acquiring a new customer, but that metric hides a critical blind spot. This episode breaks down why customer lifetime value is the only number that actually matters for long-term profitability. We look at how subscription fatigue and rising ad costs are forcing brands to rethink their growth models. Using specific data from recent quarterly reports and behavioral economics principles, we explore how companies like Apple and Starbucks are shifting resources from acquisition to retention. You will learn why a ten percent increase in retention…
The skinny
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