Ep. 2770 China’s Wine Market: From Misleading Import Numbers to Today’s Consumer with Fongyee Walker MW - Part 1 | Asia Wine Market
Welcome to the Asia Wine Market and Episode 2770 of the Italian Wine Podcast. In this episode, Roza Zharmukhambetova is in conversation with China-based wine educator and consultant Fongyee Walker MW.
In Part 1, they explore the evolution of the Chinese wine market from the 1990s to today, examining the gap between import statistics and actual consumption, the impact of the post-COVID slowdown, and the shift from Tier 1 cities to emerging opportunities in Tier 2 and 3 markets. They also discuss how Chinese wine consumers have become more knowledgeable and selective, and what the next five to…
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