Latest / Guy Kawasaki's Remarkable People
Sandra Matz: The Personal Data Privacy Crisis
What can your Google searches reveal about your personality? In this episode of Remarkable People, Guy Kawasaki explores the fascinating world of psychological targeting with Sandra Matz, Professor at Columbia Business School.
Matz shares eye-opening insights about how our digital footprints expose our deepest traits and behaviors. She reveals how companies predict our personalities through social media posts, explains the surprising link between language use and emotional states, and discusses why data privacy isn't just about personal convenience—it's about protecting ourselves in an…
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