146. How to Talk About What You Do So People Actually Want It

Money Made Human Podcast · Mar 12, 2026 · 13m

Something trips up a lot of really good financial coaches, and it has nothing to do with the actual work. It's how they describe it. When someone says, "So what do you do?" the response is often off. And it's not because you don't know what you do. It's because nobody's helped you see the difference between describing your services and describing what your client actually experiences.

In this week’s episode, I walk through why most of us default to feature listing (it's factual, it's professional, and it feels safe) and why this doesn't create desire. I share an observation from meeting new…