495: The Multi-Million Dollar Pivot
The cocktail content business wasn't paying the bills, but a slight pivot changed everything.
Chris and Julia Tunstall from ABarAbove.com were disappointed with the quality of existing barware on the market. So they placed a big bet that they could do better—and sold out in 3 weeks.
This is a story about the power of being a part of your community and listening to what they really want.
The skinny
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