Marketing Magic: Why Pet Brands Can't Afford to Ignore LinkedIn
With Global Pet Expo right around the corner, I sat down with Jessica McCarthy, Founder & CEO of Brand Energy, to talk about something that should be on every pet brand's radar: the untapped power of LinkedIn as a marketing and relationship-building platform. Jessica brings serious pet industry credibility to the conversation, having spent nearly seven years at Mars — including a five-year run leading their national customer marketing program.
In this episode, we explore:
Why 99% of LinkedIn users are "lurkers" — and why that matters more than you think
How B2B sales and marketing in pet has…
The skinny
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