NEW - Fund Them. But Fund Them With a Plan

Shane Hewitt and The Nightshift · Feb 26, 2026 · 20m

Canadian athlete funding is worth having and both people in this conversation agree on that. What they don't agree on is whether the ask being made right now deserves to be taken seriously. Two days after Milan Cortina ended, the Canadian Olympic Committee called for more money. Jamie Ellerton's read: cheap and lazy. The last serious investment was Vancouver 2010 and Own the Podium. Everything since has been drift without a documented gap analysis or a sport-by-sport strategy to show for it.

Lindsay Broadhead's counter is structural. Investing at the elite level is one of the few places where…