Web3 PR & Personal Branding Secrets | Julia Upiterskaya, Founder of JULS

Block Talks by The Blockopedia: Crypto & Web3 Podcast · Jun 22, 2025 · 46m

How do Web3 founders build a personal brand that people trust? Julia Upiterskaya, founder of JULS, shares PR strategies, storytelling techniques and the idea of shadow branding for blockchain startups.

What you’ll learn

The fundamentals of personal branding in Web3

PR strategies that work for blockchain startups

How to tell real projects from market noise

Building a network in the Middle East and Web3

Shadow branding: building founder brands from behind the scenes

Chapters

00:00 Introduction to Julia 01:22 Journey into web3 marketing 03:08 Challenges in new markets 05:05 Networking and…