Retail Daily Minute | Walmart Acquires Vibe.co, Bath & Body Works Enters Ulta & Instacart Pilots Shoppable Video
Welcome to Omni Talk's Retail Daily Minute, sponsored by Duvo and Mirakl.
In today's Retail Daily Minute, Omni Talk's Chris Walton discusses:
Walmart moves deeper into connected TV advertising by acquiring Vibe.co, a self-serve CTV platform, to make streaming ad buying more accessible and measurable for SMB and mid-market brands through Walmart Connect.
Bath & Body Works enters Ulta Beauty, bringing a curated selection of its most-loved products to more than 600 Ulta stores and Ulta.com starting July 12th, as the brand accelerates its push beyond its own retail walls.
Instacart pilots…
The skinny
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