Why Your Culture Problem Is Actually a Branding Problem - Brad Flowers
Why do professionalservice firms hit a hard growth ceiling and struggle to recruit elite talent,and how does mistaking a foundational brand identity crisis for a sales orhuman resources issue cost founders millions?
Brad Flowers is the co-founder of Bullhorn, a certified B Corp branding agency thatguides professional service firms through comprehensive brand transformations,and the author of The Naming Book: 5 Steps to Creating Brand andProduct Names that Sell. In the fall of 2008, as the globalfinancial crisis devastated the job market, Brad left his job at a localbicycle shop with zero…
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