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Pedants on Parade | Book Huddle with Rachel Allen #2
If a client says they'll peruse your proposal, will they read every word or only skim? Sadly, it’s hard to tell these days. Copywriter Rachel Allen of Bolt from the Blue Copywriting is back for part two of our pedants' special, this time on words caught mid-change - dictionary meaning on one side, internet meaning on the other. We discuss the word that broke Rachel's heart, the therapy terms everyone's borrowing for authority (inaccurately - obv) + the scheduling word that should never appear on a sales page. Look for more in the Book Huddle strand. RobWords Episode Mentioned – on YouTube…
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