Latest / Cyber Go-To-Market Talk: The Cybersecurity Podcast About Cyber Sales, Marketing & Revenue Growth
Role Plays vs. Real-Life Practice: Making Sales Training Work
Are your seasoned sales reps struggling to adapt to new strategies? Have you ever invested heavily in sales training only to see minimal changes? How can you ensure training leads to real behavior change and improved sales performance?
In this conversation we discuss:
👉 Why traditional sales training often fails and how to overcome these challenges 👉 The role of deliberate practice in achieving behavior change 👉 Practical exercises to foster curiosity and deeper discovery among your sales team
About our guest
Jonathan Mahan is a former cybersecurity seller who now runs the Practice Lab, a…
The skinny
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