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Summer Travel Trends: Cruises, Europe & Multi-Gen Trips

Summer travel is in full swing, and this week we’re breaking down the biggest trends we’re seeing in 2026: cruises, Europe, and multi-generational family trips.

John, Dayna, and Jess talk through their own summer travel plans, from Alaska cruises and Hotel Xcaret to Universal Orlando, Epic Universe, Disney weekends, river cruising, and sports travel. But the bigger story is what clients are booking right now — and this summer, cruising is everywhere.

Families are sailing to Alaska, Greece, Japan, the Caribbean, and beyond, with European cruises and bucket-list itineraries becoming major…

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