Latest / Locatora Radio [A Radiophonic Novela] / Latinamaxxing, Whimsymaxxing: Why Is Everyone Maxxing? | Capítulo 274

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Latinamaxxing, Whimsymaxxing: Why Is Everyone Maxxing? | Capítulo 274 · Locatora Radio [A Radiophonic Novela]

• 0:00
  Speaker 1: My personal favorite is whimsy maxing.
• 0:02
  Speaker 2: Tell us about whimsy maxing.
• 0:04
  Speaker 3: So, whimsy maxing is just like stacking your life with
• 0:07
  Speaker 3: all things whimsical. I think that this is sort of
• 0:11
  Speaker 3: a version of the idea of romanticizing your life. For me,
• 0:15
  Speaker 3: I love whimsy maxing. This is the first time I've
• 0:17
  Speaker 3: used this term, Okay, but I identify with this term
• 0:20
  Speaker 3: because I think I do this naturally in my life.
• 0:22
  Speaker 4: You are a hippie whimsical person I am.
• 0:25
  Speaker 3: I'm very flowy, and I love the summer because I
• 0:29
  Speaker 3: think LA has its most whimsical potential in the summertime. So,
• 0:34
  Speaker 3: for example, like a classic summer for me, I had
• 0:38
  Speaker 3: this day recently with my friend where we went to
• 0:41
  Speaker 3: a skate meetup in Long Beach, suns out, buns out,
• 0:44
  Speaker 3: We wore like really cute outfits. We roller skated all
• 0:47
  Speaker 3: day long with a bunch of other whimsical roller skaters.
• 0:51
  Speaker 1: We were gardening at.
• 0:53
  Speaker 3: The beach, we hung out on the sand, we got
• 0:55
  Speaker 3: poke bowls, and then we watched heated rivalry. It's a
• 0:59
  Speaker 3: perfect LA day and that's how I like to spend
• 1:02
  Speaker 3: my LA summers.
• 1:05
  Speaker 2: O La La. I'm fiosa and I'm Mala and you're
• 1:08
  Speaker 2: listening to another capito of Lokata Radio.
• 1:12
  Speaker 1: Today we're talking about maxing.
• 1:15
  Speaker 2: What the fuck is maxing?
• 1:16
  Speaker 3: Maxing is everything and nothing at the same time. It's
• 1:20
  Speaker 3: a lot of different things. You might have heard this
• 1:22
  Speaker 3: term on TikTok all over the internet, maybe with regards
• 1:27
  Speaker 3: to beauty maxing or money maxing, even fibermaxing, and you
• 1:31
  Speaker 3: would be surprised at the origins and where this trend
• 1:36
  Speaker 3: is coming from. But not only that, maybe like where
• 1:39
  Speaker 3: in history we've seen maxing before, we just weren't calling
• 1:43
  Speaker 3: it that.
• 1:43
  Speaker 4: Yes, this trend circulated in the mainstream digital space in
• 1:47
  Speaker 4: the last several years, and like most trends, take a
• 1:49
  Speaker 4: life of its own, and today we're talking about what
• 1:52
  Speaker 4: it is, where it comes from, and what it reveals
• 1:55
  Speaker 4: about the cultural zeitgeist.
• 1:58
  Speaker 3: I think it's this is one of those like, uh,
• 2:01
  Speaker 3: those moments where we say this isn't new, Yes, this
• 2:03
  Speaker 3: has happened before, and here's why.
• 2:05
  Speaker 1: Yes, here's why. Is human beings we.
• 2:10
  Speaker 3: Turn to max maximalism, We turn to maxing, especially in
• 2:14
  Speaker 3: times of turmoil of economic stress. As human beings, we
• 2:20
  Speaker 3: have this tendency towards wanting to indulge, and I think
• 2:23
  Speaker 3: that's the moment we're in right now.
• 2:25
  Speaker 4: All right, let's talk about it because there's some I
• 2:28
  Speaker 4: think in its evolution, because we're going to talk about
• 2:31
  Speaker 4: the origins and kind of how dark the origins are.
• 2:34
  Speaker 2: But we're going to.
• 2:34
  Speaker 4: Start like we always do, or like we tried to,
• 2:38
  Speaker 4: not always, but we're going to start with like the fun,
• 2:40
  Speaker 4: the fun, the evolution that we're like popets of the internet,
• 2:44
  Speaker 4: like make it its own.
• 2:45
  Speaker 1: Yeah.
• 2:45
  Speaker 4: And so one of the ones that we're talking about
• 2:48
  Speaker 4: or that we've seen online is like Latina Maxing.
• 2:51
  Speaker 1: Yes, I love this one.
• 2:52
  Speaker 4: So Latina Maxing, I mean to find out how you want, right, Latini,
• 2:57
  Speaker 4: that is a spectrum. So the way I'm Latinoxing today
• 3:00
  Speaker 4: is I'm wearing, of course, hoops, red lip the and
• 3:05
  Speaker 4: I'm wearing my little liked Bad Bunny merch that I
• 3:09
  Speaker 4: got in Mexico. So it's the little goncho wearing the
• 3:12
  Speaker 4: Mexican jersey. And that's how I'm Latina Maxing today because
• 3:17
  Speaker 4: I did not want to get in trouble because I
• 3:19
  Speaker 4: wore my Bidou shirt last episode and I'm wearing so
• 3:23
  Speaker 4: I'm wearing Mexico today.
• 3:24
  Speaker 2: So that's how I'm latina maxing.
• 3:26
  Speaker 1: You're you're also you're serving the people.
• 3:28
  Speaker 3: Yes with your lug, correct, with your your Latina max lugs.
• 3:32
  Speaker 2: I am for the people. I am tri cultural.
• 3:34
  Speaker 1: Yes you are. And it must get exhausting.
• 3:36
  Speaker 2: It is exhausting. Yes, I need a third term.
• 3:40
  Speaker 4: Like everyone is like nia, yeah, and I'm like, I
• 3:42
  Speaker 4: need a third one to add to it.
• 3:44
  Speaker 1: Oh my god.
• 3:44
  Speaker 4: We need to work on that, right for the tricultural baddies,
• 3:49
  Speaker 4: the tri cultural mommies, the tri cultural Latinas.
• 3:52
  Speaker 3: Yeah, okay, we're going to work on that. We're going
• 3:54
  Speaker 3: to workshop that. We'll come back next episode. Yes with
• 3:58
  Speaker 3: a with a tri cold term.
• 4:00
  Speaker 2: All right, let's do it.
• 4:02
  Speaker 1: And in a way that is like culture maxing. I
• 4:05
  Speaker 1: can stand that's culture maxing.
• 4:09
  Speaker 4: There's also Mamacita maxing. And so there's this creator on
• 4:13
  Speaker 4: TikTok At Luis Done, and I saw him talking about
• 4:17
  Speaker 4: Mamasita maxing in this way, Latinas need to weaponize their
• 4:21
  Speaker 4: beauty to get richer by Mamacita maxing.
• 4:24
  Speaker 2: And he's calling us in and he's like, stop getting
• 4:27
  Speaker 2: stop getting the two dollars drinks bought for you. Aim higher.
• 4:31
  Speaker 4: He's like, use your beauty and weaponize it to get more,
• 4:34
  Speaker 4: not the free drinks cool, I'm higher and I was like, dang, okay.
• 4:38
  Speaker 2: Yeah, and that is mamacita maxing.
• 4:41
  Speaker 3: I love this notion of mamasita maxing, which I think
• 4:44
  Speaker 3: is different than latina maxing because I believe that latina
• 4:49
  Speaker 3: maxing is maybe like really wearing all the different items
• 4:56
  Speaker 3: that signify culture, all the cultural markers.
• 4:59
  Speaker 1: You're like, put that shit on.
• 5:01
  Speaker 3: But I think mamita maxing is really like harnessing your
• 5:06
  Speaker 3: mamita power, your mamita energy. Yes, because I think all
• 5:11
  Speaker 3: mamitas are Latinas, but not all Latinas are like going
• 5:15
  Speaker 3: full mamita all the.
• 5:17
  Speaker 4: Time, mamasita mommy, like the whole, the whole thing.
• 5:21
  Speaker 1: Yeah.
• 5:22
  Speaker 3: Like, if I'm gonna go out and I'm gonna be
• 5:24
  Speaker 3: mamita maxing, I'm gonna wear like tight capris, wedges, I'm
• 5:29
  Speaker 3: gonna wear a crop top. I'm going to like straighten
• 5:32
  Speaker 3: my hair probably or wear like big.
• 5:34
  Speaker 4: Hair you're giving hildosaurs exactly, iconically from Ugly Betty.
• 5:40
  Speaker 1: From Ugly Betty exactly.
• 5:42
  Speaker 3: I might not wear like things that are specifically culturally Mexican,
• 5:47
  Speaker 3: but I'm I'm gonna be Mamita to the max.
• 5:50
  Speaker 4: That's the distinction, and that's how what we're wearing today.
• 5:53
  Speaker 4: I am Latino maxing and you are Mamacita maxing or
• 5:56
  Speaker 4: mammy maxing.
• 5:57
  Speaker 1: To a degree, to a degree, I could go harder,
• 5:59
  Speaker 1: It could go harder. We could always go harder.
• 6:01
  Speaker 2: This is still a workplace.
• 6:03
  Speaker 3: We're at work. We are professionals. We're professionals, so that
• 6:08
  Speaker 3: this is not the only type of maxing that people
• 6:10
  Speaker 3: are engaging in. It goes from what we're wearing, to
• 6:15
  Speaker 3: how we're spending our time, even to what we're eating.
• 6:17
  Speaker 3: People are even talking about fibermaxing, yes, which is really
• 6:22
  Speaker 3: prioritizing fiber and getting as much fiber into your meals
• 6:25
  Speaker 3: and your diet as possible.
• 6:26
  Speaker 4: And honestly, like bowel movements very important, and I think
• 6:30
  Speaker 4: like we're going to get deep into it. But I
• 6:33
  Speaker 4: think part of the fibermaxing is like our shitty healthcare
• 6:38
  Speaker 4: system people are actually yes, I know, no put intended
• 6:44
  Speaker 4: is actually like you know, for our age demographic, colon
• 6:49
  Speaker 4: cancer is actually on the rise, and health insurance wise,
• 6:54
  Speaker 4: we're not allowed to get colonoscopies until later in life. Yeah, right,
• 6:58
  Speaker 4: And so I think that this is one of the
• 7:01
  Speaker 4: reasons that fibers is a part of the wellness and
• 7:04
  Speaker 4: the maxine that people are doing.
• 7:06
  Speaker 1: Absolutely.
• 7:06
  Speaker 3: I also think that there is such a big like
• 7:11
  Speaker 3: gym talk and like skinny talk and every like iteration
• 7:16
  Speaker 3: of this. They're not each of these are different, but
• 7:19
  Speaker 3: I think that fiber also plays a role. Yes, in
• 7:22
  Speaker 3: like all the fitness influencers are always talking about fiber,
• 7:27
  Speaker 3: Like the skinny girls are talking about fiber. Everybody's talking
• 7:30
  Speaker 3: about fiber for different reasons, but it's it's just central.
• 7:34
  Speaker 4: And I think it started it was like the protein craze, right,
• 7:37
  Speaker 4: people are putting protein in everything, and now it's like
• 7:40
  Speaker 4: the fiber craze.
• 7:41
  Speaker 3: You cannot have protein without fiber, right, too much protein
• 7:45
  Speaker 3: and then like you're in trouble.
• 7:47
  Speaker 1: You need the fiber to.
• 7:48
  Speaker 3: Balance it out, yes, or you're going to be very
• 7:50
  Speaker 3: backed up, right right right, and very sad.
• 7:52
  Speaker 2: I don't like where this conversation is going. Can can
• 7:54
  Speaker 2: we move on to.
• 7:55
  Speaker 1: Going down the drains? Is going down the drains, down
• 7:58
  Speaker 1: the tubes.
• 7:58
  Speaker 3: So we talked about fiber maxine, protein maxine, looks maxing,
• 8:03
  Speaker 3: beauty maxing, which this is I think a more generalized
• 8:08
  Speaker 3: way of talking about the Mamita maxing, the Latino maxing,
• 8:12
  Speaker 3: but just for the general public, right right, maximizing your beauty.
• 8:16
  Speaker 2: It is a general public.
• 8:17
  Speaker 1: I don't know. I don't know them. I've never met them,
• 8:20
  Speaker 1: but I imagine I don't know her.
• 8:22
  Speaker 3: I imagine they exist. My personal favorite is whimsy maxing.
• 8:26
  Speaker 2: Tell us about whimsy maxing.
• 8:28
  Speaker 3: So whimsy maxing is just like stacking your life with
• 8:31
  Speaker 3: all things whimsical. I think that this is sort of
• 8:34
  Speaker 3: a version of the idea of romanticizing your life. For me,
• 8:39
  Speaker 3: I love whimsy maxing. This is the first time I've
• 8:42
  Speaker 3: used this term. Okay, but I identify with this term because
• 8:44
  Speaker 3: I think I do this naturally in my life.
• 8:46
  Speaker 4: You are a hippie whimsical person I am.
• 8:49
  Speaker 3: I'm very flowy, and I love the summer because I
• 8:54
  Speaker 3: think LA has its most whimsical potential in the summertime.
• 8:58
  Speaker 1: So, for example, like a class summer for me.
• 9:01
  Speaker 3: I had this day recently with my friend where we
• 9:05
  Speaker 3: went to a skate meetup in Long Beach.
• 9:07
  Speaker 1: Suns out, buns out.
• 9:08
  Speaker 3: We wore like really cute outfits. We roller skated all
• 9:11
  Speaker 3: day long with a bunch of other whimsical roller skaters.
• 9:15
  Speaker 1: We were gardening at the beach.
• 9:18
  Speaker 3: We hung out on the sand, we got poke bowls,
• 9:21
  Speaker 3: and then we watched heated rivalry and just like like
• 9:25
  Speaker 3: it's it's our Like this is girlhood.
• 9:27
  Speaker 2: What a perfect day.
• 9:28
  Speaker 3: It's a perfect LA day. And that's how I like
• 9:31
  Speaker 3: to spend my LA summers, you know. And so for me,
• 9:35
  Speaker 3: like I want to fly kites this summer, Like I
• 9:39
  Speaker 3: want to get all of our little friends together and
• 9:41
  Speaker 3: go to the park and fly kites, you know.
• 9:44
  Speaker 1: To me, that is whimsy maxing.
• 9:45
  Speaker 3: Yes, I want us to like bring our adult coloring
• 9:48
  Speaker 3: books and blow bubbles, a little crafting day, a little
• 9:52
  Speaker 3: crafting day, and fly kites and have like our cute
• 9:55
  Speaker 3: little dogs surrounding us.
• 9:57
  Speaker 1: Like, to me, that is whimsy maxing.
• 9:59
  Speaker 2: I love that. Thank you, that's adorable.
• 10:01
  Speaker 1: Thank you.
• 10:02
  Speaker 2: I support this whimsy maxing.
• 10:03
  Speaker 1: Thank you, thank you? And what else?
• 10:05
  Speaker 3: Okay, Another way that I'm whimsy maxing is I think
• 10:08
  Speaker 3: this is very whimsical.
• 10:09
  Speaker 1: I'm directing a.
• 10:10
  Speaker 3: Play, wow, like a live play like theater, which is
• 10:13
  Speaker 3: very fun.
• 10:14
  Speaker 2: Right, very fucking whimsical.
• 10:15
  Speaker 3: It's very fucking whimsical. So the play is called Let's
• 10:18
  Speaker 3: be pop stars. It was accepted to spaghetti Fest at
• 10:22
  Speaker 3: the Allegian Theater. Everything I'm saying is whimsical right now,
• 10:27
  Speaker 3: premiering at spaghetti Fest at the Allegian Theater one night only,
• 10:30
  Speaker 3: July seventeenth, And it's about two roommates who become pop
• 10:34
  Speaker 3: stars to solve the Los Angeles housing crisis.
• 10:37
  Speaker 4: Intead, I mean, come on, that's what pop stars should
• 10:39
  Speaker 4: be doing, Yes.
• 10:41
  Speaker 3: Using their millions to solve the housing crisis and like
• 10:44
  Speaker 3: en world hunger and like establish world peace.
• 10:47
  Speaker 1: That's hard, It's not that hard.
• 10:49
  Speaker 3: So to me live theater and pop stardom combined, it
• 10:52
  Speaker 3: screams whimsy.
• 10:53
  Speaker 2: That is very whimsical.
• 10:54
  Speaker 1: The play is.
• 10:55
  Speaker 3: Written by Scarlet Red and Annie Valdez.
• 10:58
  Speaker 1: Comesius July seventeenth. It's to be so cute.
• 11:00
  Speaker 2: That is so cute. I love that.
• 11:01
  Speaker 1: Thank you join the.
• 11:02
  Speaker 3: Whimsie sol Theosa. You're Latino maxing ye currently as we speak,
• 11:07
  Speaker 3: but I know you are also maxing in other parts
• 11:09
  Speaker 3: of your life.
• 11:10
  Speaker 2: Okay, right now I'm podmaxing. Okay, yeah, only am I.
• 11:14
  Speaker 4: Working on Lokata Radio, but I well, we are also
• 11:19
  Speaker 4: working on another podcast. Just we're just producing an episode.
• 11:22
  Speaker 4: But it's going to be a fabulous episode. By the
• 11:25
  Speaker 4: time this episode is out, the series will be out.
• 11:28
  Speaker 4: And it's called American Colony. It's produced by the Latino
• 11:33
  Speaker 4: Newsletter and we are producing an episode with Raquel Richard,
• 11:38
  Speaker 4: past guest of Lokat Longtime home Girl, and the episode
• 11:42
  Speaker 4: is about Edie's check On, And the entire series is
• 11:46
  Speaker 4: about Puerto Rico as a colony and its history and
• 11:50
  Speaker 4: how it currently resists and how it's current like political struggles,
• 11:56
  Speaker 4: and so it's gonna be fan fabulous, it's gonna be great,
• 11:59
  Speaker 4: it's gonna be power. It's an incredible team that we're
• 12:01
  Speaker 4: working with. But our episode is about beauty standards, it's
• 12:05
  Speaker 4: about the show girls, it's about the Vedets and the
• 12:08
  Speaker 4: iconic East check On. Yeah, so that is one way
• 12:12
  Speaker 4: that I'm podmaxing. But I'm also working on an additional podcast.
• 12:17
  Speaker 4: It's a memoir podcast. I'm working on it with an
• 12:20
  Speaker 4: incredible editor, producer, and I can't really say more about it,
• 12:26
  Speaker 4: but it's memoristic. It'll hopefully come out next year twenty
• 12:30
  Speaker 4: twenty seven. But when I tell you, I'm in the
• 12:33
  Speaker 4: weeds with writing and going into the deepest core of
• 12:36
  Speaker 4: my memories of things I've tried to forget.
• 12:39
  Speaker 2: I'm like giddy ess podcast. You said you wanted to
• 12:45
  Speaker 2: make this and this, you pitched it.
• 12:47
  Speaker 3: You started working on this years ago while you were
• 12:51
  Speaker 3: a grad student at US.
• 12:52
  Speaker 1: Yes, and now it is. It's in production.
• 12:55
  Speaker 2: It's in production. It's in production.
• 12:57
  Speaker 4: It's one of those things where it's it's like painful
• 13:01
  Speaker 4: to make, but the art and the result will be good,
• 13:06
  Speaker 4: will be great, will be powerful for me as a release,
• 13:10
  Speaker 4: and I hope people like it. But that's like one
• 13:12
  Speaker 4: thing that I'm doing is I'm podmaxing.
• 13:14
  Speaker 3: And there is even another podcast that we are very
• 13:19
  Speaker 3: much in the early stages of development on. It's a
• 13:21
  Speaker 3: season two. We can't say too much right now, but
• 13:25
  Speaker 3: we're always working on a new show. Yes, trying to
• 13:28
  Speaker 3: get a new show made.
• 13:29
  Speaker 2: Podcasting is my life.
• 13:32
  Speaker 4: It is my life. So I am podmaxing and I'm
• 13:34
  Speaker 4: also new. Have not talked about this, I don't think
• 13:37
  Speaker 4: on the podcast or I'm not even really talking about
• 13:40
  Speaker 4: it on social media, just like with my friends. But
• 13:43
  Speaker 4: I'm med maxing. Okay, I'm on two meds right now.
• 13:48
  Speaker 4: I'm on an antidepressant and I'm on a stimulant. Because
• 13:52
  Speaker 4: last summer I was diagnosed with ADHD late in my life,
• 13:55
  Speaker 4: late at thirty one years old.
• 13:57
  Speaker 1: Yeah.
• 13:58
  Speaker 4: Yeah, and so haven't shared much about because I'm still
• 14:01
  Speaker 4: learning about it. I didn't have like the quote stereotypical
• 14:05
  Speaker 4: symptoms that when we think of ADHD, and typically we
• 14:09
  Speaker 4: think about boys and like hyperactivity. But for me, it's
• 14:14
  Speaker 4: presented very differently, which is why it was missed for
• 14:17
  Speaker 4: most of my life. And so this is my first
• 14:20
  Speaker 4: time ever, like actually on medication. I have famously, fabulously
• 14:26
  Speaker 4: been on birth control for like a decade, famously famously,
• 14:30
  Speaker 4: but you know, have not been on any type of
• 14:33
  Speaker 4: like antidepressants, SSRIs, like any of that before. So I'm
• 14:39
  Speaker 4: medmaxing because it is quite the journey to find the
• 14:43
  Speaker 4: right cocktail, to find like the right combination of like
• 14:46
  Speaker 4: what works for you, what treats your symptoms, what makes
• 14:50
  Speaker 4: you feel like actually better.
• 14:52
  Speaker 2: Yeah, And so that is how I'm medmaxing.
• 14:55
  Speaker 3: I want medmaxing to take off. I don't think i've
• 14:58
  Speaker 3: seen it yet here first, Yeah, I think you're hearing
• 15:02
  Speaker 3: it here first, medmaxing.
• 15:03
  Speaker 2: There we go, medmxing.
• 15:05
  Speaker 4: Also in this current day and age, where we have
• 15:09
  Speaker 4: set the secretary of health RFK Junior trying to reduce
• 15:14
  Speaker 4: how many people or who gets to prescribed and who
• 15:18
  Speaker 4: gets to receive Andy de presance and SSRIs and.
• 15:22
  Speaker 2: Like ADHD meds.
• 15:23
  Speaker 4: So I'm like, actually, medmaxing might be like a radical
• 15:26
  Speaker 4: thing that we're doing.
• 15:28
  Speaker 3: Yeah, absolutely, as healthcare is constantly under attack and coverage
• 15:34
  Speaker 3: and protections are more and more expensive and less and
• 15:37
  Speaker 3: less comprehensive. Yeah, getting what you need to take care
• 15:41
  Speaker 3: of yourself in under a regime that actively is fighting
• 15:46
  Speaker 3: against our health and wellness is definitely very radical.
• 15:50
  Speaker 4: Yeah, so that is what I'm doing. I've also learned,
• 15:54
  Speaker 4: like if you're on SSRIs, which is what I'm on,
• 15:59
  Speaker 4: you can very heat sensitive, like you're sensitive to the
• 16:03
  Speaker 4: sun to heat. And you know that that's never been
• 16:05
  Speaker 4: a problem for me. I run very cold. Yes, So
• 16:09
  Speaker 4: I'm like newly experiencing like what it's like to like
• 16:14
  Speaker 4: feel really hot and like I need a fan, Like,
• 16:17
  Speaker 4: oh my god, let me go inside.
• 16:18
  Speaker 1: So that's new.
• 16:21
  Speaker 2: Don't go anywhere, locomotives. We'll be right back. Oh my god,
• 16:26
  Speaker 2: I I don't about you.
• 16:29
  Speaker 1: I run so hot.
• 16:30
  Speaker 2: I thought about it was like this is why mom
• 16:31
  Speaker 2: always has a fan always.
• 16:32
  Speaker 3: Yeah, it can be very uncomfortable when your body starts
• 16:36
  Speaker 3: to overheat. Yes, and you're like really not even doing
• 16:39
  Speaker 3: anything strenuous.
• 16:40
  Speaker 1: I know, I know, so sorry.
• 16:42
  Speaker 3: Okay, wait, this reminds me remember when we did that
• 16:44
  Speaker 3: photo shoot for Spotify, Yes, for Times Square, and they
• 16:48
  Speaker 3: had to like, I was getting so hot in for
• 16:50
  Speaker 3: the lights. I was getting so hot in front of
• 16:53
  Speaker 3: the lights. And this is, by the way, a photo
• 16:55
  Speaker 3: for a Times Square billboard, a big one.
• 16:59
  Speaker 1: Yes, and we're there.
• 17:01
  Speaker 3: Full hair, full makeup, looking cute, but I'm getting so hot.
• 17:04
  Speaker 1: I'm overheating.
• 17:05
  Speaker 3: So many lights on us, so many lights, And they
• 17:07
  Speaker 3: had to pull out like a swamp fan to and
• 17:11
  Speaker 3: pointed at me, and like the photographers and the pas
• 17:15
  Speaker 3: they're like, oh my god, she's getting so hot.
• 17:16
  Speaker 1: Oh my god. We got to get a fan on her.
• 17:18
  Speaker 1: It was like a thing.
• 17:19
  Speaker 2: It was get the makeup artists, we got it.
• 17:21
  Speaker 1: We got to blot it was. It was too much.
• 17:25
  Speaker 1: But yeah, I hope that your system regulates.
• 17:28
  Speaker 2: Yes, me too, Me too.
• 17:30
  Speaker 4: Let's talk about maxing its history origins, its origins as
• 17:36
  Speaker 4: a term, and then broadly, like how it's where we
• 17:41
  Speaker 4: can situate in history as like a phenomenon that's not new.
• 17:44
  Speaker 3: Because I think right now the type of maxing we've
• 17:47
  Speaker 3: been talking about is like very femme coded maxing.
• 17:50
  Speaker 1: It's to the benefit of the girls and the gays
• 17:53
  Speaker 1: in the days.
• 17:54
  Speaker 3: And I've seen a lot of the maxing terminology being
• 17:58
  Speaker 3: being like made popular by fems, by women, by latinas,
• 18:04
  Speaker 3: by Latine people, by queer people. But the Internet origins
• 18:08
  Speaker 3: are actually quite the opposite of them.
• 18:10
  Speaker 4: Yeah, So the origins of maxing can be traced to
• 18:14
  Speaker 4: two verified sources according to New York Times magazine, And
• 18:17
  Speaker 4: originally it comes from game theory, so language games like
• 18:22
  Speaker 4: you're maxing your strategy okay, oh oh yeah, and that
• 18:26
  Speaker 4: that can be found like dated back into the nineteen forties.
• 18:29
  Speaker 4: But the way we're thinking about maxing now and present
• 18:33
  Speaker 4: day can actually be traced back to like the twenty tenths,
• 18:37
  Speaker 4: and it became popularized among in cells. And these are,
• 18:42
  Speaker 4: if you don't remember, are the self proclaimed involuntarily celibate
• 18:47
  Speaker 4: right now in cell culture, I think has transformed into
• 18:51
  Speaker 4: what we know is the manosphere. But at one point,
• 18:54
  Speaker 4: quote in cells were like fringe, you know, they were
• 18:58
  Speaker 4: on the dark Web, they were four Chan, they were
• 19:02
  Speaker 4: not in the mainstream. But now we see it in
• 19:05
  Speaker 4: the mainstream on these like manusphere podcasts.
• 19:08
  Speaker 2: And there is this.
• 19:12
  Speaker 4: Streamer I don't really want to talk about him, but
• 19:15
  Speaker 4: he has popularized this term looks maxing, and it's this
• 19:20
  Speaker 4: trend in which young men strive to become the most
• 19:24
  Speaker 4: attractive in the extreme form by essentially self harming. So
• 19:28
  Speaker 4: they're hammering their own faces to obtain a chisel jaw.
• 19:32
  Speaker 4: They're using steroids, they're buying peptides off the black market,
• 19:36
  Speaker 4: so meaning it can be unaltered, it can be produced
• 19:41
  Speaker 4: in not a sterile place. And that is how we
• 19:45
  Speaker 4: got this idea of like maxing.
• 19:47
  Speaker 2: It actually comes from in cells. It comes from the
• 19:50
  Speaker 2: dark web.
• 19:51
  Speaker 4: And it's interesting in the way that we've now adopted it, right,
• 19:55
  Speaker 4: Like we don't even know that it comes from there,
• 19:58
  Speaker 4: but we've adopted it in this way where it's like
• 20:00
  Speaker 4: a fun Internet term, right, And that's fine, that's that's like,
• 20:03
  Speaker 4: that's the part of trends, and that's the part of
• 20:06
  Speaker 4: how like language moves. But the origins are are from
• 20:11
  Speaker 4: like dark web. Four chune in cells that is so.
• 20:14
  Speaker 3: Bleak, right, oh my god, But I feel like where
• 20:18
  Speaker 3: it's gone now is much more positive, Like it's kind
• 20:24
  Speaker 3: of been taken and transformed and reframed in a good direction.
• 20:31
  Speaker 3: It's not like I don't think that the maxing that
• 20:34
  Speaker 3: I'm seeing and that people are talking about is in
• 20:37
  Speaker 3: a harmful way.
• 20:38
  Speaker 1: Correct? Correct?
• 20:39
  Speaker 4: That is like not what I had seen or that
• 20:41
  Speaker 4: is not how I understood it. I have heard about
• 20:44
  Speaker 4: this streamer. I don't know if he's like on twitch,
• 20:46
  Speaker 4: but this streamer, and i'd heard of him talk about
• 20:49
  Speaker 4: looks maxing and I had talked. I've heard him like
• 20:52
  Speaker 4: say like really misogynistic, like racist things, and so I
• 20:56
  Speaker 4: was aware of this person, and so I understood, like, Okay,
• 20:59
  Speaker 4: this is what this is. This is the negative side
• 21:00
  Speaker 4: of it. But I had also seen like this positive side,
• 21:03
  Speaker 4: which I think, like it's just the way I think
• 21:07
  Speaker 4: we commodify language right now in like this late stage
• 21:10
  Speaker 4: capitalist time where everything has like a term, right, we
• 21:15
  Speaker 4: had like what were some of the popular ones, like
• 21:18
  Speaker 4: even just a couple of years ago, It's like girly pop.
• 21:21
  Speaker 2: It's like, I'm just a girl.
• 21:22
  Speaker 4: These are all you know, because I'm a woman, Like
• 21:25
  Speaker 4: I'm thinking about the things that girls and women do online, right,
• 21:28
  Speaker 4: But it's not exclusive to women to be clear. But
• 21:32
  Speaker 4: there's like the way we've the plates princess, right, the
• 21:35
  Speaker 4: way we like name things and commodify them and make
• 21:38
  Speaker 4: it an identity, right, And I think that that's what's
• 21:40
  Speaker 4: happening here with like this quote maxing. It's not necessarily
• 21:43
  Speaker 4: a bad thing, but I think it's the way that
• 21:45
  Speaker 4: Internet allows for this type of the digital space allows
• 21:49
  Speaker 4: for this type of like naming of things, right, Like yeah,
• 21:54
  Speaker 4: ten fifteen years ago would be like the hashtag, right,
• 21:56
  Speaker 4: but now it's like it's like subculture within subculture.
• 22:00
  Speaker 1: Yeah.
• 22:00
  Speaker 3: And it's interesting because a term is well will be
• 22:05
  Speaker 3: like invented or popularized to describe behaviors that people already
• 22:11
  Speaker 3: engage in or have always engaged in, and then it
• 22:14
  Speaker 3: becomes like hyper viral and it's everywhere, and then in
• 22:18
  Speaker 3: a year we forget. I forget because there's been a
• 22:20
  Speaker 3: lot of terms, and we've talked about them on the show. Yes,
• 22:23
  Speaker 3: we've like produced and hosted episodes about different viral moments,
• 22:27
  Speaker 3: viral terminology, behaviors, like the exact thing we're doing today.
• 22:31
  Speaker 3: It's like insert other word Hereah, but like I'm having
• 22:34
  Speaker 3: a hard time remembering.
• 22:35
  Speaker 4: Yeah, well, because I think like I don't know, fibermaxing,
• 22:38
  Speaker 4: protein maxing, Like it's just wellness.
• 22:41
  Speaker 1: It's just wellness.
• 22:41
  Speaker 2: It's just wellness at.
• 22:42
  Speaker 4: Its extreme, like repackaged and commodified. But like it's it's
• 22:47
  Speaker 4: not anything new. But I think just the term or
• 22:49
  Speaker 4: the way we're talking about it is like the new thing.
• 22:52
  Speaker 4: But actually, like striving to be like your optimal self
• 22:56
  Speaker 4: is something that is very much encouraged and celebrated in
• 23:01
  Speaker 4: this country, and like capitalist systems, right, is like you're
• 23:03
  Speaker 4: always optimizing to be the best person and best version
• 23:06
  Speaker 4: of yourself.
• 23:07
  Speaker 2: And so that's that's nothing new.
• 23:09
  Speaker 3: Yeah, yeah, yeah, it's it's just it's having a balanced diet. Yes,
• 23:13
  Speaker 3: you know, it's like following the food pyramid, right, But
• 23:16
  Speaker 3: that's not that's not doesn't have viral potential. No, But
• 23:21
  Speaker 3: if we come up with a new term that has
• 23:24
  Speaker 3: viral potential, because now it's associated with the sound, and
• 23:28
  Speaker 3: it can be reused on like a new clip, and
• 23:32
  Speaker 3: it can become something whereas like something that already exists,
• 23:37
  Speaker 3: like well, it already exists, there's no viral potential behind
• 23:40
  Speaker 3: it unless you remix it somehow and kind of give
• 23:44
  Speaker 3: it some new life and sort of rebrand it. It's
• 23:47
  Speaker 3: a rebranding of things that we already like are doing, right.
• 23:52
  Speaker 4: Yeah, that reminds me of like the superfood craze. Yeah,
• 23:56
  Speaker 4: like we've gone through these like ebbs and flows of
• 24:00
  Speaker 4: popularity and like virality pre Internet, like the super food
• 24:05
  Speaker 4: I remember when it was kale and then it was
• 24:06
  Speaker 4: spiralina you know qa quinoa, right, No one had heard
• 24:10
  Speaker 4: of quinoa.
• 24:11
  Speaker 1: Before I had, but of course you had.
• 24:13
  Speaker 2: I had, but the other people hadn't, you.
• 24:15
  Speaker 3: Know, Yeah, exactly exactly, So I think, Yeah, and even
• 24:20
  Speaker 3: the things that we talked about today like whimsy maxing,
• 24:23
  Speaker 3: Mamita maxing. You know, it's just like people's personalities and
• 24:26
  Speaker 3: their styles and how how we like to be, how
• 24:29
  Speaker 3: we like to exist. So this is like the Internet origins,
• 24:33
  Speaker 3: the in cell origins of the term of the maxing term.
• 24:37
  Speaker 3: But again this concept of doing something to an extreme
• 24:42
  Speaker 3: or to a max maybe as a response to the
• 24:47
  Speaker 3: society around us. Like I think right now maxing is
• 24:50
  Speaker 3: popular because gas prices are really high. Again, we're you know,
• 24:55
  Speaker 3: we're at war. You know, things are very expensive. We
• 25:00
  Speaker 3: live under a very oppressive political regime. So I think
• 25:05
  Speaker 3: that the messaging to us is to cut back and
• 25:08
  Speaker 3: be more minimal and to save and be more conservative.
• 25:13
  Speaker 3: But of course, as human beings, we're in a society
• 25:15
  Speaker 3: that takes so much from us, so the natural inclination
• 25:20
  Speaker 3: is to indulge in the things that make us happy
• 25:23
  Speaker 3: and that are good for us and that we love
• 25:24
  Speaker 3: and that we enjoy. So instead of being super minimalist
• 25:28
  Speaker 3: about things because of the state of the world, we're
• 25:30
  Speaker 3: maxing and we are indulging and we're having fun with it.
• 25:35
  Speaker 3: And to me, when I was like thinking about this
• 25:38
  Speaker 3: episode and this concept of maxing, I immediately thought about
• 25:42
  Speaker 3: zoot suits and zoot suitors and the Zootsuit riots, because
• 25:46
  Speaker 3: I think that zoot Suitors were some of the original
• 25:50
  Speaker 3: like style maxers. You know, like think about back in
• 25:54
  Speaker 3: the day. It's the nineteen thirties, it's the nineteen forties,
• 25:58
  Speaker 3: and like we're at war, were in the Great Depression,
• 26:02
  Speaker 3: and we're talking about rations at the time, and we're
• 26:05
  Speaker 3: like rationing textiles and there's like limits being placed on
• 26:10
  Speaker 3: imports on things like wool.
• 26:12
  Speaker 1: And then you have.
• 26:13
  Speaker 3: Black youth in Harlem and Latin American Mexican American youth
• 26:18
  Speaker 3: in La wearing these really extravagant zoot suits with tons
• 26:24
  Speaker 3: of fabric, very maggy pants, tapered at the ankle, big
• 26:28
  Speaker 3: oversized coats, big long like chains on their watches, and
• 26:35
  Speaker 3: just like the opposite of what you would think when
• 26:38
  Speaker 3: you're thinking of like depression and rationing, and so zoot
• 26:42
  Speaker 3: suitters were really like stylish and not dressing in accordance
• 26:48
  Speaker 3: with like the Great Depression era and expectations at the time.
• 26:52
  Speaker 3: And that was met with violence, right, And we can
• 26:56
  Speaker 3: talk about the zootsuit riots and how servicemen in the
• 26:59
  Speaker 3: LA area literally came in droves to downtown LA and
• 27:05
  Speaker 3: for several days there was like a full blown riot
• 27:09
  Speaker 3: and navymen servicemen were like literally roaming the streets of
• 27:13
  Speaker 3: downtown and attacking zoot suitors or anybody perceived to be
• 27:18
  Speaker 3: wearing a zoot suit who were predominantly in LA at
• 27:22
  Speaker 3: the time, Mexican and Filipino and stripping them naked and
• 27:25
  Speaker 3: beating them, and then the police were arresting the victims.
• 27:29
  Speaker 3: And it was definitely racially motivated, and it was this
• 27:33
  Speaker 3: like these military guys directly violently like responding and attacking
• 27:40
  Speaker 3: to these guys who were stylemaxing, and women were also
• 27:43
  Speaker 3: zoot suitors. But when we think of the suit, I
• 27:45
  Speaker 3: think we think of the men first and foremost. So yeah,
• 27:48
  Speaker 3: I thought immediately I was like, well, yeah, yeah, zoot suitters,
• 27:52
  Speaker 3: like that's exactly what they were doing.
• 27:53
  Speaker 2: I love that.
• 27:54
  Speaker 4: Yeah, that's a really good breakdown of like the cultural
• 27:57
  Speaker 4: and historical context of the zoot suits and like style
• 28:02
  Speaker 4: and how style has always been like embedded in like
• 28:05
  Speaker 4: political resistance, whether like you want to see it or not.
• 28:09
  Speaker 4: But I definitely think I think that's a great example.
• 28:12
  Speaker 3: Yeah, it's definitely there. I think also like Dolly Parton
• 28:16
  Speaker 3: is I mean, hello, a fab an icon. And I
• 28:20
  Speaker 3: think that she has been like glamour maaxing and style
• 28:24
  Speaker 3: maxing her whole career, and she's been beauty maxing and
• 28:28
  Speaker 3: whimsy maxing. I think everything that she does is to
• 28:31
  Speaker 3: the max, especially with her look and her aesthetic, like
• 28:35
  Speaker 3: the big wigs, the colorful, loud makeup, the embellishments, the nails,
• 28:40
  Speaker 3: the tight silhouettes, and some people refer to her style
• 28:44
  Speaker 3: as yeehaw glam. And she also when she was starting
• 28:49
  Speaker 3: in her career and even after being very established in
• 28:52
  Speaker 3: her career, was constantly receiving criticism, being made fun of
• 28:58
  Speaker 3: told that she needed to tone it down, that she
• 29:01
  Speaker 3: looked trashy, that nobody would take her seriously, And she
• 29:05
  Speaker 3: always was so funny about it, and when she got
• 29:09
  Speaker 3: interviewed about her looks, she would always make a joke
• 29:13
  Speaker 3: out of it.
• 29:13
  Speaker 1: She was always just lighthearted.
• 29:15
  Speaker 3: She was never defensive, and she would say that her
• 29:19
  Speaker 3: style inspiration was like the town hooker from the little
• 29:23
  Speaker 3: town that she grew up in.
• 29:25
  Speaker 1: And she would talk about.
• 29:26
  Speaker 3: Being a little girl and seeing like this working girl,
• 29:30
  Speaker 3: and a young Dolly would see her and think to herself, like,
• 29:34
  Speaker 3: what a glamorous, beautiful woman.
• 29:36
  Speaker 1: I want to look just like that, right.
• 29:37
  Speaker 2: You know?
• 29:38
  Speaker 3: And Dolly Parton actually has a book called Behind the Seams,
• 29:44
  Speaker 3: My Life in Rhinestones, and they did a little excerpt
• 29:48
  Speaker 3: in time how I developed my glitzy personal style. And
• 29:52
  Speaker 3: I love this little quote from her. When I started
• 29:55
  Speaker 3: wearing that big hair and my flamboyant clothes and my
• 29:58
  Speaker 3: boob sticking up.
• 29:59
  Speaker 1: A lot of people said, Dolly, you need to dress down.
• 30:01
  Speaker 3: Nobody's ever going to take you serious as a songwriter
• 30:04
  Speaker 3: or a singer if you look like that, because you
• 30:07
  Speaker 3: look more like a hooker than you do a singer.
• 30:09
  Speaker 3: And Dolly said, well, tough, this is who I am.
• 30:12
  Speaker 3: They'll get used to it. And she never toned down.
• 30:14
  Speaker 4: She never changed, never did never even now at her age,
• 30:18
  Speaker 4: you know she's still performing when she does perform, like
• 30:20
  Speaker 4: in leotards.
• 30:21
  Speaker 1: Yes, you know, she looks.
• 30:23
  Speaker 2: Fabulous, she's glammed up. She has not changed.
• 30:25
  Speaker 4: And she is someone that's definitely clearly has like committed
• 30:30
  Speaker 4: to the style or the style maxing her entire career
• 30:33
  Speaker 4: for decades.
• 30:34
  Speaker 3: Yeah, it's not a phase, it's not a trend. It's
• 30:38
  Speaker 3: truly who she is.
• 30:41
  Speaker 1: Yeah.
• 30:41
  Speaker 4: Definitely, Who are some of the other artist or people
• 30:44
  Speaker 4: that you think are like maxing a higher level, not
• 30:48
  Speaker 4: a higher level, more public level.
• 30:50
  Speaker 1: Yeah.
• 30:50
  Speaker 3: I also think, of course our fave, the icon, the legend,
• 30:53
  Speaker 3: the queen Selena, Yes, Selena Keithania, I think was the
• 30:57
  Speaker 3: Hannah maxing. Yes, with all of her print looks and
• 31:01
  Speaker 3: the leather, they had a maxing. I think that she
• 31:04
  Speaker 3: was also Latina maxing and Mamita maxing for sure. Yeah,
• 31:08
  Speaker 3: and I think that she veered more on the Mamita
• 31:12
  Speaker 3: maxing side because I don't.
• 31:13
  Speaker 2: Think don't go anywhere, lookamotives will be right back.
• 31:21
  Speaker 1: Other than the cowprint.
• 31:22
  Speaker 3: I don't think she was necessarily wearing items that screamed
• 31:26
  Speaker 3: like Mexican. I don't think she was necessarily wearing things
• 31:29
  Speaker 3: that were like very specifically culturally Mexican. But it was
• 31:33
  Speaker 3: the way that she put it together. Yeah, that was
• 31:36
  Speaker 3: very Mamita Maxing of her she as we know, her nails,
• 31:40
  Speaker 3: her red lip, her earrings, her gold jewelry, like the
• 31:44
  Speaker 3: way she did her hair.
• 31:46
  Speaker 1: I think the way she.
• 31:47
  Speaker 3: Wore her clothes, it was all very much accentuating her
• 31:51
  Speaker 3: natural beauty in a way that to me, I think
• 31:55
  Speaker 3: we would now look at that and say, like, she
• 31:57
  Speaker 3: was Mamita Maxing, Yeah, someone.
• 32:00
  Speaker 4: That we now regard as a style icon. Yes, And
• 32:03
  Speaker 4: that's because she was creating her own looks in the
• 32:05
  Speaker 4: same way Dolly Pardon does and has done, is having
• 32:09
  Speaker 4: her unique own persona, her own style, her own look,
• 32:14
  Speaker 4: and like sticking to it. And in spite of being
• 32:18
  Speaker 4: in a male dominated genre like the Hano music, Selena
• 32:22
  Speaker 4: like committed to the glam. She committed to her looks,
• 32:26
  Speaker 4: and I think that's one of the reasons we can
• 32:28
  Speaker 4: look at her and like, well, of course, no, she
• 32:30
  Speaker 4: was doing things very differently, paving her own way, but
• 32:34
  Speaker 4: was doing it in her own way. And that's why
• 32:37
  Speaker 4: we can call her an icon, you know, because it
• 32:40
  Speaker 4: was uniquely her. She wasn't imitating someone else. She may
• 32:43
  Speaker 4: have been.
• 32:43
  Speaker 2: Inspired right by other artists.
• 32:46
  Speaker 4: Dolly Pardon, may have been inspired by the local town
• 32:50
  Speaker 4: sex worker, but they make it their own. And I
• 32:53
  Speaker 4: think that's part of like making it specific to you, right,
• 32:58
  Speaker 4: is how you're doing it, not necessarily the trend of
• 33:01
  Speaker 4: it all.
• 33:02
  Speaker 3: Yes, absolutely, And I think Selena also famously in Selena
• 33:07
  Speaker 3: the movie, there's that scene where she debuts her boostier
• 33:12
  Speaker 3: for the first time when she's performing at a carnival
• 33:16
  Speaker 3: and her dad gets so mad at her about it
• 33:18
  Speaker 3: because he's like, she's wearing a bra. There's men out here, yes,
• 33:24
  Speaker 3: And then Marcella Selena's mom is like, it's a boostia.
• 33:29
  Speaker 3: She looks cute, you know, And I think in that way,
• 33:33
  Speaker 3: Selena was also projecting a femininity and a sexiness that.
• 33:39
  Speaker 1: Was pretty bold.
• 33:40
  Speaker 2: Oh yeah.
• 33:41
  Speaker 3: For again, a woman in the Hano music to go
• 33:44
  Speaker 3: out and wear very tight fitting clothes and wearing a
• 33:47
  Speaker 3: boostier and totally owning it and not allowing anybody to
• 33:51
  Speaker 3: make her feel.
• 33:52
  Speaker 1: Bad or to scare her away.
• 33:56
  Speaker 3: So I think that in that way too, she was
• 33:57
  Speaker 3: very much Mamita maxing with the pieces that she was
• 34:00
  Speaker 3: wearing and the way she was putting it all together.
• 34:03
  Speaker 3: And I also think, you know, Prince, I think was
• 34:05
  Speaker 3: glamour maxing. Yes, very much so, in every way, from
• 34:09
  Speaker 3: his like platform shoes, to his hair, his makeup, his
• 34:12
  Speaker 3: assless chaps at times.
• 34:14
  Speaker 4: Yeah, the gender bending like glam of it all, you know.
• 34:20
  Speaker 2: Was so good.
• 34:21
  Speaker 3: Yeah, just like the definition of a rock star, very
• 34:25
  Speaker 3: much so. And then and then also you know, like
• 34:27
  Speaker 3: Lady Gaga, I think is also somebody who has done
• 34:30
  Speaker 3: a lot of like style maxing, glamour maxing, whimsy maxing.
• 34:33
  Speaker 3: I think that she uh set the stage for someone
• 34:37
  Speaker 3: like a Chapel Roone to do the same in her
• 34:39
  Speaker 3: own regard. So yeah, I think with every generation you
• 34:42
  Speaker 3: have somebody who's like taking the baton and running with
• 34:45
  Speaker 3: it and taking that glamour to the next level, which
• 34:48
  Speaker 3: I always love and appreciate. I need my pop stars
• 34:51
  Speaker 3: to have some glamour and some whimsy. That's very important
• 34:54
  Speaker 3: to me.
• 34:54
  Speaker 2: Yes, it is very important. And like a dance routine.
• 34:59
  Speaker 1: Please some core choreo, please some Choreosgrpy.
• 35:01
  Speaker 4: If you're a pop star, you have to do choreo.
• 35:04
  Speaker 4: It's part of being a pop star.
• 35:05
  Speaker 3: Yes, which is why I appreciate this group Catsie. Yes,
• 35:09
  Speaker 3: I love them. I think they're so cute. I think
• 35:11
  Speaker 3: that they're also glamourmaxing, and I love that they dance.
• 35:16
  Speaker 2: Yes, they're great. The dancing is important. The choreo is important,
• 35:20
  Speaker 2: Yes it is, Yes it is.
• 35:21
  Speaker 4: And do you remember how the internet bullied do A
• 35:23
  Speaker 4: Lipa into really becoming.
• 35:25
  Speaker 2: A global pop star. Yeah, I like and doing choreo.
• 35:29
  Speaker 4: Yeah yeah, because there was a famously like a video
• 35:32
  Speaker 4: and there comment was like, yes, girl give us nothing
• 35:36
  Speaker 4: because when she was like moving, like the choreo was
• 35:38
  Speaker 4: just like very soft, and now she like brinks it.
• 35:42
  Speaker 2: You know, she's a global pop star.
• 35:43
  Speaker 4: I love Dua Lipa and I think, yeah, she's someone
• 35:47
  Speaker 4: that took a critique and like ran with it.
• 35:50
  Speaker 3: Yes, improved, she's now giving us like kickball, change a count.
• 35:54
  Speaker 2: I love it.
• 35:54
  Speaker 1: I appreciate it.
• 35:55
  Speaker 2: I love that.
• 35:56
  Speaker 3: Yeah, people are very It's funny though, because people don't
• 36:01
  Speaker 3: expect choreography from everyone like Ray. People do not expect
• 36:06
  Speaker 3: choreography from someone like Ray or like a Billie Eilish.
• 36:10
  Speaker 2: Or Mariah Carey or I'm Mariah Carey. Carry will never
• 36:14
  Speaker 2: a pop star.
• 36:15
  Speaker 1: She used to do a little choreo, a little choreo.
• 36:17
  Speaker 4: But I think like pop stars for me, I expect
• 36:21
  Speaker 4: because my representation or image of a pop star is
• 36:27
  Speaker 4: the beloved Britney Spears, of course, and she was giving
• 36:30
  Speaker 4: us choreo. And so when I think of a pop star,
• 36:32
  Speaker 4: I think of choreo. I like Billy Eilish. I wouldn't
• 36:35
  Speaker 4: call her a pop star.
• 36:37
  Speaker 2: I don't think. I don't think she's I.
• 36:39
  Speaker 4: Don't think she's a pop star. I'm not saying she's
• 36:41
  Speaker 4: not famous. I'm not saying she's not global, but like
• 36:43
  Speaker 4: pop star, I don't think that's the kind of music
• 36:46
  Speaker 4: she makes.
• 36:47
  Speaker 2: Maybe I'm wrong.
• 36:48
  Speaker 3: Yeah, she makes very kind of like wow, very dour,
• 36:52
  Speaker 3: very sad, very sad star.
• 36:54
  Speaker 2: Yeah, like Sabrina Carpenter's pop star.
• 36:57
  Speaker 1: I think she's a pop star.
• 36:58
  Speaker 2: She gives us choreo. She was doing her positions like
• 37:01
  Speaker 2: all through her through her tour.
• 37:03
  Speaker 1: Like yeah, you know, yeah, I don't know. I guess.
• 37:07
  Speaker 3: Once we start talking about artists who are moving into
• 37:11
  Speaker 3: this zone where they're like so mainstream, that they're like
• 37:15
  Speaker 3: making songs for the Barbie movie, like Billy.
• 37:19
  Speaker 1: I don't know.
• 37:20
  Speaker 3: I think pop star is it's become so many different things.
• 37:24
  Speaker 1: I think it's a.
• 37:25
  Speaker 3: Pretty broad category because when I think of pop music,
• 37:29
  Speaker 3: it just means popular music, you know. And I think
• 37:34
  Speaker 3: that we kind of like pick and choose who we
• 37:39
  Speaker 3: expect to dance. Okay, yeah, yeah, But somebody that I
• 37:43
  Speaker 3: do appreciate is Tate McCray. We saw Tate McCray, yeah,
• 37:46
  Speaker 3: at the iHeart Fest Music Festival.
• 37:49
  Speaker 1: Girl Can Dance, which I love, Yes, yeah.
• 37:52
  Speaker 2: Yes, I love a choreo.
• 37:53
  Speaker 4: And I think of just bringing it back to the
• 37:56
  Speaker 4: maxing and the self improvement of it all. And something
• 38:03
  Speaker 4: that you touched on in the at the top of
• 38:05
  Speaker 4: the episode, mala is like control of self right during
• 38:10
  Speaker 4: political turmoil or economic distress, is like I can control
• 38:14
  Speaker 4: what I do. So here's how I'm going to self
• 38:18
  Speaker 4: improve or like optimize my life.
• 38:22
  Speaker 3: Absolutely, I think it's about feeling like your life is
• 38:27
  Speaker 3: in your own hands, Like your life is within your
• 38:29
  Speaker 3: own control. Like you can decide how beautiful you are,
• 38:33
  Speaker 3: you can decide how much fiber you take in, you
• 38:37
  Speaker 3: can decide how you express your culture, you can decide,
• 38:42
  Speaker 3: like to what extent you're really maximizing your mame thanis
• 38:46
  Speaker 3: you know that these are not things that are imposed
• 38:49
  Speaker 3: on you, but things that you have ultimate saying power
• 38:53
  Speaker 3: and control over. And I think it's a way for
• 38:55
  Speaker 3: us to all feel like we are the masters of
• 38:58
  Speaker 3: our own destiny.
• 39:00
  Speaker 1: M Yeah.
• 39:01
  Speaker 4: I also think that there's like always this fine line
• 39:05
  Speaker 4: between like the extreme right. And I think when I
• 39:08
  Speaker 4: hear the word maxing, it's it is like feels very intense,
• 39:14
  Speaker 4: like we're talking about it, like the whimsical of it
• 39:17
  Speaker 4: of and that like really feel good part of it.
• 39:20
  Speaker 4: But I also when I think of maxing and this
• 39:23
  Speaker 4: idea and when it comes to like beauty and wellness,
• 39:27
  Speaker 4: is like how extreme we can like push ourselves and
• 39:32
  Speaker 4: how like in the eternal quest to like be better?
• 39:36
  Speaker 4: Like does the goalpost always move? So do we ever
• 39:39
  Speaker 4: actually feel good? Do we ever actually feel better? And
• 39:43
  Speaker 4: that's I think my concern with like how we view
• 39:46
  Speaker 4: wellness and how we view this type of like on
• 39:49
  Speaker 4: the surface, like yeah, it's good to have a balance
• 39:53
  Speaker 4: to me a like yeah, it's good to feel good
• 39:55
  Speaker 4: on the inside and out, But is the goalpost continuously moving?
• 40:00
  Speaker 4: And then in the end, does it actually make us
• 40:01
  Speaker 4: feel not that good? And I think from the cultural lens,
• 40:06
  Speaker 4: that's where I'm like looking at these type of trends like, yeah,
• 40:09
  Speaker 4: it's not new.
• 40:10
  Speaker 2: But does it ever.
• 40:12
  Speaker 4: Push us to like the point of harm? And I
• 40:16
  Speaker 4: think That's where I'm thinking of it right now.
• 40:18
  Speaker 3: Yeah, I feel like on past episodes we've talked about
• 40:21
  Speaker 3: this with regards to different trends. But you know, so
• 40:25
  Speaker 3: much of this is like a vehicle through which we
• 40:29
  Speaker 3: push like buying, and we push like purchasing things, buying products.
• 40:36
  Speaker 3: If we're talking about beauty maxing, does that lead to
• 40:39
  Speaker 3: like link in bio, you know?
• 40:42
  Speaker 1: And is there like a sale? Is there a product?
• 40:46
  Speaker 3: If we're talking about like protein maxing, are we now
• 40:49
  Speaker 3: like all getting Chloye Kardashian's cloud popcorn right? You know
• 40:53
  Speaker 3: it's like sprinkled with protein powder. I mean behind every
• 40:56
  Speaker 3: trend there is like a sales team. Yes, there's a
• 41:00
  Speaker 3: marketing component to it. And when we are like looking
• 41:05
  Speaker 3: to make ourselves feel better because we might never be
• 41:08
  Speaker 3: able to get out of debt or buy a house,
• 41:11
  Speaker 3: do we placate ourselves and do we put a band
• 41:14
  Speaker 3: aid on the big problem? By like, oh, well, I'm
• 41:17
  Speaker 3: you know, I'm whimsy maxings.
• 41:19
  Speaker 4: I mean whimsy maxing sounds like the least harmful and
• 41:22
  Speaker 4: actually most enjoyable and like well, like wellness part of
• 41:27
  Speaker 4: it all.
• 41:27
  Speaker 1: Which is why I do it, which is why you
• 41:29
  Speaker 1: do it.
• 41:29
  Speaker 4: Yeah, because I'm like, you just brought up the and
• 41:32
  Speaker 4: we've talked about this before, like the capitalism behind it,
• 41:34
  Speaker 4: the machine behind it that wants you to buy things.
• 41:37
  Speaker 4: Everything you described is free. You're like, yeah, I'm gonna
• 41:40
  Speaker 4: go fly a kite in the park. Yes, I'm going
• 41:42
  Speaker 4: to go roller skate at the beach. Yes, I'm going
• 41:44
  Speaker 4: to watch a series with my friend. Right, sounds lovely.
• 41:48
  Speaker 4: Also sounds inexpensive, thank you, you know, And so I think, yeah,
• 41:53
  Speaker 4: I can see why you're for your approach. You're like,
• 41:56
  Speaker 4: this is wholesome, this is lovely, this is whimsy, And
• 41:59
  Speaker 4: I'm like, oh, this in cell culture, like this is
• 42:02
  Speaker 4: the origin. And I'm not saying that one is wrong,
• 42:04
  Speaker 4: and like there's one is wrong and one is right.
• 42:07
  Speaker 4: But I think the way our introduction to the to
• 42:10
  Speaker 4: this idea of maxing was so stark, you know, like
• 42:14
  Speaker 4: yours was like fun and whimsical and mine was like
• 42:16
  Speaker 4: this horrible like Manisphere bro who like parties with Andrew Tate.
• 42:21
  Speaker 2: So I'm like, what the fuck is going on?
• 42:23
  Speaker 1: It's very odd, you know.
• 42:24
  Speaker 4: Yeah, And so yeah, as with all things that we
• 42:28
  Speaker 4: look at on the podcast, like we look at the
• 42:30
  Speaker 4: micro and the macro, like how we are involved in something,
• 42:34
  Speaker 4: if we're involved in something, and then at the macro level,
• 42:37
  Speaker 4: like what it signifies about, like the culturals, like guys,
• 42:40
  Speaker 4: the cultural moment and like how that how we're all
• 42:43
  Speaker 4: reading it or involved in it or what we're making
• 42:45
  Speaker 4: of it.
• 42:46
  Speaker 3: Absolutely, So, listeners, how are you maxing today?
• 42:50
  Speaker 2: Are you maxing?
• 42:50
  Speaker 1: Are you maxing? How are you maxing?
• 42:53
  Speaker 3: Let us know, leave a comment, leave a review, because
• 42:56
  Speaker 3: we're maxing all summer and not the credit card, not
• 43:00
  Speaker 3: maxing the credit card, everything but the credit card, please lord.
• 43:03
  Speaker 3: We're maxing our happiness. Yes, we're joy maxing, we're health maxing,
• 43:08
  Speaker 3: we're wellness maxing.
• 43:09
  Speaker 2: I'm mad maxing, all right, Yeah, as.
• 43:11
  Speaker 1: A means as a means, as a means to an end, Yes,
• 43:14
  Speaker 1: it means.
• 43:14
  Speaker 2: To an end.
• 43:15
  Speaker 4: All right, y'all, thank you for listening to another capital
• 43:17
  Speaker 4: of Look At Radio, and we'll catch you next time.
• 43:20
  Speaker 1: Besitos local.
• 43:24
  Speaker 4: Look At Radio is executive produced and hosted by Me
• 43:27
  Speaker 4: THEOSAP and Me Mala, Video editing by Saul Gomez.
• 43:32
  Speaker 3: And audio engineering by Joel hero Morales.
• 43:36
  Speaker 4: You can listen to look At Radio on the iHeartRadio
• 43:38
  Speaker 4: app or wherever you get your podcast.
• 43:41
  Speaker 3: Give us a follow, give us a review, and share
• 43:44
  Speaker 3: with a friend.