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Discover The Power of Clarity & Small Changes · The One Small Change Podcast

0:01
Welcome to the one small change, and I'm thrilled that you're here on this
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journey of exploration and transformation. And I'm your host,
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Yvonne McCoy, and I bring almost thirty years of entrepreneurial
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experience and a passion for discovering growth through the power of
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seemingly small change. And I wanna thank you for joining me
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for this exploration and get some in hope you get some
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inspiration. And this week, I'm gonna do something a little bit special.
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I'm going to do what I'm calling the special
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quarterly clarity check-in. And the reason
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for that is because, you know,
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at the end of each quarter, the beginning of each new quarter,
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I really take some time to think about what my
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goals are, why I'm doing it, am I on track. And I thought,
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you know, I would be remiss if I didn't share this with you.
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So this is the first time I'm doing this,
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And I have some ideas, so I hope you'll find them helpful and you'll let
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me know. So this is meant to energize you and
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to inspire you. But I wanna also make sure that
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it reinforces that for action takers only. This is
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clarity that leads to implementation, that leads
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to action. You know, one of my favorite
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sayings that I came up with was it doesn't matter how fast you're
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going if you're not going in the right direction. And so the
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real thing is it's not just about taking action,
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but making sure you're going in the right direction. So you're doing the things that
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are going to build your business, that are gonna speed up your
1:40
momentum, that are gonna help you get where you wanna get
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faster. And part of that is it's gonna help
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you to help the people that you wanna impact, and I think
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that's what we're all in business for. So I wanna start with
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two clarity questions. And you don't have to just ask
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these questions, you know, at the beginning or the end of a quarter.
2:03
You can ask these questions about anything because they're that
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good. Okay? So the first question is
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what's working well and why? So before I
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actually go into question, I wanna go into a little bit about how we
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as as humans tend to,
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act. So we do something, and, typically, we
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have one of two actions. One action is,
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oh, I coulda done better. I shoulda done more. Right?
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And I can't help it. I still have that. And, you know, the idea
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is if you acknowledge that you're gonna have it, then at least
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get out of it fast so that you're not stuck in that place for a
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long time. The other thing is when we have good
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results, we tend to say to ourselves, well, what if
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I had if this was good, what if I had done more?
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Right? We are not taught
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to celebrate our successes.
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So the question of what's working well is
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really twofold. One is for you to
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see what is going well and to celebrate
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that. I did the things that I said I was gonna do.
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I went to the networking meetings. I talked to x number of
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people. I finished the course that I said I was going
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to to do without the other
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things that we put on there. I went to the networking, but
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I didn't stay. I finished the course, but it's not as good as I want
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it to be. Okay? So forget that part. Just this is what I
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did. This is what I accomplished. This is what I should feel
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good about. And just take a minute and really
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celebrate yourself for that. And I
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know that you don't want to, but you can do this.
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Alright? The second part of that is why.
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Why is it working so well? And I think
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we don't get into that. So
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everything we do kinda has a process. It typically is
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not one thing by itself. So
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say for instance you went networking, and it
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went really well because of what? Well, first, it's it
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reminds me of the story when, my son got
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a zero, got a bad mark in school, got a zero. And
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I said to the teacher, what? I I don't understand this.
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And she goes, he never turns his homework in. I said,
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but he does it. And she goes, but he never turns it in.
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And I said to him, why don't you turn it in? And he said, you
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know, because I know you've been working on it. And he said, because I didn't
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finish it. And I said, well, why didn't you finish it? You put in enough
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time. He said, because I didn't have enough time to copy the whole
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assignment, so I didn't do the whole assignment, so I didn't turn
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it in. So what seemed like it
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was the initial problem of him just simply turning his homework
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in actually started at the beginning when he
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wasn't getting the whole homework assignment to begin
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with. So the solution was not making
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sure his homework was in the in the bag. It might be once
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we solve the first problem and see how that impacts it.
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But the first problem was how was he gonna get his whole homework
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assignment? And it turned out that one of the ways for him
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to do that was to have the phone number of somebody in his
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class. I mean, he was writing it down, but he wasn't getting it
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finished, right, the whole thing. And checking you know, having a
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homework buddy that he could check with, and they made sure that they had all
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the details for their homework. Once that was done,
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then we could address whether he was actually doing it, finishing
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it, putting it in the bag, getting into school, and
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then turning it in. And I have to thank the teacher for bringing
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this up to me because it was the first time that I really was
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like, oh my god. It you know, it's not the thing that you
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think it is always. Start at the beginning and make sure all the other
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pieces. So why is it working well?
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If, in fact, you spoke with a client and they
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signed up, what was it that made that happen?
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Did they had they gone to two workshops? Had they talked to
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you previously? Were they in a certain situation
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of their life? Were you able to really empathize with
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them? What was it that made it work so you can do
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it again and again, right, and increase
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your results? So the question is,
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what's working well and why? And the why is,
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let's take a look at the process and see what it is that you're
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doing and all the pieces that are in place so that you can
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tweak those things as you're going along,
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which brings us to the next thing. What are you solving for,
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and what would that ideally look like? So kind of I guess I kinda
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jumped ahead a little bit. So what are you solving for, and what would it
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look like? So in the case of my my my son, it was like,
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I want him to have a a way to get his homework
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into school without, you know, it always
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being chaos and that kind of thing. So what am I solving for? I'm
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solving for all the things that are keeping him from doing
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that and putting a system together that
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he can do. Alright? So you may be helping
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your clients, but if it's something that they can't do
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on a regular basis, you haven't really solved for it. Right?
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Because part of what we're we're tuning into here
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is our unique strengths. And when you're working
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with clients, you're looking for their unique strengths to help them as
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well. So what are you solving for? I
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remember one time someone came and we were I was getting
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people to my my landing page, but they were not signing
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up for my workshop. So one person said,
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it's because your landing page has got this problem. And, you know,
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the other person said no. People are clicking on the
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sign up button, but they're not going through.
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So who was right? Turned
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out they were both right because what I was solving for was
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to get people all the way through the process again.
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It turned out that when I did what the marketing person said and moved
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the sign up button closer to the top of the page,
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Right? More people clicked on it. But there was also something
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that was going on behind the scenes that was peep
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keeping people from being able to sign up, that there was some confusion.
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So what are you solving for, and what would it ideally look like? And one
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of the parts about how it ideally looks is
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that's where your vision and your
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purpose comes in. Right? And you wanna be
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big picture on this. I wanna be able to
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help people move from here to here, and I wanna be able
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to help a lot of people do that. I wanna be able to
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connect with a certain population that doesn't think
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that there's help out there. Part of the problem that we all have to
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sigh solve for in,
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you know, attracting clients to us is
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what is it that keeps them from knowing
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that there is a problem that you can solve?
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Alright? So it could be several things. It
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could be an education
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problem. It could be that
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they're not in the right situation to make it important for
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them. And so when we end, we'll talk about when you're doing
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something you wanna do, you know, take a look at you
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wanna do the right thing for the right reason, the
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right way, at the right time, and then it's right for you
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when you're putting together this plan for yourself. And when you're doing
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it with your clients, the right for you becomes the right for
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them. Okay? So that's the first
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thing that that that I wanna talk about. And,
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I think that we don't take the
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time to pause. I'm not saying stop. I'm saying
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pause and take a look at what it
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is that we need to do and spend some time with
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ourselves. So I wanna I wanna
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expand a little bit on the on the five r's because I think it's so
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important. One of the reasons a lot of solutions don't work for
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you is because one of those r's is not right.
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So the first r is you're doing the right thing.
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Okay? So someone comes up and says, you should run
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oh, I'll just tell you a story because it's easier. Someone said I
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should, participate in a three day
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summit and be a gift in the gift box. I don't know if you've ever
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gotten one of those gift boxes. So that was
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the thing. Okay? I couldn't
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afford to pay to be on the stage because it cost too much.
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And I thought this would be this would be a good thing. So I was
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gonna be in the gift box. So you do the right thing
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for the right reason. The right reason was I wanted to get in front of
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this huge audience that this person had, and I feel
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felt like that was a way to get in front of thousands of people.
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Right? So the right thing for the right
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reason at the right time. That was kind
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of where things fell apart, the right way.
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Right? The right way was what I could at
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that time, I I said what I could afford. So when I
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did it, I was, like, very careful about what I put into the
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box. I didn't want a potato chip thing because who
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makes business, you know, decisions when you're going to your refrigerator
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eating potato chips? So I like the idea of the magnet
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because we keep magnets forever. So but that wasn't
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it. So I decided on a little round thing
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that had my name and, you know, my name and
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the, website. And it
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was a cloth and a
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sponge, a cloth that you could clean your glasses and a and a
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sponge that you could, clean the computer with. And
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I was like, yes. We will keep this on our desk
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forever. People will see this forever. This is, like, a wonderful
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thing. Okay. So I had to pay to have it produced. I
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had to pay to participate and get it shipped and
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stuff like that. So the bottom line is at a time when, you
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know, I couldn't afford to be on the stage,
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I spent two thousand dollars to be a gift in a gift box.
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And for that, what I got is a one
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minute kind of like, yes. And now we're opening up this gift
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and, you know, blah blah blah blah blah. I
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did not get one call from
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that.
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I hope this makes you feel really good about if, you know, if you're
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taking a a three month course or, you know, for
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$2,000. I got a minute,
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and I got distributed to about 700 people and
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and the people that were listening. Alright. So I did you
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know, I knew I needed to do something to get in front of a lot
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of people. So that was the right thing. But being in that box
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was not the right thing, partially because
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I did not have enough to do
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to buy a a a place so I could follow-up with people or actually
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get people's information. So I really did not do it the right
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way. And it probably was not the right thing
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for me. Right? Because people,
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when they get to see me, right, when they
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get to talk to me, I have a much better chance
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of connecting with them. When you read my print
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or you, you know, see a little a little
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ad, that doesn't do it. I I I think that most of you
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have been places where you've fed somebody. You've read an ad and it's like,
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this is the best thing ever. And you go, yeah. Didn't it been
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there, done that. Okay? So that was not the right thing
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for me to reach the people that I wanted to. It was not the right
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time. It it would have been the right time if I had done
15:07
that, and I could have afforded a speaking spot.
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Right? And it would have been a much better process. So I
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want you to always say to yourself after you've decided what you ideally want
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it to be and you're looking at what you're solving for and you're coming up
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for the solution, to ask yourself those those questions.
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Is it the right thing at the right time, and
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is it right for me? Alright?
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So in this clarification, when I do this
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every quarter, I probably will share with you some of
15:42
my my embarrassing embarrassing stories.
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I I mean, I will give you another one. I was in collaboration
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book. I had a year to write my chapter. I
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decided that I wanted my my this to
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be my, you know, my lasting work. And
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so, you know, one month before the tie you know, the book was
16:04
out, you know, we had to submit it. I
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had four sentences, and I was in a panic.
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And so the reason I was doing
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it is because somebody told me it was the right thing to do,
16:21
to be with speakers. And I think it can be the right thing, but at
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that time, it was not the right thing for me.
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And so, you know, the good news was one of the things that I
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discovered is I am not a writer. I am a speaker.
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And so I eventually came up with the idea that I would just
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record my chapter and have somebody transcribe it because it
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was really a long time ago. But because I got it, you
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know, so late in the process, it came
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out in the book, and it looked horrible because there was a
16:54
chart and a worksheet, and it just looked
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I mean, I was so embarrassed. Again, something that I
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I paid. I think I paid, like,
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$3,000, and I got 3,000 books.
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This is when this is when they you actually got the
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books themselves. It wasn't like the books on demand.
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And to this day, I have
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2,990, probably, of
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these books that are holding up my my my
17:27
printer. And
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the only thing that I actually ever did with that book
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was, at one time, I was giving a talk and I said, you
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know, I've got my book and my chapter's in here, and I want
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you to know that you don't have to be perfect to do
17:46
something. And it was far from
17:50
perfect. Alright. Again, it was the wrong thing to
17:53
do because I'm not a writer. It
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was the wrong time to do it. I had nobody that I was potentially
18:01
gonna sell these, you know, 3,000 books to.
18:06
Did I learn something from both of these experiences? Absolutely.
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Absolutely. And part of what I learned is, is it right for
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me? Now just to show you that there is hope in the world, I am
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now in the process of writing another book. And the way that
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we're doing it is we are doing it
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we are meeting once a week, my partner and I. We are
18:29
having conversations. We've got an outline. And every week,
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we talk for about a half an hour on a particular
18:36
subject that's on the outline, but it isn't a talking
18:40
form. It is conversational, and that's why it's right for
18:43
me, and it works. So
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I want you to be able to kinda use this to be
18:51
able to not only do a quarterly quarterly
18:55
check-in with yourself but to do check ins more often.
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Because the more often you check-in, the more you can stay on
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track with what you're doing. And one of the reasons for that is we kinda
19:06
give ourselves deadlines. We we we, again, we have that
19:10
tendency to, you know,
19:13
speed up to get things finished. So the more deadlines you give
19:17
yourself, the more you will get accomplished. So if you
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decide that not only are you gonna do a quarterly check-in,
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but you're gonna do a monthly check-in, you're gonna do a weekly check-in, and you
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ask yourself these questions, you're gonna find that you're gonna get a
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lot more done because you can, you know, you can
19:35
tweak as you go along. And we, you know, we like to win,
19:39
so we like to get things done by the deadline. As human
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beings, we are pretty predictable when it comes to
19:47
that kind of thing. And so I think, you
19:50
know, just that, not only having a quarterly
19:54
check-in, but also making sure
19:57
that you are looking at what
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you're doing. So the one thing I haven't said is
20:06
that you have to, at some point, know what your long term plan is.
20:10
And when you've talked to me or been to one of my workshops,
20:14
I talk about dead reckoning. Some people call it your North Star. Dead
20:18
reckoning is one of my favorite terms. I hate how
20:22
it sounds, but I love the concept. And it comes
20:25
from sailing from when there was no electronics and stuff to be able to
20:29
navigate, that you could pick a place on the shore or on
20:32
the horizon. Because when you're sailing, you've got
20:36
the currents and you've got the winds. And so you're all always,
20:40
self correcting. You're always tacking in I forgot that
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there's another sailing term, to stay on course. And
20:48
so when you do these check ins with yourself, that's what you're doing.
20:52
You're starting with the idea that this is where I'm trying to get,
20:56
whether it is, you know, this is the first step in the
20:59
journey or whether it is, you
21:03
know, this is what I'm gonna be celebrated for at my one hundredth
21:07
birthday. So
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without getting too philosophical, I have to say we are at a
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time right now when it is more
21:18
important than ever to really know
21:22
what your north star, what your dead reckoning is. So
21:26
that regardless what things are going on, good, bad, you
21:29
know, the good, the bad, the ugly, you can make
21:33
sure that you're staying on track, that you're staying in your
21:37
values, that you're staying in your purpose, and that you're not
21:40
being sidetracked. And sidetracked doesn't mean
21:44
that you're not participating in things. It means that you're doing
21:48
it in a way that is a reflection of your values,
21:51
that you're taking the steps that are going to get you the
21:55
actions and the outcomes with the values that you
21:59
think are important. So that's that's my
22:02
philosophical detour.
22:06
But I think it's really important, that you do
22:10
that. Alright. So the other thing
22:14
that's really important to realize is that you don't need to be
22:18
fixed. You need to be found. So if you are at the point
22:21
of your business where you have already
22:25
invested in yourself, you've taken some high ticket courses. And in
22:29
my case, and it may be true of you too, you did not get the
22:32
outcomes that you expected.
22:36
If you have had clients and the clients are really happy
22:41
with what they get when they work from with
22:45
you, you do not have a delivery problem.
22:49
Okay? You have a client attraction
22:53
problem. And so there are a couple of things
22:57
that I just wanna remind you of as you're going forward to make
23:00
sure that you check-in your check-in. So
23:05
my story is that in 2020, I lost my
23:08
business, because of COVID. It was like it was like watching
23:12
this Titanic sink. I was in the hospital for something
23:16
totally different. I was in there for five days. When I came out,
23:21
I had lost all my businesses. I was I was coaching women
23:24
executives of nonprofits, and they did not have the funds to pay
23:28
their employees. So they couldn't pay me either, which I totally
23:31
understood. But, you know, to my
23:35
dismay, I did not have a
23:39
well working, a well oiled business. I had a junk drawer, things that I
23:43
had collected for decades with no particular focus.
23:47
And so I thought, oh my god. I have gotta get
23:51
clients. I've gotta get clients really fast. What am I gonna do? And that started
23:54
my journey to where I am now to the be found
23:58
framework. And one of the things that I realized was
24:02
that was a mission for myself, was if I have to rebuild my business again,
24:06
I want it to be something that I like. I want it to be something
24:09
that I was gonna have fun with. I wanted it to
24:13
be not cookie cutter, but something that clients
24:18
came to me easily. Because even though I've had
24:21
sales jobs before and I'm pretty good at it, I don't really
24:25
like it. But if you don't make a sale, you
24:29
don't make money, and you don't have a business.
24:33
Right? So finding a way that you can do that
24:37
in a sustainable way is the only
24:41
way that you're gonna be able to sustain your business.
24:45
And I have to tell you, it is wonderful when you talk to
24:48
people and, you know, before you're finished, you know, doing you know,
24:52
at the end of my workshop, I do, a call. And
24:56
the call is basically has it's not a sales call. It has three
24:59
purposes. One, to help you identify what makes
25:03
you unique so that you can use them more. Two, identify
25:08
the gaps in your client attraction process, and more
25:12
importantly, to see where you're leaving money on the table. Because if you
25:16
don't know that you have a special quality that
25:19
is particularly enticing to a particular client,
25:24
you've never gone after that before, and you probably have those
25:27
people know those people already. And and they're
25:31
just waiting to work with you, but you didn't know that, so they didn't know
25:35
that. So you know? But as I'm going through that
25:38
call, it's really wonderful to have people say
25:42
you know what? At the end when I say, okay. This is not a sales
25:46
call. This is you know, if you'd like to to book a call with me,
25:49
we can do that. Or if you have a couple minutes more, let's do it
25:52
now. Did they go, oh, let's do it now.
25:56
I've got a couple minutes. You know? Or as you're going through this, they
26:00
say, you know, how much does it cost from you know, if
26:03
we were to work together, how much would that cost? Right? Because
26:07
they've self selected. You've met their needs, and they're
26:11
like, I need you. I want you. You are found.
26:15
So after several years, I came
26:19
finally came up with the be found framework. And it is for
26:23
me, it is, you know, it is so exciting. And this
26:27
is one of the things that I do for people, is I help them be
26:31
able to come up with their framework that they already
26:34
have, but clarify it so that they can use it better.
26:38
So my question would be, do you have that? So
26:41
just so that you know, part of the things that I think
26:45
you need to do to be found is you
26:49
need to bravely step into who you are. You need to own
26:52
it. Right? Because e, that's
26:56
what's gonna explode what's working for you. Alright?
27:01
So the found part is focus on
27:04
your strengths. When you do that, it
27:08
increases your energy. It makes you excited.
27:11
You're, you know, excited to talk about what you do. Right?
27:16
You need to do outreach. Yes. We would love it to be
27:20
the person that sits here and people just, you know, flock to us.
27:24
You know? But let's be real. You have to do outreach in some
27:27
form. And so when you're doing outreach and you
27:31
know what your strength is, then you're then you're fishing in the right
27:35
pond. You know? If you are selling air conditioners, you don't
27:38
wanna be networking in the Arctic. Then you need
27:42
to understand what your client is going
27:46
through, understand their journey. I mean,
27:51
when you do that, you give them permission. So I
27:54
said, I'm a sucker for somebody who goes, it's not your fault.
27:58
These are the reasons that you are in this situation that you
28:02
didn't even know you were aware of. You know? Like, I it's like, oh,
28:06
thank god. It's not my fault. I love that. But the other
28:10
thing is to identify and say, I know
28:13
it's hard to make a call. I've been there. But this is you
28:17
know, when I made a call, a free call and and it's
28:21
true. I took a high a high ticket course. I didn't know who
28:25
my ideal client was. I went on
28:28
a free call, thirty minute call, and the person said, what
28:32
situation are is your client in? And
28:36
that clarified it for me. Right? So
28:40
you have to be able to understand what's going on in your client's
28:44
life so that they say, you know, you
28:47
empathize. You understand me. You get it. So you have to understand their
28:51
journey. And you have to nurture your
28:55
relationships, and not just your clients, but the people you
28:58
meet because entrepreneurship is a really
29:02
lone lonely thing. And, you know,
29:05
aside from our business, we need our relationships to help us grow.
29:09
And probably the piece that I like the most is the d
29:13
stands for delight, deliver, and delight. And so
29:17
part of the way that you may do outreach is in ways that delight
29:21
you and also delight your potential clients. And so that's one
29:24
reason that I really like doing the podcast.
29:29
That's one reason I like doing the call after my workshop because I feel like
29:32
I can delight you. You may not sign up to work with me, but you're
29:36
gonna be delighted and find out something that you can you can,
29:40
you can use. So alright. So I'm gonna tie this
29:43
up. I want you to remember that to to to use the questions
29:47
that I gave you and also the five r's, the right thing, the right
29:51
reason, the right time, the right way, and it's right for
29:54
you. But here's what I want you to do because this is for people who
29:58
wanna take action. I want you to take some action. So the first
30:02
thing I want you to do is to book a
30:05
call with me, and we can go over those three things. Right?
30:09
You don't need to, you know, you don't need
30:13
to to wait to do that. The second thing I
30:17
want you to do is make sure that you sign up
30:21
for either my course or come to a workshop.
30:25
Right? And the the last thing I want you to
30:29
do is I want you to put time on your calendar to actually
30:32
take out your calendar and mark out times
30:36
when you can do a clarity check-in with yourself, whether
30:40
that's once a week, you know, whether it is you know, the
30:43
clarity part. I call it clarity because we automatically
30:47
do the planning. Right? But without the
30:51
clarity, you're gonna be going fast in the wrong direction.
30:54
Right? So I want you to take out your calendar. I want
30:58
you to make sure that you make time for
31:02
yourself so that you can stay on course, so that you've got
31:06
your north star, so that you've got your dead reckoning, and you
31:09
can increase your momentum that way. So
31:14
I will say this, remember, you don't need to
31:18
be fixed. You just need to be found.
31:21
And you don't have to do it alone, which is the part that's
31:25
so exciting for me. So that's
31:29
it for this. I hope that you enjoyed this, and I hope that it's
31:32
different. The other thing I'll say as we go is
31:36
please stay curious. It takes
31:40
courage to do something different, and this is
31:44
something different. But if you stay curious, you
31:47
will be open to so many more possibilities.
31:51
And until the next time, I'm Yvonne McCoy.
31:55
Thank you for joining me for the One Small Change.