Gen Z more likely to make food choices online – expert
It's more screen test, than taste test first, when it comes to Gen Z making food choices. A leading food innovator is warning producers to get onboard or be left behind. Food and beverage expert Nicola O'Rourke believes the digital natives don't surf the supermarket aisles, they are more likely to encounter food first online and using AI search tools. Nicola O'Rourke spoke to Lisa Owen.
The skinny
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