Latest / The Paul Barron Crypto Show / 50,000 U.S. Restaurants Launch With Crypto via Coinbase!! Devour $DPAY CEO Interview

Transcript

50,000 U.S. Restaurants Launch With Crypto via Coinbase!! Devour $DPAY CEO Interview · The Paul Barron Crypto Show

• 0:05
  All right, so let's get into huge adoption in the restaurant sector and what
• 0:09
  is going to be driving that, especially around some of the news in Web
• 0:13
  three as it goes forward. We're going to have a great guest for you
• 0:16
  guys today. You're gonna love it. My name is Paul Barren, Welcome
• 0:18
  back in the tech path. Joining me today is miss Shelley Rupel, who
• 0:22
  is the CEO and co founder of Devour. Full disclosure, I'm an advisor
• 0:26
  for the Devour group and they work in the restaurant space, so it is
• 0:30
  tied into what we do here on PBN. So let's welcome in Shelley Rupel.
• 0:34
  Hey, Shelly, how's it going. Hi? Hi, Paul,
• 0:37
  Great to be with you. As always, I want to get into the
• 0:41
  overall size and scope, like total number of restaurants. What is in the
• 0:45
  app today? So as of today, we rolled out live almost over fifty
• 0:51
  thousand restaurants coast to coast nationwide as a part of our coin based commerce release,
• 0:58
  mostly on those smaller reachis and then nationwide brands are on their way.
• 1:03
  Yeah. So the coin based commerce partnership, how does that work? What's
• 1:08
  going to be the integration into the app itself, absolutely, so we partnered
• 1:14
  with Coinbase to integrate their coin based commerce directly into our checkout. We already
• 1:19
  had where you could pay by credit card, you could pay with our native
• 1:23
  token dpay, but it was important as well to open that up to other
• 1:26
  crypto tokens, so the millions of coin Base users could use either their exchange
• 1:32
  account or their wallet account to pay with their favorite token. We're also going
• 1:36
  to start purchasing over the next few days from a number of those communities and
• 1:41
  with those tokens, just to show how easy it is. Yeah, all
• 1:45
  right, Well, the three I want are Brett, sol and XRP.
• 1:51
  If we can get those, then we are plugged in. And I know
• 1:53
  all of those are available on coinbase, so come on, we got we
• 1:57
  got to get them there. I've already I've already made a purchase with one
• 1:59
  of those. The other two are definitely on the list. So very nice,
• 2:02
  very nice, Okay. I like to hear those kind of things.
• 2:05
  Well, these are the kind of advancements that I like to see, because
• 2:07
  when you look at the size of the restaurant industry, there's a million locations
• 2:10
  just in the United States. We're talking about a trillion dollar industry, and
• 2:16
  the opportunity here in terms of frequency is absolutely skyrocketing in terms of you know,
• 2:23
  meal occasions, et cetera that play out in this industry. Talk to
• 2:27
  me about the big hurdle that you guys overcame with one of the big aggregators,
• 2:31
  Olo, and what this means kind of going forward, how will you
• 2:35
  get to the big brands. Absolutely so, being able to pull in the
• 2:40
  big brands, you've got to work with the aggregators of getting the orders directly
• 2:45
  into their pos. Olo is one of the biggest. They have a large
• 2:47
  percentage of the enterprise brands. And so we'd worked for about a year to
• 2:53
  get the approval for doing that integration. We've just recently finished it. We're
• 2:58
  in the certification process and that should be done within the next few days.
• 3:01
  So that opens up the world to us being able to really work with some
• 3:07
  of the biggest brands. I mean now you're talking about you know, concepts
• 3:10
  like Taco bel Chapotley, Panera, McDonald's, all these companies that are I
• 3:15
  would say forward thinking, especially in digital. So it probably could bode very
• 3:20
  well for you guys. We did a test which I thought was very intriguing
• 3:24
  and telling between traditional food delivery and then a devour delivery. And you know,
• 3:30
  I want to show you some slides here. This You probably already know
• 3:34
  this, but for us, it surprised us. And this is if right
• 3:38
  now, if you know any if you guys watching right now, Uber one
• 3:42
  is basically think of that as like a member service. You pay nine bucks
• 3:46
  or ten bucks a month and you get these discounts. Supposedly you get these
• 3:49
  discounts, so you get supposedly I'm saving like two bucks on this particular order.
• 3:53
  But this scenario right here versus Devour go, I ended up saving money
• 4:00
  on our go versus paying to use Uber and there's really no big benefits beyond
• 4:04
  that. And the second category was breaking it down into other areas, which
• 4:10
  are things like surge pricing this. I don't know if you guys know,
• 4:13
  we had huge rains here in Miami and yesterday you'll see that little lightning I
• 4:17
  don't know if you guys can see that right there, see that little lightning
• 4:20
  bolt. Well, there was a lightning bolt yesterday. Sixteen seventeen hundred dollars
• 4:25
  seventeen dollars delivery fee. I mean, come on, these are the kind
• 4:28
  of things that I love about using Devour because it's right there boom, and
• 4:32
  I noticed you guys had quite a few more restaurants here in the Miami area,
• 4:35
  So kudos to you on a total number of restaurants that are coming in.
• 4:40
  What other benefits do I gain other than maybe a little bit of savings
• 4:43
  here, there's some other benefits I can I can get for sure. One
• 4:46
  of the things that you saw in there was your delivery fee was crossed through
• 4:50
  you obviously, and your test had an Industry Pass that is our pass,
• 4:57
  our membership for giving free standard, so you don't pay on delivery fees on
• 5:02
  any order. With that, you also get ten dollars back in dpay every
• 5:06
  month that you can use with any of our merchants, and five percent dpay
• 5:11
  back on the order. So you get that with the Industry Pass. Then
• 5:14
  when you pay with dpay, you also get another five percent back and dpay
• 5:17
  back, so you can get up to ten percent back on every order in
• 5:20
  dpay that you can continue then to use for additional purchases with other merchants on
• 5:27
  the platform. One hundred and twenty bucks in annual dpay rewards, five percent
• 5:31
  back the continue pass Go VIP level four. What does that mean? Yeah,
• 5:35
  so our go VIP is our game of fied loyalty. You're in points,
• 5:40
  you level up your merch, loot boxes, prizes, trips, et
• 5:44
  cetera. At level four, you need to hold one of the industry passes
• 5:48
  currently to get on past that level four. So it doesn't accelerate you past
• 5:54
  that, but if you get through the first three levels, then to unlock
• 5:57
  level four in the games that we have integrate in you need one of the
• 6:01
  industry passes. That's where I think it's going to get very intriguing. I
• 6:04
  know you guys are partnering with a lot of different game platforms, map tracking,
• 6:11
  map status. To a certain extent, Uber is a logistics company.
• 6:15
  They become pretty much the Einsteins of this model. How does this work within
• 6:20
  your platform? What are you connected to right now in terms of mapping.
• 6:26
  So currently we're not building out a driver network which allows us to have that
• 6:30
  opportunity to think globally faster than what we normally would have been able to.
• 6:34
  We do dispatch out to the companies that are really good at logistics, Uber
• 6:39
  and door Dash, and so we use their mapping capabilities from point of picking
• 6:45
  up an order at a restaurant, how the driver then gets to the endpoint.
• 6:49
  It also enables us as to what's going to come down the pike on
• 6:53
  blockchain or web three, where the partnering opportunities for other providers that could provide
• 7:00
  same type of service. Well, you've got Hive Mapper Aerials over there doing
• 7:04
  a lot in terms of you know tracking, that's a Web three company.
• 7:09
  What we'll see there, I think is going to be pretty pretty cool.
• 7:13
  Further into utility air drops, we talk about Solana Mobile a lot here,
• 7:17
  mainly because you know, the device itself has already started to garner a lot.
• 7:23
  I was looking at your website on devourg dot io and kind of just
• 7:28
  jumping into the community here. So you've got Honeyland, there's the Genesis token.
• 7:32
  Now is this going to be available on the on the chapter two as
• 7:34
  well at some point? Absolutely? Okay, all right, well and you
• 7:38
  get you get a lot of these emerging communities that are coming out during on
• 7:43
  chain summer. I want to play a clip for you because I think this
• 7:45
  is good timing with what you guys are doing coinbase commerce. But let's go
• 7:48
  to that clip real quick. And so if you sign up for the Blackbird
• 7:54
  Bar Blackbird Summer Pass, you're going to get one free drink every night for
• 7:59
  the entire summer at fifteen and more than fifteen bars and restaurants across New York
• 8:03
  City, curated by Ben Levinhal his team and Ben is the founder of Eater
• 8:09
  and Rezi like not to just to correct you, it's actually a drink,
• 8:13
  it's wondering per night at any of these restaurants. So you could if you
• 8:18
  do one tweet about it tag Blackbird, tag Base, tag on Chain Summer.
• 8:22
  I feel like we're starting to see how on chain can deliver better experience
• 8:28
  for restaurants and better experiences for consumers in that combination where you're cutting out these
• 8:33
  like massive payment processors that have been taking disorbited fees. Yeah, we're just
• 8:37
  getting started. So that was just a pob like over from from Base and
• 8:41
  Ben over at Blackbird. Blackbird being a restaurant chain, they've been very forward
• 8:46
  thinking when it comes to blockchain. My point is that we're probably going to
• 8:50
  see a lot of brands that want to start doing this. If I'm a
• 8:52
  brand that I sign up with Devour right now, can I start offering those
• 8:58
  kinds of benefits and features inside the platform day one? We can create that
• 9:05
  a completely branded experience for whether it's memberships, opportunities like you know, the
• 9:11
  drink crawl that Ben and Jesse we're just talking about quest auto claiming a number
• 9:18
  of experiences. You know of one that we're really excited about that we'll be
• 9:22
  dropping this summer. But it's we have built that to be super simple,
• 9:26
  to be able to create for brands as they come on. If you bought
• 9:30
  the Solana phone, just think about this with any kind of membership, any
• 9:33
  kind of device. You know that air drops could start be coming in and
• 9:37
  this right now is just the listing of what's available here. But you know
• 9:41
  something I don't see on here, Showy, I don't see dpay on here.
• 9:46
  What's going on here? We need to fix that and fix it quick.
• 9:50
  We're going to get some dpay in there. I could feel it coming.
• 9:54
  I think that's the part that people are missing in terms of the value
• 9:58
  proposition that Web three bring, because it really is a different kind of loyalty
• 10:03
  classification versus what we've seen in kind of the Web two D version of this
• 10:09
  right now, So what about dpay on Base, Well, I see it
• 10:11
  soon, you will. So in March we crosschain to Solana. Definitely,
• 10:16
  Base would be the next one that we would have our eyes on, specifically
• 10:20
  in some projects that we have going on this summer. It is perfect timing
• 10:26
  to start looking towards that. So I would say in the next thirty to
• 10:30
  forty five days max, you could expect to be able to see it there.
• 10:33
  Okay, So I'm grilling you with all these potentials here that there are
• 10:37
  good ones. I know when you and I get on the phone or on
• 10:39
  a call, it's always fun because I'm always trying to push the envelope on
• 10:43
  this is next? What's next? Here? Is there a plug into this
• 10:46
  app or into this component here with the gaming. When you look at the
• 10:52
  DAP store on Saga or Solana and you see the innovation that's happening over there,
• 10:58
  we also know the opportunity within that ecosystem is going to start to grow
• 11:03
  vertically quite a bit, much like if you think about the Google Play Store,
• 11:05
  what's the likelihood of getting the Devour app on there? It's on our
• 11:11
  board. So a number of priorities of just getting ready for large projects that
• 11:16
  are happening right now kind of taken priority over that getting where Solonic could be
• 11:22
  used or depay on Solona can be used as native payment within the app.
• 11:28
  But it's on the board for the engineers to work on, and so I
• 11:35
  would say within the next few weeks that'd be when they'd be grabbing and make
• 11:39
  sure that we get on the DAP store. Yeah. Well, I'm starting
• 11:41
  to see more DAPT stores come in that our restaurant related here's one on submitting
• 11:46
  reviews, you know, and you can post an even anonymously, even though
• 11:50
  I don't necessarily like that. But the thing about it is the restaurant istry,
• 11:54
  you know, thrives on the review business, you know. So the
• 11:58
  fact that we've got more DAPs kind of moved in that direction. Plus the
• 12:01
  amount of big news coming this week. McDonald's of course announcing their huge news
• 12:05
  will probably drop a video on that. But there's a lot going on here
• 12:09
  in terms of future and potential, especially for food and where this is going.
• 12:15
  I want to talk about the Salona pay announcement real quick, but let
• 12:18
  me play a clip for you because I want to get your opinion on this.
• 12:22
  Let's go to that Shelley. It is coming. It is coming,
• 13:03
  It is coming. Here. We are going to see I think, a
• 13:07
  transition in retail business that like nothing we've ever seen before. It's that big.
• 13:13
  The opportunity here is huge for sure. What do you think about that?
• 13:16
  You know, within the restaurant industry, payment processing is such a hot
• 13:20
  topic always, right and I just left a digital transformation in Chicago this week,
• 13:26
  and we've been at a lot of confer restaurant conferences over the past few
• 13:31
  months. The idea even of lowering fees by accepting crypto and the different payment
• 13:37
  processing opportunities that you have there, no doubt, I love what I just
• 13:41
  saw with the Salona pay. That would I would say in our you know,
• 13:45
  for our platform would be a next one that we really should be taking
• 13:48
  a look at of how do we integrate that directly in I think it's going
• 13:52
  to be impactful. As I've talked to different brands of all sizes, from
• 13:56
  large, very large to end it that idea of being able to go from
• 14:03
  three percent to you know, one one and a half percent or lower on
• 14:07
  processing, their eyes light up and so there will definitely be interests there.
• 14:11
  This is a new platform out there and they're starting to kind of move into
• 14:16
  space. So we're starting to see some potentials here around things like air drops.
• 14:20
  There is some gaming integrations within this. They've got chef partners lined up
• 14:24
  in this along with you know, a pretty good round of investment groups as
• 14:31
  well. I want to play a couple of clips. This will lead into
• 14:33
  some of the advancements. This is the one rare food verse that I want
• 14:37
  you to take a look at. You are the first in the world.
• 14:39
  This is a Dubai original, and nobody else in the entire world. This
• 14:43
  is this is you. Yes, we were very lucky to start in January
• 14:46
  twenty twenty one, so it's been two years for us. Now. I
• 14:50
  have quite a simple question when I hear about taking food into the metaphods.
• 14:52
  What that's a very good question. I feel like the other one is confused.
• 14:58
  He so look at a chef's social media. When we're looking at a
• 15:01
  recipe on YouTube, for example, the idea is to make that experience better,
• 15:05
  and then of course you take that NFT to the real world and you
• 15:09
  swop it for a meal. So all the time you spend in the meta
• 15:11
  works can actually get you your favorite sandwich or your favorite sushets overwhelming. I
• 15:16
  think now I'm just curious at what point are reasoning to be able to go
• 15:20
  into the food Verse, order a meal and have it delivered to our home.
• 15:24
  We are in the process of doing that our first set of partner restaurants
• 15:28
  and during Baba Jones and for Z Cafe are about to start this process,
• 15:31
  So I think it'll be sooner than you expect. We had the food Verse
• 15:35
  team on a show two years ago. It's been I think that long.
• 15:39
  If you guys look back in our channel, how big of a lead do
• 15:43
  you guys think you have right now? Is it significant? What's your position?
• 15:46
  There's a number of people doing some things with loyalty, typically none are
• 15:50
  right now taking it from the ability to do loyalty transaction delivery, partnering and
• 15:58
  then co branded, co collab type of campaigns, as well as our focus
• 16:03
  on gaming, entertainment and streaming. So right now, I feel pretty comfortable
• 16:08
  that we have a significant lead, but there's no doubt that that gap the
• 16:12
  storge and we'll close. We got it. We have to stay we have
• 16:15
  to stay ahead. We have to we have to keep pushing. We can't
• 16:18
  stop and celebrate even this is a big day as far as releasing coin based
• 16:22
  commerce. But there's there's no champagne being popped, right, It is just
• 16:26
  now the work really begins. Yeah, I want to show a clip of
• 16:30
  a real world application being used. We'll call it within kind of a metaverse.
• 16:36
  It's Roadblocks. But let's let's go ahead and cut to that clip,
• 16:38
  introducing dim sum Palace, where Hot Buns Club Rewards members get the VIP treatment
• 16:45
  and exclusive perks. Players complete a scavenger hunt to unlocked clues. Along the
• 16:48
  way, they experience the world of Wowbound and discover the ultimate reward tucked away
• 16:56
  in the Hot Buns Club speak. Easy Here's how it works. Visit HBC
• 17:00
  dot wowbo dot com and connect a Roadblocks account. Complete the Wawbow scavenger Hunt
• 17:04
  on Roadblocks by finding hidden items, including the Collectabou dumpling head. For participating
• 17:10
  in the campaign, Roadblocks players also receive a coupon redeemable for an actual box
• 17:15
  of Wowbow in real life. This marks the first ever integration between Roadblocks and
• 17:19
  a restaurant rewards program. So this is right up the alley. Obviously,
• 17:26
  you guys work with Wowbow and they are one of the first that have really
• 17:30
  kind of integrated on this. This is their Roadblocks page here on the Dempseum
• 17:36
  ballast, so you kind of see a little bit so far, not bad
• 17:38
  in terms of the visits, about almost thirty thousand visits in general in a
• 17:44
  very short period of time about a month right now. So it looks like
• 17:47
  it's gaining some traction, I think as they start to get more awareness around
• 17:51
  it, and also as Roadblocks players start to understand this, how big is
• 17:56
  this potential opportunity with a brand and like a wow about do you feel like
• 18:02
  this is big or do you feel like somebody that is going to have major
• 18:06
  brand footprints like a McDonald's, a Starbucks, you know, anybody that's got
• 18:10
  you know, tens of thousands of locations will come in and kind of dominate
• 18:14
  that area. You know. With Roadblocks, they just release the commerce.
• 18:17
  With Walmart. As far as the direct integration of commerce, that's exciting for
• 18:22
  us because that leads to the openness by roadblocks for direct commerce. Wildbow Jeff
• 18:27
  always is a has been throughout his career kind of on the tip of the
• 18:30
  spear and what he's doing, So he's a leader in that. One of
• 18:34
  the things that I'm really focused on in that debaur is that removal of friction,
• 18:38
  right, not receiving a coupon then that you've got to go somewhere else
• 18:42
  to do something or enter a lot of information to But is for that to
• 18:47
  be completely integrated, so it's seamless, seamless experience of I've played a game,
• 18:52
  I've earned something, I can do this, I can order right from
• 18:55
  here or be fully integrated into end. Move that friction. I think that's
• 19:00
  when we get to mass adoption. There's no doubt the largest of brands really
• 19:04
  can knock that barrier down or work with a company like Devour to create that
• 19:11
  experience. The other things that are starting to showcase that could lead into mass
• 19:15
  adoption is ARVR. We're already starting to see a lot of movement in that
• 19:19
  space. I get a couple of clips here to kind of show that they're
• 19:22
  actually already kind of moving here. At least from a food standpoint, I
• 19:26
  want to play this first one, which is a virtual assistant cooking. Take
• 19:30
  a look. To make the dish spicy it you can increase the amount of
• 19:42
  red pepper flakes or add some chopped talapennos or chili peppers. All right.
• 19:55
  The reason I showed that one that was the meta hackathon winner and it was
• 19:59
  a food and cooking so you know the demand's going to be there. This
• 20:03
  next one goes in to the kids side of it, So I mean this
• 20:07
  is, you know, wide range in terms of demographics. Take a look
• 20:11
  at this clip. We are in cooking simulator. We are and we are
• 20:22
  about to prepare some meals. That's balling. I think you can learn a
• 20:33
  bunch of traditional recipes. Julianne a good amount of ginger with a knife into
• 20:37
  the ball. I cannot wait to try it. Hello, and welcome to
• 20:41
  astro Chef. Put a little umbrella on it, Troy that on there,
• 20:45
  and we are done. They're going to start expecting these kinds of experiences from
• 21:06
  brands. You know, you had Wendy's right there, who I had.
• 21:08
  I think we had our research. Teaman had said that it was like a
• 21:12
  five percent lift in loyalty for the period that they had rolled this out.
• 21:17
  I mean that's pretty significant because I could give you a positive gain in terms
• 21:19
  of overall revenue. So how I mean when you look at ARVR, I'm
• 21:25
  just kind of your point. Are you guys doing anything in it, and
• 21:29
  do you think this is going to make an impact in the restaurant space in
• 21:33
  say, the next two years. I feel like we did more prep work
• 21:36
  than we actually did for this call. You're you're inside my head on this
• 21:40
  a bit. You know. Part of my job as CEO and founder is
• 21:42
  to make sure that we're executing in excellence on what we're working on today,
• 21:47
  but to always be focused on that what's next and right now, I've become
• 21:51
  very obsessed with what are the opportunities for us with ARVR, whether that be
• 21:56
  in gamification, to really merge more of the fgital right that the physical world
• 22:03
  with what we're doing with the with the platform, things like being able to
• 22:08
  point your your device at at packaging and have that turn into a video game,
• 22:14
  you know, Pokemon Go style interaction and quest and and things like that.
• 22:19
  And the technology is there that can make that pretty seamless for us to
• 22:25
  be able to pursue. And I'm really excited about that being something that that
• 22:30
  we pivot towards and really start to integrate within the platform sooner rather than later.
• 22:37
  I like it. Okay, well, good, hey, Shelley,
• 22:38
  It's always good. Kind of breaking it down with you. What I see
• 22:41
  here is big opportunities in the sector in a big way. Restaurants could lead
• 22:48
  the way here for Web three adoption is what I'm hearing. We bring the
• 22:53
  world and communities together right around food. It's a it's a unifying thing and
• 23:00
  done, and we're excited to be where we are. And there's no doubt
• 23:03
  that the restaurant industry can be a leader in this. So I appreciate it
• 23:07
  as always you bringing me on you bet, thanks a lot for stopping in.
• 23:11
  We appreciate it. Thank you have great all right. So maybe you
• 23:15
  guys are not part of our Diamond Circle right now, make sure and get
• 23:17
  in because it's our own membership group. In fact, if you're a part
• 23:19
  of the Diamond Circle, now you've got access to a whole new air drop
• 23:22
  program for our members that is going to start this summer. Actually it already
• 23:26
  started, so make sure and joint. All you have to do is click
• 23:30
  a link down below, follow me out there on x at Paul Baron.
• 23:33
  I'll catch you next time right here on tech Path