Latest / QUESTION EVERYTHING / How To Increase Your Self Worth and Net Worth By Simply Being Yourself With Personal Branding Expert Jessica Zweig

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How To Increase Your Self Worth and Net Worth By Simply Being Yourself With Personal Branding Expert Jessica Zweig · QUESTION EVERYTHING

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Speaker 1: The following podcast is a Dear media production.
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Speaker 2: From the offices of Create and Cultivate.
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Speaker 1: I'm Jacqueline Johnson, the host.
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Speaker 3: Big things happen when you're pretty, pretty bold, pretty clever,
1:02
Speaker 3: pretty strong. I'm Danielle Robe and each week my guests
1:05
Speaker 3: and I have conversations that put a new spin on pretty.
1:10
Speaker 3: This is pretty smart. At thirty three years old, Jessica
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Speaker 3: Zwig had to ask her parents for two hundred dollars
1:19
Speaker 3: to pay her phone bill. Only a few months earlier,
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Speaker 3: she was living her sex in the city life in Chicago,
1:26
Speaker 3: running a high profile women's lifestyle magazine. While her business
1:31
Speaker 3: only looked successful from the outside, inside it was a
1:35
Speaker 3: financial mess.
1:37
Speaker 1: We were in a lot of credit card net as
1:39
Speaker 1: a company, we had staff that didn't respect us. I
1:42
Speaker 1: ended up having an emotional breakdown right on the age
1:45
Speaker 1: of thirty two.
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Speaker 3: Her road back to herself involved a lot of therapy,
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Speaker 3: spiritual journeys, and self work, but she eventually created her
1:54
Speaker 3: own personal brand. She made her mess, her message and
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Speaker 3: showed up as her authentic selves.
2:01
Speaker 1: When you start a business, when you create a brand,
2:04
Speaker 1: it's not separate from you, it is you now.
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Speaker 3: She helps others identify their personal brand through her agency, simply.
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Speaker 1: Be I definitely made a lot of mistakes, and it
2:14
Speaker 1: was when I started to talk about that stuff that
2:17
Speaker 1: like my whole platform blew up and like my business
2:20
Speaker 1: took off.
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Speaker 3: And she recently wrote a book sharing all of her
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Speaker 3: tips and tools for personal branding.
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Speaker 1: They're not there for me, They're there for themselves. And
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Speaker 1: if I can remind one person in the audience of that,
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Speaker 1: then I have done my job. That's the whole game. Actually,
2:34
Speaker 1: that's the whole game.
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Speaker 3: Really, Yes, So today she's giving us a personal branding
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Speaker 3: masterclass sharing how we can discover our authentic selves and
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Speaker 3: successfully communicate our message to the world. So Jess b
2:53
Speaker 3: is a book about personal branding, but at the beginning
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Speaker 3: of the book, you say, quote, it's really a book
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Speaker 3: about self, word and truth. I was kind of taken
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Speaker 3: off guard when I read that, What do you mean
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Speaker 3: by that?
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Speaker 1: There's this huge misconception on personal branding in the space.
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Speaker 1: So you think of personal branding, you think of promotion,
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Speaker 1: external perception. I have a totally different perspective on what
3:16
Speaker 1: this work really means, and so I wanted to start
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Speaker 1: my book out setting the stage that this was going
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Speaker 1: to be a very different type of personal branding book.
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Speaker 1: To really have a brand that is magnetic and works
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Speaker 1: and attracts, it has to be authentic. And I know
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Speaker 1: that word is so overused, but with my book, I
3:35
Speaker 1: was really hoping to rewrite and breathe new life into
3:38
Speaker 1: that word authenticity, because at the end of the day,
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Speaker 1: we spend so much of our energy, I think, trying
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Speaker 1: to be a perception or persona of who we think
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Speaker 1: the world wants us to be or how it will
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Speaker 1: fit in or keep up or look a certain way.
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Speaker 1: And I wanted to really break all of that down
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Speaker 1: and come back to the truth of what makes a
4:00
Speaker 1: person incredible, and that's our unapologetic vulnerabilities, authenticities, our true stories,
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Speaker 1: our traumas are wounding as much as our greatness, and
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Speaker 1: really tie that all together into a reframe of what
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Speaker 1: personal branding really is about. Like it's about taking the
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Speaker 1: journey within first, so that you can architect a message
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Speaker 1: that feels true to you and then project that out
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Speaker 1: into the world. And that's when the magic really happens
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Speaker 1: when you start to then attract your right audience, you
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Speaker 1: right clients, you write community, your right opportunities, accolades. But
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Speaker 1: people want to start there and then work backwards, and
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Speaker 1: so my book is here to really re engineer that.
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Speaker 3: That was one of my biggest takeaways from your book
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Speaker 3: because you even address this, you say personal branding. People
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Speaker 3: think of it and think of it as frivolous or
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Speaker 3: self indulgent, but it's actually quite the opposite. Yes, So
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Speaker 3: you mentioned working your way back in you have a
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Speaker 3: personal story. Yeah, that sort of ties into that. We we
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Speaker 3: tell everybody you background.
5:00
Speaker 1: Sure, I'll make a long story short.
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Speaker 3: I mean we go on not too short, because I
5:05
Speaker 3: like it's a great story.
5:07
Speaker 1: I went to college for a theater and actually sidebar.
5:10
Speaker 1: Before then, I was bullied in high school and you know,
5:14
Speaker 1: traumatized by the mean girls and the mean boys. So
5:18
Speaker 1: this was all that's all very relevant to where I'm
5:20
Speaker 1: about to go. So I grew up kind of gawky,
5:22
Speaker 1: awkward in a very affluent suburb, was never cool, was
5:26
Speaker 1: made fun of a lot for it. And then I
5:27
Speaker 1: went to college, got my degree in theater and graduated
5:32
Speaker 1: with an acting degree, which prepared me, I think, in
5:34
Speaker 1: a lot of ways to be an entrepreneur, because it
5:36
Speaker 1: gives you a lot of skills like articulation, communication, performance, marketing,
5:40
Speaker 1: pitching yourself, getting rejected, all of the things that you
5:42
Speaker 1: know you do a lot when you run your own business.
5:44
Speaker 1: But nonetheless, stumbled around as an actress in my early
5:48
Speaker 1: twenties for about five years, had a really codependent relationship
5:53
Speaker 1: with a guy, and my whole world was him. I
5:56
Speaker 1: was very young, he was a lot older than me,
5:58
Speaker 1: and then we broke up, and right on that same
6:01
Speaker 1: exact time, I started my first business called Cheeky Chicago,
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Speaker 1: which was this online magazine. It started as like a
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Speaker 1: food and fashion blog that kind of blew up over
6:11
Speaker 1: seven years that I ran and was facing founder of
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Speaker 1: and we covered the city, fashion, fitness, nightlife. You know.
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Speaker 1: It was like a Refinery twenty nine kind of for
6:19
Speaker 1: like girls in the city of Chicago. And when I
6:22
Speaker 1: started that magazine, I was newly single. You know, I
6:25
Speaker 1: was still very much defining who I wanted to be.
6:28
Speaker 1: I didn't even know what being an entrepreneur was or meant.
6:32
Speaker 1: I'd never heard of that word until that moment in
6:34
Speaker 1: my late twenties. To be honest, it was an actor
6:36
Speaker 1: and a cocktail waitress and here I was running this
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Speaker 1: magazine that kind of took off.
6:42
Speaker 3: But you were kind of like I would say, like
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Speaker 3: the Sarah Jessica Parker right like it was you were
6:46
Speaker 3: blocked because you're a great writer. You were blogging about
6:48
Speaker 3: all your adventures.
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Speaker 1: I was, yeah, thank you for you know, it's so
6:51
Speaker 1: funny someone else many people have said that to me,
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Speaker 1: Like I kind of like kind of carry Bradshaw, but
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Speaker 1: like not as school and definitely not as expensive shoes
6:58
Speaker 1: like I was dsw She was I should go bldding
7:01
Speaker 1: like I didn't have any money. It's a huge part
7:03
Speaker 1: of my story too. I was definitely like figuring it
7:05
Speaker 1: out as I went. But I was a girl about
7:07
Speaker 1: town for sure. I was going out every night of
7:09
Speaker 1: the week. I was single. I was running this magazine.
7:12
Speaker 1: We hosted parties every single month. I was invited to
7:15
Speaker 1: every single party, you know. And back to my high
7:19
Speaker 1: school commentary, Like all of a sudden, here I was
7:21
Speaker 1: at twenty seven, twenty eight and was considered this really
7:25
Speaker 1: cool girl in Chicago, where I could get into any
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Speaker 1: night club, skip the line, any restaurant, didn't need a reservation,
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Speaker 1: like everyone knew me. I thought I was so fucking cool. Okay,
7:36
Speaker 1: And meanwhile, my business was exploding in this in this
7:39
Speaker 1: particular way. We were growing this massive audience. I was
7:41
Speaker 1: being you know, I was hiring people. I was I
7:44
Speaker 1: moved into an office. I was a first time entrepreneur,
7:47
Speaker 1: and I loved what I did. It was my whole
7:50
Speaker 1: life and it was a passion. But I had a
7:52
Speaker 1: lot of blind spots, you know, I didn't really know
7:56
Speaker 1: what I was doing. I knew I've always been the
7:59
Speaker 1: type of entrepreneur that operates from my gut instinct, and
8:01
Speaker 1: I'm smart and I can figure things out, and I'm
8:04
Speaker 1: really resourceful, but I didn't have a lot of experience
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Speaker 1: managing money, being the leader, you know, crunching a P
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Speaker 1: and L, like scaling a business, and so the inside
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Speaker 1: of Cheeky was actually pretty messy, and yet everyone on
8:18
Speaker 1: the outside thought we were killing it. And that's called
8:21
Speaker 1: being out of integrity or being out of alignment and
8:25
Speaker 1: actually living from a place of unconscious and authenticity, which
8:29
Speaker 1: was aka my ego. Looking back at it.
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Speaker 3: There's a book called The Second Mountain that David Brooks wrote,
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Speaker 3: and he talks about when your inner life doesn't match
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Speaker 3: your outer life, there's no way you can be happy.
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Speaker 1: No, no, that's exactly. Nothing feels right, nothing feels good.
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Speaker 1: And I wasn't happy. In fact, I was depressed. I
8:51
Speaker 1: started suffering from constant anxiety attacks, I started getting physically sick,
8:56
Speaker 1: my relationships weren't working. I was probably the most unhappy
9:01
Speaker 1: I've ever been in my life. But the external perception
9:05
Speaker 1: fact to what we were saying earlier, the external brand
9:07
Speaker 1: of Jessica's wig was this really sparkly, happy, successful, quote
9:13
Speaker 1: unquote popular girl in the city that everyone knew to
9:17
Speaker 1: be successful. And that kind of lie can only sustain
9:22
Speaker 1: itself for so long. And I ended up making a
9:28
Speaker 1: very hard decision after six and a half years to
9:30
Speaker 1: walk away from that business. And I had a business
9:34
Speaker 1: partner and we didn't really get along. We actually had
9:37
Speaker 1: a very toxic relationship. We were in a lot of
9:41
Speaker 1: credit card net as a company. We had staff that
9:44
Speaker 1: didn't respect us. We had one particular moment where all
9:47
Speaker 1: of our stuff quit in a day. It was like
9:49
Speaker 1: so so, such a rollercoaster and had so much hardship,
9:54
Speaker 1: and I ended up having an emotional breakdown right on
9:57
Speaker 1: the age of thirty. And I have this little tattoo
10:01
Speaker 1: on my wrist that says simply be And I was
10:04
Speaker 1: in the midst of a particular breakdown outside in a
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Speaker 1: park and I heard through my tears literally an inner voice,
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Speaker 1: like a higher voice, come through my head and speak
10:15
Speaker 1: into my heart. And it told me, in that exact moment, verbatim,
10:20
Speaker 1: you need to stop doing this business. You need to
10:23
Speaker 1: walk away. And I was crying. I was looking down
10:26
Speaker 1: at my risk. I was sitting Indian style, and I
10:29
Speaker 1: saw this little tattoo that had been there for years,
10:31
Speaker 1: and it was the first time I actually saw it,
10:34
Speaker 1: so the first time I actually read it, and it
10:36
Speaker 1: said to me, this voice, it said to me, you
10:39
Speaker 1: are not only going to leave Cheeky, but you're going
10:40
Speaker 1: to go off and you're going to start something else.
10:43
Speaker 1: And you need to start a business and call it simply,
10:45
Speaker 1: be like that's your next thing. But it has to
10:48
Speaker 1: be completely in alignment, because right now you're not and
10:52
Speaker 1: this is this needs to change. And I don't know
10:55
Speaker 1: if you've ever heard a voice like that, Well you
10:58
Speaker 1: literally hear like your intuitions screaming at you. Whether it
11:01
Speaker 1: comes from your gut or your heart or your you know,
11:03
Speaker 1: from the heavens, I don't whatever works for you, But
11:05
Speaker 1: that was how it came through for me in that moment.
11:09
Speaker 1: And I'm sure you have people who you know, either
11:11
Speaker 1: are entrepreneurs who listen or you know, have seen entrepreneurs
11:14
Speaker 1: that want to be entrepreneurs. When you start a business,
11:16
Speaker 1: when you create a brand, it's not separate from you.
11:20
Speaker 1: It is you.
11:21
Speaker 3: It is you, it's.
11:22
Speaker 1: Your entire identity, existence, life. So when I heard that,
11:27
Speaker 1: it was like so hard to comprehend.
11:30
Speaker 3: I can't even imagine that you listened because you had
11:32
Speaker 3: such a big brand with Cheeky. Yeah, Like in my mind,
11:36
Speaker 3: I'm like I would be thinking, how do I pivot?
11:38
Speaker 3: How do I turn this into something else, like you
11:41
Speaker 3: just you knew you had to wash your hands a bit.
11:43
Speaker 1: Well, it wasn't an overnight thing. At that moment, I
11:46
Speaker 1: hired a life coach. I was like, I need help,
11:48
Speaker 1: and so I sought it and I hired my coach.
11:52
Speaker 1: She's my coach to the stay. I've been working with
11:53
Speaker 1: her forever ten years. Shout out to Gina Moroda, and
11:56
Speaker 1: she changed my life. I often say that Gina gave
11:59
Speaker 1: me the simple permission and to just say out loud,
12:02
Speaker 1: I don't think I want to do this anymore what
12:04
Speaker 1: you wanted inside? Yes, I shook it chills. It was
12:08
Speaker 1: so hard to even own that decision because I'm talking
12:12
Speaker 1: you know seven years you were there. You watched it
12:14
Speaker 1: like it was the biggest. It was like everyone knew, cheeky,
12:17
Speaker 1: it was the biggest fucking town. It was in town.
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Speaker 3: To this day, I think you carry it with you.
12:22
Speaker 3: It's part of your cachet. You built something that became
12:25
Speaker 3: really popular.
12:25
Speaker 1: I do so I made this decision after a year.
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Speaker 1: Took me a year between that moment on the park.
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Speaker 3: Okay, that makes me feel better? Why, because like I
12:34
Speaker 3: always try and put myself in someone else's shoes. Yeah,
12:37
Speaker 3: And I can't imagine building something and then being like, no,
12:40
Speaker 3: something spoke to me. You know.
12:42
Speaker 1: It was the hardest, want to be the hardest decisions
12:44
Speaker 1: to know that you like.
12:45
Speaker 3: Labored over it makes me feel more normal.
12:47
Speaker 1: It was painful. It took forever, and then you know,
12:50
Speaker 1: then I had to bring in my lawyer, like that
12:53
Speaker 1: was the whole other part of separating myself from the business,
12:56
Speaker 1: and that didn't go over so well with my business partner.
12:59
Speaker 1: It was very triggering for her, understandably so, and we
13:03
Speaker 1: had to sort of work that out, and we didn't
13:05
Speaker 1: see eye to eye the whole seven years. There was
13:07
Speaker 1: no way we were going to see eye when I
13:09
Speaker 1: actually left, right, so that was its own thing to navigate.
13:13
Speaker 1: It was the best decision I ever I ever made,
13:17
Speaker 1: And what happened when I left cheeky I made this announcement.
13:21
Speaker 1: I was so terrified. I remember I bcced like two
13:25
Speaker 1: hundred people because I needed to we need to formalize it,
13:27
Speaker 1: you know, like no longer email me at at Justica
13:30
Speaker 1: Chia Chicago dot com, like I don't work here anymore.
13:32
Speaker 1: It was crazy. I was sitting in my home office
13:35
Speaker 1: is in River North this is like, you know, seven
13:37
Speaker 1: years ago now, and I put all of like my
13:39
Speaker 1: angel cards and crystals and candles that I meditated. I
13:42
Speaker 1: like just held so much like prayer and energy over this,
13:46
Speaker 1: like hitting send on that email, and then I put
13:49
Speaker 1: a Facebook post up about it at the same moment,
13:52
Speaker 1: I think, and I didn't have you know, Instagram wasn't
13:55
Speaker 1: like big thing back then, and I didn't put it
13:57
Speaker 1: anywhere else. I just sent an email and I did
13:58
Speaker 1: a Facebook post as it, and like within a week,
14:02
Speaker 1: Danielle I had a whole book of clients and it
14:05
Speaker 1: was this this like aha moment about my brand, like
14:09
Speaker 1: I was the brand not cheeky, and that set me
14:14
Speaker 1: on a path to just build a business around that,
14:17
Speaker 1: but not just stop there. I didn't want to lie anymore.
14:22
Speaker 1: I didn't want to hold up this like perfect sparkly
14:25
Speaker 1: socialite persona. I had changed and I wanted to come
14:30
Speaker 1: not clean for myself, but to normalize like how hard
14:33
Speaker 1: being an entrepreneur is to talk about the stuff that
14:36
Speaker 1: people don't typically talk about, to kind of own my
14:38
Speaker 1: side of what I had created, which I wasn't perfect.
14:42
Speaker 1: I definitely made a lot of mistakes. And it was
14:46
Speaker 1: when I started to talk about that stuff that like
14:49
Speaker 1: my whole platform blew up and like think my business
14:52
Speaker 1: took off. And it was like the impact I saw
14:54
Speaker 1: I was making on people, the connections I was making
14:57
Speaker 1: with people, that they resonated so much mo more with
15:00
Speaker 1: the real stuff than they did the success story. And
15:04
Speaker 1: that's what really set me on this path to make
15:07
Speaker 1: my business about that, to teach and show and help
15:10
Speaker 1: people create brands that are truly authentic that you can
15:15
Speaker 1: be successful and have an amazing list of accolades and
15:19
Speaker 1: credibility behind you, and you should taut that we all
15:22
Speaker 1: want to succeed, but to be a real human being
15:25
Speaker 1: at the same time. That's the magic, and that's what
15:28
Speaker 1: personal branding, in my opinion, is really to help us do.
15:32
Speaker 1: And so I wrote a book about it.
15:35
Speaker 3: At the beginning of the book, you give us this
15:37
Speaker 3: anecdote about when you shut down Cheeky and you drove
15:40
Speaker 3: to your parents' house and had to ask your dad
15:42
Speaker 3: and mom for two hundred dollars for your phone bill. Yeah,
15:45
Speaker 3: and I think you said you were thirty three at
15:47
Speaker 3: that point three, And I mean it's a powerful anecdote
15:51
Speaker 3: regardless of age. But I liked that you included your
15:53
Speaker 3: age and that because I think it, at least for me,
15:57
Speaker 3: it felt so nice to know that you could reinvent
15:59
Speaker 3: your self.
16:00
Speaker 1: Yeah, because I can.
16:01
Speaker 3: Thirty three is sort of a scary age too, Yeah,
16:04
Speaker 3: like you're transitioning, so to feel so unsturdy and then
16:08
Speaker 3: to see you climb this mountain and now be so
16:10
Speaker 3: sturdy is very inspiring.
16:13
Speaker 1: Thank you. I'm like getting emotional as you're talking about that,
16:15
Speaker 1: because it's that moment in my life. It was like
16:18
Speaker 1: a rock bottom for sure, And there was like nothing
16:22
Speaker 1: worse than looking in my parents' eyes and being thirty
16:25
Speaker 1: three and having zero money. And they weren't even mad,
16:31
Speaker 1: they like, they weren't even disappointed, like you know when
16:34
Speaker 1: people say that they were so confused. And I wanted
16:39
Speaker 1: to normalize that too. And I think it's easy to
16:42
Speaker 1: look at anyone like you as well, like that are
16:45
Speaker 1: at a point in their careers that is successful and thriving,
16:49
Speaker 1: and to think that it was easy or that that
16:52
Speaker 1: happened quickly, or that there you know, there wasn't a
16:55
Speaker 1: true path of grinding and self reflection and transfer me
17:00
Speaker 1: and breaking down to get there. And you know, I'm
17:03
Speaker 1: forty now, I just turned forty, like two weeks ago,
17:06
Speaker 1: and you know, I completely reframed my relationship with money
17:10
Speaker 1: over these last few years. But I do think thirty three,
17:13
Speaker 1: I mean, we all expect to kind of have financial
17:14
Speaker 1: struggles in our twenties, but to be thirty three and
17:18
Speaker 1: legit have nothing was one of the most humbling experiences
17:22
Speaker 1: of my life.
17:23
Speaker 3: Well, it's scary because, like you said, you expected in
17:25
Speaker 3: your twenties. When you're thirty three and you feel like
17:29
Speaker 3: people perceive you it's successful, it's like doubling down on
17:32
Speaker 3: that pain. Yes, this is something I was wondering as
17:35
Speaker 3: I was reading. You have no money, you actually owe
17:38
Speaker 3: your boyfriend at the time money, and you decide to
17:41
Speaker 3: spend money on a coach. Yeah, how did you make
17:44
Speaker 3: that decision?
17:45
Speaker 1: Well, I negotiated with my coach. I mean I scraped
17:49
Speaker 1: it together. She gave me a deal. There were months
17:52
Speaker 1: I couldn't pay her, and she let me like, she
17:55
Speaker 1: let me buy she was I tried to quit on
17:57
Speaker 1: Gina so many times because I was like, I can't
17:59
Speaker 1: afford and she was like, we will make this work.
18:03
Speaker 1: And she was also building her business too, so she
18:06
Speaker 1: was a lot more affordable than like she is today.
18:10
Speaker 1: And then I, you know, I took what I could.
18:11
Speaker 1: I started to prioritize things, and I started to get
18:16
Speaker 1: consulting gigs like on the side towards that like last
18:19
Speaker 1: year of Cheeky, and that was really a saving grace
18:21
Speaker 1: for me. I had a mentor come in and say,
18:23
Speaker 1: I've got some consulting projects I could bring you in on.
18:26
Speaker 1: And I mean a couple thousand dollars a month. Was
18:29
Speaker 1: like I was rich, you know. It's like, so I
18:31
Speaker 1: pieced me oled things out, and I to this day
18:34
Speaker 1: it's a great question. I really think that the money
18:37
Speaker 1: that I spend on my personal development growth and like
18:40
Speaker 1: mental health, which to be frank is quite a big investment,
18:44
Speaker 1: is the best money I spend. It's so much more
18:47
Speaker 1: enriching and nourishing and empowering than like shoes.
18:50
Speaker 3: You know, way better. And I spent so much unnecessary
18:55
Speaker 3: money on shoes in my twenty two And I look
18:57
Speaker 3: at my shoe closet now, I'm like, I wish that
18:59
Speaker 3: was in my baby.
19:00
Speaker 1: Yes, I wish I was my banker of my soul,
19:02
Speaker 1: you know, yeah, good point or my soul.
19:06
Speaker 3: As I was reading b I read a lot about
19:09
Speaker 3: branding because I have to do it for my own job,
19:11
Speaker 3: you know, And your book is so different than everybody else's.
19:16
Speaker 3: What do you think it is about you intrinsically that
19:19
Speaker 3: you see things in a different way. Like a lot
19:22
Speaker 3: of personal branding books that I read feel like they
19:26
Speaker 3: use cliches. The same sort of knowledge appears. It's almost
19:30
Speaker 3: like textbook, like what you would learn in a marketing
19:31
Speaker 3: class in college. How do you see it so differently?
19:36
Speaker 1: Well, I love this question. I mean, I think I'm
19:40
Speaker 1: unapologetically very spiritual, and I mean I've been on the
19:45
Speaker 1: path quote unquote for quite some time, and I've I
19:48
Speaker 1: just feel so connected to source. I just I lead
19:52
Speaker 1: my whole life with that knowing and that understanding of
19:54
Speaker 1: the universe and oneness and love and kind of the
19:59
Speaker 1: flee nature of humanity in our lifetimes. Like I really
20:02
Speaker 1: believe that the universe is infinite and we are one
20:05
Speaker 1: of billions of life species in the universe, and so
20:08
Speaker 1: to be a human being is an assignment.
20:11
Speaker 3: And oh it's an assignment.
20:13
Speaker 1: Oh like that, it's an assignment. There's no mistake that
20:16
Speaker 1: no accident, you incarnated here at this time. And when
20:20
Speaker 1: you really think about the infinite eighty ninety years of
20:22
Speaker 1: our life, if we get it, if we're lucky, is
20:24
Speaker 1: a freaking microcosm. It's a blip. And so I feel
20:28
Speaker 1: a deep responsibility and a call to use my lifetime
20:33
Speaker 1: to leave this planet when I die and go wherever
20:36
Speaker 1: else I go, my soul's meant to go to have
20:39
Speaker 1: left a lot more love and light behind. And that
20:42
Speaker 1: sounds so cheesy, but it's so true because it's a
20:45
Speaker 1: dark place we live in right now, and it's I mean,
20:47
Speaker 1: it's always been a dark place, it's certainly heightened and
20:50
Speaker 1: I think about I don't have kids, but I think
20:52
Speaker 1: about like my nephews and their kids and their kids,
20:54
Speaker 1: like that generation was going to be changed based on
20:58
Speaker 1: the actions I take right now. And so I feel
21:01
Speaker 1: just that book B like came from that knowingness, like
21:05
Speaker 1: came from this deep conviction to remind people of that
21:09
Speaker 1: for themselves and to really anchor them into their reasoning
21:14
Speaker 1: for being here and give them the keys and the
21:17
Speaker 1: tools to uncover it. And I speak about light and
21:20
Speaker 1: oneness a lot throughout this quote unquote business and marketing
21:23
Speaker 1: book that I think really cuts through the noise, and
21:27
Speaker 1: I couldn't agree with you more, Danielle, Like, I had
21:28
Speaker 1: to research my competitor book Landscape, to get this book
21:32
Speaker 1: deal back in the day when I first got my agent,
21:36
Speaker 1: and I was like, why are all these marketing books
21:38
Speaker 1: so lame? Like they're all cookie cutter, They're one dimensional.
21:42
Speaker 1: They all say the same stuff, and no one is
21:45
Speaker 1: really being all that generous. They're not.
21:48
Speaker 3: That's it.
21:49
Speaker 1: You're right, Yeah, people aren't really giving anything away that's valuable.
21:53
Speaker 3: That's why I like your podcast thank You. I take
21:56
Speaker 3: something away every time, and it's funny because it makes
21:59
Speaker 3: you back for more. It does the opposite of what
22:01
Speaker 3: people think it will do.
22:03
Speaker 1: That's exactly right. I have a book in a chapter
22:06
Speaker 1: of my book called the Generosity Economy, and it's all
22:08
Speaker 1: about giving to get and thinking that we have to
22:11
Speaker 1: keep our best stuff behind a third wall. I mean, yes,
22:13
Speaker 1: you can't. We have to make money. You have to get,
22:15
Speaker 1: you know, you have to get paid. But to really
22:17
Speaker 1: market yourself from the spirit of what goes around comes around.
22:21
Speaker 1: And the more I dedicate my time to creating value
22:24
Speaker 1: for my community, the more I support other people in
22:27
Speaker 1: their path, it comes around, whether directly immediately or indirectly,
22:32
Speaker 1: and in time it just does. That's the law of
22:34
Speaker 1: the universe. And so I wove in that understanding throughout
22:39
Speaker 1: my book and it's it's funny, like there are people
22:42
Speaker 1: who are super not spiritual at all who read my
22:45
Speaker 1: book and took so much away from it from I
22:48
Speaker 1: think a personal perspective, but a business perspective. And then
22:51
Speaker 1: I had some real woo woo girls read my book
22:52
Speaker 1: and they're like, I see that. I see all that
22:55
Speaker 1: Cosmo five D stuff in there, Like it really does
22:59
Speaker 1: whistles there. Yeah, they're a little like divine breadcrumbs, like
23:03
Speaker 1: woven within the book.
23:04
Speaker 3: You say, it is only when you align yourself to
23:06
Speaker 3: the vibration and embodiment of worth that you attract the
23:10
Speaker 3: opportunities you seek. This is something I personally struggle with.
23:14
Speaker 3: I'm asking you out of like personal inquiry, asking for
23:17
Speaker 3: a friend. Yeah, exactly how much of it is alignment?
23:21
Speaker 3: And how much do you go out and work and
23:23
Speaker 3: go after something because it's a hard like you don't
23:27
Speaker 3: want to force anything, but you have to go after it.
23:30
Speaker 1: Oh, this is such a good question. That's what I
23:32
Speaker 1: want to write my next book about. Maybe. So what
23:35
Speaker 1: you're talking about, in my view is like the masculine
23:38
Speaker 1: and the feminine energies. Right, so, and when I speak
23:41
Speaker 1: of masculine and feminine, I don't mean men or women.
23:44
Speaker 1: I'm just talking about the energies of masculinity and the
23:47
Speaker 1: energies of femininity. And they're both divine and like necessary.
23:51
Speaker 1: And so I think women, and in general, you and
23:55
Speaker 1: me both, like most of us, are unconsciously leaning into
23:59
Speaker 1: our men masculine more than we realize. Like the the
24:02
Speaker 1: hustling and the going and the grinding and the creating
24:05
Speaker 1: and you know, the building. That's all necessary, but there's
24:08
Speaker 1: an energy in it that I think can become a
24:11
Speaker 1: little unhealthy because we're like plugged into the matrix and
24:15
Speaker 1: feeling like we have to keep up and operate in
24:17
Speaker 1: a certain way, when really the masculine holds the values
24:21
Speaker 1: in my view of like responsibility, integrity, linear thinking response,
24:25
Speaker 1: like it's an actual way of thinking about getting work
24:30
Speaker 1: done that feels a lot lighter but still incredibly productive.
24:34
Speaker 1: And the feminine is all about flow and trust and
24:39
Speaker 1: like ease and like effortlessness. And that is a practice
24:43
Speaker 1: that I.
24:43
Speaker 3: Was going to say, I have way more masculinity.
24:46
Speaker 1: I do too, and I'm sure the women listening are like,
24:49
Speaker 1: holy shit, I'm a man. You're not. You're just in
24:51
Speaker 1: your masculine. We all need to be in our masculine
24:54
Speaker 1: if we want to get shit done, you know. I mean,
24:56
Speaker 1: I know a lot of spiritual gub of women who
24:58
Speaker 1: are so in their feminine feeling and creativity and they're
25:01
Speaker 1: not manifesting really anything because they're just so in there feminine.
25:06
Speaker 1: To be frank, we need the balance of both. And
25:09
Speaker 1: I think if you're overmasculated, like you and me are clearly,
25:13
Speaker 1: then putting in practices where you can feel more into
25:18
Speaker 1: your feminine And what I mean by that is just
25:21
Speaker 1: learning how to trust things, like learning how to trust
25:24
Speaker 1: things and like letting go of the outcome and truly
25:27
Speaker 1: surrendering and actually knowing that you don't have to work
25:31
Speaker 1: that hard for it. It wants to come to you.
25:34
Speaker 1: It is meant for you. Like if you make those
25:38
Speaker 1: small micro shifts in your mind, like everything is intention
25:41
Speaker 1: and everything is energy, including our thoughts, if you just
25:45
Speaker 1: make the decision to maybe say for a day, like
25:47
Speaker 1: I'm not going to push for anything, I'm just going
25:50
Speaker 1: to receive. I'm going to wait to receive today and
25:54
Speaker 1: allow like those are feminine words and see what comes up.
25:58
Speaker 1: Like make it a fun game and see what comes up.
26:01
Speaker 1: And I promise you like things happen.
26:05
Speaker 3: I like the idea of practicing it because it is
26:08
Speaker 3: a behavior. Yeah it is Okay, personal branding time.
26:13
Speaker 1: Yay, we're digging in love it.
26:15
Speaker 3: You mentioned authenticity at the top of the interview. I
26:18
Speaker 3: think about social media and influence in terms of authenticity
26:23
Speaker 3: because I think of like, who I think is doing
26:24
Speaker 3: it best in my mind immediately, Liza Koshey, Cardi b
26:29
Speaker 3: the Rock. They're not necessarily showing you everything about themselves,
26:33
Speaker 3: but what they're showing you is fully in alignment with
26:35
Speaker 3: who they are. Yep, how do you uncover your authenticity?
26:39
Speaker 3: Because I think part of a problem that we all
26:41
Speaker 3: have is we think we're being authentic, but we're actually
26:45
Speaker 3: not that self aware.
26:46
Speaker 1: Yeah, I love this question. So there's so many ways
26:50
Speaker 1: to talk about this. So I actually heard, you know,
26:52
Speaker 1: I listen to the Gary Vee podcast from time to
26:54
Speaker 1: time and I love him, and he always does these keynotes,
26:58
Speaker 1: and you know it, Get just gets on stage of
26:59
Speaker 1: people ask him questions. And somebody asked him, what's the
27:02
Speaker 1: best piece of advice, Like you could give to a
27:05
Speaker 1: young kid, like starting your career or whatever, and he said,
27:08
Speaker 1: I was so surprised what he said. I thought he
27:11
Speaker 1: was going to give like real tactical business professional advice
27:14
Speaker 1: and how to grow. He said, identify the two or
27:17
Speaker 1: three people closest in your life and just know that
27:20
Speaker 1: that's all that matters.
27:21
Speaker 3: WHOA I would not expect that from him, yes, me,
27:23
Speaker 3: because talk about masculine.
27:25
Speaker 1: Totally, totally, and yet I like think's he's unapologetically authentic.
27:30
Speaker 1: But the point is, it's like you mentioned Cardi B
27:32
Speaker 1: and The Rock, like those are people that literally are
27:35
Speaker 1: living their life so unapologetically out loud, like they are
27:40
Speaker 1: them fully embodied. Like the word that came up for
27:43
Speaker 1: me when you were talking about them was like embodiment.
27:45
Speaker 1: And the way that we become embodied, I believe, is
27:48
Speaker 1: when we feel secure and confident in who we are being.
27:51
Speaker 1: And that doesn't happen on stage in front of thousands
27:53
Speaker 1: of people. That happens in our innermost circles, when we
27:57
Speaker 1: really truly connect with the people who love us, who
27:59
Speaker 1: believe in us, who know us, who challenge us, who
28:02
Speaker 1: help us grow and create space for us to be ourselves.
28:06
Speaker 1: And so when we lean into those circles, and then
28:10
Speaker 1: we show up for the world. That's a different that's
28:12
Speaker 1: a more embodied version. And I think we just get
28:15
Speaker 1: so caught up with like the masses, that we have
28:18
Speaker 1: to perform or be a certain way for a bunch
28:21
Speaker 1: of people we don't even know. And if you were
28:24
Speaker 1: to just let's save hundreds of thousands of people who
28:26
Speaker 1: follow you, just take them all away for a second
28:29
Speaker 1: and be the person you are really with your best
28:32
Speaker 1: friends online. That doesn't mean you have to spill the
28:34
Speaker 1: beans about your personal life and like be over. That's
28:38
Speaker 1: not what I'm talking about. It's the way you are being,
28:40
Speaker 1: is what I'm talking about. What's most likely going to
28:43
Speaker 1: happen is the masses of people who follow you who
28:46
Speaker 1: don't really know you at all are either going to
28:48
Speaker 1: be like, whoa, that's not for me. That's not who
28:52
Speaker 1: I thought she was, And there are going to be
28:54
Speaker 1: people who are like, holy shit, I love her.
28:57
Speaker 3: It's so funny. I've been seeing that with the podcast.
28:59
Speaker 3: Every time my post clips, I get a ton of
29:02
Speaker 3: people that unfollow me, and then a ton of new
29:05
Speaker 3: people that follow.
29:06
Speaker 1: It's amazing, that's so good. I have a whole section
29:09
Speaker 1: in my book about that called your vibe attracts your tribe,
29:11
Speaker 1: and it's this idea that you're not going to be
29:13
Speaker 1: for everyone, but your vibration will magnetize the people who
29:17
Speaker 1: are for you, and so to be in your own
29:20
Speaker 1: vibration to embody your vibration definitely takes courage, It takes practice,
29:25
Speaker 1: but I also think it takes like really sinking into
29:28
Speaker 1: who you are with the people who in the communities
29:31
Speaker 1: and the worlds that know you the best, so that
29:34
Speaker 1: you feel that much more confident showing up as you
29:38
Speaker 1: are in front of people you don't know, which is
29:40
Speaker 1: most of our followings.
29:42
Speaker 3: Do you feel like to get to the root of
29:44
Speaker 3: your authenticity you have to ask yourself questions because you
29:46
Speaker 3: have a piece of advice that I like to email
29:49
Speaker 3: five people close to you and ask them questions about you.
29:52
Speaker 1: Yes, that's one of my favorite exercises in the book
29:54
Speaker 1: and homework I give to like pretty much every single
29:56
Speaker 1: client that comes through simply the agency. It's where we
29:59
Speaker 1: start actually, because it's really hard to see yourself. It's
30:02
Speaker 1: why people read my book, it's why people come to
30:04
Speaker 1: an agency like mine. Listen to a podcast. I means
30:07
Speaker 1: we want that outer reflection, and so I always recommend
30:10
Speaker 1: you take three to five people you know well ideally
30:14
Speaker 1: it's a mix of professional and personal relationships, and you
30:17
Speaker 1: ask them all the same question via email or text
30:20
Speaker 1: is fine, but you want to get the feedback and writing,
30:22
Speaker 1: and you want to ask them what is my unique
30:25
Speaker 1: intrinsic value? And it's meant to be a little esoteric,
30:28
Speaker 1: like what is the intrinsic? Like what is the truth?
30:31
Speaker 1: Like the essence of what makes me me? And have
30:36
Speaker 1: them write you back and like those reflections are really
30:41
Speaker 1: powerful data points for you to see yourself the way
30:45
Speaker 1: other people see you, because most people don't. Most of
30:48
Speaker 1: us don't. Pretty much everyone doesn't see themselves the way
30:50
Speaker 1: they really are. And if we did, you know, that's
30:52
Speaker 1: the world Brene Brown's trying to create. Like me too,
30:54
Speaker 1: you know, like if we only knew for power, Yeah,
30:57
Speaker 1: if we only knew.
30:59
Speaker 3: So you mentioned sharing and in the book you say,
31:04
Speaker 3: make your mess your message, but don't be too quick
31:07
Speaker 3: to trade the value of your struggle for the validation
31:09
Speaker 3: of your notoriety. That part really hit me because I
31:15
Speaker 3: have this weird thing that comes up when I see
31:18
Speaker 3: people on social media share a lot, I'm like, like,
31:22
Speaker 3: I tighten up, and then I have to talk to
31:24
Speaker 3: myself and I'm like, Okay, Danielle, was it an overshare
31:27
Speaker 3: or was it just vulnerable? And you're like a little
31:29
Speaker 3: freaked out by it? Yes, And then you know, I
31:32
Speaker 3: make a decision either way. So I think maybe this
31:36
Speaker 3: hit me because of that. But can you elaborate on that,
31:38
Speaker 3: because I think it's very powerful.
31:40
Speaker 1: Sure. So, I mean, I think we all are so
31:42
Speaker 1: confused as to what this word authenticity means because you've
31:46
Speaker 1: got people on the internet like telling every single aspect
31:50
Speaker 1: of their life and the spirit of authenticity, and then
31:52
Speaker 1: you have people on the other side of the spectrum
31:54
Speaker 1: who are like super polished and like the highlight reel
31:58
Speaker 1: is all you see and you know, everything looks so pretty,
32:01
Speaker 1: and then there's like this ambiguous middle. And I got
32:04
Speaker 1: the advice a long time ago from a friend of
32:07
Speaker 1: mine when I was going through my breakup with that
32:08
Speaker 1: guy in my twenties. I was only on Facebook actually
32:12
Speaker 1: at the time, wasn't even Instagram days, and I was
32:15
Speaker 1: getting on Facebook weekly daily and like sharing about the breakup,
32:20
Speaker 1: like catharting about how I was feeling, being really passive aggressive,
32:24
Speaker 1: hoping he would read it like you know that kind
32:26
Speaker 1: of thing, And this very wise friend of mine pulled
32:28
Speaker 1: me aside and was like, Jessica, don't do that. That's
32:30
Speaker 1: a really bad look like you. This is not the
32:33
Speaker 1: place for you to process what you're going through. The
32:35
Speaker 1: internet is not a place to process. I remember her
32:38
Speaker 1: saying that the internet is a place for you to
32:41
Speaker 1: share value and I, yes, it's going to stem from
32:44
Speaker 1: what you're going through, but you have to figure that
32:47
Speaker 1: shit offline and then come back online when you have
32:49
Speaker 1: something for your audience, not for you. And so there's
32:53
Speaker 1: this like fine line and I think, you know, there
32:57
Speaker 1: are certain people that I would consider like super authentic
32:59
Speaker 1: and I love them, and then there are people who
33:01
Speaker 1: like they are way too much for me. So it's
33:04
Speaker 1: really a personal taste to your point of like what
33:06
Speaker 1: comes up in you. There are going to be people
33:09
Speaker 1: we all resonate with. It's all vibration, it's all energy.
33:12
Speaker 1: This is the spiritual woo talking. So you can only
33:15
Speaker 1: really know in your own gut, like what feels authentic?
33:18
Speaker 1: I think on the other side, But at the end
33:20
Speaker 1: of the day, is someone really coming online for you
33:23
Speaker 1: or are they coming online for them. You know, that's
33:27
Speaker 1: to me is the marker of authenticity. And if someone's
33:30
Speaker 1: coming online for me being vulnerable with what he or
33:33
Speaker 1: she is going through in their personal life, but I
33:36
Speaker 1: know she's doing it to inspire me or motivate me
33:39
Speaker 1: or show me a different way of looking at things,
33:42
Speaker 1: then I consider that authentic. I also think that we
33:46
Speaker 1: get really caught up on our own hype. And that's
33:48
Speaker 1: what I meant in my book of like the notoriety
33:51
Speaker 1: piece is like not why you should try and grow
33:53
Speaker 1: an audience or be authentic, Like it's not about It's
33:56
Speaker 1: not about that at all. And you can also feel
33:58
Speaker 1: that hunger and grabbiness too energetically when people are sharing
34:02
Speaker 1: it's about service, Like inauthenticity is fear and authenticity is love,
34:09
Speaker 1: and love shows up as service and fear shows up
34:11
Speaker 1: his ego and you can just feel it, and you
34:14
Speaker 1: can just feel it. Tune into yourself when you see
34:16
Speaker 1: something online that like triggers you like, ask yourself, is
34:20
Speaker 1: this coming from that person's fear or is this coming
34:23
Speaker 1: from someone's love? Is this me or them? Like if
34:26
Speaker 1: we just took a beat, you know, and really assessed,
34:29
Speaker 1: I think we would have a better experience online.
34:32
Speaker 3: This is my favorite anecdote in your book. Tony Hunter,
34:35
Speaker 3: the former CEO of the Chicago Tribune, comes into your office.
34:39
Speaker 3: He wants to write a book. A team member asked him,
34:42
Speaker 3: why you Why would I come to see you over
34:44
Speaker 3: the other guys? Why should someone care? There's a million
34:47
Speaker 3: white guys out there who consider themselves experts and want
34:51
Speaker 3: to get paid top dollar to speak. And you were like,
34:54
Speaker 3: holy hell, you knows like she's your employee, and like
34:58
Speaker 3: kind of talking out of turn right, And he had
35:01
Speaker 3: the best reply, Yes, what did he say?
35:04
Speaker 1: He said, they're not coming to see me. You're right.
35:08
Speaker 1: A million other white guys who can stand on stage
35:10
Speaker 1: and talk about the fact that they did it and
35:13
Speaker 1: I did it. I turned a billion dollar company around
35:15
Speaker 1: from bankruptcy. But they don't come to that audience to
35:19
Speaker 1: listen to that story. They come to the audience to
35:22
Speaker 1: that talk, to feel and know that the fire doesn't
35:27
Speaker 1: kill you. They're not there for me. They're there for themselves.
35:32
Speaker 1: And if I can remind one person in the audience
35:35
Speaker 1: of that, then I have done my job. I love
35:38
Speaker 1: Tony Hunter.
35:39
Speaker 3: They're there for themselves is so powerful because I think
35:43
Speaker 3: I feel this all the time, the audacity factor, like
35:47
Speaker 3: how can I write a book? Why I meet like
35:49
Speaker 3: the audacity right, And he just totally takes that away.
35:53
Speaker 1: Yes, yes, I think we all feel that. Yeah. I've
35:57
Speaker 1: been up against that myself, and I've had hundreds of
36:00
Speaker 1: clients who come to me and are like, why would
36:02
Speaker 1: anyone care? Who am I? And I'm always like, well,
36:04
Speaker 1: why not you? I say this at the very end
36:07
Speaker 1: of my book. You know, this goes back to the
36:09
Speaker 1: spiritual component to this message is you know, we all
36:14
Speaker 1: get this opportunity, this assignment. We incarnate here for this
36:17
Speaker 1: microcosm of time, like I said, And it's not like
36:19
Speaker 1: a choice that we have to be like maybe I'll
36:22
Speaker 1: play my life full out, like maybe I'll really step
36:24
Speaker 1: up to the plate and be of service, like maybe
36:27
Speaker 1: I'll do that. No, it's not an option, like it's
36:31
Speaker 1: your job. It's your responsibility to the world. Not just
36:36
Speaker 1: like the whole world, because no one can touch the
36:38
Speaker 1: whole world, not even Op Winfrey, like you can touch
36:40
Speaker 1: your own corner of the world. We all touch people,
36:43
Speaker 1: We all a ripple effect in a pond like that
36:45
Speaker 1: doesn't stop and end with anybody. And it's this idea
36:49
Speaker 1: of like people cutting off their nose despite their face
36:53
Speaker 1: to be like not seen in the light for what, Like,
36:56
Speaker 1: you're doing a huge disservice, not because you're you think
37:00
Speaker 1: you're so great, because you should, because you probably are.
37:04
Speaker 1: Because people need you. People do come to the internet
37:07
Speaker 1: and to your podcast and to an event for them.
37:11
Speaker 1: So thank God for people like you and I that
37:13
Speaker 1: are hosting and producing great content work in the world,
37:16
Speaker 1: like Tony Hunter getting on stage and talking, because it's
37:18
Speaker 1: changing people's lives. It's helping people. People are showing up
37:22
Speaker 1: for them. They're not there for you, and that's a
37:24
Speaker 1: divine responsibility that we all have to take on. So
37:29
Speaker 1: Tony's my mentor. He said, hey, yeah, he's actually on
37:31
Speaker 1: my board now.
37:32
Speaker 3: He sounded very cool in the book.
37:34
Speaker 1: He's amazing.
37:35
Speaker 3: Yeah, that was one of my favorite I love that you.
37:37
Speaker 1: Love that story. I'll never forget that moment for the
37:39
Speaker 1: rest of my life.
37:39
Speaker 3: Me too, Honestly, I've already repeated it to multiple people.
37:43
Speaker 1: I love it.
37:44
Speaker 3: Okay, So there was some really good tactical things. Pick
37:47
Speaker 3: your lanes and your pillars. So this is the personal
37:49
Speaker 3: brand hologram framework, and you say pick four pillars right, yep.
37:55
Speaker 3: Four okay, And part of the reason you pick four
37:57
Speaker 3: is because if you start posting about other things, you're
38:00
Speaker 3: not considered a thought leader. Yes, yeah, which is super
38:03
Speaker 3: important because just because you like cooking doesn't mean you
38:05
Speaker 3: have to post about cooking exactly exactly. Then you talk
38:08
Speaker 3: about content and consistency.
38:10
Speaker 1: Yep.
38:11
Speaker 3: This was really inspiring to me because I actually don't
38:14
Speaker 3: post all the time. I try and post and then
38:17
Speaker 3: make it really impactful. Sure, and you said, consistency is
38:20
Speaker 3: what establishes reputation. Consistency allows you to be taken seriously
38:23
Speaker 3: by your audience, your peers, and your potential clients in
38:26
Speaker 3: the media. It makes you recent and relevant. Consistency makes
38:30
Speaker 3: you legit in a world full of hacks.
38:32
Speaker 1: Mmmmmm.
38:33
Speaker 3: I see so many people and some of my friends
38:36
Speaker 3: online start something awesome and then peter out mm hmm.
38:40
Speaker 3: And I'm like, just stick with it. Yep. That's part
38:42
Speaker 3: of the thing. You gotta stick with it.
38:44
Speaker 1: That's the whole game. Actually, that's the whole game. Really, Yes,
38:47
Speaker 1: I mean, look at like, if you were to think
38:49
Speaker 1: about any mega influencer, successful entrepreneur, people you consider quote
38:53
Speaker 1: unquote killing it or maybe not just people who are
38:56
Speaker 1: like doing what they want to do, They've been at
38:59
Speaker 1: that game for a long effing time. Like, no one's
39:03
Speaker 1: an overnight sensation anymore, unless you're like a twenty two
39:06
Speaker 1: year old TikTok you know, YouTuber whatever, like anomaly. The
39:10
Speaker 1: people like who are really making an impact have been
39:14
Speaker 1: like Gabby Bernstein's been around for twenty years, Like I like,
39:17
Speaker 1: I'm here at Dear Media, Like Lauren Bostic started her
39:19
Speaker 1: blog like fifteen years ago. I mean she's in a way,
39:22
Speaker 1: I feel like she's peaking now, you know, Like it's
39:25
Speaker 1: it's a long game and one of the most brilliant
39:29
Speaker 1: and I think, like simple and alleviating concepts I write
39:33
Speaker 1: wrote about my book and believe in is it's really
39:36
Speaker 1: not that hard. It's really not complex to grow and
39:40
Speaker 1: to be seen as a thought leader. You just have
39:42
Speaker 1: to stay the course. You have to stick to the
39:45
Speaker 1: script and say what you want to be known for
39:48
Speaker 1: over and over and over and over and over and
39:51
Speaker 1: over again, repeat and then over again and over again.
39:54
Speaker 1: And then that's how people are like, oh, she's a
39:58
Speaker 1: personal branding girl. Yeah, that's how I did it. Like
40:02
Speaker 1: that's how it works.
40:04
Speaker 3: You know. It's so funny I started. I've been reading
40:06
Speaker 3: my whole life. I've always loved it. A few years ago,
40:08
Speaker 3: I'm like, I'm gonna start posting about books. Even my
40:11
Speaker 3: own parents were like, Wow, what do you think we
40:14
Speaker 3: should read? You have a book recommendation. I'm like, oh,
40:16
Speaker 3: this is working. I brainwashed my own parents.
40:19
Speaker 1: Yes, exactly. It's my manipulation and we all have the
40:22
Speaker 1: power to do that with content and messaging. It's like,
40:25
Speaker 1: what a gift, what a time to be alive and
40:27
Speaker 1: we can do that. That's so good a by your parents,
40:30
Speaker 1: I was.
40:30
Speaker 3: That's when it clicked for me. Yeah, I'm like I
40:32
Speaker 3: even tricked that. Yeah, it's kind of trick, but you
40:35
Speaker 3: know what I mean. I also love this pick three
40:38
Speaker 3: Instagram competitors and sort of take the competition word out
40:42
Speaker 3: of it because they're not your competitors. You're really kind
40:45
Speaker 3: of looking to them as guide splation. Yeah, it was
40:49
Speaker 3: cool to read through the book. I did it all.
40:52
Speaker 1: I love that. Danielle Jes Louise, I'm obsessed with you.
40:55
Speaker 1: It makes me so happy.
40:56
Speaker 3: I was obsessed with the book. You know, I'm very
40:59
Speaker 3: very prettarticular person and you're very particular. Yes, and I
41:03
Speaker 3: felt that in the book because I was like, everything
41:05
Speaker 3: here has a purpose. I hadn't done my own branding
41:08
Speaker 3: exercises in a while, so it took the time to
41:10
Speaker 3: do it, and I realized that some of my answers
41:12
Speaker 3: had changed, which was very interesting for that to come out. Sure, okay,
41:18
Speaker 3: you also said people do not buy goods or services,
41:20
Speaker 3: people buy relations stories.
41:23
Speaker 1: And that's actually a quote by Seth Godin that I quoted.
41:25
Speaker 1: But yes, oh, Seth Goden's like one of my amazing gurus.
41:28
Speaker 1: I can't take credit for that quote, but it's one
41:30
Speaker 1: of the truest pieces of advice I ever received, and
41:33
Speaker 1: I put it in my book at the top of
41:35
Speaker 1: one of those chapters. I mean, it's it's the truth,
41:37
Speaker 1: like what we've been saying this whole time, Like people
41:39
Speaker 1: aren't going to buy what you sell them. People are
41:42
Speaker 1: going to buy how you make them feel. People are
41:44
Speaker 1: going to come back to your podcast based on how
41:46
Speaker 1: you make them feel. We operate from emotions, and this
41:51
Speaker 1: nailed it on its head, and that's why I have
41:54
Speaker 1: built this method. I mean, it's a true method. I
41:56
Speaker 1: trademarked it in my book of Really Digging down d
42:00
Speaker 1: inside of yourself. First to then architect this like polished
42:04
Speaker 1: message so that that's integrated and people are resonating with
42:08
Speaker 1: who you really are. And again people aren't going to
42:10
Speaker 1: feel it, then they're not your people and that's awesome.
42:14
Speaker 1: But that is one of my biggest philosophies as a marketers,
42:17
Speaker 1: is that quote.
42:18
Speaker 3: Yeah, thank you for that one. Yeah. I liked that
42:20
Speaker 3: a lot. What's one thing that you do to turn
42:23
Speaker 3: around your day when you're feeling kind of bummy.
42:25
Speaker 1: I love some solitude and alone time in my house.
42:28
Speaker 1: I stage, I like candles, incense, like purify my energy,
42:32
Speaker 1: purify my space. I meditate, I like listen to some
42:35
Speaker 1: amazing music. I'd like just change my vibration. I clean
42:39
Speaker 1: my space. I just feel like if we can shake
42:41
Speaker 1: it up in our homes where we've been locked in
42:44
Speaker 1: for so long. I think when that home base of
42:47
Speaker 1: yours feels pure and feels lighter, you walk through the
42:50
Speaker 1: world lighter.
42:52
Speaker 3: One person who changed your life the most dramatically.
42:55
Speaker 1: Oh my god, I would say, I mean a lot
43:00
Speaker 1: of people, but I would I would really have to
43:01
Speaker 1: say my husband.
43:03
Speaker 3: Really, yeah, that's beautiful.
43:06
Speaker 1: I mean I don't really share Brian, like we keep
43:09
Speaker 1: it kind of low key online since I'm so out
43:11
Speaker 1: there and he doesn't give a shit about any of
43:13
Speaker 1: that stuff. But marriage is like the hardest thing I've
43:17
Speaker 1: ever done. Long term relationships are very big containers for
43:22
Speaker 1: lots of growth. And not only that, but not to
43:28
Speaker 1: sound really like super cheesy here, but he's like the
43:30
Speaker 1: wind beneath my wings, Like I don't think I would
43:33
Speaker 1: be able to fly as high and stand so tall
43:35
Speaker 1: like without that kind of support. And he doesn't like
43:39
Speaker 1: blow smoke, and he doesn't I don't walk on water.
43:41
Speaker 1: He holds space for me being this powerful person and
43:46
Speaker 1: I've been told my whole life like I'm too much,
43:49
Speaker 1: you know, and he's never made me feel like that.
43:53
Speaker 3: The best email hack or work pro tip.
43:57
Speaker 1: I mean, my inbox is a shit show, but I
44:01
Speaker 1: mean I have like a one hundred and fifty emails
44:03
Speaker 1: that's my marker. But a very very very fun hack.
44:06
Speaker 1: I think when it comes to inbox for me, I
44:10
Speaker 1: file things like crazy. I have a folder called special
44:14
Speaker 1: for Jessica, And anytime I get a really loving note,
44:18
Speaker 1: I say that. So when I'm having a shitty day
44:22
Speaker 1: or feeling it secure or like questioning myself, I go
44:25
Speaker 1: into that folder, and I just pull some emails up
44:28
Speaker 1: and like reread them so that I'm really nice reminded
44:31
Speaker 1: of that. I'm doing all right?
44:33
Speaker 3: Love that. What's your favorite question you ask your clients
44:36
Speaker 3: and their intake meeting.
44:38
Speaker 1: Not to sound morbid, but when you die, what do
44:41
Speaker 1: you want your legacy to be? What do you want
44:44
Speaker 1: people to say about you when you're not around anymore?
44:47
Speaker 1: That really anchors people into like, Oh, I guess I'm
44:49
Speaker 1: not here for the Instagram following. I'm here for the
44:52
Speaker 1: impacts and I'm gonna helpfully leave with this thing.
44:55
Speaker 3: Wait, I can't take my following to the grade.
44:58
Speaker 1: Nope.
44:59
Speaker 3: A book it changed your life that you think everybody
45:01
Speaker 3: should read?
45:02
Speaker 1: A New Earth by Eckar Toley. Yeah, that book changed
45:06
Speaker 1: my life me too. Yeah, it was like a rackoning.
45:09
Speaker 1: I like read that book and was like so confused
45:12
Speaker 1: about my life for like three weeks, so I was like,
45:14
Speaker 1: what it was beautiful? Right? And everyone talks about a
45:17
Speaker 1: power of the power of Now, which is like his
45:19
Speaker 1: big one, but A New Earth was really really powerful.
45:23
Speaker 3: I have to read things like his sentences three times
45:26
Speaker 3: to understand them. Oh yeah, it's so so dense, It's
45:30
Speaker 3: really deep. Yeah, Okay, this is new. I'm starting to
45:33
Speaker 3: ask everybody this question. How can I or the pretty
45:36
Speaker 3: smart community help you? What's one thing you need help
45:39
Speaker 3: with at the moment?
45:40
Speaker 1: Oh my god, that's so sweet. Yeah, can I steal
45:44
Speaker 1: that one from mysel? That's so good.
45:46
Speaker 3: Well, I started getting messages from these I don't know,
45:50
Speaker 3: I guess girls, maybe women. I don't know what age
45:52
Speaker 3: it changes from gals, and the community is like so
45:57
Speaker 3: tight knit, and so I feel like everybody is of service.
45:59
Speaker 3: So if there's anything I or we can do, what's
46:02
Speaker 3: the one thing you need help with?
46:03
Speaker 1: Well, the first thing that comes to mind is buy
46:06
Speaker 1: my book. But I don't want to just stop there.
46:08
Speaker 1: So there's so much energy and time that goes into
46:11
Speaker 1: writing your life's work. Basically that sits on a shelf
46:14
Speaker 1: for twenty five dollars. Okay, twenty five dollars is like
46:18
Speaker 1: not a lot of money. And by spuying a book,
46:21
Speaker 1: you support an author's dream, You support an author's life's work. Like,
46:26
Speaker 1: think about that, just with one transaction of twenty five
46:29
Speaker 1: bucks now less like seventeen ninety nine. So buy my book,
46:34
Speaker 1: that would be huge. But do me a favor and
46:37
Speaker 1: buy someone else's book too, like find another author in
46:40
Speaker 1: the world that is like up and coming, like a
46:42
Speaker 1: first time female entrepreneur author buying your own criteria, but
46:47
Speaker 1: not like Ekartoli or Mary Williamson who's already sold New
46:49
Speaker 1: York Times bestselling amounts of books, but someone new like me,
46:54
Speaker 1: and like just boomerang effect that like buy mine, but
46:57
Speaker 1: don't stop there by someone else's so spend life fifty bucks.
47:01
Speaker 1: That's a great one.
47:01
Speaker 3: Yeah, okay, we do. A pretty smart question I picked
47:04
Speaker 3: one at random. Okay, yours was how would a stranger
47:07
Speaker 3: describe you in three words? Not you a stranger?
47:11
Speaker 1: Warm? Right and kind? Confirmed?
47:17
Speaker 3: And last question, what is the smartest decision you've ever made?
47:21
Speaker 1: Getting a dog?
47:22
Speaker 3: Really?
47:23
Speaker 1: What's the best I've ever made?
47:25
Speaker 3: That's the first time we've heard that, right, Oh no,
47:27
Speaker 3: Bruce Baldwin said her dog.
47:29
Speaker 1: Yeah, I mean that maybe at this No, it's definitely
47:32
Speaker 1: not not a smart decision. It's the best decision I
47:34
Speaker 1: ever made, but smart in the sense that it expanded
47:38
Speaker 1: my capacity to love so fun and like love is
47:42
Speaker 1: the foundation of everything I do. And so one of
47:45
Speaker 1: those decisions you really won't regret is investing in an
47:50
Speaker 1: animal just changes your whole life, and.
47:51
Speaker 3: Where can everybody find your podcast?
47:53
Speaker 1: In your Instagram? So you can find me on Instagram
47:56
Speaker 1: at Jessica's Wig. That's how you say my name's wig
47:59
Speaker 1: with a sure by, like I see the beautiful girl
48:03
Speaker 1: sitting in front of me. And then my podcast is
48:06
Speaker 1: the Simply B Podcast where you can come find me
48:08
Speaker 1: and on iTunes and Spotify and all the places. But
48:11
Speaker 1: it's pretty easy to remember. It's my business's name, simply B.
48:14
Speaker 3: All right, go find jess She really has altered the
48:18
Speaker 3: way I view branding. I think she will alter yours
48:21
Speaker 3: as well. All Right, today's a good day. To have
48:41
Speaker 3: a good day. I'll see you next wee